我们几乎每天都被各种信息刷屏，大家还只把刷屏的实现归结于众多用户自发并主动传播某一事物的结果。其实，刷屏不只是撬动免费且巨大的社交流量的主要手段，更是品牌赢得用碑和认同的方式。?到底怎么做才能刷屏？?为什么有的品牌营销案例能够刷屏而我策划的却不能？?用户凭什么要分享你的内容？?难道研究100个刷屏案例还不能找出什么共性吗？?……?顺着这些思路，作者深入研究刷屏后总结出了一套完整的刷屏方法论，还与市场上被疯传的十个刷屏案例背后的操盘手进行了一对一的对话，希望能呈现出这些刷屏案例背后的秘诀，很多案例背后的故事和运营方法都是首次对外披露。?看完这本书，希望读者能够重新认识刷屏的价值，并学会刷屏这门手艺?
在每个人的内心深处都有一种最深切的渴望——希望获得财务自由，过自己真正想过的生活。但这并不是一句简单的口号，必须要找到通向财务自由的道路。半个世纪前，一种新兴的财富交割模式——网络营销，应运而生，给财务自由的追求者带来了新的希望。据统计，今天在全世界至少有20%的百万富翁是通过经营网络营销生意获得成功的。 ?? ??本书给你提供了网络营销的基本概念和成功模式，让你目睹网络营销怎样为你提供有钱又有时间的生活方式，额外的收入，可以继承的家族生意，自我财商教育带来的提升，积极向上的交际圈，充满活力的慈善事业，靠现金流支持的退休计划，影响力和领导力提升，建立起全力以赴的心态以及电子商务时代的事业理念。 ?? ??将来，当你的子孙问起你21世纪初的繁荣景象时，你会怎么回答？你是告诉他你怎样做好准备，把握住
一个刚进入智能家居行业的新手，该如何了解行业、掌握技术、抓住重点，让自己秒变老手？一个智能家居行业的老炮，该如何定制自己的发展路线，使自己不断升值，成为行业圈中的高手？一个新时代的智能家居消费者，该如何购买产品，玩转智能家居，成为邻居好友口中的科技达人？ 《一本书读懂智能家居（第2版?全彩印刷）/玩转“电商营销+互联网金融”系列》将全面解密智能家居，从底层技术到投资布局、再到设计方案的全面揭示，教会读者了解新技术、认清发展趋势、获取智能家居设计方向，使读者有的放矢步步领先。 《一本书读懂智能家居（第2版?全彩印刷）/玩转“电商营销+互联网金融”系列》读懂智能家居（第2版）/玩转“电商营销+互联网金融”系列》适合的读者：一是对智能家居感兴趣并有意愿购买的人；二是进入智能家居行业的新手，
本书阐述了一个虽然简单，却具有革命性的管理哲学：了解自身所长，多多去做；识别自身所短，少做为佳。《让兔子去跑，别教猪唱歌》根据长达40年对优秀企业的研究，包括联邦快递、普鲁登斯证券公司和迪斯尼发展公司，首次用书的形式向世人展示了充满活力和催人奋进的成功哲学——正是这一哲学推动着成千上万的企业、经理人和个人去获取辉煌的成就。 ?? ?? ??唐纳德·克利夫顿是盖洛普公司多年的董事长；葆拉·纳尔逊是畅销书作家和著名的实业家。他俩在书中教导读者，如何成倍提高效率，更有效地决策和激励别人在工作中出彩。他们的钥匙是其独一无二的优势理论。这一理论打破了误导人们多年的关于成功的神话，指出，做你所爱和爱你所做是出类拔萃的秘诀。 ?? ?? ??《让兔子去跑，别教猪唱歌》将帮助你发现成功的欢乐。这本开拓性的杰作将用它的
本书向读者全面地展示了关于美国公司财务和治理机制是否“短视”的争论，同时也深入地剖析了公司财务和治理的日本（和德国）机制，欧洲机制和南非机制，而且还做了发人深省的比较研究。本书几乎包容了该领域中所有的重要流派，并向我们展示了一幅主流与非主流观点异彩纷呈的图画，从而为读者提供了一个多视角、全方位理解公司财务和治理的窗口。 本书还特别强调理论分析要与实证检验相结合，并将案例研究穿插其中。可以毫不夸张地说，很少有书能像本书那样，将经济学、金融学和管理学完美地融为一体。无论对研究者还是公司经理、MBA和高级经理培训课程的学员来说，阅读本书都大有裨益。 本书出自于公司财务和治理领域的学术权威与著名的管理专家之手，因此该书代表了该领域研究的最高水平。编者还特别收录了两次著名的关于公司
产品经理的职责起点是新产品开发，贯穿产品生命周期的全过程。本书按上下游产品管理进行组织。? ? 在上游的新产品开发流程中，作者阐述了如何从市场、产品、行业、公司的角度规划企划方案，并获得老板、销售部、运营部的资源支持，推进新产品的项目流程，实现所有目标，制定和实施新产品发布。? 下游产品的管理核心在于生命周期的管理，营销更是生命周期管理的重中之重。产品经理如何让产品满足客户需求，让客户获得对产品的明确认识；根据客户的价格敏感程度定价；通过推销建立与客户的对话和沟通；精准地选择产品分销渠道，让产品直达目标客户，从而提升产品和产品线的绩效。? ? 本书将帮助产品经理迅速提升竞争优势，实现卓越绩效。? 本书提供了翔实的产品业务理论、实施标准、计划框架、企业案例、高管访谈，帮助产品经理完善纵向的
《三天造就售楼冠军（第2版）》是面向广大房地产销售人员的集实用性、全面性为一体的指导性读本。《三天造就售楼冠军（第2版）》分为三部分：部分为售楼冠军是怎样炼成的。具体讲述的内容有售楼员的基本要求、从业心态与素质、接洽客户与客户分析要诀、礼仪行为规范、常见问题及解决方法；第二部分为售楼冠军专业知识。具体讲述的内容有房地产相关知识，包括房地产开发、销售、交易等方面的相关知识；第三部分为售楼冠军实战业务流程与要领。具体讲述的内容有接听电话要领、迎接客户与初步接洽要领、楼盘介绍与带看样板房要领、客户类型分析要领、客户跟踪要领、购买洽谈与促使成交要领、成交收定要领、变更手续与售后服务要领、踩盘市调要领等。 《三天造就售楼冠军（第2版）》读者为开发商的销售人员、房地产销售理公司的销售人员
你会不会觉得，管理是门很玄奥的学问，不是普通人能掌握的？其实，管理没多大点事儿!从实践中来，向细节中去，很多管理概念一点就破。有人说，人生就是在做一道道试题。这些试题有容易的，也有难的；有做对的时候，也有做错的时候。有的时候，根本就没有标准答案，只是看你如何抉择，选取一种你认为的答案。其实，管理何尝不是如此。我们在管理中，也会碰到各种各样的试题。如何去解答这些试题，使你的管理方式更趋完善，是每一个管理者应该思考的问题。
在移动互联网时代，爆品代表着专注某一类用户，代表着以用户思维为导向的设计、研发、生产与销售，代表着真的找到了用户的痛点，代表着一款产品可以干到几个亿甚至几十亿。爆品思维不仅是老徐和团队对互联网思维在认知基础上的升华，更是总结出来的打造并孵化爆品的方法论。? 本书沉淀作者15年传统营销策划和3年多移动互联网微营销精华，重点讲解打造爆品的五大基础、六大要素、七个工具，以及分析了互联网的四大趋势与爆品的关系。作者通过大量实践案例，系统地向读者介绍打造爆品的方法和技巧，帮助传统企业转型、小微创业者理顺属于自己的爆品路径。
人力资源“三支柱”的概念源自20世纪80年代美国企业财务共享服务的实践。1997密歇根大学人力资源管理专家戴维?尤里奇在《人力资源转型》一书中提出四角色模型，经IBM的实践探索形成今天广为传播的“三支柱”。如果人力资源按照COE（人力资源策略）、BP（战略性人力资源）、SSC（人力资源组织）的方式分工协作，就能化解人力资源与商业需求结合不紧密的问题，重塑人力资源价值。本书从三支柱的理论出发，介绍三支柱的由来及其核心观点。每个观点再用实践展开，引入腾讯、华为、阿里、海尔等国内三支柱理论先行者的实践案例，从而让更多管理者、HR从业者既了解为什么实施三支柱，也了解如何推动和设计三支柱。
Practical ideas from the best brains in Business A sharp, jargon-free guide to the core curriculum of an MBAprogram, MBA in a Book shows how to master the big ideas ofbusiness and use them in a practical way to build and enhancecareer success. “In the world of business, ideas matter. . . . Some of the sharpestminds in the business world give perceptive looks into innovation,marketing, finance, strategy, and leadership, providingstimulating, useful perspectives on these core topics.” —Larry Bossidy, retired chairman and CEO of Honeywell Internationaland coauthor of Execution: The Discipline of Getting ThingsDone Great business thinkers such as Michael Porter, Rosabeth Kanter,and Bill George of Harvard Business School; Paul Argenti of theTuck School at Dartmouth; Jeffrey Sonnenfeld of Yale; Peter Sengeof MIT; the entrepreneur and inventor Dean Kamen; and the financialinnovator Michael Milken are just a few of the best brains inbusiness, providing the intellectual nourishment that will help youplay
The book that catches the crest of Web 2.0 and shows how anybusiness can harness its power by increasing whuffie, the store ofsocial capital that is the currency of the digital world. Everyone knows about blogs and social networks such as Facebookand Twitter, and has heard about someone who has used them to growa huge customer base. Everyone wants to be hands-on, grassroots,and interactive, but what does this mean? And more to the point,how do you do it? As one who has actually launched a company using the power ofonline communities, and who now advises large and small companies,Tara Hunt (named by the San Francisco Chronicle, along withluminaries Jimmy Wales and Tim O’Reilly, as a digital Utopian) isthe perfect person to do this book. While The Whuffie Factor will traverse the landscape of Web 2.0and show how to become a player, it is not just another book aboutonline marketing. People see the huge business potential of theonline world and the first impulse is: Let’s throw a bunc
本书内容包括：洋务民用企业的“仿西国公司之例”、“官督”与“商办”的互动晚清“官督商办”公司机制的走向等。
In this engaging and invaluable “mentor in your pocket,” threedynamic and successful black female executives share theirstrategies to help all black women, at any level of their careers,play the power game—and win. Rich with wisdom, this practical gem focuses on the buildingblocks of true leadership—self-confidence, effective communication,collaboration, and courage—while dealing specifically withstereotypes (avoid the Mammy Trap, and don’t become the Angry BlackWoman) and the perils of self-victimization (don’t assume thatevery challenge occurs because you are black or female). Some leaders are born, but most leaders are made—and The LittleBlack Book of Success will show you how to make it to the top, onestep at a time.
B2B presents the first definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computer, as well as lesser-known trailblazers such as VerticalNet and eCredit.com, Michael Cunningham clearly identifies the key issues in assessing opportunities, building technological and organizational capabilities, and designing a successful business-to-business strategy using the full power of the Internet.
At age seven, Cameron Johnson sold tomatoes door-to-door fromhis family’s farm. Pete Amico quit his job on his first day becausehe didn’t feel like taking orders from his boss.Greg Herro built asuccessful business selling diamonds made from the carbon extractedfrom ashes. If any of these people remind you of yourself, you justmight have the kind of personality to take the small business worldby storm. In 8 Patterns of Highly Effective Entrepreneurs, BrentBowers reveals the eight patterns that highly successfulentrepreneurs share—and what we can learn from them. In coveringsmall business for decades at the Wall Street Journal and the NewYork Times, Bowers has chronicled the rise and fall of hundreds ofstart-ups. In this book, he draws on extensive interviews andresearch, as well as on the experiences and expertise of businessconsultants, venture capitalists, academia, and the entrepreneursthemselves, to describe the key characteristics shared by dozens ofsuccessful small-business owners and their
We Have a World-Class Mess . . . Now What? Amid the carnage of bankruptcies, soaring unemployment, andmillions of families losing their homes during the financial crisisof 2007–2009 lay the bloody corpse of a set of ideas that hadunderpinned the economics of the previous thirty years. A systemthat had been delivering unprecedented prosperity on a global scalesuddenly teetered on the verge of collapse. Capitalism wasseemingly exposed as a house of cards. The blame game became a newnational pastime as doomsayers predicted the end of America’sleadership of the world economy. We’re at a crossroads, and decisions about how to reshape adiscredited capitalism will profoundly affect whether the comingyears will be ones of depression, stagnation, or renewedprosperity. Instant analysis since the collapse of the financial system inthe fall of 2008 has produced no end of ideas about what todo—ranging from those of free market ideologues (let the market doits work and damn the consequences
Packed with practical information designed for businessreaders and managers at all levels, this essential volume offersinsights on managing creativity in groups, developing creativeconflict, and using technology to help foster innovation.
“Applicants looking for the competitive edge in gettingaccepted at the business school of their choice may want to perusethis book.” –Security Traders Handbook Every year, thousands apply for a finite number of places inbusiness schools. With similar grades, backgrounds, and goals,sometimes the only thing that can make an applicant stand out isthe application essay. It’s the best chance you have to shine andtip the balance in your favor. Essays That Worked for Business Schools shows that the bestessays are brief, sincere, and personal. Some are off the wall,some are bold, all are unique to their creator. One applicantwrites about starting his own airline. Another tells about thecorruption in his job as a defense contractor. And a third reflectson his license plate. From the thousands submitted each year, theforty essays in this book were considered some of the best byadmissions officers at the nation’s top business schools. As thiscollection demonstrates, with creativity and effor
