Book De*ion A new 21st century individualism is overtaking“corporation-as-king” capitalism, transforming the way we work andlive. Today, real power rests in the hands of creative individualslike Bill Gates, Warren Buffett, Oprah Winfrey, and StevenSpielberg, who are changing the world one great idea at a time. InTHE 80/20 INDIVIDUAL, Richard Koch reveals the secret of theirsuccess: they discovered what they do better than anyone else androde it for all its worth. In this inspiring sequel to his classic bestseller THE 80/20PRINCIPLE, Koch shows how to maximize success in your career andlife by using the proven principle that 80 percent of changes inthe world result from the most powerful 20 percent of actions andideas. He’ll show how to use your own powerful “20 percent spike” –your most creative ideas and unique skills – to measure the amountof value you bring to your employer, clients or customers. For mostpeople, there is a huge disparity between their intrinsic value andth

The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced in the second part, they describe the steps organizations must take to build their own and, finally, they discuss how the Balanced Scorecard can be used as a driver of change. 被《哈佛商业评论》誉为75年来最伟大的管理工具 卡普兰和诺顿开创性地提出了一个将成长战略转化为日常行为的管理新视角。它代表着一种全面的、可行的公司治理理论的开端。 中国组织需要实用的解决之道去应对各种重要

New-media pioneer Pete Blackshaw contends that because anyonewith a computer can broadcast an opinion to millions and derail amultibillion-dollar company or undermine a global brand, companiestoday need to build and maintain credibility on every front.

Discusses how to create products/services tailored to yourcustomers' needs, recognizing and rewarding your most profitabletrophy customers, using guarantees to build customer trust, andturning first-time customers into frequent buyers. Softcover. DLC:Customer satisfaction.

HowtoGetIdeasshowsyou--nomatteryourageorskill,yourjobortraining--howtocomeupwithmoreideas,fasterandeasier.First,JackFostertellsyouhowtoconditionyourmindandbecome"idea-prone;"howtomakethechildwithinyouandyoursenseofhumorworkforyou;howtodevelopyourcuriosity,visualizeyourgoals,rethinkyourthinking,combinedifferentideas,andovercomeyourfearofrejection.Then,Fostergivesyouafive-stepprocedureforsolvingproblemsandgettingideas,aprovenprocedurethattakesthemysteryandanxietyoutoftheidea-generatingprocess,aprocedurethatworks.Learnhoweasyitistobecomemorecreative.Readthebookyou'reholding.

ThisistheonlyofficialquantitativereviewfortheGMATfromthecreatorsofthetest.AnyonepreparingfortheGraduateManagementAdmissionTest[registered](GMAT)knowsit'simportanttostudywiththeexperts.WithTheOfficialGuidefortheGMATQuantitativeReview,SecondEdition,you'llgetquestions,answers,andexplanationsstraightfromthesource.TheonlyofficialquantitativereviewfortheGMATExam,thisbooktargetsyourstudyandhelpsyouimproveyourquantitativeskillsbyfocusingonyourabilitytosolveequations,interpretdata,coordinategeometry,anddetermineprobabilitywithassuranceandease.Inside,you'llfind:300actualquestionsfrompastGMATtests,including75questionsnewtothisedition;sectionsonArithmetic,Algebra,Geometry,ProblemSolving,andDataSufficiency;and,questionsorganizedinorderofdifficultytosavestudytime.TheGraduateManagementAdmissionCouncilcertifiesallcontentsoyoucantrustthatyou'regettingexpertguidanceasyoupreparefortheGMATExam.

The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. * Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding * With a foreword by Philip Kotler * The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference. 全球排行第一的商学院——凯洛格商学院，您提供顶尖的商业智慧，具有创造性的，高度有效的营销解决方案。 美国西北大学凯洛格学院是世界顶级院

“Success is the point where your most authentic talents,passion, values, and experiences intersect with the chance tocontribute to some greater good.” --Bill Strickland According to MacArthur Fellowship “genius” award winner BillStrickland, a successful life is not something you simply pursue,it is something that you create, moment by moment. It is arealization Strickland first came to when, as a poor kid growing upin a rough neighborhood of Pittsburgh, he encountered a high schoolceramics teacher who took him under his wing and went on totransform his life. Over the past thirty years, Bill Strickland has been transformingthe lives of thousands of people through the creation of ManchesterBidwell, a jobs training center and community arts program. Workingwith corporations, community leaders, and schools, he and his staffstrive to give disadvantaged kids and adults the opportunities andtools they need to envision and built a better, brighterfuture. Strickland believes that

The only book that looks at the business of concert promotion.Concerts are part art, part party--and a big part business. "ThisBusiness of Concert Promotion and Touring" is the first to focus onthat all-important business aspect, from creating a show, toselling a show, to organizing the show, to staging the show.Working with venues, personnel, booking, promoting, marketing,publicity, public relations, financial management, and much moreare covered in this indispensable one-volume resource. And theideas and techniques explained here can be used for every type ofconcert promotion, including college shows, artist showcases, clubgigs, as well as major events handled by local promoters,nationwide promoters, and worldwide promoters. Concert promotersand tour managers at every level need to know "This Business ofConcert Promotion and Touring"

It's not enough to come up with great ideas-companies must ultimately turn those ideas into profits. This valuable collection is full of tried and true specific managerial techniques, processes, and policies that set innovative leaders apart from their less successful competitors. The Harvard Business Review Paperback Series The series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.

Too many people assume the timeless principles of trueleadership—of helping others achieve their full potential—don’tapply Monday through Friday during work hours or in anycircumstance where a paycheck is involved. In GREATER THAN YOURSELF, Steve Farber proves them wrong: in thispowerful and inspiring story, Farber shows that the goal of agenuine leader is to help others—teammates, employees, andcolleagues—become more capable, confident, and accomplished thanthey are themselves. Through the actions of a forward-thinking andextraordinarily successful CEO, Farber reveals the three keys toachieving this: Expand Yourself, Give Yourself, and ReplicateYourself. Filled with actionable principles and innovative ideas, GREATERTHAN YOURSELF is perhaps the most powerful message today’s businessleaders can learn.

One of the primary objectives of today's corporate manager or director is to create value for the company's shareholders. Yet many managers and most employees still have difficulty in fully understanding the drivers of shareholder value and how their activities relate to these drivers. With numerous years of experience in the world of finance—most recently as the founder and President of Value Advisory Group, LLC—author Jack Alexander knows what it takes to build long-term value in today's competitive business environment. And now, in Performance Dashboards and Analysis for Value Creation, he wants to show you how. Straightforward and accessible, this timely resource will assist you in developing a comprehensive understanding of valuation and creating a direct link between shareholder value and critical business processes. Divided into three information-packed parts, Performance Dashboards and Analysis for Value Creation includes: Part One, Creating Context and Covering the Basics, provides a fou

How often have we heard “It’s nothing against you, it’s notpersonal—it’s just business”? But in fact, at work it’s never justbusiness—it’s always personal. In this groundbreaking look atwhat’s really going on from 9 to 5—the crying, yelling, andbullying, as well as the friendship and laughter borne of creativecollaboration—journalist and former corporate executive AnneKreamer shows us how to get rational about our emotions, andprovides the necessary new tools to flourish in an emotionallycharged workplace. With women now the majority of the workforce and the linesbetween office and personal life blurring as never before, thedynamics of work have shifted profoundly. It’s Always Personalcombines the latest information on the intricacies of the humanbrain, candid stories from employees, and the surprising results oftwo new national surveys, reported here for the first time, whichreached out to workers from all walks of life about their emotionson the job.

IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects—even becoming instrumental in political protests from Colombia to Iran. Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook’s key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company’s remarkable ascent. This is the Facebook story that can be found nowhere else. How did a nineteen-year-old Harvard student create a company tha

Book De*ion This collection of classic and cutting-edge articles, case studies, and first person perspectives provides a broad range of perspectives on affirmative action, career development for minorities and women, and other HR-related policies. From Book News Annotation Using first person perspective, case studies, and practical guidance, nine specialists from business and management explore ways to think about and promote equality in the workplace. Topics include transitioning from affirmative action to "affirming " a new model for understanding and leveraging the glass ceiling and what it will take to shatter finding an equitable solution for providing flexible work schedules to both parent and non-parent mentoring gender rivalries in the making changes in the work culture to retain high-performing female and sexual diversity issues in the workplace. About HBS Press Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management think

Does free information mean free people? At the start of thetwenty-first century we were promised that the internet wouldliberate the world. We could come together as never before, andfrom Iran's 'twitter revolution' to Facebook 'activism',technological innovation would spread democracy to oppressedpeoples everywhere. We couldn't have been more wrong. In "The NetDelusion" Evgeny Morozov destroys this myth, arguing that 'internetfreedom' is an illusion, and that technology has failed to helpprotect people's rights. Not only that - in many cases the internetis actually helping authoritarian regimes. From China to Russia toIran, oppressive governments are using cyberspace to stifledissent: planting clandestine propaganda, employing sophisticateddigital censorship and using online surveillance. We are all beingmanipulated in more subtle ways too - becoming pacified by the net,instead of truly engaging. This book is a wake-up call. It shows ushow our misplaced faith in cyber-utopia means the West risksmissin