In this title, Doc Searls maps out the implications of acustomer-driven business revolution that's flipping the paradigm ofsupply and demand, and putting consumers in charge. Who owns themarketplace? Is it business - or the customer? According to DocSearls, widely-read journalist and blogger and co-author of "TheCluetrain Manifesto", customers are on the verge of becoming trulyfree and independent actors in the marketplace with the power oftelling vendors what they want, how they want it, and where andwhen they should be able to get it. This imperative shift incustomer power will alter the balance of the market and usher inwhat Searls calls the "intention economy". In this book, Searlslays out a map for an economy driven by consumer intent, wherevendors can - and must - respond to the actual intentions ofcustomers, instead of simply vying for customer attention in hopesof selling them what they might want. In the intention economy,individual power increases, demand drives supply, and informationprecedes mone
The third edition of this highly accessible book is designedfor people who want to understand how multinational firms work andwhat their consequences for the economy and for political choicesare. It is designed to be readily useful to students of economicsand business administration and to scholars (teachers andresearchers) with interests in multinational enterprises.
A revolutionary guide to earning power and personal budgetingshows readers how to spend wisely, streamline their finances, anddevelop a budget that puts their money where they want it to go.Reprint.
“Applicants looking for the competitive edge in gettingaccepted at the business school of their choice may want to perusethis book.” –Security Traders Handbook Every year, thousands apply for a finite number of places inbusiness schools. With similar grades, backgrounds, and goals,sometimes the only thing that can make an applicant stand out isthe application essay. It’s the best chance you have to shine andtip the balance in your favor. Essays That Worked for Business Schools shows that the bestessays are brief, sincere, and personal. Some are off the wall,some are bold, all are unique to their creator. One applicantwrites about starting his own airline. Another tells about thecorruption in his job as a defense contractor. And a third reflectson his license plate. From the thousands submitted each year, theforty essays in this book were considered some of the best byadmissions officers at the nation’s top business schools. As thiscollection demonstrates, with creativity and effor
