Filled with pragmatic insights, proactive strategies, and best practices, The New CFO Financial Leadership Manual, Second Edition is destined to become your essential desktop companion. This thorough guidebook is essential reading for the CFO requiring an overview of strategies, measurement and control systems, financial analysis tools, funding sources, and management improvement tips.

Change when, how, and where you work; know why and how anyone can have more flexibility; be inspired to live life the way you want to live it. Because the old nine-to-five corporate culture will never return, you need to change the way you think about, approach, and interact with work. Cali Williams Yost, a dynamic and innovative work/life expert who has both coached individuals and consulted for Fortune 500 companies, believes that you can choose how work fits into your life instead of work choosing how much life is left over for you. Work + Life presents a practical, step-by-step process that helps you to create, propose, negotiate, and successfully implement a flexible arrangement that meets not only your needs but also the needs of your employer. Filled with inspiring success stories, as well as thought-provoking exercises focused on finding answers to every individual's unique work/life dilemmas, this is the only book that can be used by anyone to achieve any kind of flexibility, in any ind

In a world of emerging markets, changing work forces, and accelerating innovation, manufacturing is once again a key corporate issue. Manufacturing expertise is a strategic competitive advantage, distinguishing winning companies (like Procter & Gamble, Lego, Toyota, Zara, and Tata) from those that have let their capabilities languish. It may not be easy to take back control of production, target sources for scarce (and environmentally sustainable) materials, and cultivate a motivated, talented labor force. But there are ways to do it; and successful companies will need to learn how.

The Ten-Minute Trainer is just what you need. Written for the busy training professional, this practical, grab-it-and-go book will show you how to design and deliver effective training programs in less time and with increased learner retention Based on two major concepts-shorter segments of instruction are better than longer ones, and learners remember more when they are involved in the learning-this book provides 150 quick, high-energy ways to involve your learners without sacrificing content. This timely resource will also help you organize your training time so that your learners get the most from your instruction. With The Ten-Minute Trainer as your guide, you will be able to.

You have only an instant to connect with consumers. In a few heartbeats, your brand image must gain traction and begin the process of enticing and persuading your audience. Only the best images survive this process, so every advantage counts. Building Brands and Believers is designed to help you succeed in this hyper-demanding environment. It puts forward a simple but powerful idea: namely, that by understanding the subconscious workings of the mind, you can better motivate consumers. Kent Wertime, a veteran advertising and communications expert, explores the DNA of contemporary commercial images. He explains in clear, simple terms the source code of images and provides steps you can take to improve your chances for success. Read Building Brands and Believers to understand the dynamics of archetypes that: Underlie all commercial images Help in successful brand building in advertising, marketing and entertainment Work across borders and cultures to effectively enhance consumer beliefs Enab

The well-known "life strategist" and TV personality Dr. Phil begins this upbeat self-help book by recalling one of the most unpleasant phone calls he ever had to make. In 1989, ten years into a flourishing career, McGraw called his father to say that, despite the outward trappings of success, he was miserable. His new plan was to move away and start a new career and a new life. According to McGraw, many people are currently in a similar situation-trapped in unsatisfying lives or jobs that they loathe. Too many people, says McGraw, are "so busy being busy, that they have let the colors fade from their lives." They're worried about superficial matters rather than what's important: "I'll bet 90-plus percent of them spent months, or even years, planning their wedding and almost no time planning their marriage!" To change their lives, McGraw's readers must first complete two questionnaires he designed to assess their "authentic self" and their "congruency" (how someone's current life compares with a vision o

Donalyn Miller says she has yet to meet a child she couldn'tturn into a reader. No matter how far behind Miller's studentsmight be when they reach her 6th grade classroom, they end upreading an average of 40 to 50 books a year. Miller'sunconventional approach dispenses with drills and worksheets thatmake reading a chore. Instead, she helps students navigate theworld of literature and gives them time to read books they pick outthemselves. Her love of books and teaching is both infectious andinspiring. The book includes a dynamite list of recommended "kidlit" that helps parents and teachers find the books that studentsreally like to read.

Og Mandino This great book can be your key to success and happiness if you will only follow its powerful principles. Harvey Mackay Looking for a book with the power to jump-start your life? Look no further. Brian Tracy's Maximum Achievement is a wake-up call to the wonders within us all. It is straight to the point and straight to the heart. Denis Waitley Brian Tracy is a master of self-management skills development. In this treasure chest, he gives us an encyclopedia of inner wealth more knowledge-based, action-oriented, and relevant to today's global achiever than any other source you can tap. More than a self-help book, this is an owner's manual for high-performance winners.

Ben Casnocha discovered he was entrepreneur at age 12 and hasn't slowed down since. In this remarkably instructive book, Ben dissects the entrepreneurship "gene," explaining that everyone has inherited it if they have an idea to make the world a better place. In Casnocha's case, he found a better way for city governments to communicate with constituents on the Web. Six years later, Comcate has dozens of municipal clients, a growing staff, and a record of excellence. This book is the story of his start-up, but also a conversation with his mentors, clients and fellow entrepreneurs about how to make a business idea work and how to have the time of your life trying. From Pat Lencioni to Marc Benioff of salesforce.com, Ben has won over the best and brightest of the business world now it's your turn!

本书由18位专家写就，对我国前寒武至第四纪的生物地层研究工作进行了系统总结。

This is an extradordinary tribute to the world's most recognized and mourned icon of commerce, the World Trade Center. These remarkable aerial photographs reflect both the beauty and the stature of the twin towers that were the crown jewels of lower Manhattan. A remembrance of the pinnacle of New York city's skyline, this volume also marks the beginning of the renewal to come. Includes five archival photos and eighteen full-color views.

A breakthrough book about talent, passion, and achievement from one of the world's leading thinkers on creativity and self-fulfillment. The Element is the point at which natural talent meets personal passion. When people arrive at the Element, they feel most themselves and most inspired and achieve at their highest levels. With a wry sense of humor, Ken Robinson looks at the conditions that enable us to find ourselves in the Element and those that stifle that possibility. Drawing on the stories of a wide range of people, including Paul McCartney, Matt Groening, Richard Branson, Arianna Huffington, and Bart Conner, he shows that age and occupation are no barrier and that this is the essential strategy for transform ing education, business, and communities in the twenty-first century.

"Paul Temporal shows how the fundamental principles of brand building are transferable to the Asian environment. A diverse collection of Asian caselets should convince us that the 21st century will see the emergence of more Asian regional and global megabrands." Professor John A Quelch Dean London Business School "Branding in Asia addresses an unusual situation in Asia - how is it that a region which has such high brand appreciation, produces few international brands of its own? The author's analysis of actual case studies, ranging from powerful global brands to local companies, illustrates his points clearly. This, coupled with a sensitive understanding of the cultural differences in the region makes it an excellent reference for everyone working with brands." Felix Herrnberger President BMW Asia Pte Ltd "Paul Temporal succinctly dissects the often mystical qualities that make up a successful brand. Too often Western insights, models and case studies are applied arbitrarily across the globe, it is so refresh

This collection examines the design of financial systems for central and eastern European countries engaged in the transition to market-based economies. It highlights the need for better approaches to measuring performance and providing incentives in banking and for financial mechanisms to encourage private-sector growth. Written by leading European and North American scholars, the essays apply modern finance theory and empirical data to the development of new financial sectors. Two broad themes emerge. The first is the critical relationship between reforms in the financial sector and in the real economy. Lending policies, which have a significant impact on business performance, need to discourage bad firm performance without prematurely liquidating potentially profitable enterprises. Conversely, the quality of firms influences the financial sector. If banks cannot find good credit risks, they cannot improve the quality of their portfolios. Until a critical mass of viable firms is built, equity markets wi

With marketing budgets stretched tight, it's harder than everto justify expenditures, and ensure that marketing dollars arespent in ways that get results. Market ing by the Numbers showsreaders how to implement, evaluate, and utilize key analytics tomaximize marketing ROI. Explaining best practices and the mostuseful dashboards and tools, the book equips readers with provenmethods to: Predict, monitor, and measure the success of campaignsbased in both traditional and Internet media Align business andmarketing goals Concentrate on the right metrics rather thandrowning in a sea of data Turn data into actionable recommendationsProviding case studies, techniques, and checklists, the book paysspecial attention to the new generation of web tools, and revealshow any business can effectively use the data available to them;and take advantage of every marketing opportunity.

Praise for THOU SHALL PROSPER "Thou Shall Prosper is a passionate, occasionally hortatory avowal and practical roadmap to the making of 'dough' and the life-affirming consequences of the honest pursuit of profit. An unabashed manifesto for the twenty-first century, it seeks to steer the reader toward a guilt-free appreciation of wealth accumulation." —The Jewish Press "Rabbi Daniel Lapin's wisdom has helped untold numbers of people, including me, grow in our business, family, and spiritual lives. In Thou Shall Prosper, Rabbi Lapin has done it again. This book tells it like it is in a helpful, honest, hopeful, informative way. He offers valid, useful information based on ancient wisdom and modern experience." —Zig Ziglar, author and motivational teacher "No matter how successful or sophisticated you may be, this remarkable work will enrich your understanding of the important, exciting process of building wealth." —Michael Medved, nationally syndicated radio ho

First there was evolution then there was change and now there is speed Fnightening to some invigoration to others the rate and pace of change in orur 24/7 world is such that we need a new lens trough which to view it. Speed @ Work tackles an array of concepts and articulates how to grow and prosper in todays relentless business environment which is govenment which is grverned by employees demanding expectations strategic agility impact of technology ant good old-ashioned change. So what are the opprtunities problems outcomes and inovations that arise from speed and rapid change at work?Using a 360-degree approch this book discusses aspects of spped both now and in the future.

THE CLASSIC BESTSELLING GUIDE Revised, expanded, and updated to meet the demands of doing business in the Digital Age with sample letters, e mail, and voice messages. The McGraw-Hill Handbook of Business Letters includes everything you need to know to write clear, concise, effective letters for any business situation. Whether you're creating an in-house memo for your fellow co-workers or specialized correspondence for customers and clients, this all-in-one guide will show you the proper style, format, and type to use in all your professional communications. With this comprehensive resource, you can easily access hundreds of sample letters for a wide range of business applications. You can find exactly the right words for the right job and strike a perfect balance between formal and casual styles. Best of all, you can communicate with confidence--and go "write" to the top--in business and in life. LEARN HOW TO WRITE, DEVELOP, AND IMPROVE: * Formal business letters * Customer communicati

We stand at the beginning of a consumer-centric age-an era with potentially enormous returns for leaders in marketing, advertising and media-if they get their approach right. The new media environment is always on, digitally accessible to audiences from anywhere at any time, and responsive to their control. As consumers get used to this, the world of marketing is shifting to one of constant experimentation, fine-grained insight through new metrics, and continual innovation of the visible advertising message, as well as the changing business infrastructure beneath it.

A comprehensive guide to the world of mergers and acquisitionsWhy do so many MandA transactions fail? And what drives the successof those deals that are consummated? Robert Bruner explains thatMandA can be understood as a response by managers to forces ofturbulence in their environment. Despite the material failure ratesof mergers and acquisitions, those pulling the trigger on keystrategic decisions can make them work if they spend great care andrigor in the development of their MandA deals. By addressing thekey factors of MandA success and failure, Applied Mergers andAcquisitions can help readers do this. Written by one of theforemost thinkers and educators in the field, this invaluableresource teaches readers the art and science of MandA valuation,deal negotiation, and bargaining, and provides a framework forconsidering tradeoffs in an effort to optimize the value of anyMandA deal. Applied Mergers and Acquisitions is part of a completesuite of resources on MandA that includes a workbook and a CD-ROMw

Legendary auto executive Lee Iacocca has a question for every American: Where have all the leaders gone? The most widely recognized business executive of all time asks the tough questions that America’s leaders must/i> address: * What is each of us giving back to our country? * Do we truly love democracy? * Are we too fat and satisfied for our own good? * Why is America addicted to oil? * Do we really care about our children’s future/ * Who will save the middle class? A self-made man who many Americans once wished would run for president, Iacocca saved the Chrysler Corporation from financial ruin, masterminded the creation of the minivan, and oversaw the renovation of Ellis Island. He believes that leaders are made in times of crisis – such as today. Iacocca has known more leaders than almost anyone else – among them nine U.S. presidents, many heads of state, and the CEOs of the nation’s top corporations –and is uniquely suited to share his wisdom, knowledge, and wit about the leadership of Ame

Written with the flair of a master storyteller, Alan Price’s Ready to Lead? tells the tale of Mark Gibson, a young executive who is searching for inspiration and leadership skills as he experiences the inevitable growing pains in his career. Ready to Lead? spins a compelling insider’s tale that shows what it takes to develop from the role of a successful manager to become an authentic leader. 作者简介： Alan Price is president of INSPIRITAS Corporation (www.inspiritas.com), a consulting and training firm specializing in developing leaders capable of great vision, realistic strategy, and powerful action. Previously he was director of the Global Leadership Initiative at Harvard Business School.

"Let it be a place of comfort and serenity in times of turmoil and disquiet,a catalyst for uplifting your spirits when you experience uncertainty and doubt,and a setting for readying yourself to make a difference." Time to reflect.Space to dream.A place to find inspiration.In our hectic lives,these are often skipped,bumped by the next deadline or our out-of-control to-do list.Reminding us of the importance of personal introspection to leadership development,James M.Kouzes and Barry Z.Posner have created a journal for contemplation–a visible reminder of the need for time,space,and place along your leadership adventures. The authors engage you in an internal dialogue guided by their Five Practices of Exemplary Leadership model (Model the Way,Inspire a Shared Vision,Challenge the Process,Enable Others to Act,Encourage the Heart).They urge you to take notes,make comments,draw pictures,ask questions,contemplate answers,or just mediate. As the joys and struggles of leadership rise to the surface of y