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    • HBR's 10 Must Reads on Leadership 哈佛商学院领导力精要 当当网5星级英文学习产品
    •   ( 13 条评论 )
    • Harvard Business Review 著 /2011-01-01/ Perseus
    • Go from being a good manager to an extraordinary leader. If you read nothing else on leadership, read these 10 articles.We've combed through hundreds of Harvard Business Review articleson leadership and selected the most important ones to help youmaximize your own and your organization's performance. HBR's 10 Must Reads On Leadership will inspire you to: - Motivate others to excel - Build your team's self-confidence in others - Provoke positive change - Set direction - Encourage smart risk-taking - Manage with tough empathy - Credit others for your success - Increase self-awareness - Draw strength from adversity

    • ¥107.9 折扣:5折
    • CUSTOMERS FIRST: DOMINATE YOUR MARKET B(ISBN=9780071787871)
    •   ( 0 条评论 )
    • B.J. Bueno 著 /2012-04-01/ McGraw-Hill
    • “B.J. Bueno and his team at The Cult Branding Company respectand understand what so many strategists miss: before we can beexperts on product, sales, or the market, we must fi rst be expertson human nature. They have a proven track record of buildinghealthy, sustainable businesses for some of the best brands in theworld—using the very process outlined in this book.” —BERT JACOBS,chief executive optimist, The Life is good Company “B.J. Bueno yetagain deftly captures the essence of what is required to build andsustain a great brand. If you want to attract and retain highlyprofi table “brand lovers” rather than stalk new customers, thencarefully read this book. B.J. wisely outlines why this is vitaland importantly, how to actually do it in today’s marketplace! —DARRYL “DC” COBBIN, president, Brand Positioning Doctors, andformer VP of Marketing, 20th Century Fox “Customers First tells thetruth. I got a shiver up my back reading this book: What if mycompetitors read this and follow B

    • ¥131.1 折扣:5.9折
    • IT Governance(ISBN=9781591392538)
    •   ( 2 条评论 )
    • Peter WeillJeanne W Ross 著 /2004-05-01/ Perseus
    • Seventy percent of all IT projects fail—and scores of bookshave attempted to help firms measure and manage IT systems andprocesses better in order to turn this figure around In this book,IT experts Peter D. Weill and Jeanne W. Ross argue that the realreason IT fails to deliver value is that companies have no formalsystem in place for guiding and monitoring IT decisions. Theirresearch shows that firms with explicit IT governance systems havetwice the profit of firms with poor governance, given the samestrategic objectives. Just as corporate governance systems aim toensure quality decisions about corporate assets, the authors show,companies need IT governance systems to ensure that IT investmentsare made wisely and effectively.

    • ¥151 折扣:5折
    • Becoming a Manager(ISBN=9781591391821)
    •   ( 1 条评论 )
    • Linda A. Hill琳达·A·希尔) 著 /2003-05-01/ Perseus
    • New managers must learn how to lead others rather than do thework themselves, to win trust and respect, to motivate, and tostrike the right balance between delegation and control. It is atransition many fail to make. This book traces the experiences ofnineteen new managers over the course of their first year in amanagerial capacity. Reveals the complexity of the transition andanalyzes the expectations of the managers, their subordinates, andtheir superiors. New managers describe how they reframed theirunderstanding of their roles and responsibilities, how they learnedto build effective work relationships, how and when they usedindividual and organizational resources, and how they learned tocope with the inevitable stresses of the transformation. Theydescribe what it was like to take on a new identity. Two themesemerge: first the transition from individual contributor to manageris a profound psychological adjustment--a transformation; second,the process of becoming a manager is primarily one of learning

    • ¥95 折扣:5折
    • Say Please, Say Thank You(学会尊重和感恩)
    •   ( 0 条评论 )
    • Donald McCullough 著 /1999-10-01/
    • When it seems that civilization is collapsing around us,can we really afford to take the time to worry about old-fashioned courtesy and day-to-day niceties? The fact is, we can't afford not to. Because civilization grows ont of community .and a community is built with one small act of kindness at a time. In this gentle, inspiring book,Donald MeCullough reminds us of the power that we have to make the world a better place and helps us spot precious opportunities to treat others with respect-not becauset they have"earned it ,"but because they deserve it as fellow human beings.From saying please and thank you,to keeping a secret ,to picking up the check at dinner,it's the little decisions in life that make the big difference-helping.

    • ¥56 折扣:5折
    • SCHOOL FOR STARTUPS: THE BREAKTHROUGH CO(ISBN=9780071753937)
    •   ( 0 条评论 )
    • Jim Beach 等著 /2011-06-01/ McGraw-Hill
    • This is the beginner's guide to low-risk entrepreneurship. Youwant to start your own business, but 'risk' isn't your middle name.You're not alone. Many successful entrepreneurs are averse to risk- but they have learned the tricks to working around it. And nowyou can too, with School for Startups. This practical guide showsyou how to build a business the smart way - without risking majorassets such as your house, savings account, or health insurance.You'll learn how to increase your chance of success by: fundingyour venture without investors; entering international markets;taking full advantage of tools on the Web; marketing your productor service for little or no cost; deploying a third party topackage and ship products; and, taking control of an existingbusiness or franchise. The authors present hundreds of the bestideas for new businesses, along with case studies proving theeffectiveness of their approach. Also included with the book is acode you can use to register for The Entrepreneur School, where youca

    • ¥85.8 折扣:5.9折
    • REAL LEADERS DON'T DO POWERPOI(ISBN=9780307407702)
    •   ( 2 条评论 )
    • Dale Fetherling 等著 /2009-02-01/ Random House US
    • Think about the most powerful speech you’ve ever heard aleader give. What made that speech–and that speaker–memorable waslikely a mix of authenticity, stage presence, masterful delivery,and–above all–an inspirational message. Nobody ever walked out of a great speech saying, “I loved the wayshe used PowerPoint.” Yet, all too often, speakers rely on toolslike it to carry them through a presentation. Real leaders speak to make a difference, to promote a vision, tochange the way people think and feel and act. Their ability to leadgoes hand in hand with their ability to get their message across,no matter what size audience they’re addressing. Drawing on hisyears of experience in coaching executives, Christopher Witt showsnot just how to make a speech but why and when you should make one.His practical advice on how to take your game to the next levelincludes: ? You are the message. Who you are–your character, experience,values–shapes the message your listeners hear.

    • ¥99.5 折扣:5折
    • BLACK SWAN, THE (EXP)(ISBN=9780812979183)
    •   ( 22 条评论 )
    • 纳西姆·尼古拉斯·塔勒布 (Nassim Nicholas Taleb) 著 /2008-02-01/ Random House US
    • A black swan is a highly improbable event with threeprincipal characteristics: It is unpredictable; it carries amassive impact; and, after the fact, we concoct an explanation thatmakes it appear less random, and more predictable, than it was. Theastonishing success of Google was a black swan; so was 9/11. ForNassim Nicholas Taleb, black swans underlie almost everything aboutour world, from the rise of religions to events in our own personallives. Why do we not acknowledge the phenomenon of black swans untilafter they occur? Part of the answer, according to Taleb, is thathumans are hardwired to learn specifics when they should be focusedon generalities. We concentrate on things we already know and timeand time again fail to take into consideration what we don’t know.We are, therefore, unable to truly estimate opportunities, toovulnerable to the impulse to simplify, narrate, and categorize, andnot open enough to rewarding those who can imagine the“impossible.” For years, Taleb has studie

    • ¥73 折扣:5折
    • PERFECT PHRASES 4 BUILDING STRONG TEAM(ISBN=9780071490733)
    •   ( 2 条评论 )
    • Linda Diamond 著 /2007-07-01/ McGraw-Hill
    • The Right Phrase for Every Situation?Every Time Whether you're a project manager, department head, or CEO, youhave to choose the perfect words to inspire real teamwork. Thisquick-reference guide addresses all the issues you could possiblyencounter working with a team-offering hundreds of ready-to-usephrases for every situation. From managing interpersonal conflictsto motivating an entire company, you'll find the exact words youneed to: ·Get people to work with, not against each other. ·Use positive feedback to promote and reward teamwork. ·Inspire communication at every level of the team. ·Build a winning team mindset that can't lose!. The key to successful collaboration is right here at yourfingertips-in this easy-to-use, subject-by-subject collection ofempowering words and fail-proof phrases.

    • ¥57 折扣:6折
    • FOOLED BY RANDOMNESS(ISBN=9781400067930)
    •   ( 8 条评论 )
    • Nassim Nicholas Taleb 著 /2008-10-01/ Random House US
    • Now in a striking new hardcover edition, Fooled by Randomnessis the word-of-mouth sensation that will change the way you thinkabout business and the world. Nassim Nicholas Taleb–veteran trader,renowned risk expert, polymathic scholar, erudite raconteur, andNew York Times bestselling author of The Black Swan–has written amodern classic that turns on its head what we believe about luckand skill. This book is about luck–or more precisely, about how we perceiveand deal with luck in life and business. Set against the backdropof the most conspicuous forum in which luck is mistaken forskill–the world of trading–Fooled by Randomness providescaptivating insight into one of the least understood factors in allour lives. Writing in an entertaining narrative style, the authortackles major intellectual issues related to the underestimation ofthe influence of happenstance on our lives. The book is populated with an array of characters, some of whomhave grasped, in their own way, the significance

    • ¥121 折扣:5折
    • Pink Slipped: A Post-Layoff Survival Guide(ISBN=978159257962
    •   ( 2 条评论 )
    • CFP, CLU, Edie Milligan Driskill 著 /2009-08-01/ Penguin
    • You didn't see it coming. Or maybe you saw it comingbut couldn't do anything about it. Either way, your job is gone,your paycheck is gone, and your self-esteem has taken a serioushit. You've still you're your hopes and dreams...but you've alsostill got your bills. Now's your chance to turn a crisis into an opportunity.By maintaining both your financial and emotional well-being, you'llbe able to navigate this period of unemployment. Learn what youmust do right away, how much you should trim your budget, whetherto roll over your pension and 401(k), where to find extra moneyright now, whether to get a part-time job while you look for work,and more. With worksheets and charts to help you work through keydecisions, Pink Slipped will help you recover from the shockof losing you job, develop a financial strategy, and land your nextposition-wiser and better off than before!

    • ¥49.6 折扣:5.2折
    • Encyclopedia of Surfing(ISBN=9780156032513)
    •   ( 2 条评论 )
    • Matt Warshaw 著 /2011-12-01/ Houghton Mifflin Harcourt
    • Now in paperback and updated to include fortynew entries, this "leviathan of surf literature" (Surfing magazine)is a remarkable collection of expert knowledge, spine-tinglingstories, and little-known trivia. With 1,500 alphabetical entriesand 300 illustrations, The Encyclopedia of Surfing is the mostcomprehensive review of the people, places, events, equipment,vernacular, and lively history of this fascinating sport by "one ofsurfing's most knowledgeable historians" (San FranciscoChronicle). Each year, the surf industry brings in $4.5billion, and more than two-and-a-half million Americans, fromCalifornia to Delaware, have caught the wave. The Encyclopedia ofSurfing is a book that no surfer-or armchair adventurer-will beable to resist.

    • ¥129 折扣:6折
    • Born to Buy: The Commercialized Child and the New Consumer C
    •   ( 2 条评论 )
    • Juliet B. Schor 著 /2005-10-01/ SCRIBNER
    • Parents will be tempted to read Born to Buy as a kind of contemporary horror story, with ever more sophisticated marketing wunderkinds as Dr. Frankensteins and their children as the relentless monsters they create. Indeed, it's difficult to avoid feeling overwhelmed by the avariciousness, omnipotence, and ingenuity of the advertising industry Juliet B. Schor portrays when it comes to transforming preschool kids into voracious, 'tude-infused consumers. Intermixing research data with anecdotal illustrations, Schor chronicles the rapid development of a once-shackled industry that now markets R-rated movies to 9-year-olds. The mind boggles at the notion that Seventeen magazine's target readership is now pre-teens. While Schor unearths a surplus of information on the effectiveness of advertising, she's not nearly as adept at proposing effective responses. Reacting to the power and creativity of the consumer culture with politically unfeasible regulation and parental diligence is a little like attacking Frankenstei

    • ¥82 折扣:5.8折
    • Nintendo Magic(ISBN=9781934287224)
    •   ( 2 条评论 )
    • Osamu Inoue 著 /2011-11-01/
    • In 2006, Nintendo released Wii at the same time thehighly-anticipated and much-vaunted Playstation III was introduced.Wii's "David" defeated PlayStation's "Goliath," inversely echoingthe NES/PlayStation II outcome of a decade previous. "NintendoMagic: Winning the Videogame Wars" is the story of what went right,discussing the business strategies and marketing savvy that took onthe mighty Song and won. Topics Include: - How where you put yourcompany is just as important as how you run it - From work force topolicies, why Nintendo's "just enough" attitude succeeds - Why theability to read a balance sheet is overrated - Enlarging the pie:going after casual gamers (The art of mainstreaming) - The PokemonPhenomenon "Nintendo Magic: Winning the Videogame Wars" shouldserve as a warning to similar powerhouse industries never tounderstimate the modest competitor. It should occupy the bookshelfof any business person smart enough to know they don't need to be agiant to win.

    • ¥86 折扣:5折
    • The Power of Now: A Guide to Spiritual Enlightenment 当下的力量
    •   ( 27 条评论 )
    • 艾克哈特·托勒 (Eckhart Tolle) 著 /2004-09-01/ Publishers Group West
    • 那些没有找到真正财富——存在的欢乐以及与它紧密联系在一起的深深的不可动摇的宁静——的人就是故事中的那个乞丐,即便已经拥有很多财富,但他们依然在四处找寻。他们不知道,自己不仅已经拥有了所有这些,还拥有了更为珍贵的东西,那就是——当下的力量。 阅读本书的过程是一个发现之旅。在作者这位心灵导师的引导下,你会惊讶地发现,自己一直都处在大脑或思维的控制之下,生活在对时间的永恒焦虑中。我们忘不掉过去,更担心未来。但实际上,我们只能活在当下,活在此时此刻,所有的一切都是在当下发生的,而过去和未来只是一个无意义的时间概念。通过向当下的臣服,我们才能找到真正的力量,找到获得平和与宁静的入口。 这不仅仅是一本书,在这本书中还有活生生的能量,当你读这本书时你可能会感受到这种能量。它有一种惊

    • ¥64.5 折扣:5折
    • CONVERSATIONS FOR CREATING STAR PERFORME(ISBN=9780071779944)
    •   ( 0 条评论 )
    • Shawn Kent Hayashi 著 /2012-01-01/ McGraw-Hill
    • Inspire Star Performance through Meaningful Conversations withYour Team. "If you want more top performers on your team, read thisbook!" (Jill Konrath, author of "SNAP Selling and Selling to BigCompanies"). The performance review is an important part of yourjob as a manager or coach. But it is only a part. In order todevelop team members effectively, you have to be proactive on adaily basis. This means having conversations - and not just aboutthe weather or the game last night. This title helps you to createongoing conversations throughout the year that focus on: developingteam members to a higher level of ability; triggering the insightand inspiration within your team members to grow in new ways;building the skills that will enable others to accomplish theirestablished goals; preparing yourself and others for theperformance review discussion; and, keeping people motivated andmoving forward toward the goals. "Conversations for Creating StarPerformers" is a vital tool for keeping team members motivated,e

    • ¥90.5 折扣:5.9折
    • Strategy
    •   ( 0 条评论 )
    • Harvard Business Essentials 著 /2005-07-01/ Perseus
    • The Harvard Business Essentials series is designed to providecomprehensive advice, personal coaching, background information,and guidance on the most relevant topics in business. Whether youare a new manager seeking to expand your skills or a seasonedprofessional looking to broaden your knowledge base, thesesolution-oriented books put reliable answers at your fingertips.Implementing Strategy Strategic execution drives business success.This book covers strategy from the ground up, explaining whatstrategy is, how to put together a strategic plan, what tools andresources are necessary to execute it, and how to measureresults.

    • ¥95 折扣:5折
    • Fixed Income Analysis, Second Edition Workbook 9780470069196
    •   ( 0 条评论 )
    • Frank J. Fabozzi 著 /2007-01-01/ Wiley
    • In the Second Edition of Fixed Income Analysis, financial expertFrank Fabozzi and a team of knowledgeable contributors providecomplete coverage of the most important issues in fixed incomeanalysis. Now, in Fixed Income Analysis Workbook, Second Edition, Fabozzioffers you a wealth of practical information and exercises thatwill solidify your understanding of the tools and techniquesassociated with this discipline. This comprehensive studyguide––which parallels the main book chapter by chapter––containschallenging problems and a complete set of solutions as well asconcise learning outcome statements and summary overviews. If you want to make the most of your time in the fixed incomemarketplace, the lessons within this workbook can show you how.Topics reviewed include: The risks associated with investing in fixed incomesecurities The fundamentals of valuation and interest rate risk The features of structured products––such as mortgage–backedsecurities and asset–backed securities The principles

    • ¥232.8 折扣:6折
    • Inside Intel: Andy Grove and the Rise of the World's Most Po
    •   ( 15 条评论 )
    • Tim Jackson 编 /1998-10-01/ Penguin
    • Named one of the Best Business Books of 1997 by BusinessWeek , Inside Intel is the gripping business saga of acompany that rose to dominance through technological innovation,and maintained its leadership against competitors throughaggressive marketing, tough business tactics, and liberal use oflegal firepower. In his in-depth portrait of Intel, the firsthistory/expose of the company, Financial Times columnist Tim Jackson reveals that: * Intel's corporate culture isdeterminedly secretive and authoritarian. * The company retains itsown force of private investigators to prevent its employees fromgoing astray. * Intel routinely uses the threat of lawsuits againstworkers and rivals. At the center of this story is AndyGrove , Intel's high-profile CEO and chairman, once a pennilessimmigrant who waited tables to put himself through college. It isGrove who has made the unpopular decisions which have kept Intel atthe top of the chip market. Exhaustively researched from courtrecords, unpublished documents,

    • ¥76 折扣:5.2折
    • INNER GAME OF WORK, THE(ISBN=9780375758171)
    •   ( 8 条评论 )
    • W. Timothy Gallwey 编 /2001-09-01/ Random House US
    • Do you think it's possible to truly enjoy your job? No matterwhat it is or where you are? Timothy Gallwey does, and in thisgroundbreaking book he tells you how to overcome the innerobstacles that sabotage your efforts to be your best on thejob. Timothy Gallwey burst upon the scene twenty years ago with hisrevolutionary approach to excellence in sports. His bestsellingbooks The Inner Game of Tennis and The Inner Game ofGolf , with over one million copies in print, changed the way wethink about learning and coaching. But the Inner Game that Gallweydiscovered on the tennis court is about more than learning a betterbackhand; it is about learning how to learn, a critical skill that,in this case, separates the productive, satisfied employee from therest of the pack. For the past twenty years Gallwey has taken hisInner Game expertise to many of America's top companies, includingAT T, Coca-Cola, Apple, and IBM, to teach their managers andemployees how to gain better access to their own internalresourc

    • ¥64.5 折扣:5折
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