Why should I do business with you… and not yourcompetitor? Whether you are a retailer,manufacturer, distributor, or service provider – if you cannotanswer this question, you are surely losing customers, clients andmarket share. This eye-opening book reveals how identifying yourcompetitive advantages (and trumpeting them to the marketplace) isthe most surefire way to close deals, retain clients, and staymiles ahead of the competition. The five fatal flaws of most companies: ? They don’t have a competitive advantage but think they do ? They have a competitive advantage but don’t know what it is—sothey lower prices instead ? They know what their competitive advantage is but neglect to tellclients about it ? They mistake “strengths” for competitive advantages ? They don’t concentrate on competitive advantages when makingstrategic and operational decisions The good news is that you can overcome these costly mistakes– by identifying your competitive advantages and creating new ones.Consult

Financial Products provides a step-by-step guide to some ofthe most important ideas in financial mathematics. It describes andexplains interest rates, discounting, arbitrage, risk neutralprobabilities, forward contracts, futures, bonds, FRA and swaps. Itshows how to construct both elementary and complex (Libor) zerocurves. Options are described, illustrated and then priced usingthe Black Scholes formula and binomial trees. Finally, there is achapter describing default probabilities, credit ratings and creditderivatives (CDS, TRS, CSO and CDO). An important feature of thebook is that it explains this range of concepts and techniques in away that can be understood by those with only a basic understandingof algebra. Many of the calculations are illustrated using Excelspreadsheets, as are some of the more complex algebraic processes.This accessible approach makes it an ideal introduction tofinancial products for undergraduates and those studying forprofessional financial qualifications.

Combining fascinating research with revealing commentary fromhundreds of women, this groundbreaking book explores the personaland societal reasons women seldom ask for what they need, want, anddeserve at home and at work–and shows how they can develop thiscrucial skill. By neglecting to negotiate her starting salary for her first job,a woman may sacrifice over half a million dollars in earnings bythe end of her career. Yet, as research reveals, men are four timesmore likely to ask for higher pay than are women with the samequalifications. From career promotions to help with child care,studies show time and again that women don’t ask–and frequentlydon’t even realize that they can. Women Don’t Ask offers real-lifeexamples of the differences between the negotiating habits of menand women, and guides women in retooling their attitudes andapproaches. Discover how to: ? Take the first step–choosing to negotiate at all ? Develop a comfortable, effective negotiation st

WinneroftheShingoPrizeforResearchandProfessionalPublication,2009 TheinternationalbestsellerTheToyotaWayexplainedthecompany'ssuccessbyintroducingarevolutionary4Pmodelfororganizationalexcellence-Philosophy,People,Process,andProblemSolving.Now,inToyotaCulture,preeminentToyotaauthoritiesJeffreyLikerandMichaelHoseusrevealhowToyotaselects,develops,andmotivatesitspeopletobecomecommittedtobuildinghigh-qualityproducts-andhowyoucandothesameforyourcompany. ToyotaCultureexaminesthe“humansystems”thatToyotahasputinplacetoinstillitsfoundingprinciplesoftrust,mutualprosperity,andexcellenceinitsplants,dealerships,andofficesaroundtheworld.BeginningwithalookattheevolutionoftheToyotacultureandwhyitspeoplearetheheartandsouloftheToyotaWay,theauthorsexplainthecompany'sfour-stageprocessforbuildingandkeepingqualitypeople:Attract,Develop,Engage,andInspire. DrawinguponnumerousexamplesfromLiker'sdecadesofresearchaswellasHoseus'insideraccessasaToyotamanager,ToyotaCulturegivesyouthetoolsyouneedto: Findcompetent,able,andwillingempl

Most business books give you the same old advice: Write abusiness plan, study the competition, seek investors, yadda yadda.If you're looking for a book like that, put this one back on theshelf. Rework shows you a better, faster, easier way to succeed inbusiness. Read it and you'll know why plans are actually harmful,why you don't need outside investors, and why you're better offignoring the competition. The truth is, you need less than youthink. You don't need to be a workaholic. You don't need to staffup. You don't need to waste time on paperwork or meetings. Youdon't even need an office. Those are all just excuses. What you really need to do is stop talking and start working.This book shows you the way. You'll learn how to be moreproductive, how to get exposure without breaking the bank, and tonsmore counterintuitive ideas that will inspire and provokeyou. With its straightforward language and easy-is-better approach,Rework is the perfect playbook for anyone who’s ever dreamed ofd

The Pixar Touch is a lively chronicle ofPixar Animation Studios' history and evolution, and the “fraternityof geeks” who shaped it. With the help of animating genius JohnLasseter and visionary businessman Steve Jobs, Pixar has become thegold standard of animated filmmaking, beginning with a shortspecial effects shot made at Lucasfilm in 1982 all the way upthrough the landmark films Toy Story, Finding Nemo, Wall-E, and others. David A. Price goes behind the scenes of the corporatefeuds between Lasseter and his former champion, Jeffrey Katzenberg,as well as between Jobs and Michael Eisner. And finally he exploresPixar's complex relationship with the Walt Disney Company as ittransformed itself into the $7.4 billion jewel in the Disneycrown.

成为出色的销售人员，实现百万年薪的梦想，是每一个从事房地产销售人员的梦想。阅读完《房地产销售:百万年薪不是梦》后，将使你的梦想成为可能。全书共九章，章房地产知识全掌握让你从一名销售的门外汉，成为销售人员，第二章塑造自我、第三章认识产品和第四章认识客户让你从一名销售人员成为合格销售人员，第五章销售人员十大必杀技、第六章编制一套十全十美“销讲词”和第七章做好售后服务让你从一名合格的销售人员成为销售人员，第八章刁难问题如何对答如流以及第九章舒缓压力让你完成从到的过程。《房地产销售:百万年薪不是梦》立足房地产销售市场，以理论知识为基础，以技能训练为重点，结合职业标准实施，给广大房地产销售人员提供一条提高销售技巧，实现梦想的捷径。书中的销讲词和刁难问题的对答是你们在房地产销售中每天都会

When gruff business manager and family man Wes Kingsley visited SeaWorld, he marveled at the ability of the trainers to get these huge killer whales, among the most feared predators in the ocean, to perform amazing acrobatic leaps and dives. Later, talking to the chief trainer, he learned their techniques of building trust, accentuating the positive, and redirecting negative behavior -- all of which make these extraordinary performances possible. Kingsley took a hard look at his own often accusatory management style and recognized how some of his shortcomings as a manager, spouse, and father actually diminish trust and damage relationships. He began to see the difference between GOTcha (catching people doing things wrong) and Whale Done! (catching people doing things right). In Whale Done!, Ken Blanchard shows how to make accentuating the positive and redirecting the negative the best tools to increase productivity, instead of creating situations that demoralize people. These techniques are remarkably ea

One of the world s leading creative artists， choreographers， and creator of the smash-hit Broadway show， Movin Out， shares her secrets for developing and honing your creative talents at once prescriptive and inspirational， a book to stand alongside The Artist s Way and Bird by Bird. All it takes to make creativity a part of your life is the willingness to make it a habit. It is the product of preparation and effort， and is within reach of everyone. Whether you are a painter， musician， businessperson， or simply an individual yearning to put your creativity to use， The Creative Habit provides you with thirty-two practical exercises based on the lessons Twyla Tharp has learned in her remarkable thirty-five-year career. In "Where's Your Pencil?" Tharp reminds you to observe the world -- and get it down on paper. In "Coins and Chaos，" she gives you an easy way to restore order and peace. In "Do a Verb，" she turns your mind and body into coworkers. In "Build a Bridge to the Next Day

Babson College president provides a simple, systematic, andresearch-based method - identical to the one taught at Babson - forachieving success in an uncertain world. In a world where you canno longer plan or predict your way to success, what is the best wayto achieve your goals? It's a daunting question, but today - whenchange seems to be the only constant - it's one that everyone, fromentrepreneurs and managers to newly minted grads, must resolve. Thesimple answer, say the authors of "Just Start": you must act. Andthen go from there. Written by a trio of seasoned business leaders- Babson College President Leonard Schlesinger, organizationlearning expert Charles Kiefer, and veteran journalist and authorPaul B. Brown - "Just Start" draws both from academic research andproven practices in organizations to lay out a simple yet reliablemethod for moving forward on anything when you are faced withvolatility. The key, say the authors, is not only to thinkdifferently (much like an entrepreneur would), but to