“B.J. Bueno and his team at The Cult Branding Company respectand understand what so many strategists miss: before we can beexperts on product, sales, or the market, we must fi rst be expertson human nature. They have a proven track record of buildinghealthy, sustainable businesses for some of the best brands in theworld—using the very process outlined in this book.” —BERT JACOBS,chief executive optimist, The Life is good Company “B.J. Bueno yetagain deftly captures the essence of what is required to build andsustain a great brand. If you want to attract and retain highlyprofi table “brand lovers” rather than stalk new customers, thencarefully read this book. B.J. wisely outlines why this is vitaland importantly, how to actually do it in today’s marketplace! —DARRYL “DC” COBBIN, president, Brand Positioning Doctors, andformer VP of Marketing, 20th Century Fox “Customers First tells thetruth. I got a shiver up my back reading this book: What if mycompetitors read this and follow B

Salespeople are looking for one tiring...answers. In The Sales Bible, Jeffrey Gitomer describes methods and techniques that really work--every day, in realworld selling situations. In short...answers. Carry it with you--overcome objections as they happen. Read one short chapter in The Sales Bible and watch your sales results improve immediately. The book is a gold mine of practical, hands-on information for sales professionals. The 39.5 ways to sales success Top-Down Selling-the real secret to finding the decider 25ways to get the appointment that has eluded you 19.5 buying signals-how to recognize then and when to close the sale Real-world advice on working a room and building your network How to fill your sales pipeline with prospects ready to buy How to use the right questions to make more sales in half the time 10 great cold-call opening lines How to find the hot button and push it once you find it Hundreds of techniques and sales methods…to help you get the tou

Drive bottom-line results with a powerful company cultureCompanies with strong corporate cultures aren't just good places towork. Powerful corporate cultures have very real payoffs foreveryone involved: employees, shareholders, and stakeholders alike.Culture Connection explains how you can outperform you peers by,first, viewing culture as the organization's most valuable asset,then using it as a strategic competitive advantage to driveresults. Parker explains how values and behaviors play a key rolein making corporate cultures successful; describes how to createthe leadership required to build and maintain the right culture;and offers best practices for measurement and alignment,recruitment and retention, training and development, compensationand benefits, and corporate social responsibility. Marty Parker isthe president, CEO, and founder of Waterstone Human Capital, anexecutive search, professional recruitment, and human capitalconsulting firm. Parker founded "Canada's 10 Most Admired CorporateCulture

The best organizations have the best talent. . . Financialincentives drive company performance. . . Firms must change or die.Popular axioms like these drive business decisions every day. Yettoo much common management "wisdom" isn’t wise at all—but, instead,flawed knowledge based on "best practices" that are actually poor,incomplete, or outright obsolete. Worse, legions of managers usethis dubious knowledge to make decisions that are hazardous toorganizational health.

Babson College president provides a simple, systematic, andresearch-based method - identical to the one taught at Babson - forachieving success in an uncertain world. In a world where you canno longer plan or predict your way to success, what is the best wayto achieve your goals? It's a daunting question, but today - whenchange seems to be the only constant - it's one that everyone, fromentrepreneurs and managers to newly minted grads, must resolve. Thesimple answer, say the authors of "Just Start": you must act. Andthen go from there. Written by a trio of seasoned business leaders- Babson College President Leonard Schlesinger, organizationlearning expert Charles Kiefer, and veteran journalist and authorPaul B. Brown - "Just Start" draws both from academic research andproven practices in organizations to lay out a simple yet reliablemethod for moving forward on anything when you are faced withvolatility. The key, say the authors, is not only to thinkdifferently (much like an entrepreneur would), but to

The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced in the second part, they describe the steps organizations must take to build their own and, finally, they discuss how the Balanced Scorecard can be used as a driver of change. 被《哈佛商业评论》誉为75年来最伟大的管理工具 卡普兰和诺顿开创性地提出了一个将成长战略转化为日常行为的管理新视角。它代表着一种全面的、可行的公司治理理论的开端。 中国组织需要实用的解决之道去应对各种重要

Wake-Up Call for Marketers on What CEOs Want and How toDeliver It….. CEOs are more than frustrated by marketing'sinability to deliver results. Has the profession lost itsrelevance? Nirmalya Kumar argues that, while the function ofmarketing has lost ground, the importance of marketing as amind-set-geared toward customer focus and market orientation-hasgained momentum across the entire organization. This bookchallenges marketers to change their role from tacticalimplementers of traditional marketing functions-like advertisingand promotion-to strategic coordinators of organization-wide,transformational initiatives aimed at profitably delivering valueto customers. Kumar outlines seven strategy-focused,cross-functional, and bottom-line oriented initiatives that can putmarketing back on the CEO's agenda-and elevate its role in shapingthe destiny of the firm.

Most of us think of leaders as courageous risk takers,orchestrators of major events-in a word, heroes. Yet while suchfigures are inspiring and admirable, Harvard Business SchoolProfessor Joseph Badaracco argues that their larger-than-lifeaccomplishments are simply not what makes the world work. Whatdoes, he says, is the sum of millions of small yet consequentialdecisions that men and women working far from the limelight makeevery day: how a line worker for a pharmaceutical company respondswhen he discovers a defect in a product's safety seal; how amanager deals with a valued employee suspected of stealing; how atrader handles a transaction error that will cost a clientmoney.Badaracco calls them "quiet leaders"-people who chooseresponsible, behind-the-scenes action over public heroism toresolve tough leadership challenges. These individuals don't fitthe stereotype of the bold and gutsy leader, and they don't wantto. What they want is to do the "right thing" for theirorganizations, their coworkers, and t

Since Peter Senge published his groundbreaking book The FifthDiscipline, he and his associates have frequently been asked by thebusiness community: "How do we go beyond the first steps ofcorporate change? How do we sustain momentum?" They know thatcompanies and organizations cannot thrive today without learning toadapt their attitudes and practices. But companies that establishchange initiatives discover, after initial success, that even themost promising efforts to transform or revitalizeorganizations--despite interest, resources, and compelling businessresults--can fail to sustain themselves over time. That's becauseorganizations have complex, well-developed immune systems, aimed atpreserving the status quo. Now, drawing upon new theories about leadership and the long-termsuccess of change initiatives, and based upon twenty-fiveyears of experience building learning organizations, the authors of TheFifth Discipline Fieldbook show how to accelerate success and avoidthe obstacles that can stall momentum. The

The book that shows how to get the job done and deliverresults . . . whether you’re running an entire company or in yourfirst management job Larry Bossidy is one of the world’s most acclaimed CEOs, a manwith few peers who has a track record for delivering results. RamCharan is a legendary advisor to senior executives and boards ofdirectors, a man with unparalleled insight into why some companiesare successful and others are not. Together they’ve pooled theirknowledge and experience into the one book on how to close the gapbetween results promised and results delivered that people inbusiness need today. After a long, stellar career with General Electric, Larry Bossidytransformed AlliedSignal into one of the world’s most admiredcompanies and was named CEO of the year in 1998 by Chief Executivemagazine. Accomplishments such as 31 consecutive quarters ofearnings-per-share growth of 13 percent or more didn’t just happen;they resulted from the consistent practice of the discipline ofexe

The LNCS series reports state-of-the-art results in computer science research, development, and education, at a high level and in both printed and electronic form. Enjoying tight cooperation with the R&D community,with numerous individuals, as well as with prestigious organizations and societies, LNCS has grown into the most comprehensive computer science research forum available. The scope of LNCS, including its subseries LNAI, spans the whole range of computer science and information technology including interdisciplinary topics in a variety of application fields. The type of material published traditionally includes - proceedings (published in time for the respective conference) - post-proceedings (consisting of thoroughly revised final full papers) - research m0nographs (which may be based on outstanding PhD work,research projects, technical reports, etc.)

There's no way around it. Your success is at risk if you can'tcommunicate effectively. If you want to make a difference in yourorganization, you must develop a communication playbook ofstrategic responses to challenging situations so the people aroundyou thrive. The good news is that you can learn how to become amaster communicator. All you need is desire and this eminentlypractical guide. In "Mastering Communication at Work," leadershipcommunication experts Ethan F. Becker and Jon Wortmann describeeasy-to-implement techniques for communicating in ways that empowerteams, serve clients, and develop stronger relationships. You'lllearn the secrets to making trust-building an innate part of yourlife--and use your new talent to reduce your stress and improveyour organization on every level. "Mastering Communication at Work"will instantly get you on track with Clear, actionable advice youcan put to use right away De*ions of the communicationtendencies everyone needs to be able to identify and execute Simpledrills

Conquer the greatest challenge of every sales professional:getting face-time with top decision-makers Lots of sales booksfocus on how to make the sale once the salesperson gets in thedoor. SOAR Selling is different; it delivers a proven system forsales professionals in B2B fields to make fewer calls, reach moreexecutives, and get more appointments. The SOAR (Surge ofAccelerating Revenue) process is based on extensive field testsconducted in more than 3,000 live sales calls (by phone and inperson) in key markets throughout the U.S. and Europe. Teamsworking with SOAR won gatekeeper meetings in more than 80% of allcalls made, and overall sales team performance skyrocketed-withmeasurable ROI of up to 2000% realized in as little as 12 weeksfrom program inception. Now, this breakthrough methodology can beyours. Marhnelle and David Hibbard are cofounders of Dialexis, aleading provider of sales training and personal leadership coachingwhose clientele includes Cisco, Apple, AT T, Oracle, andToshiba.

Mark Twain once observed, “A lie can get halfway around theworld before the truth can even get its boots on.” His observationrings true: Urban legends, conspiracy theories, and boguspublic-health scares circulate effortlessly. Meanwhile, people withimportant ideas–business people, teachers, politicians,journalists, and others–struggle to make their ideas “stick.” Why do some ideas thrive while others die? And how do we improvethe chances of worthy ideas? In Made to Stick , accomplishededucators and idea collectors Chip and Dan Heath tackle head-onthese vexing questions. Inside, the brothers Heath reveal theanatomy of ideas that stick and explain ways to make ideasstickier, such as applying the “human scale principle,” using the“Velcro Theory of Memory,” and creating “curiosity gaps.” In this indispensable guide, we discover that sticky messages ofall kinds–from the infamous “kidney theft ring” hoax to a coach’slessons on sportsmanship to a vision for a new p

A Harvard Business Review Book. Widely acknowledged as theworld's foremost authority on leadership, John Kotter has devotedhis remarkable career to studying organizations and those who runthem, and his bestselling books and essays have guided and inspiredleaders at all levels. Here, in this collection of his acclaimedHarvard Business Review articles, is an astute assessment of thereal work of leaders, as only John Kotter can offer. To complementthe HBR articles, Kotter also contributes a new piece, a thoughtfulreflection on the themes that have developed throughout his work.Convinced that most organizations today lack the leadership theyneed, Kotter's mission is to help us better understand whatleaders--real leaders--do. True leadership, he reminds us, is anelusive quality, and too often we confuse management duties andpersonal style with leadership, or even mistake unworthy leadersfor the real thing. Yet without leadership, organizations move tooslowly, stagnate, and lose their way. With John Kotter on What

“I’ve got the name for our publishing operation. We just saidwe were going to publish a few books on the side at random. Let’scall it Random House.” So recounts Bennett Cerf in this wonderfullyamusing memoir of the making of a great publishing house. Anincomparable raconteur, possessed of an irrepressible wit and anabiding love of books and authors, Cerf brilliantly evokes theheady days of Random House’s first decades. Part of the vanguard of young New York publishers whorevolutionized the book business in the 1920s and ’30s, Cerf helpedusher in publishing’s golden age. Cerf was a true personality,whose other pursuits (columnist, anthologist, author, lecturer,radio host, collector of jokes and anecdotes, perennial judge ofthe Miss America pageant, and panelist on What’s My Line? )helped shape his reputation as a man of boundless energy andenthusiasm and brought unprecedented attention to his company andto his authors. At once a rare behind-the-scenes account of bookpublishing and a fascinat

IDEO, the widely admired, award-winning design and developmentfirm that brought the world the Apple mouse, Polaroid's I-Zoneinstant camera, the Palm V, and hundreds of other cutting-edgeproducts and services, reveals its secrets for fostering a cultureand process of continuous innovation. There isn't a business in America that doesn't want to be morecreative in its thinking, products, and processes. At manycompanies, being first with a concept and first to market arecritical just to survive. In The Art of Innovation, Tom Kelley,general manager of the Silicon Valley based design firm IDEO, takesreaders behind the scenes of this wildly imaginative and energizedcompany to reveal the strategies and secrets it uses to turn outhit after hit.

Book De*ion Filled with stories of how Kraft, Procter Gamble, Safeway,and Samsung have incorporated IDEO's thinking to transform thecustomer experience, The Ten Faces of Innovation is a guide tonurturing and sustaining a culture of continuous innovation andrenewal. From Publishers Weekly Kelley's latest builds on The Art of Innovation, which celebratedthe work culture that distinguishes his high-profile, award-winningindustrial design firm, IDEO. This book covers much of the sameterritory, but focuses on the type of worker and team-buildingrather than the work environment. The authors define 10 personas,including Anthropologists, who contribute insights by observinghuman behavior; Experimenters, who try new things; Hurdlers, whosurmount obstacles; Collaborators, who bring people together andget things done; and Caregivers, who anticipate and meet customerneeds. Like its predecessor, the book is breezy and well written,with plenty of self-promotion. Kelley and Littman weave classic andrecent storie

If you’re enrolled in an executive education or MBA program,you’ve probably encountered a powerful learning tool: the businesscase. But if you’re like many people, you may find analyzing casesand writing about them challenging or frustrating. That’s notsurprising—cases are not simple narratives, and good ones aretypically nonlinear and can even be purposefully misleading. Applythe conventional approach to understanding business cases, and youmay waste time (at best) and arrive at weak or meager conclusions(at worst). The Case Study Handbook presents a powerful new approach foranalyzing, discussing, and writing about cases. By using sampleHarvard Business School cases, you’ll master a number of usefultopics, including: How to recognize case situations and apply appropriate tools tosolve problems, make decisions, or develop evaluations How to quickly establish a base of knowledge about a case How to write persuasive case-based essays How to talk about cases effectively