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    • Wiley The Complete Guide to Auditing Standards, and Other Pr
    •   ( 0 条评论 )
    • Nick A. Dauber 著 /2008-05-01/
    • A practical, authoritative guide to understandingtoday's auditing standards If you are an auditor or work frequently with auditors, you need quick answers on the latest auditing standards. Get the answers you need now to understand and comply with authoritative auditing standards. The Complete Guide to Auditing Standards and Other Professional Standards for Accountants 2008 is handy for easy reference and daily use, filled with charts, checklists, diagrams, report forms, schedules, tables, exhibits, examples, practice aids, and step-by-step instructions for your maximum ease of use. A valuable guide for accounting and auditing professionals, as well as those who must interact with auditors, such as company managers, bank loan officers, suppliers, current and potential investors, and governmental audit agencies, The Complete Guide to Auditing Standards and Other Professional Standards for Accountants 2008 represents a comprehensive, up-to-date compendium of current auditing standards and presen

    • ¥708.4 折扣:8.8折
    • The McKinsey Way 金赛之路
    •   ( 0 条评论 )
    • Ethan M. Rasiel 著 /1992-02-01/ McGraw-Hill
    • The McKinsey Way, by former McKinsey & Company associate Ethan M. Rasiel, provides a through-the-keyhole perspective on the way this worldwide consulting institution approaches--and solves--the myriad professional problems encountered by its high-powered clientele. His goal, Rasiel writes, is simple: to communicate "new and useful skills to everyone who wants to be more useful in their business." He then does so by explaining the highly structured, fact-based proprietary methodology that McKinseyites are taught to employ with their Fortune 100 clients, complete with details on the entire process from first considering the basic situation at hand through finally selling a solution to the appropriate powers that be. 作者简介: Ethan M. Rasiel joined McKinsey & Company's New York office in 1989 and worked there until 1992. While at "the Firm," his clients included major companies in the finance, telecommunica-tions, computing, and consumer goods sectors.He has also worked as an investment banker

    • ¥183 折扣:7.5折
    • The Heretics Of Finance: Conversations With Leading Practiti
    •   ( 2 条评论 )
    • Andrew W. Lo 等著 /2009-01-01/ Wiley
    • The Heretics of Finance provides extraordinary insight intoboth the art of technical analysis and the character of thesuccessful trader. Distinguished MIT professor Andrew W. Lo andresearcher Jasmina Hasahodzic interviewed thirteen highlysuccessful, award-winning market professionals who credit theirsubstantial achievements to technical analysis.The result is thestory of technical analysis in the words of the people who know itbest; the lively and candid interviews with these gurus oftechnical analysis. The first half of the book focuses on the technicians'careers: How and why they learned technical analysis What market conditions increase their chances of makingmistakes What their average workday is like To what extent trading controls their lives Whether they work on their own or with a team How their style of technical analysis is unique The second half concentrates on technical analysis andaddresses questions such as these: Did th

    • ¥178.7 折扣:6.9折
    • A Shortcut Through Time:THE PATH TO THE
    •   ( 0 条评论 )
    • George Johnson 著 /2004-02-01/ 江西人民出版社
    • In this remarkably illustrative and thoroughly accessible look at one of the most intriguing frontiers in science and computers, award-winning New York Times writer George Johnson reveals the fascinating world of quantum computing—the holy grail of super computers where the computing power of single atoms is harnassed to create machines capable of almost unimaginable calculations in the blink of an eye. As computer chips continue to shrink in size, scientists anticipate the end of the road: A computer in which each switch is comprised of a single atom. Such a device would operate under a different set of physical laws: The laws of quantum mechanics. Johnson gently leads the curious outsider through the surprisingly simple ideas needed to understand this dream, discussing the current state of the revolution, and ultimately assessing the awesome power these machines could have to change our world.

    • ¥105.8 折扣:9.8折
    • FIBONACCI AND GANN APPLICATIONS IN FINANCIAL MARKETS 金融市场中的斐
    •   ( 0 条评论 )
    • George MacLean 著 /2005-07-01/
    • There are many books covering Fibonacci from an artistic and historical point of view and almost as many suggesting that Fibonacci retracements and numbers can be successfully applied to financial market time series. What is missing is a book that addresses the common errors in using screen based Fibonacci (and Gann and other tools). The book is a critical exploration of Fibonacci numbers, retracements, projections, timeframes and fanlines and their current usage within the financial markets by technical analysts. Although they can be extremely effective analytical tools when used appropriately, mistakes in usage can be extremely costly from a financial and credibility viewpoint. George MacLean takes a brief look at the history of Fibonacci and Gann, before providing a full account of their applications in financial markets, including fixed income, equity, foreign exchange, commodities and indexes. In particular, he draws attention to the overuse and misuse of easily applied computer packages available

    • ¥738.9 折扣:8.8折
    • 与财富和成长亲密接触:如何建立与运作自己的富有“智囊” MEET AND GROW RICH
    •   ( 0 条评论 )
    • by Joe Vitale 等著 /2006-12-01/ John Wiley & Sons
    • I'm a big fan of mastermind groups. I've used them for over thirty years and know the power they provide everyone in such a group. I'm delighted to see this inspiring, easy-to-follow manual. Read it and follow what it suggests." —Jack Canfield co-creator of the Chicken Soup for the Soul series and bestselling author of The Success Principles "Absolutely the best practical guide to creating, profiting, and growing your business with your own mastermind group. A must-read for anyone who wants to succeed in ANY business!" —Jim Edwards author and speaker (www.ebookfire.com) "I have been part of various mastermind groups for over twenty years that have easily made me millions. Without a doubt this book is the most advanced definitive guide to why and how any serious human should be a part of one." —John Assaraf cofounder, OneCoach (www.onecoach.com)

    • ¥198.5 折扣:8.8折
    • China Now: Doing Business in the World's Most Dynamic Market
    •   ( 4 条评论 )
    • N. Mark Lam 等著 /2006-11-01/ McGraw-Hill
    • Turn East-West Relations Into Win-Win Situations China has more than one billion people. That's one billion potential customers. China Now is your must-have guide to this exciting world of opportunity, written by a top corporate advisor and a renowned business professor who specialize in East-West business strategy. Together, Mark Lam and John Graham have worked with dozens of Fortune 500 companies and thousands of American and Chinese executives, and now share with you their most successful strategies, tactics, and insights. A comprehensive all-in-one tour of the world's fastest growing market, China Now is filled with everything you need to know about China's people, negotiation styles, culture, history, economics, and business dealings. You'll learn how to plan, where to go, and who to visit for the best results. And, unlike other books on the market, you'll discover the key differences between various regions and businesses that could make or break the deal. China Now includes:

    • ¥227.9 折扣:8.8折
    • Trade Like A Casino: Find Your Edge, Manage Risk, And Win Li
    •   ( 2 条评论 )
    • Richard L. Weissman 著 /2012-02-01/ Wiley
    • While trading is a difficult endeavor, it's still possible tomake money doing so in today's markets. The real question is: howcan you achieve this goal? What is required is adapting a successful existing businessmodel to this speculative arena. The model that makes most sense isthe "casino paradigm" and nobody understands it better than authorRichard Weissman—a professional trader with over fifteen years ofexperience consulting and training traders and risk managers. And now, with Trade Like a Casino, he reveals how successfultraders tend to operate like a casino in that they develop a methodthat gives them "positive expectancy" and then unflappablyimplement their approach in the face of changing, and oftentimesvolatile, market conditions. Page by page, this reliable resourceexplores the intricacies of methodology, mental control, andflexibility that allow traders to develop and maintain acasino-like edge. It also addresses some of the more complex issuesthat surround this model of successful speculative

    • ¥511.9 折扣:7.9折
    • REAL ESTATE 101 大学房地产法宝101:用房地产投资获得财富
    •   ( 1 条评论 )
    • Gary W. Eldred, Donald J.Trump 著 /2006-06-01/ 吉林长白山
    • Trump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school-experience. In Trump University Real Estate 101, you'll learn how to: * Develop the entrepreneurial skills to succeed in real estate investing * Make money in any market at any time * Convert properties for new uses and make more money * Create instant equity in any property * Determine how financing will affect the cash flow and value of your property * Use options and assignments to buy and sell properties you don't own * A

    • ¥168.9 折扣:8.8折
    • INNOVATOR'S PRESCRIPTION: A DISRUPTIVE(ISBN=9780071592086)
    •   ( 3 条评论 )
    • Clayton M. Christensen 等著 /2008-12-01/ McGraw-Hill
    • A groundbreaking pre*ion for health care reform--from alegendary leader in innovation . . . Our health care system is in critical condition. Each year, fewerAmericans can afford it, fewer businesses can provide it, and fewergovernment programs can promise it for future generations. We need a cure, and we need it now. Harvard Business School’s Clayton M. Christensen—whosebestselling The Innovator’s Dilemma revolutionized the businessworld—presents The Innovator’s Pre*ion, a comprehensiveanalysis of the strategies that will improve health care and makeit affordable. Christensen applies the principles of disruptive innovation tothe broken health care system with two pioneers in the field—Dr.Jerome Grossman and Dr. Jason Hwang. Together, they examine a rangeof symptoms and offer proven solutions. YOU’LL DISCOVER HOW “Precision medicine” reduces costs and makes good on the promiseof personalized care Disruptive business models improve quality, accessibil

    • ¥230.8 折扣:7.7折
    • KELLOGG ON BRANDING: THE MARKETING FACULTY OF THE KELLOGG SC
    •   ( 0 条评论 )
    • Philip Kotler 著 /2005-09-01/ 吉林长白山
    • The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building,leveraging,and rejuvenating brands.Destined to become a marketing classic,Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies.It includes: The latest thinking on key branding concepts,including brand positioning and design Strategies for launching new brands,leveraging existing brands,and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School,the respected resource for dynamic marketing information for today's ever-changing and challenging environment.Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketin

    • ¥230.5 折扣:8.8折
    • THE ACCIDENTAL TRAINER(随机培训者:小规模、零星单人培训参考手册)
    •   ( 0 条评论 )
    • Nanette Miner 著 /2006-06-01/
    • When business owners, managers, HRD employees, or experts in their field are responsible for the dissemination of training to their workers, or find themselves thrust into the role of trainer, they are often overwhelmed with the many facets of the task. The Accidental Trainer is a hands-on resource that provides these “accidental” trainers with the basic tools they need to be successful—from understanding the various roles they will play to identifying where best to apply limited time and resources. This book offers a wealth of information for working within the constraints of a small, part-time, or one-person training department. 作者简介:Nanette Miner, Ed.D., is the founder of and principal consultant for The Training Doctor, LLC. The company specializes in custom instructional design to enhance an organization's human and business performance.

    • ¥269.4 折扣:8.8折
    • THE REAL VALUE OF TRAINING: MEASURING AN(ISBN=9780071759977)
    •   ( 6 条评论 )
    • Ron Stone 著 /2011-05-01/ McGraw-Hill
    • The financial crisis and ensuing recession permanently changedhow business is conducted. Executives and other decision makers,pressured to accomplish higher goals with lower budgets, aredemanding greater levels of accountability from their people. Andwhen it comes to investing in business processes, they wantquantifiable proof that any new initiative will contribute tosolving problems, serving customers, and improving thebusiness. The Real Value of Training gives you the tools not only to provethat your program will deliver solutions; it goes one step further,so you can explain exactly how much it will deliver. Presented bytraining ROI expert Ron Stone, The Real Value of Training offers an11-step process for qualitatively and quantitatively measuring thevalue of training. Stone's methodology brings ROI to a new level of scrutiny andcredibility by helping you successfully: Collect critical performance data Analyze results and adjust for causal influence and sustainedimpact Assign a monetary value to busin

    • ¥338.9 折扣:7.9折
    • 金牌客服AWARD-WINNING CUSTOMER SERVICE
    •   ( 0 条评论 )
    • Renee Evenson 著 /2007-01-01/ Oversea Publishing House
    • Delivering top-of-the-line customer service is Job #1 for most companies, an important factor in keeping profits high and customers coming back. Customer service problems can damage not just a company’s reputation but its bottom line, so for busy managers -- and business owners with little time to search for solutions -- some fast help is needed.

    • ¥120.9 折扣:7.9折
    • Career Anchors: Facilitatoris Guide Package事业定位:服务商指南包 第3版
    •   ( 0 条评论 )
    • Edgar H. Schein 著 /2006-05-01/
    • This revised and enlarged Career Anchors Facilitator's Guide contains everything you need to administer the Career Anchors Self-Assessment and then coach participants through their individual discovery process and future career planning. New conceptual materials and tools provide a process to analyze present and future jobs through role network analysis. Participants will gain better insight into their own career situation, preferences, and future aspirations. That awareness will help them to clarify their personal values, making future job decisions easier and more valid, and future workplace happiness and success more assured. This thoroughly revised edition is updated to reflect today's highly complex workplace and is designed to be easy-to-use and flexible. It contains several workshop models ranging in length from 30-45 minutes to a half day. 作者简介:Edgar H.Schein is Sloan Fellows Professor of Management Emeritus at the Sloan School of Management at the Massachusetts Institute of Te

    • ¥397.4 折扣:8.8折
    • Harvard Business Review on Becoming a High Performance Manag
    •   ( 0 条评论 )
    • Harvard Business School Press 著 /2002-12-01/
    • The muddled state of thinking on the qualities of a good manager is reflected in this uneven collection of papers reprinted from the Harvard Business Review. The best of them are the most prosaic. Carol A. Walker pinpoints some of the common people-management mistakes made by rookie managers; Steven Berglas warns of the damage caused by Svengali-like executive coaches who impose superficial managerial nostrums and overlook or exacerbate deeper psychological problems; and in the collection's high point, William Oncken, Jr. and Donald L. Wass give a funny and perceptive account of the ways subordinates shift their problems onto their supervisors' shoulders. Other selections are less substantive: "The Making of a Corporate Athlete" includes tips on diet, weight-training and "spiritual capacity," while an esoteric round-table of leadership experts mixes vague talk of managerial "vision" with the latest results in primatology. Confusion reigns even on such a basic issue as managerial time wasting. A leadership res

    • ¥146.3 折扣:7.5折
    • Enterprise transformation企业改革:理解与促进基础变革
    •   ( 0 条评论 )
    • William B. Rouse 著 /2006-02-01/ 吉林长白山
    • This landmark book begins with the premise that an organization must often fundamentally transform its business practices and organizational culture to fully align with and realize the value of product and process innovations. The methods and practices that are set forth give readers the tools to create the essential organizational transformations needed to meet the challenges of a complex, rapidly evolving global economy. Enterprise Transformation is organized into four parts: * Introduction to Transformation begins with an introduction and overview of the book. It then features a systems-oriented view of transformation as well as a theo-retical perspective on the forces that propel transformation and the nature in which transformation is pursued. * Elements of Transformation addresses issues of transformational leadership and organizational and cultural change. Next, it examines transformation principles and case studies relevant to manufacturing, logistics, services, research and developmen

    • ¥675.8 折扣:8.8折
    • 鲁波特的中国探险CT Rupert Murdoch's China Adventures
    •   ( 0 条评论 )
    • Bruce Dover 著 /2008-04-01/ Oversea Publishing House
    • Rupert Murdoch, media mogul and global celebrity billionaire, is well-known for his impulsive actions and enormous deals. Prior to his recent takeover of the Dow Jones, Murdoch spent years working to gain a foothold in China. Rupert Murdoch's China Adventures tells this scintillating story, offering insight into Murdoch's infamous News Corp. Beginning in the mid 80s, Murdoch quickly discovered that gaining media access to China was a whole different ballgame than anywhere else in the world. Unlike in the West, the Chinese Communist leadership didn't need the support of the media to retain power, robbing him of his usual leverage, and their ability to regulate and control business was close to absolute. The Propaganda Department was given a watching brief on Murdoch's activities, and he was kept well away from the upper echelons of power. But despite the barriers put in his way, Murdoch's News Corp has still had a profound effect, transforming staid Chinese television into a popular entertain

    • ¥142.6 折扣:8.8折
    • Beyond Reason: Using Emotions as You Negotiate(ISBN=97801430
    •   ( 2 条评论 )
    • Roger FisherDaniel Shapiro 编 /2006-09-01/ Penguin
    • In Getting to Yes , renowned educator and negotiatorRoger Fisher presented a universally applicable method foreffectively negotiating personal and professional disputes.Building on his work as director of the Harvard NegotiationProject, Fisher now teams with Harvard psychologist Daniel Shapiro,an expert on the emotional dimension of negotiation. In BeyondReason , they show readers how to use emotions to turn adisagreement—big or small, professional or personal—into anopportunity for mutual gain.

    • ¥65.6 折扣:6.9折
    • KNOWLEDGE MANAGEMENT 2E(知识管理)
    •   ( 0 条评论 )
    • Carl Frappaolo 著 /2006-03-01/
    • Knowledge management is the fast-track route to leveraging the intellectual capital in your organisation. It covers the key areas of knowledge management,from identifying knowledge in an organisation to promoting and facilitating knowledge sharing and innovation. It takes examples and lessons from some of the world's most successful business,including Shell Oil,British Aerospace,Dow Chemical and the World Bank,and ideas from the smartest thinkers,including Peter drucker,Michael Polanyi,and Ikujiro Nonaka. It includes a glossary of key concepts and a comprehensive resources guide. Knowledge management surveys the technology,the strategies and the practice of the subject to give you the expertise you need to act fast.

    • ¥145.9 折扣:8.8折
    • 世界的另一种可能 Making Globalization Work
    •   ( 0 条评论 )
    • Joseph E. Stiglitz 著 /2007-09-01/ Oversea Publishing House
    • Four years after he outlined the challenges our increasingly interdependent world was facing in Globalization and Its Discontents, Joseph E. Stiglitz offered his agenda for reform. Now in paperback, Making Globalization Work offers inventive solutions to a host of problems, including the indebtedness of developing countries, international fiscal instability, and worldwide pollution. Stiglitz also argues for the reform of global financial institutions, trade agreements, and intellectual property laws, to make them better able to respond to the growing disparity between the richest and poorest countries. Now more than ever before, globalization has gathered the peoples of the world into one community, bringing with it a need to think and act globally. This trenchant, intellectually powerful book is an invaluable step in that process. This paperback edition contains a brand-new preface.

    • ¥156.8 折扣:9.8折
    • Gemba Kaizen: A Commonsense, Low-Cost Approach to Management
    •   ( 0 条评论 )
    • Masaaki Imai 著 /1997-03-01/
    • In this sequel to his popular business/quality management book, Kaizen: The Key to Japan's Competitive Success (1986), Imai offers a step forward?continuous improvement (kaizen) applied to the concept of continuous improvement in the workplace (gemba). The book reflects a definite operations bias. Indeed, Imai advocates the removal of all those peripheral things (muda) that cloud the focus of an organization. Some of the principles, such as the need for good housekeeping, seem simplistic, but Imai is on solid ground, demonstrating the practicality of gemba kaizen with a number of abbreviated case studies. The one weakness is the lack of adequate recognition of precedent setters: F.W. Taylor's Principles of Scientific Management (1912) and the work of W.A. Shewhart, W.E. Deming, J. Juran, etc. All in all, essential for business collections.?Steven Silkunas, Southeastern Pennsylvania Transit Authority, Philadelphia Copyright 1997 Reed Business Information, Inc.

    • ¥219.8 折扣:7.5折
    • Beyond Technical Analysis: How to Develop and Implement a Wi
    •   ( 0 条评论 )
    • Tushar S. Chande 著 /2001-05-01/ 吉林长白山
    • A technical analysis classic, newly updated to help traders develop and forward-test a high-performance trading system for today's markets In trading, a winning system is everything. While it is theoretically possible to buy a "canned" trading system, most experts agree that the best system is proprietary to each trader--developed, implemented, and tested by the individual to suit his or her exact requirements. A stimulating mix of cutting-edge techniques, timeless principles, and practical guidelines, this updated edition of a technical analysis classic offers traders a comprehensive methodology to develop and implement your own trading system, bridging the gap between analysis and execution. Tushar Chande (Pittsburgh, PA) holds nine U.S. patents for creative solutions to flexible manufacturing problems using high-power lasers and optical fibers. A contributing editor to Technical Analysis of Stocks & Commodities magazine, he has been a registered Commodity Trading Advisor and is the principal author o

    • ¥481.9 折扣:7.9折
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