本书探索研究并解释了80余个世界上*重要的、有关贸易、商业和管理的理论和伟大构思,并提供一个极具吸引力的视角,用以洞察过去和当下的商业世界。 作为对商业主题下基本原理的完美导读,《商业手册》分析了历史↑部分*重要的商界里程碑的发展和从亨利 福特到史蒂夫 乔布斯等大师和业内领军智囊所使用的关键商业策略。 在书中,每一个有影响力的商业构思都通过时尚雅致的信息图表对其作出清晰简单的解释。本书中简单易懂的解释,逐步分解的思维导图,让下至学生和商业从业者,上至准企业家们的所有人都能理解贸易和商业世界。本书同时描述了一系列具有启发意义的商业构思和超过100句值得铭记的名言警句。 Exploring and explaining more than 80 of the world's most important theories and big ideas about trade, commerce, and management, this book offers a fascinating
"[L]oaded with fascinating details about Huang s unusual leadership style and maniacal work habits." ―Ben Cohen, Wall Street Journal "The definitive look at the most remarkable business story of this era." ―Morgan Housel, New York Times best-selling author of The Psychology of Money and Same As Ever A deeply reported business history of the chip-designer Nvidia―from its founding in 1993 to its recent emergence as one of the most valuable corporations in the world―explaining how the company s culture, overseen by cofounder and CEO Jensen Huang, has powered its incredible success. Nvidia is the darling of the age of artificial intelligence: its chips are powering the generative-AI revolution, and demand is insatiable. For all the current interest and attention, however, Nvidia is not of our time. Founded more than three decades ago in a Denny s in East San Jose, for years it was known primarily in the then-niche world of computer gaming. In fact, the company s leather-jacketed leader, Jensen Huang,