This is the beginner's guide to low-risk entrepreneurship. Youwant to start your own business, but 'risk' isn't your middle name.You're not alone. Many successful entrepreneurs are averse to risk- but they have learned the tricks to working around it. And nowyou can too, with School for Startups. This practical guide showsyou how to build a business the smart way - without risking majorassets such as your house, savings account, or health insurance.You'll learn how to increase your chance of success by: fundingyour venture without investors; entering international markets;taking full advantage of tools on the Web; marketing your productor service for little or no cost; deploying a third party topackage and ship products; and, taking control of an existingbusiness or franchise. The authors present hundreds of the bestideas for new businesses, along with case studies proving theeffectiveness of their approach. Also included with the book is acode you can use to register for The Entrepreneur School, where youca

Brian Tracy is one of the world's leading authorities on success and personal achievement, addressing more than 100,000 men and women each year in public and private seminars. In Maximum Achievement, he gives you a powerful, proven system -- based on twenty-five years of research and practice -- that you can apply immediately to get better results in every area of your life. You learn ideas, concepts, and methods used by high-achieving people in every field everywhere. You learn how to unlock your individual potential for personal greatness. You will immediately become more positive, persuasive, and powerfully focused in everything you do. Many of the more than one million graduates of the seminar program upon which this book is based have dramatically increased their income and improved their lives in every respect. The step-by-step blueprint for success and achievement presented in these pages includes proven principles drawn from psychology, religion, philosophy, business, economics, politics

Practical ideas from the best brains in Business A sharp, jargon-free guide to the core curriculum of an MBAprogram, MBA in a Book shows how to master the big ideas ofbusiness and use them in a practical way to build and enhancecareer success. “In the world of business, ideas matter. . . . Some of the sharpestminds in the business world give perceptive looks into innovation,marketing, finance, strategy, and leadership, providingstimulating, useful perspectives on these core topics.” —Larry Bossidy, retired chairman and CEO of Honeywell Internationaland coauthor of Execution: The Discipline of Getting ThingsDone Great business thinkers such as Michael Porter, Rosabeth Kanter,and Bill George of Harvard Business School; Paul Argenti of theTuck School at Dartmouth; Jeffrey Sonnenfeld of Yale; Peter Sengeof MIT; the entrepreneur and inventor Dean Kamen; and the financialinnovator Michael Milken are just a few of the best brains inbusiness, providing the intellectual nourishment that will help youplay

An innovative business book positioning ethical practice asthe cornerstone of success “Business ethics? Isn’t that an oxymoron?” As a lecturer inethics, communication, and leadership at MIT’s Sloan School ofManagement and a moderator of the Aspen Executive Seminar, LeighHafrey has heard time and again that ethics and business don’t mix.In The Story of Success: Five Steps to Mastering Ethics inBusiness, Hafrey draws on fifteen years of conversations withbusinesspeople at all stages of their careers, from MBA to Chairmanof the Board, to articulate five steps that generate ethicalpractice: 1. Speak Up, Speak Out: define your managerial style 2. See the Big Picture: recognize the forces that affect yourpractice 3. Break the Rules, Make the Rules, Absorb the Costs: drivechange, and know it 4. Tell Good Stories: find stories that bring out the best inyour people and yourself 5. Test for Truth: distinguish fact from fantasy in yourstory-telling Hafrey illust

Are you wondering what the next killer app will be? Do youwant to know how you can maintain and add to your value duringthese rapidly changing times? Are you wondering how the word lovecan even be used in the context of business? Instead of wondering, read this book and find out how to become alovecat—a nice, smart person who succeeds in business and inlife. How do you become a lovecat? By sharing your intangibles. By thatI mean: Your knowledge: everything that comes from all the books thatI’ll encourage you to devour. Your network: the collection of friends and contacts you nowhave, which I’ll teach you how to grow and nurture. Your compassion: that human warmth you already possess—in thesepages I’ll convince you that you can show it freely at theoffice. What happens when you do all this? * You become a rich source of information to all aroundyou. * You are seen as a person with valuable insight. * You are perceived as generous to a fault

Do you think it's possible to truly enjoy your job? No matterwhat it is or where you are? Timothy Gallwey does, and in thisgroundbreaking book he tells you how to overcome the innerobstacles that sabotage your efforts to be your best on thejob. Timothy Gallwey burst upon the scene twenty years ago with hisrevolutionary approach to excellence in sports. His bestsellingbooks The Inner Game of Tennis and The Inner Game ofGolf , with over one million copies in print, changed the way wethink about learning and coaching. But the Inner Game that Gallweydiscovered on the tennis court is about more than learning a betterbackhand; it is about learning how to learn, a critical skill that,in this case, separates the productive, satisfied employee from therest of the pack. For the past twenty years Gallwey has taken hisInner Game expertise to many of America's top companies, includingAT T, Coca-Cola, Apple, and IBM, to teach their managers andemployees how to gain better access to their own internalresourc

This is the story of two Wall Street Journal beat reporters--one covering the energy industry just after the chaotic California electricity crisis; the other chasing stock swindlers. Together these journalists were ideally placed to uncover one of the great cons of the century. Here is a story about the fall of a great company and the practice of journalism, marked by skill, luck, and determination. 24 Days is the gripping, untold chronicle of the investigative process--often haphazard but imbued with insight and commitment--that broke through Enron's stonewalling and exposed its inner workings, setting in motion a chain of events that shook the public's trust in big business, Wall Street, and the accounting profession. In Agust 2001,jeffrey Skilling unexpectedly resgned from his job ans CEO of Enron after only six months in the top job .While smith-who had been covering the California energy crisis-was away,the wall street Journal Los Angeles bureau chef drafted Emshwiller to interview Skilling.Dur

The author of the national bestseller Making aDifference presents the indispensable characteristics everytwenty-first century leader needs. In A New Breed of Leader , Dr. Sheila MurrayBethel-global leadership expert, bestselling author, andaward-winning speaker-will show readers how to develop theessential qualities needed to become an effective leader: ? Competence-building purpose ? Accountability-fostering trust ? Openness-generating integrity ? Humility-inspiring authenticity ? Language-connecting relationships ? Values-forging community ? Perspective-establishing balance ? Power-mastering influence Filled with stories about and interviews with successful leaderssuch as golf legend Arnold Palmer; Andrea Young, CEO AvonCorporation; Howard Schultz, CEO Starbucks; and David Neeleman, CEOJetBlue; this book offers valuable insights and teaches readers howto take advantage of the immediately usable action steps.

Do you remember where the deed to your house is, what you paidfor the painting hanging over your mantle, where your lifeinsurance documents are? Have you photographed your belongings?Have you thought through your estate planning? Does anyone knowwhat to do if something happens to you? Does everyone know whatyour wishes are? Life Organizer: The Essential Record Keeper Estate Planneris the perfect place for storing all essential information, andfinding lots of personal planning advice. Learn how an estate planis, well…planned, and what you need to get started. In one handylocation, find reader-friendly explanations, definitions, tips,worksheets and storage space for everything you need to organizeyour wishes and assets, and get on with your life! Nancy Randolph Greenyway, the extraordinary co-author of Pass itOn: A Practical Approach to the Fears and Facts of Planning YourEstate (Hyperion), combines clear and friendly prose with legalexpertise to make Life Organizer the definitive resourc

"A major contribution." Washington Post The authoritative single-volume biography of Thomas Jefferson,perhaps the most significant figure in American history. He was acomplex and compelling man: a fervent advocate of democracy whoenjoyed the life of a southern aristocrat and owned slaves, arevolutionary who became president, a believer in states' rightswho did much to further the power of the federal government.Drawing on the recent explosion of Jeffersonian scholarship andfresh readings of original sources, IN PURSUIT OF REASON is amonument to Jefferson that will endure for generations.

The coauthor of the international bestseller Execution hascreated the how-to guide for solving today's toughest businesschallenge: creating profitable growth that is organic,differentiated, and sustainable. For many, growth is about "home runs"—the big bold idea, the nextnew thing, the product that will revolutionize the marketplace.While obviously attractive and lucrative, home runs don't happenevery day and frequently come in cycles. Products like Kevlar, Teflon, and the Dell business model forselling personal computers may be once-in-a-decade phenomena. Asurer and more consistent path to profitable revenue growth isthrough "singles and doubles"—small day-to-day wins and adaptationto changes in the marketplace that build the foundation forsubstantially increasing revenues. The impact of singles anddoubles can be huge. They are not only the basis for sustainedrevenue growth but, in fact, the foundation for home runs. Singlesand doubles provide the discipline of execution, an absolutene

ThisistheonlyofficialquantitativereviewfortheGMATfromthecreatorsofthetest.AnyonepreparingfortheGraduateManagementAdmissionTest[registered](GMAT)knowsit'simportanttostudywiththeexperts.WithTheOfficialGuidefortheGMATQuantitativeReview,SecondEdition,you'llgetquestions,answers,andexplanationsstraightfromthesource.TheonlyofficialquantitativereviewfortheGMATExam,thisbooktargetsyourstudyandhelpsyouimproveyourquantitativeskillsbyfocusingonyourabilitytosolveequations,interpretdata,coordinategeometry,anddetermineprobabilitywithassuranceandease.Inside,you'llfind:300actualquestionsfrompastGMATtests,including75questionsnewtothisedition;sectionsonArithmetic,Algebra,Geometry,ProblemSolving,andDataSufficiency;and,questionsorganizedinorderofdifficultytosavestudytime.TheGraduateManagementAdmissionCouncilcertifiesallcontentsoyoucantrustthatyou'regettingexpertguidanceasyoupreparefortheGMATExam.

Rosabeth Moss Kanter on the answer to the global crisis ofbusiness and American-style capitalism. Out of the ashes of conventional business models arises a set ofcompanies using their power not only for profits and sustainablegrowth but also social good. If you think business corporations are doomed to be lumbering,bloated, and corrupt, think again. Based on an extraordinary three-year investigation, interviewingmore than 350 key people at major companies around the world,Rosabeth Moss Kanter provides encouraging and astounding evidencethat this assumption is completely outdated. The businesses thatare agile, keeping ahead of the curve in terms of market changesand customer needs, are the businesses that are also progressive,socially responsible human communities. Take IBM. When the tsunami and earthquake struck Asia, IBM didn’tjust cut a check for relief funds and call it a day. The companyused its technological expertise and skilled people to create whatgovernment and relief agencies could not: infor

? Stop throwing thousand-dollar bills out the window andcamouflaging spending as marketing—demand that the money spent onmarketing bring in more money in return. ? Cut through the myths that claim marketing is about advertising,public relations, or direct mail—learn that it is about growing therevenue, profit, and valuation of the business. ? Fire your advertising agency if it even thinks about applying fora Clio or other creative award. ? Implement the marketing moratorium—stop all marketing until youknow how each component of your program justifies itself in dollarsand cents.

Covey fans and booksellers alike will be delighted by this collection, perfect for June gift-giving occasions and destined for a long life. For 10 years, the author's famed Seven Habits of Highly Effective People has influenced countless individuals and organizations worldwideAand sold millions of copies. Conceding that the earlier books may have been long on theory and light on practice, Covey and his team culled thousands of testimonials for examples of the principles in action. The resulting collection of more than 75 true stories will satisfy the full range of Covey constituents. Though the storytelling is always first-person, the focus is consistently on the underlying principle, reinforced by Covey's commentary. Handily arranged by situationAwithin individual, family, community, workplace and educational settingsAand varying in depth and power, the stories offer intriguing and provocative lessons. They are mostly brief and often inspiring, but are by no means simplistic; they readily lend themselves to

Can one be both an ethical person and an effectivebusinessperson? Stephen Green, an ordained priest and the chairmanof HSBC, thinks so. In Good Value , Green retraces thehistory of the global economy and its financial systems, and showsthat while the marketplace has delivered huge advantages tohumanity, it has also abandoned over a billion people to extremepoverty, encouraged overconsumption and debt, and ravaged theenvironment. How do we reconcile the demands of capitalism with both the commongood and our own spiritual and psychological needs as individuals?To answer that, and some of the most vexing questions of our age,Green takes us on a lively and erudite journey through history,looking for lessons in the work of economists and philosophers,businessmen and poets, theologians and novelists, playwrights andpolitical scientists. An essential business book by a man who isuniquely qualified to write it, Good Value is a timely andpersuasive analysis of the most pressing financial and moralquestions we fac

One of the most popular and respected style guides ever written,this handbook by a seasoned writer with more than forty years ofexperience offers ten principles and seven axioms that professionalwriters use to express their thoughts clearly and effectively. Thislatest edition is expanded to include an extensive glossary ofAmerican idiomatic expressions, developed to assist users fromother backgrounds and cultures; new chapters with tips onlittle-known facts of usage, such as compound words, hyphenation,numeration, and capitalization; and explanations of technicalproblems encountered in writing and editing with tips and exercisesto help solve them. For anyone faced with the challenges of writtenEnglish, Writing with Precision can help readers write moreclearly, more effectively, and more precisely than they everhave. Previous editions of Writing with Precision have beenselected by the Writer's Digest , McMillan , Fortune , and Reader's Digest book clubs.

Find out what separates stars from average performers Learn how to be the top pick for the choice jobs Use nine star-performer strategies to become a member of theselect "ten-for-one" club, with ten times the productivity of theaverage worker Find out how using the nine strategies enables you to out-performpeople with supposedly better credentials New in this edition: special insights for women and members ofminority groups

Make the ultimate teenage success guide part of your life every daySean Covey's "The 7 Habits of Highly Effective Teens" has helped hundreds of thousands of teens find a path toward success and personal fulfilment. Now, with "Daily Reflections for Highly Effective Teens, " comes a book that will inspire teens to understand, appreciate, and internalize the power of the 7 Habits. With this day-by-day success guide, teenagers will learn how to improve their self-image, build friendships, resist peer pressure, achieve their goals, make important decisions, and live healthier, more self-confident lives. Packed with great quotes, excellent ideas, and inspiration, Sean Covey's warm, insightful, and humorous guide gives teens a road map for surviving and thriving in adolescence and beyond.

Discusses how to create products/services tailored to yourcustomers' needs, recognizing and rewarding your most profitabletrophy customers, using guarantees to build customer trust, andturning first-time customers into frequent buyers. Softcover. DLC:Customer satisfaction.

Proven to be invaluable resources for anyone in a position ofpower, here are three of China’s greatest classical works onleadership, warriorship, and strategy: The Art of War. Read by David Warrilow. This timeless guide isperhaps the most influential book of strategy in the worldtoday. Zen Lessons. Read by Michael O’Keefe. These core teachings ofChina’s greatest Zen masters cover leadership and spiritualpractice, decision making, how to inspire respect, and muchmore. The Book of Leadership and Strategy. Read by David Warrilow.Written by eight Taoist masters of the early Han dynasty, this textexplains how to achieve wisdom and success in any endeavor. 4 CDs, 3 1/2 hours.

From the man the Wall Street Journal hailed as "theguru of Revenue Management" comes revolutionary ways to recoverfrom the after effects of downsizing and refocus your business ongrowth. Whatever happened to growth? In Revenue Management, RobertG. Cross answers this question with his ground-breaking approach torevitalizing businesses: focusing on the revenue side of the ledgerinstead of the cost side. The antithesis of slash-and-burn methodsthat left companies with empty profits and dissatisfiedstockholders, Revenue Management overturns conventionalthinking on marketing strategies and offers the key to initiatingand sustaining growth. Using case studies from a variety of industries, smallbusinesses, and nonprofit organizations, Cross describes no-tech,low-tech, and high-tech methods that managers can use to increaserevenue without increasing products or promotions; predict consumerbehavior; tap into new markets; and deliver products and servicesto customers effectively and efficiently