筛选:
    • FASTER CHEAPER BETTER(ISBN=9780307453792)
    •   ( 5 条评论 )
    • Michael Hammer 著 /2010-12-01/ Random House US
    • A bold and revolutionary thinker’s legacy for how business canmeet the greatest economic challenge in decades... It’s no secret: everyone knows that the way most companies dothings is screwed up. Surprisingly, though, herein lays the biggestopportunity for improving growth and profitability in a world inwhich consumers are tapped out and competition is coming from thedevastating combination of low-wage countries with highskills. For more than a decade, following his landmark Reengineering theCorporation, Michael Hammer did “deep dives” into the processes ofcompanies in every imaginable business—from oil refineries tosoftware developers, factories, retailers, and hospitals—tounderstand the nuts and bolts of how they do their work, and thento advise them how to do it differently to become faster, cheaper,better. The results were the right product, at the right time, withthe right price and quality—businesses that not only ate thecompetitions’ lunch but their breakfast and dinn

    • ¥118.5 折扣:5折
    • Power Influence and Persuasion(ISBN=9781591396314)
    •   ( 2 条评论 )
    • Harvard Business Essentials 著 /2005-06-01/ Perseus
    • "The Harvard Business Essentials" series is designed toprovide comprehensive advice, personal coaching, backgroundinformation, and guidance on the most relevant topics in business.Whether you are a new manager seeking to expand your skills or aseasoned professional looking to broaden your knowledge base, thesesolution-oriented books put reliable answers at your fingertips. Tobe effective, managers have to be skilled at acquiring power - andusing that power to persuade others to get things done. This guideoffers must-know methods for commanding attention, changing minds,and influencing decision-makers up and down the organizationalladder.

    • ¥95 折扣:5折
    • SMART CHOICES(ISBN=9780767908863)
    •   ( 5 条评论 )
    • John S. Hammond 著 /2002-03-01/ Random House US
    • Where should I live? Is it time to switch careers? What is the best course of action for me? Decisions shape our experiences, from choosing which job offer toaccept, to buying the right car, to selecting a good accountant.How do we know which choice is the smart one? How can we beconsistent and confident in our decisions? In this book from thethree leading authorities on decision-making, readers learn how toapproach all types of decisions with a simple set of skillsdeveloped by professors from Harvard, MIT, and the University ofSouthern California. Combining solid research with common sense and practicalexperience, this user-friendly guide shows readers how to assessdeep-seated objectives, create a comprehensive set of alternatives,determine likely consequences, make tradeoffs, and grapple withuncertainty. Not only will readers learn how to make decisions,they will learn how to make the smartest decisions. For anyonecaught at a confusing crossroad–whether you’re choosing bet

    • ¥69 折扣:5折
    • ZAPPOS EXPERIENCE: 5 PRINCIPLES 2 INSPIR(ISBN=9780071749589)
    •   ( 2 条评论 )
    • Joseph Michelli 著 /2011-09-01/ McGraw-Hill
    • Make every day a WOW day for your customers, your staff—andyour bottom line! “In your hands is a manifesto on how Zapposcompletely blew away the standard of delivering a consumer-centricexperience and a revolutionary company culture. Joseph helps us allunderstand how to achieve a little more of that Zappos magic.”—EricRyan, method cofounder and person against dirty “If you’re lookingfor an inspirational path for creating a likable, trustworthy, andwow! organization, you’ve hit the mother lode.”—Guy Kawasaki,former chief evangelist of Apple and author of Enchantment: The Artof Changing Hearts, Minds, and Actions “This book provides aroadmap to a successful business by taking inspiration and examplesfrom one of the most innovative, progressive companies of our time.Don’t just read it; use it.”—Tony Hawk, professional skateboarderand author of HAWK —Occupation: Skateboarder and How Did I GetHere? The Ascent of an Unlikely CEO “Thanks to Joseph Michelli, youcan learn exactly h

    • ¥125.8 折扣:5.9折
    • SCHOOL FOR STARTUPS: THE BREAKTHROUGH CO(ISBN=9780071753937)
    •   ( 0 条评论 )
    • Jim Beach 等著 /2011-06-01/ McGraw-Hill
    • This is the beginner's guide to low-risk entrepreneurship. Youwant to start your own business, but 'risk' isn't your middle name.You're not alone. Many successful entrepreneurs are averse to risk- but they have learned the tricks to working around it. And nowyou can too, with School for Startups. This practical guide showsyou how to build a business the smart way - without risking majorassets such as your house, savings account, or health insurance.You'll learn how to increase your chance of success by: fundingyour venture without investors; entering international markets;taking full advantage of tools on the Web; marketing your productor service for little or no cost; deploying a third party topackage and ship products; and, taking control of an existingbusiness or franchise. The authors present hundreds of the bestideas for new businesses, along with case studies proving theeffectiveness of their approach. Also included with the book is acode you can use to register for The Entrepreneur School, where youca

    • ¥85.8 折扣:5.9折
    • Here Comes Trouble(ISBN=9780713998665) 英文原版
    •   ( 19 条评论 )
    • Moore Michael穆尔·迈克尔) 著 /2009-01-01/ Penguin
    • The Extermination of Michael Moore is his anti-memoir. Breakingthe autobiographical mode, he hilariously presents 20 far-ranging,irreverent vignettes from his own life.Moore is his ownmeta-Forrest Gump, as one moment he's an 11-year old boy stuck on aSenate elevator with Bobby Kennedy, and the next moment he's insidethe Bitburg cemetery with a dazed and confused Ronald Reagan.Changing planes in Vienna, he escapes death at the hands of theterrorist Abu Nidal (others weren't so lucky). He founded his firstunderground newspaper in fourth grade. He refused to be on the CBSEvening News with Walter Cronkite at 16 ('There's not enoughClearasil in the world for that to happen'). And he became theyoungest elected official in the country at age 18 by enlisting an'army of local stoners' who had no idea what they were doing as hiscampaign staff.Before Michael Moore became the Oscar-winningfilmmaker and all-round rabble rouser and thorn-in-the-side ofcorporate and right-wing America, there was the guy who had anuncanny k

    • ¥52.8 折扣:5.2折
    • 80/20 PRINCIPLE,THE(ISBN=9780385491747)
    •   ( 9 条评论 )
    • Richard Koch 著 /1999-10-01/ Random House US
    • How anyone can be more effective with less effort by learninghow to identify and leverage the 80/20 principle--the well-known,unpublicized secret that 80 percent of all our results in businessand in life stem from a mere 20 percent of our efforts. The 80/20 principle is one of the great secrets of highlyeffective people and organizations. Did you know, for example, that 20 percent of customers accountfor 80 percent of revenues? That 20 percent of our time accountsfor 80 percent of the work we accomplish? The 80/20 Principle showshow we can achieve much more with much less effort, time, andresources, simply by identifying and focusing our efforts on the 20percent that really counts. Although the 80/20 principle has longinfluenced today's business world, author Richard Koch reveals howthe principle works and shows how we can use it in a systematic andpractical way to vastly increase our effectiveness, and improve ourcareers and our companies. The unspoken corollary to the 80/20 princip

    • ¥68.5 折扣:5折
    • Hard Facts Dangerous Half-Truths and Tot(ISBN=9781591398622)
    •   ( 0 条评论 )
    • Jeffrey Pfeffer 著 /2006-03-01/ Perseus
    • The best organizations have the best talent. . . Financialincentives drive company performance. . . Firms must change or die.Popular axioms like these drive business decisions every day. Yettoo much common management "wisdom" isn’t wise at all—but, instead,flawed knowledge based on "best practices" that are actually poor,incomplete, or outright obsolete. Worse, legions of managers usethis dubious knowledge to make decisions that are hazardous toorganizational health.

    • ¥138 折扣:5折
    • Intention Economy(ISBN=9781422158524)
    •   ( 2 条评论 )
    • Doc Searls 著 /2012-05-01/ Perseus
    • In this title, Doc Searls maps out the implications of acustomer-driven business revolution that's flipping the paradigm ofsupply and demand, and putting consumers in charge. Who owns themarketplace? Is it business - or the customer? According to DocSearls, widely-read journalist and blogger and co-author of "TheCluetrain Manifesto", customers are on the verge of becoming trulyfree and independent actors in the marketplace with the power oftelling vendors what they want, how they want it, and where andwhen they should be able to get it. This imperative shift incustomer power will alter the balance of the market and usher inwhat Searls calls the "intention economy". In this book, Searlslays out a map for an economy driven by consumer intent, wherevendors can - and must - respond to the actual intentions ofcustomers, instead of simply vying for customer attention in hopesof selling them what they might want. In the intention economy,individual power increases, demand drives supply, and informationprecedes mone

    • ¥116.5 折扣:5折
    • RELENTLESS INNOVATION: WHAT WORKS, WHAT(ISBN=9780071786805)
    •   ( 2 条评论 )
    • Jeffrey Phillips 著 /2011-12-01/ McGraw-Hill
    • You can't ask for more than efficient, effective operations.Or can you? Given today's business landscape--increasing customerdemand, global competition, lower trade barriers--being good isn'tenough. This groundbreaking guide provides the knowledge and toolsyou need to transform your organization from a well-run company toa relentlessly innovative company. Innovation expert JeffreyPhillips has helped businesses around the world achieve thedream--the implementation of innovation as a consistent businessdiscipline. In Relentless Innovation, he reveals his secrets forthe first time. Phillips argues that today's typical businessmodels actually impede innovation because they place so much focuson efficiency, cost cutting, and short-term gain. Does thisdescribe your business model? If it does, you need to revisit yourapproach and redefine your idea of what success actually is. Youmay find that your "business as usual" processes actively rejectinnovation efforts. Relentless Innovation has everything you needto

    • ¥125.8 折扣:5.9折
    • PROFITABLE GROWTH IS EVERYONE(ISBN=9781400051526)
    •   ( 9 条评论 )
    • Ram Charan拉姆·查兰) 著 /2004-01-01/ Random House US
    • The coauthor of the international bestseller Execution hascreated the how-to guide for solving today's toughest businesschallenge: creating profitable growth that is organic,differentiated, and sustainable. For many, growth is about "home runs"—the big bold idea, the nextnew thing, the product that will revolutionize the marketplace.While obviously attractive and lucrative, home runs don't happenevery day and frequently come in cycles. Products like Kevlar, Teflon, and the Dell business model forselling personal computers may be once-in-a-decade phenomena. Asurer and more consistent path to profitable revenue growth isthrough "singles and doubles"—small day-to-day wins and adaptationto changes in the marketplace that build the foundation forsubstantially increasing revenues. The impact of singles anddoubles can be huge. They are not only the basis for sustainedrevenue growth but, in fact, the foundation for home runs. Singlesand doubles provide the discipline of execution, an absolutene

    • ¥95 折扣:5折
    • Leading Quietly(ISBN=9781578514878)
    •   ( 1 条评论 )
    • Joseph L Badaracco 著 /2002-01-01/ Perseus
    • Most of us think of leaders as courageous risk takers,orchestrators of major events-in a word, heroes. Yet while suchfigures are inspiring and admirable, Harvard Business SchoolProfessor Joseph Badaracco argues that their larger-than-lifeaccomplishments are simply not what makes the world work. Whatdoes, he says, is the sum of millions of small yet consequentialdecisions that men and women working far from the limelight makeevery day: how a line worker for a pharmaceutical company respondswhen he discovers a defect in a product's safety seal; how amanager deals with a valued employee suspected of stealing; how atrader handles a transaction error that will cost a clientmoney.Badaracco calls them "quiet leaders"-people who chooseresponsible, behind-the-scenes action over public heroism toresolve tough leadership challenges. These individuals don't fitthe stereotype of the bold and gutsy leader, and they don't wantto. What they want is to do the "right thing" for theirorganizations, their coworkers, and t

    • ¥138 折扣:5折
    • The Power of Now: A Guide to Spiritual Enlightenment 当下的力量
    •   ( 27 条评论 )
    • 艾克哈特·托勒 (Eckhart Tolle) 著 /2004-09-01/ Publishers Group West
    • 那些没有找到真正财富——存在的欢乐以及与它紧密联系在一起的深深的不可动摇的宁静——的人就是故事中的那个乞丐,即便已经拥有很多财富,但他们依然在四处找寻。他们不知道,自己不仅已经拥有了所有这些,还拥有了更为珍贵的东西,那就是——当下的力量。 阅读本书的过程是一个发现之旅。在作者这位心灵导师的引导下,你会惊讶地发现,自己一直都处在大脑或思维的控制之下,生活在对时间的永恒焦虑中。我们忘不掉过去,更担心未来。但实际上,我们只能活在当下,活在此时此刻,所有的一切都是在当下发生的,而过去和未来只是一个无意义的时间概念。通过向当下的臣服,我们才能找到真正的力量,找到获得平和与宁静的入口。 这不仅仅是一本书,在这本书中还有活生生的能量,当你读这本书时你可能会感受到这种能量。它有一种惊

    • ¥64.5 折扣:5折
    • CONVERSATIONS FOR CREATING STAR PERFORME(ISBN=9780071779944)
    •   ( 0 条评论 )
    • Shawn Kent Hayashi 著 /2012-01-01/ McGraw-Hill
    • Inspire Star Performance through Meaningful Conversations withYour Team. "If you want more top performers on your team, read thisbook!" (Jill Konrath, author of "SNAP Selling and Selling to BigCompanies"). The performance review is an important part of yourjob as a manager or coach. But it is only a part. In order todevelop team members effectively, you have to be proactive on adaily basis. This means having conversations - and not just aboutthe weather or the game last night. This title helps you to createongoing conversations throughout the year that focus on: developingteam members to a higher level of ability; triggering the insightand inspiration within your team members to grow in new ways;building the skills that will enable others to accomplish theirestablished goals; preparing yourself and others for theperformance review discussion; and, keeping people motivated andmoving forward toward the goals. "Conversations for Creating StarPerformers" is a vital tool for keeping team members motivated,e

    • ¥90.5 折扣:5.9折
    • How To Win Friends And Influence People 人性的弱点, 又译 如何赢得朋友和影响人
    •   ( 55 条评论 )
    • Dale Carnegie /1990-02-01/ Simon & Schuster
    • You can go after the job you want...and get it! You can take the job you have...and improve it! You can take any situation you're in...and make it work for you! For over 50 years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives. Now this phenomenal book has been revised and updated to help readers achieve their maximum potential in the complex and competitive 90s! Learn: The six ways to make people like you The twelve ways to win people to your way of thinking The nine ways to change people without arousing resentment and much, much

    • ¥38.6 折扣:5.4折
    • MADE TO STICK(ISBN=9781400064281)
    •   ( 3 条评论 )
    • Chip Heath 编 /2007-01-01/ Random House US
    • Mark Twain once observed, “A lie can get halfway around theworld before the truth can even get its boots on.” His observationrings true: Urban legends, conspiracy theories, and boguspublic-health scares circulate effortlessly. Meanwhile, people withimportant ideas–business people, teachers, politicians,journalists, and others–struggle to make their ideas “stick.” Why do some ideas thrive while others die? And how do we improvethe chances of worthy ideas? In Made to Stick , accomplishededucators and idea collectors Chip and Dan Heath tackle head-onthese vexing questions. Inside, the brothers Heath reveal theanatomy of ideas that stick and explain ways to make ideasstickier, such as applying the “human scale principle,” using the“Velcro Theory of Memory,” and creating “curiosity gaps.” In this indispensable guide, we discover that sticky messages ofall kinds–from the infamous “kidney theft ring” hoax to a coach’slessons on sportsmanship to a vision for a new p

    • ¥112 折扣:5折
    • SOAR SELLING: HOW TO GET THROUGH TO ALMOST ANYONE 英文原版
    •   ( 1 条评论 )
    • David HibbardMarhnelle S. Hibbard 编 /2012-11-01/ McGraw-Hill
    • Conquer the greatest challenge of every sales professional:getting face-time with top decision-makers Lots of sales booksfocus on how to make the sale once the salesperson gets in thedoor. SOAR Selling is different; it delivers a proven system forsales professionals in B2B fields to make fewer calls, reach moreexecutives, and get more appointments. The SOAR (Surge ofAccelerating Revenue) process is based on extensive field testsconducted in more than 3,000 live sales calls (by phone and inperson) in key markets throughout the U.S. and Europe. Teamsworking with SOAR won gatekeeper meetings in more than 80% of allcalls made, and overall sales team performance skyrocketed-withmeasurable ROI of up to 2000% realized in as little as 12 weeksfrom program inception. Now, this breakthrough methodology can beyours. Marhnelle and David Hibbard are cofounders of Dialexis, aleading provider of sales training and personal leadership coachingwhose clientele includes Cisco, Apple, AT T, Oracle, andToshiba.

    • ¥125.8 折扣:5.9折
    • Marketing As Strategy(ISBN=9781591392101)
    •   ( 0 条评论 )
    • Nirmalya Kumar 著 /2004-05-01/ Perseus
    • Wake-Up Call for Marketers on What CEOs Want and How toDeliver It….. CEOs are more than frustrated by marketing'sinability to deliver results. Has the profession lost itsrelevance? Nirmalya Kumar argues that, while the function ofmarketing has lost ground, the importance of marketing as amind-set-geared toward customer focus and market orientation-hasgained momentum across the entire organization. This bookchallenges marketers to change their role from tacticalimplementers of traditional marketing functions-like advertisingand promotion-to strategic coordinators of organization-wide,transformational initiatives aimed at profitably delivering valueto customers. Kumar outlines seven strategy-focused,cross-functional, and bottom-line oriented initiatives that can putmarketing back on the CEO's agenda-and elevate its role in shapingthe destiny of the firm.

    • ¥151 折扣:5折
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