ValueInvestinghasbeenpioneeredandisusedbytheworld'smostfamousinvestors,includingWarrenBuffett,BenGraham,JohnTempleton,JoelGreenblatt,BruceGreenwaldandmanymore.Itofferstriedandtestedtechniquestomakingmoneyoutofbuyingunderpricedsharesandsecurities. Inthisimportantnewbook,thehighlyrespectedandcontroversialvalueinvestorandbehaviouralanalyst,JamesMontierexplainshowvalueinvestingistheonlytriedandtestedmethodofdeliveringsustainablelong-termreturns.Thisbegsthequestionwhyisn'teveryoneavalueinvestor?Inpart,itisbecausevalueinvestingrequiresadifferentmindsetandthemethods,approachandconclusionsofvalueinvestingareverydifferentfromthosetaughtinbusinessschoolsandfinancecourses.InthisbookJamesshareshistriedandtestedtechniquesandprovidesthelatestandmostcuttingedgetoolsandtechniquesyouwillneedtodeploythevalueapproachsuccessfully. Jamesshowsyouwhyeverythingyoulearntatbusinessschooliswrong;howtothinkproperlyaboutvaluationandrisk;howtoavoidthedangersofgrowthinvesting;howtobeacontrarian;howtoshortstocks;howtoavoidvaluetraps;
Peter F. Drucker discusses how the new paradigms of management have changed and will continue to change our basic assumptions about the practices and principles of management. Forward-looking and forward-thinking, Management Challenges for the 21st Century combines the broad knowledge, wide practical experience, profound insight, sharp analysis, and enlightened common sense that are the essence of Drucker's writings and landmarks of the managerial profession.
A revolutionary business phenomenon has taken hold at suchcompanies around the world as Hewlett-Packard, BellSouth, Oracle,Unilever, Telstra, and Fujitsu. These firms and others are turningto computer technology to create interactive relationships withindividual customers, one customer at a time. Known as "one-to-one"marketing, this radically new competitive strategy was introducedby Don Peppers and Martha Rogers in their first two best-sellingbooks, The One-to-One Future and EnterpriseOne-to-One. One-to-one marketing focuses a firm's competitiveenergies less on market share and more on share of customer,enabling a firm to increase customer loyalty and improve unitmargins at the same time. In their new book, The One-to-One Fieldbook, Peppers andRogers offer specific one-to-one marketing advice on how to makethe transition from the Industrial Age to the Age of Interactivity.Many of the most successful firms already embrace the principles ofone-to-one relationship marketing. Dell computer is now thebenchmark
AlthoughAmericancompaniesspendastaggering$500billiononadvertisingannually,manyfailtoestablishanemotionalconnectionwithconsumers."MarriedtotheBrand"examineswhysomecompaniesdevelopthismostdesirableconsumerconnection,andwhyothersdon't.UsingGallup's60yearsofglobalconsumerdataandtonsofconsumerstories,WilliamMcEwenshowsthatmanymarketersaregreatatwooinga"firstdate"withconsumers,butonlythebestcancreatealastingmarriagebetweenbuyerandbrand.Thebookexploreshowemotionssuchasconfidence,integrity,pride,andpassioncanmakeconsumerswanttostandbyabrand,andshowshowskillfulbrandmanagementcankeepaconsumer-brandmarriagefreshandsatisfying.Toolstorateengagementpotentialandcustomerengagementarealsoprovided,allowingmarketerstooquicklyandobjectivelyratetheirownbrand'sperformance.
When gruff business manager and family man Wes Kingsley visited SeaWorld, he marveled at the ability of the trainers to get these huge killer whales, among the most feared predators in the ocean, to perform amazing acrobatic leaps and dives. Later, talking to the chief trainer, he learned their techniques of building trust, accentuating the positive, and redirecting negative behavior -- all of which make these extraordinary performances possible. Kingsley took a hard look at his own often accusatory management style and recognized how some of his shortcomings as a manager, spouse, and father actually diminish trust and damage relationships. He began to see the difference between GOTcha (catching people doing things wrong) and Whale Done! (catching people doing things right). In Whale Done!, Ken Blanchard shows how to make accentuating the positive and redirecting the negative the best tools to increase productivity, instead of creating situations that demoralize people. These techniques are remarkably ea
Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf. Rework shows you a better, faster, easier way to succeed in business. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You don't even need an office. Those are all just excuses. What you really need to do is stop talking and start working. This book shows you the way. You'll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you. With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing
Nudgeisaboutchoices—howwemakethemandhowwecanmakebetterones.AuthorsRichardH.ThalerandCassR.Sunsteinofferanewperspectiveonpreventingthecountlessmistakeswemake—includingill-advisedpersonalinvestments,consumptionofunhealthyfoods,neglectofournaturalresources,andotherbaddecisions.Citingdecadesofcutting-edgebehavioralscienceresearch,theydemonstratethatsensible"choicearchitecture"cansuccessfullynudgepeopletowardsthebestdecisionswithoutrestrictingtheirfreedomofchoice.Sstraightforward,informative,andentertaining,thisisamust-readforanyonewithinterestinourindividualandcollectivewell-being.
Finallyinpaperback-aquick,easy,andfunprimeronmanagementfundamentals.Thefailuretograspthebasicsofmanagementoftentripsupeventhemostsuccessfulcompanies.Withthatinmind,managementconsultantRogerE.AllenusesA.A.Milne'sbelovedstoriesandcharacterstoillustrateessentialbusinessprinciples,suchastheestablishmentofclearobjectivesandstrongleadership,theneedforaccurateinformation,andotherneglectedaspectsofprudentmanagement.WonderfullyreadableandinformativeandsuretohavethepaperbackappealofBenjaminHoff'sTheTaoofPooh,Winnie-the-PoohonManagementisamust-readforanyoneseekingtobuildtheirbusinessskillsbutreluctanttobecomemiredinanunnecessarilycomplextome.
InKevinManey'snewbook,"TradeOff-WhySomeThingsCatchOnandOthersDon't",wearetreatedtoasimpleworldsetapartfromthelatesttheoriesonthecomplexityofoureconomicsystems.Mostintellectualswritingonthesubjecttodaywilltellyouhowtrulydifficultitistounderstandmarketpressuresandthedynamicsthatdeterminewhathappensinourcommercialmarketplace.EvenMalcolmGladwell,whohasgivenusthe"TheTippingPoint",whichallowsustovisualizehowaproductorservicewithsufficientcriticalmass,theright"stickiness",andtherightcombinationofsalesmen,connectors,andmavensaproductmighttip,catch-onasManeywouldsay,didn'tquitegiveussomethingpracticaltousewhenmakingdecisions. Maneyhasgivenussomethingpracticaltouse.Hehasgivenusalens,ashecallsit,amirrorasIwouldcallit,tounderstandtheverybasicsofhumanpsychologywhenitcomestoseekingoutproductsandservices.It'samirrorbecausethemarketsareareflectionofourselves.First,sincewearesensorybeingsweliketobefullyengagedinahighfidelityenvironment.Inessencewelikethehighbandwidthexperienceofbeingthere,liveandinconcert.Second,ifwecan'tbe
Thisdevastatingandinspiringbook,byoneoftheworld'sleadingeconomicthinkers,laysoutnotonlythecourseofthefinancialcrisiswhichbeganin2007,butitsunderlyingcauses,andshowswhymuchmoreradicalreformsareneededthanarecurrentlybeingcontemplatedifwearetoavoidsimilar'systemic'crisesinthefuture.Itshowswhythebailouthasbeenonlymarginallyeffectiveandhowitcouldhavebeenmuchmoreso,andoutlinestheenormousopportunity-notyettaken-todesignanewglobalfinancialarchitecture.ItishighlycriticalofmanyoftheactionsnotonlyofGeorgeBush'sadministration,butalsoofBarackObama's.Itshowswhythebulkofthecostofrecoveryshouldbebornebythoseinthefinancialsector-notjustforreasonsofnaturaljustice,butforcompellingeconomicreasonsalso.Morethananyofthis,itremindsreaderstothinkconstantlyaboutwhateconomiesarefor,andthehumanpurposestheyserve.Freefallisaninstantclassic,combininganenthrallingwhodunitaccountofthecurrentcrisiswithabracingdiscussionofthebroadereconomicissuesatstake.
Acclaimed historian Doris Kearns Goodwin illuminates Lincoln's political genius in this highly original work, as the one-term congressman and prairie lawyer rises from obscurity to prevail over three gifted rivals of national reputation to become president. On May 18, 1860, William H. Seward, Salmon P. Chase, Edward Bates, and Abraham Lincoln waited in their hometowns for the results from the Republican National Convention in Chicago. When Lincoln emerged as the victor, his rivals were dismayed and angry. Throughout the turbulent 1850s, each had energetically sought the presidency as the conflict over slavery was leading inexorably to secession and civil war. That Lincoln succeeded, Goodwin demonstrates, was the result of a character that had been forged by experiences that raised him above his more privileged and accomplished rivals. He won because he possessed an extraordinary ability to put himself in the place of other men, to experience what they were feeling, to understand their motives and desires