本书是黄太吉官网发布的微博，主要以介绍黄太吉传统美食管理理念、经营策略、中国传统饮食文化等为主要内容的图书。黄太吉门店成立于2012年7月28日，公司专注于产品本身，极力还原正统的饮食文化，并借助移动互联网应用的兴起，迅速的建立起良好的产品口碑与品牌文化，同时也拥有了众多的用户社群。品牌以中国传统饮食文化为积淀，融合移动互联网时代的交互特点，使得中国传统饮食文化得以加速发展，向国际化的文化品牌方向推进。2014年底，公司发展成为拥有3个独立品牌，跨越国内4座城市，建立36家自营门店，投资3个新生餐饮文化品牌的互联网餐饮文化集团公司。
成为出色的销售人员，实现百万年薪的梦想，是每一个从事房地产销售人员的梦想。阅读完《房地产销售:百万年薪不是梦》后，将使你的梦想成为可能。全书共九章，章房地产知识全掌握让你从一名销售的门外汉，成为销售人员，第二章塑造自我、第三章认识产品和第四章认识客户让你从一名销售人员成为合格销售人员，第五章销售人员十大必杀技、第六章编制一套十全十美“销讲词”和第七章做好售后服务让你从一名合格的销售人员成为销售人员，第八章刁难问题如何对答如流以及第九章舒缓压力让你完成从到的过程。《房地产销售:百万年薪不是梦》立足房地产销售市场，以理论知识为基础，以技能训练为重点，结合职业标准实施，给广大房地产销售人员提供一条提高销售技巧，实现梦想的捷径。书中的销讲词和刁难问题的对答是你们在房地产销售中每天都会
Distinguished poet Donald Hall reflects on the meaning ofwork, solitude, and love “The best new book I have read this year, of extraordinarynobility and wisdom. It will remain with me always.” —Louis Begley,The New York Times “A sustained meditation on work as the key to personal happiness.. . . Life Work reads most of all like a first-person psychologicalnovel with a poet named Donald Hall as its protagonist. . . .Hall’s particular talents ultimately [are] for the memoir, a genrein which he has few living equals. In his hands the memoir is onlypartially an autobiographical genre. He pours both his fullcritical intelligence and poetic sensibility into the form.” —DanaGioia, Los Angeles Times “Hall . . . here offers a meditative look at his life as a writerin a spare and beautifully crafted memoir. Devoted to his art, Hallcan barely wait for the sun to rise each morning so that he canbegin the task of shaping words.” —Publishers Weekly (starredreview) “I [am
From the man the Wall Street Journal hailed as "theguru of Revenue Management" comes revolutionary ways to recoverfrom the after effects of downsizing and refocus your business ongrowth. Whatever happened to growth? In Revenue Management, RobertG. Cross answers this question with his ground-breaking approach torevitalizing businesses: focusing on the revenue side of the ledgerinstead of the cost side. The antithesis of slash-and-burn methodsthat left companies with empty profits and dissatisfiedstockholders, Revenue Management overturns conventionalthinking on marketing strategies and offers the key to initiatingand sustaining growth. Using case studies from a variety of industries, smallbusinesses, and nonprofit organizations, Cross describes no-tech,low-tech, and high-tech methods that managers can use to increaserevenue without increasing products or promotions; predict consumerbehavior; tap into new markets; and deliver products and servicesto customers effectively and efficiently
Actors specialize in the skills you need to excel at interviews: self-confidence, verbal communication and body language, and knowing how to project the desired image. Here, the directors of a consulting firm that applies acting techniques to success in the business world share a step-by-step training program to help you ace your own "audition." You'll learn trade secrets for conquering stage fright, how to research the "role" you're applying for, how to look the part, how to deal with job-hunting stress--and how to use simple exercises for effective verbal and physical communication. With each interview, the curtain rises on a new opportunity. With the seven steps in this book, you can get ready to take a bow!
If starting a company is difficult, leading a company once thebusiness has caught fire is infinitely more so. Thousands ofstartups each year approach the dangerous transition that DougTatum calls No Man’s Land—when they are too big too be consideredsmall but still too small to be considered big. Tatum offers the navigational rules these companies need, andvaluable case studies of emerging growth businesses that succeededor failed during No Man’s Land.
This is a book for people like us, and we all know who weare. We make our own hours, keep our own profits, chart our own way.We have things like gigs, contracts, clients, andassignments. All of us are working toward our dreams: doingour own work, on our own time, on our own terms. We have no realboss, no corporate nameplate, no cubicle of our very own.Unfortunately, we also have no 401(k)s and no one matching them, nobenefits package, and no one collecting our taxes until April15th. It’s time to take stock of where you are and where you want tobe. Ask yourself: Who is planning for your retirement? Who coversyour expenses when clients flake out and checks are late? Who issetting money aside for your taxes? Who is responsible for yourhealth insurance? Take a good look in the mirror: You are. The Money Book for Freelancers, Part-Timers, and theSelf-Employed describes a completely new, comprehensive system forearning, spending, saving, and surviving as an independent worker.From
“B.J. Bueno and his team at The Cult Branding Company respectand understand what so many strategists miss: before we can beexperts on product, sales, or the market, we must fi rst be expertson human nature. They have a proven track record of buildinghealthy, sustainable businesses for some of the best brands in theworld—using the very process outlined in this book.” —BERT JACOBS,chief executive optimist, The Life is good Company “B.J. Bueno yetagain deftly captures the essence of what is required to build andsustain a great brand. If you want to attract and retain highlyprofi table “brand lovers” rather than stalk new customers, thencarefully read this book. B.J. wisely outlines why this is vitaland importantly, how to actually do it in today’s marketplace! —DARRYL “DC” COBBIN, president, Brand Positioning Doctors, andformer VP of Marketing, 20th Century Fox “Customers First tells thetruth. I got a shiver up my back reading this book: What if mycompetitors read this and follow B
This is the beginner's guide to low-risk entrepreneurship. Youwant to start your own business, but 'risk' isn't your middle name.You're not alone. Many successful entrepreneurs are averse to risk- but they have learned the tricks to working around it. And nowyou can too, with School for Startups. This practical guide showsyou how to build a business the smart way - without risking majorassets such as your house, savings account, or health insurance.You'll learn how to increase your chance of success by: fundingyour venture without investors; entering international markets;taking full advantage of tools on the Web; marketing your productor service for little or no cost; deploying a third party topackage and ship products; and, taking control of an existingbusiness or franchise. The authors present hundreds of the bestideas for new businesses, along with case studies proving theeffectiveness of their approach. Also included with the book is acode you can use to register for The Entrepreneur School, where youca
ThisistheonlyofficialquantitativereviewfortheGMATfromthecreatorsofthetest.AnyonepreparingfortheGraduateManagementAdmissionTest[registered](GMAT)knowsit'simportanttostudywiththeexperts.WithTheOfficialGuidefortheGMATQuantitativeReview,SecondEdition,you'llgetquestions,answers,andexplanationsstraightfromthesource.TheonlyofficialquantitativereviewfortheGMATExam,thisbooktargetsyourstudyandhelpsyouimproveyourquantitativeskillsbyfocusingonyourabilitytosolveequations,interpretdata,coordinategeometry,anddetermineprobabilitywithassuranceandease.Inside,you'llfind:300actualquestionsfrompastGMATtests,including75questionsnewtothisedition;sectionsonArithmetic,Algebra,Geometry,ProblemSolving,andDataSufficiency;and,questionsorganizedinorderofdifficultytosavestudytime.TheGraduateManagementAdmissionCouncilcertifiesallcontentsoyoucantrustthatyou'regettingexpertguidanceasyoupreparefortheGMATExam.
Referring to his first book, It's Not How Good You Are, It'sHow Good You Want to Be, Arden describes himself as "author ofworld's bestselling book," ably demonstrating one nugget of wisdomto be found in his latest: "Great people have great egos; maybethat's what makes them great." Otherwise, the book suggests thatArden is less a great person (or a great author) than a greatformer creative director at advertising powerhouse Saatchi andSaatchi. In the restrictive, often repetitive genre of managementby aphorism, Arden is an original: master of the snappy maxim andeye-catching graphic, Arden advocates unconventional thinking,skipping college, taking risks, being outrageous and failingdramatically. Missing is a page in this book emblazoned "Take myadvice with a grain of salt," or "Triumph for an advertisingcopywriter may be disaster for an accountant." Nevertheless, Mr.Arden's books are a pleasure to peruse. His writing is spare,clever, brisk and pointed. Illustrations are clean and witty. Thinkyou whateve
The Profit Zone, a Business Week Top Ten Book of the Year,examines 12 of today's great success stories--from GE toSwatch--and reveals how vital adaptations kept these companies onthe edge of the ever-changing profit zone. Charts graphsthroughout.
那些没有找到真正财富——存在的欢乐以及与它紧密联系在一起的深深的不可动摇的宁静——的人就是故事中的那个乞丐，即便已经拥有很多财富，但他们依然在四处找寻。他们不知道，自己不仅已经拥有了所有这些，还拥有了更为珍贵的东西，那就是——当下的力量。 阅读本书的过程是一个发现之旅。在作者这位心灵导师的引导下，你会惊讶地发现，自己一直都处在大脑或思维的控制之下，生活在对时间的永恒焦虑中。我们忘不掉过去，更担心未来。但实际上，我们只能活在当下，活在此时此刻，所有的一切都是在当下发生的，而过去和未来只是一个无意义的时间概念。通过向当下的臣服，我们才能找到真正的力量，找到获得平和与宁静的入口。 这不仅仅是一本书，在这本书中还有活生生的能量，当你读这本书时你可能会感受到这种能量。它有一种惊
Inspire Star Performance through Meaningful Conversations withYour Team. "If you want more top performers on your team, read thisbook!" (Jill Konrath, author of "SNAP Selling and Selling to BigCompanies"). The performance review is an important part of yourjob as a manager or coach. But it is only a part. In order todevelop team members effectively, you have to be proactive on adaily basis. This means having conversations - and not just aboutthe weather or the game last night. This title helps you to createongoing conversations throughout the year that focus on: developingteam members to a higher level of ability; triggering the insightand inspiration within your team members to grow in new ways;building the skills that will enable others to accomplish theirestablished goals; preparing yourself and others for theperformance review discussion; and, keeping people motivated andmoving forward toward the goals. "Conversations for Creating StarPerformers" is a vital tool for keeping team members motivated,e
In the current environment of cut-throat competition, razor-thin profit margins, and increasing scrutiny from stakeholders, mastering the fundamentals of financial management is a must for everyone with a stake in their companies and in their own professional futures. Packed with step-by-step examples and illustrative case studies, and updated to reflect the latest trends in the economy and in financial policy, Finance and Accounting for Nonfinancial Managers is a nuts-and-bolts guide for managers, entrepreneurs, seasoned executives, teachers, and students alike. Featuring new commentary on corporate accountability, updated interactive templates, study questions, and an online instructor’s guide, this new edition covers all the key aspects of financial management.
What does it really take to succeed in business today? In ANew Brand World , Scott Bedbury, who helped make Nike andStarbucks two of the most successful brands of recent years,explains this often mysterious process by setting out theprinciples that helped these companies become leaders in theirrespective industries. With illuminating anecdotes from his ownin-the-trenches experiences and dozens of case studies of otherwinning-and failed-branding efforts (including Harley-Davidson,Guinness, The Gap, and Disney), Bedbury offers practical,battle-tested advice for keeping any business at the top of itsgame.
