The Harvard Business Essentials series is designed to providecomprehensive advice, personal coaching, background information,and guidance on the most relevant topics in business. Whether youare a new manager seeking to expand your skills or a seasonedprofessional looking to broaden your knowledge base, thesesolution-oriented books put reliable answers at your fingertips.Implementing Strategy Strategic execution drives business success.This book covers strategy from the ground up, explaining whatstrategy is, how to put together a strategic plan, what tools andresources are necessary to execute it, and how to measureresults.

Catapulted onto the world stage by a daring reform agenda, present-day China represents an experiment unique in human history. Its astonishing economic ascent and rapidly expanding consumer market has captured the global imagination. Bristling with amazing opportunities which may conceal considerable risks, engaging with China is inescapable for many firms. How to Do Business in China highlights 24 lessons that will facilitate your entry into China. Tips on avoiding common mishaps and enhancing your preparedness are outlined. This book provides valuable insights into：The nature of business environment、Strategic thinking、Negotiation、Cultural awareness、Anticipating problems、Understanding the bigger picture. This exhilarating and mostly untapped marketplace replete with idiosyncrasies is a dominant force shaping the 21st century. How to Do Business in China will sensitise you to the issues as it clearly depicts the challenges ahead. 作者简介： Nick Dallas, PHD, is a China watcher and we

“I’ve got the name for our publishing operation. We just saidwe were going to publish a few books on the side at random. Let’scall it Random House.” So recounts Bennett Cerf in this wonderfullyamusing memoir of the making of a great publishing house. Anincomparable raconteur, possessed of an irrepressible wit and anabiding love of books and authors, Cerf brilliantly evokes theheady days of Random House’s first decades. Part of the vanguard of young New York publishers whorevolutionized the book business in the 1920s and ’30s, Cerf helpedusher in publishing’s golden age. Cerf was a true personality,whose other pursuits (columnist, anthologist, author, lecturer,radio host, collector of jokes and anecdotes, perennial judge ofthe Miss America pageant, and panelist on What’s My Line? )helped shape his reputation as a man of boundless energy andenthusiasm and brought unprecedented attention to his company andto his authors. At once a rare behind-the-scenes account of bookpublishing and a fascinat

Over the last few years, books on strategic alliances havebeen in vogue -- especially ones that claim that the new economyhas overturned many old rules about self-sufficiency andcompetition. That's because the new economy rewards speed andspecialization. Yet a more narrow focus on so-called corecompetencies creates gaps in your operation -- gaps that need to befilled by other organizations. Some books, most notably Co-opetition, have gone so far as torecommend cooperative relationships between traditional businessrivals. No doubt, there are some who will appreciate the logicbehind the theory but still balk at the actual practice -- as wellas those who simply prefer the tried and true crush-the-enemyapproach. But no matter where you stand on the cooperate-conquer continuum,two new books show you how to forge cooperative relationships withparties that have no interest in stealing market share -- nonprofitorganizations. Corporations can simultaneously enhance theirreputations and their bottom

If you’re enrolled in an executive education or MBA program,you’ve probably encountered a powerful learning tool: the businesscase. But if you’re like many people, you may find analyzing casesand writing about them challenging or frustrating. That’s notsurprising—cases are not simple narratives, and good ones aretypically nonlinear and can even be purposefully misleading. Applythe conventional approach to understanding business cases, and youmay waste time (at best) and arrive at weak or meager conclusions(at worst). The Case Study Handbook presents a powerful new approach foranalyzing, discussing, and writing about cases. By using sampleHarvard Business School cases, you’ll master a number of usefultopics, including: How to recognize case situations and apply appropriate tools tosolve problems, make decisions, or develop evaluations How to quickly establish a base of knowledge about a case How to write persuasive case-based essays How to talk about cases effectively

There's no way around it. Your success is at risk if you can'tcommunicate effectively. If you want to make a difference in yourorganization, you must develop a communication playbook ofstrategic responses to challenging situations so the people aroundyou thrive. The good news is that you can learn how to become amaster communicator. All you need is desire and this eminentlypractical guide. In "Mastering Communication at Work," leadershipcommunication experts Ethan F. Becker and Jon Wortmann describeeasy-to-implement techniques for communicating in ways that empowerteams, serve clients, and develop stronger relationships. You'lllearn the secrets to making trust-building an innate part of yourlife--and use your new talent to reduce your stress and improveyour organization on every level. "Mastering Communication at Work"will instantly get you on track with Clear, actionable advice youcan put to use right away De*ions of the communicationtendencies everyone needs to be able to identify and execute Simpledrills

Every dream has to start somewhere! With the shaky economy and unemployment rising, more and morepeople are trying to find alternative ways to start businesses outof their homes. But what is the right home grown business? Whatskills are necessary? What will it really cost and how much moneywill it generate? All these questions and more are answered in TheComplete Idiot's Guide(r) to Low-Cost Startups. Expert author with over 30 years experience in the area Ways to determine which business is right for you-and the mosteffective to start Great, innovative ideas from hi-tech service to low-techselling Practical nuts and bolts advice on starting and running thebusiness Solid information about costs, financing, taxes, andorganization

Shattering the myth that you need money to make money,serial entrepreneur and millionaire Yanik Silver reveals the 11X-Factors that allowed him to grow eight different business ideasfrom scratch to 7-figures + each. Following in the footsteps ofSilver and many other successful bootstrappers, uncover the secretsto turning your big idea into significant profits - without takingon debt, partnering with outside investors, or even writing abusiness plan. Yanik Silver (Potomac, MD) is a serial entrepreneurwho has successfully bootstrapped 8 different product and serviceideas to reach the 7-figure sales mark without funding, taking ondebt or even a real business plan. He's been featured on "FoxBusiness News", TIME.com, "USA Today", SmartMoney.com, "MSN Money",Portfolio.com, Entrepreneur.com, WORTH.com, "The Boston Globe","Denver Business Journal", and many others.

If you ever feel: cluttered, scattered, distracted, unfocused, disorganized, preoccupied, overwhelmed, out of control, out of your mind... you can change your life! ConZentrate shows you how to master the art of paying attention, in thirty-five clear, practical, simple ways. Whether it's how to focus on a tedious task when the office is buzzing around you, or how to stop procrastinating, or how to keep your home from being a place of overwhelming clutter-- or ever how to tackle the challenges of A.D.D.-- Sam Horn's user-friendly book will inspire you to learn how to conzentrate, and discover the key to peak performance. 作者简介：Sam Horn, president of Action Seminars, has presented her real-life workshops to more than 400,000 people since 1981. Her impressive client list includes Young Presidents Organization, National Governors Association, Hewlett-Packard, Four Seasons Resort, the Fortune 500 Forum, the US Navy, and the IRS. She was the top rated speaker at both the 1996 and 1998 Internationa

Financial Products provides a step-by-step guide to some ofthe most important ideas in financial mathematics. It describes andexplains interest rates, discounting, arbitrage, risk neutralprobabilities, forward contracts, futures, bonds, FRA and swaps. Itshows how to construct both elementary and complex (Libor) zerocurves. Options are described, illustrated and then priced usingthe Black Scholes formula and binomial trees. Finally, there is achapter describing default probabilities, credit ratings and creditderivatives (CDS, TRS, CSO and CDO). An important feature of thebook is that it explains this range of concepts and techniques in away that can be understood by those with only a basic understandingof algebra. Many of the calculations are illustrated using Excelspreadsheets, as are some of the more complex algebraic processes.This accessible approach makes it an ideal introduction tofinancial products for undergraduates and those studying forprofessional financial qualifications.

Mathematical Analysis (often called Advanced Calculus) isgenerally found by students to be one of their hardest courses inMathematics. This text uses the so-called sequential approach tocontinuity, differentiability and integration to make it easier tounderstand the subject.Topics that are generally glossed over inthe standard Calculus courses are given careful study here. Forexample, what exactly is a 'continuous' function? And how exactlycan one give a careful definition of 'integral'? The latterquestion is often one of the mysterious points in a Calculus course- and it is quite difficult to give a rigorous treatment ofintegration! The text has a large number of diagrams and helpfulmargin notes; and uses many graded examples and exercises, oftenwith complete solutions, to guide students through the trickypoints. It is suitable for self-study or use in parallel with astandard university course on the subject.

Praise For Toxic People "From corporate America to the smallest business owner, this book should be mandatory reading because it provides toxic relief that will put money in your pocket and calm in your personality. A dose of this reading would enhance the success of business school students and smooth out a few bumps in a rocky marriage." Richard L. Labrum, Vice President, Wealth Management, Smith Barney "If you're just sick to death of those people who zap the energy right out of you, Marsha has the cure! In no-nonsense terms, she gives us the pre*ion for dealing with toxic people. She mixes in the right dosage of personal experience, humor, and practical advice to create a compelling message that is highly relevant in our personal and professional lives. I highly recommend this book to everyone interested in cleaning up toxic behaviors!" John Ryan, Vice President, American Express "Marsha Petrie Sue is the Muhammad Ali of communicators. She can dance and look pretty, and

Babson College president provides a simple, systematic, andresearch-based method - identical to the one taught at Babson - forachieving success in an uncertain world. In a world where you canno longer plan or predict your way to success, what is the best wayto achieve your goals? It's a daunting question, but today - whenchange seems to be the only constant - it's one that everyone, fromentrepreneurs and managers to newly minted grads, must resolve. Thesimple answer, say the authors of "Just Start": you must act. Andthen go from there. Written by a trio of seasoned business leaders- Babson College President Leonard Schlesinger, organizationlearning expert Charles Kiefer, and veteran journalist and authorPaul B. Brown - "Just Start" draws both from academic research andproven practices in organizations to lay out a simple yet reliablemethod for moving forward on anything when you are faced withvolatility. The key, say the authors, is not only to thinkdifferently (much like an entrepreneur would), but to

Are you wondering what the next killer app will be? Do youwant to know how you can maintain and add to your value duringthese rapidly changing times? Are you wondering how the word lovecan even be used in the context of business? Instead of wondering, read this book and find out how to become alovecat—a nice, smart person who succeeds in business and inlife. How do you become a lovecat? By sharing your intangibles. By thatI mean: Your knowledge: everything that comes from all the books thatI’ll encourage you to devour. Your network: the collection of friends and contacts you nowhave, which I’ll teach you how to grow and nurture. Your compassion: that human warmth you already possess—in thesepages I’ll convince you that you can show it freely at theoffice. What happens when you do all this? * You become a rich source of information to all aroundyou. * You are seen as a person with valuable insight. * You are perceived as generous to a fault

Three years after the events of The Golem's Eye, the youngmagician Nathaniel is an established member of the BritishGovernment. But he faces unprecedented problems: foreign wars aregoing badly and Britain's enemies are mounting attacks close toLondon. Increasingly distracted, he is treating Bartimaeus worsethan ever: the long-suffering djinni is growing weak from too muchtime in this world, and his patience is at an end. Meanwhile,undercover in London, Kitty has been stealthily completing herresearch into magic and Bartimaeus' past. She hopes to break theendless cycle of conflict between djinn and humans - but will shebe able to get anyone to listen? Before any of these problems canbe resolved, disaster strikes London from an unexpected source andthe destinies of Bartimaeus, Nathaniel, and Kitty are throwntogether once more. They have to face treacherous magicians, along-fermented conspiracy, and an enemy from 'The Other Place' thatthreatens London and the world. Worst of all, they must somehowcope wit

Moscow-born Sergey Brin and Midwest-born Larry Page droppedout of graduate school at Stanford University to, in their ownwords, "change the world" through a powerful search engine thatwould organize every bit of information on the Web for free. TheGoogle Story takes you deep inside the company's wild ride from anidea that struggled for funding in 1998 to a firm that rakes inbillions in profits, making Brin and Page the wealthiest young menin America. Based on scrupulous research and extraordinary accessto Google, this fast-moving narrative reveals how an unorthodoxmanagement style and culture of innovation enabled a search engineto shake up Madison Avenue and Wall Street, scoop up YouTube, andbattle Microsoft at every turn. Not afraid of controversy, Googleis expanding in Communist China and quietly working on a searchablegenetic database, initiatives that test the founders' guidingmantra: DON'T BE EVIL.

成为出色的销售人员，实现百万年薪的梦想，是每一个从事房地产销售人员的梦想。阅读完《房地产销售:百万年薪不是梦》后，将使你的梦想成为可能。全书共九章，章房地产知识全掌握让你从一名销售的门外汉，成为销售人员，第二章塑造自我、第三章认识产品和第四章认识客户让你从一名销售人员成为合格销售人员，第五章销售人员十大必杀技、第六章编制一套十全十美“销讲词”和第七章做好售后服务让你从一名合格的销售人员成为销售人员，第八章刁难问题如何对答如流以及第九章舒缓压力让你完成从到的过程。《房地产销售:百万年薪不是梦》立足房地产销售市场，以理论知识为基础，以技能训练为重点，结合职业标准实施，给广大房地产销售人员提供一条提高销售技巧，实现梦想的捷径。书中的销讲词和刁难问题的对答是你们在房地产销售中每天都会

The story of the men, ideas and organizations thatrevolutionized how we understand business. Imagine, if you can, theworld of business without corporate strategy. Remarkably, fiftyyears ago that's the way it was. Businesses made plans, certainly,but without understanding the underlying dynamics of competition,costs, and customers. It was like trying to design a large-scaleengineering project without knowing the laws of physics. But in the1960s, four mavericks and their posses created instigated aprofound shift in thinking that turbocharged business as neverbefore, with implications far beyond what even they imagined. InThe Lords of Strategy, renowned business journalist and editorWalter Kiechel tells, for the first time, the story of the four menwho invented corporate strategy as we know it and set in motion themodern, multibillion-dollar consulting industry: Bruce Henderson,founder of Boston Consulting Group Bill Bain, creator of Bain Company Fred Gluck, longtime Managing Director of McKinsey Compan

Arthur Blank and Bernie Marcus were both fired in 1978 bycorporate raider Sandy Sigiloff. Blank, a CPA, and Marcus, anex-pharmacist, were devastated. Bernie, heartbroken and virtuallybroke, fell into a deep funk. Arthur considered becoming a privateCPA. Both thought a former associate was crazy when he told them:"You've just been hit in the ass by a golden horseshoe". They proved him right. Blank and Marcus both recovered from theirprofessional downturn to found The Home Depot, a phenomenallysuccessful business with 1,000 locations, 200,000 employees, and$30 billion in sales. The Home Depot story is one of the greatentrepreneurial tales of the last twenty years -- how incrediblydetermined and creative people built a business empire fromnothing. It's an inspirational tale of two people who had to begfor capital to begin and grow their business but never forgot theirprinciples. The Home Depot today is one of America's toughest, mostgrowth-oriented companies, but one with a huge sense ofrespon

Mega-bestselling author Ken Blanchard and celebrated businessleaders Don Hutson and Ethan Willis present an inspiring story thatreveals the secrets to becoming a successful entrepreneur. In THE ONE MINUTE ENTREPRENEUR, Ken Blanchard (coauthor of the #1bestselling business classic The One Minute Manager), Don Hutson,CEO of U.S. Learning, and Ethan Willis, CEO of Prosper Learning,tell the inspiring story of one man’s challenges in creating hisown business. Through a powerful and engaging narrative, weconfront many of the typical problems all entrepreneurs face instarting up their business, from finding new sources of revenue tosecuring the commitment of their people and the loyalty of theircustomers. More important, we learn the secrets to becoming asuccessful entrepreneur, including how to build a firm foundation,how to ensure a steady cash flow, and how to create legendaryservice. In addition, the book offers invaluable advice, deliveredthrough One Minute Insights, from such entrepreneurs and t

Green is the color of money! Businesses are always looking to increase their profitability andmarket share. With rising costs of fuel and consumers targetingenvironmentally-responsible companies to patronize, businesses havejumped on the green initiative and reaped the financial benefits.The Complete Idiot's Guide(r) to Greening Your Business providesthe most up-to-date, concrete, and practical steps for readers tofollow to get rich by going green. Solid authors with "green" background White-hot green market Comprehensive, practical business approach

From the authors of Women Don’t Ask, the groundbreaking bookthat revealed just how much women lose when they avoid negotiation,here is the action plan that women all over the country requested—aguide to negotiating anything effectively using strategies thatfeel comfortable to you as a woman. Whether it’s a raise, that overdue promotion, an exciting newassignment, or even extra help around the house, this four-phaseprogram, backed by years of research and practical success, willshow you how to recognize how much more you really deserve,maximize your bargaining power, develop the best strategy for yoursituation, and manage the reactions and emotions that may arise—onboth sides. Guided step-by-step, you’ll learn how to draw on yourspecial strengths to reach agreements that benefit everyoneinvolved. This collaborative, problem-solving approach will propelyou to new places both professionally and personally—and open doorsyou thought were closed.

Spain. A land of eternal passion and unceasing bloodshed. Fromthe vengeance of a pitiless tyrant, four women flee the sacred,once-safe walls of a convent: LUCIA, the proud survivor harboring amurderous secret from the savage clan wars of Sicily...GRACIELLA,the beauty still unpurged of guilt from one reckless, youthfulsin...MEGAN, the orphan seeking perilous refuge in the arms of adefiant Basque rebel...and TERESA, the believer haunted by a faiththat mocks her with silence. Leaving innocence but not hope behind,they venture into an alien, dazzling world, where each willencounter an unexpected destiny -- and the truth about herself.