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筛选:
    • Accelerating out of the Great Recession :How to Win in a Slo
    •   ( 0 条评论 )
    • David Rhodes 等著 /2010-01-01/
    • This is the most comprehensive assessment of the globaleconomy that I've seen and is a must-read for any business,economic, or governmental-related leader". Jeff M. Fettig, Chairman CEO, Whirlpool Corporation "A fascinating account of thecausal factors of the meltdown and what we can do to avoidrepetition." Sanjay Khosla, Executive Vice President and President,International for Kraft Foods "This book combines brilliantanalysis and strategic insight with a clear message: Companies thatwant to play a role in tomorrow's markets must act immediately.There's no place for complacency. The opportunities in thepost-crisis world are good--and better than many might think." Dr.Jurgen Hambrecht, CEO, BASF "The lessons from companies that cameout winners during past recessions are invaluable in the currentcontext. Rhodes and Stelter strike a welcome note of optimism intoday's tough times by showing that companies can do a lot tothrive when the global economy is struggling." Dr. Dieter Zetsche,CEO, Daimler "There

    • ¥140.8 折扣:8.8折
    • How An Economy Grows And Why It Crashes 9780470526705
    •   ( 4 条评论 )
    • Andrew J. Schiff 著 /2010-05-01/ Wiley
    • An engaging introduction to the fundamental elements of aneconomy "How an Economy Grows and Why it Doesn't" usesillustration, humor, and accessible storytelling to explain complextopics of economic growth and monetary systems. In it, economicexpert and bestselling author, Peter Schiff, presents economics intwo informative, yet thoroughly entertaining tales. Expanding ontwo tales previously published by Schiff's father, a trader andfinancial expert, this book takes complex economic issues anddistills them into a rousing allegory. With wit and humor, Schiffexplains the roots of economic growth, the uses of capital, thedestructive nature of consumer credit, and many other topicalprinciples of economic theory. From Peter Schiff, the bestsellingauthor of "Crash Proof," this new book is An insightfullyillustrated book that both entertains and educates readers aboutour economic system and A guide to understanding the concepts ofrisk, creation of capital assets, return, consumption, saving, andborrowing The ta

    • ¥135.8 折扣:7.9折
    • Planning And Urban Design Standards 9780471475811
    •   ( 0 条评论 )
    • American Planning Association 编 /2006-02-01/ HarperCollins UK
    • From the publishers of Architectural Graphic Standards, thisbook, created under the auspices of The American PlanningAssociation, is the most comprehensive reference book on urbanplanning, design, and development available today. Contributionsfrom more than two hundred renowned professionals provide rules ofthumb and best practices for mitigating such environmental impactsas noise, traffic, aesthetics, preservation of green space andwildlife, water quality, and more. You get in-depth information onthe tools and techniques used to achieve planning and designoutcomes, including economic analysis, mapping, visualization,legal foundations, and real estate developments. Thousands ofillustrations, examples of custom work by today?s leading planners,and insider information make this work the new standard in thefield. Order your copy today.

    • ¥1430.4 折扣:6.9折
    • Bayesian Statistics and Marketing 贝氏统计学与营销
    •   ( 0 条评论 )
    • Peter E. Rossi 著 /2006-01-01/
    • The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new product introduction to pricing, and with a wide variety of different data sources. Bayesian Statistics and Marketing describes the basic advantages of the Bayesian approach, detailing the nature of the computational revolution. Examples contained include household and consumer panel data on product purchases and survey data, demand models based on micro-economic theory and random effect models used to pool data among respondents. The book also discusses the theory and practical use of MCMC methods. Written by the leading experts in the field, this unique book: Presents a unified treatment of Bayesian methods in marketing, with common notation and algorithms for estimating the models. Provi

    • ¥716.3 折扣:8.8折
    • Dubai & Co.: Global Strategies for Doing Business in the Gul
    •   ( 1 条评论 )
    • Aamir Rehman 著 /2007-11-01/
    • Why Dubai? It's been called the fastest-growing city on earth-a hub for the Gulf region experiencing unprecedented growth in energy, financial services, consumer goods, hospitality, retail, real estate, technology, shipping, and countless other industries. According to global strategist and advisor to Fortune 500 companies Aamir A. Rehman, no truly global firm can afford to ignore the booming Gulf region. The key, however, is to approach the region with savvy strategies for managing risks and drawbacks, while crafting business models designed for this unique market. Welcome to Dubai & Co. This up-close, in-depth guide will help you to: Deepen your understanding of a region of critical importance to global business Change your perceptions about the Gulf states and the broader Middle East Create corporate strategies that fit your firm and the region Expand your international business to make it faster, bigger, and better Access Gulf capital more effectively, enablin

    • ¥214.2 折扣:7.8折
    • The Handbook Of Blended Learning: Global Perspectives, Local
    •   ( 1 条评论 )
    • Curtis J. BonkCharles R. Graham 著 /2005-12-01/ HarperCollins UK
    • This comprehensive resource highlights the most recentpractices and trends in blended learning from a global perspectiveand provides targeted information for specific blended learningsituations. You'll find examples of learning options that combineface-to-face instruction with online learning in the workplace,more formal academic settings, and the military. Across theseenvironments, the book focuses on real-world practices and includescontributors from a broad range of fields including trainers,consultants, professors, university presidents, distance-learningcenter directors, learning strategists and evangelists, generalmanagers of learning, CEOs, chancellors, deans, and directors ofglobal talent and organizational development. This diversity andbreadth will help you understand the wide range of possibilitiesavailable when designing blended learning environments. ?Order yourcopy today!

    • ¥579.8 折扣:7.9折
    • 亚洲新危机:通过全面理论管理复兴ASIA'S NEW CRISIS
    •   ( 0 条评论 )
    • Frank-Jurgen Richter 著 /2003-11-26/ John Wiley & Sons
    • This book is a timely and much-needed attempt to provide a new, unique, and non-condescending framework for recreating an ethical dimension to Asian business. This should be required reading for all Asian business school students in the hope that history will not repeat itself? - Ho Kwong Ping, Chairman, Wah Chang International Corporation Pte Ltd Everyone has something worthwhile to say about ethics. The difficulty is that words are not deeds. And words are rarely converted into action unless they are proselytized with zeal, carried with passion, sustained by conviction and fortified by faith. This groundbreaking work skillfully edited by Frank-J rgen Richter and Pamela C.M. Mar provides compelling motivation to live a life that is formed by truth and gripped by integrity. - Dr. Y.Y. , Founder and Chairman, The Wyuy Capital Group This is a timely volume. Its broad sweep reveals an entire region coping with an ethical void, one which has deepened since the Asian financial crisis. What sets this

    • ¥238.3 折扣:8.8折
    • Einstein in the Boardroom: Moving Beyond Intellectual Capita
    •   ( 0 条评论 )
    • Suzanne S. Harrison 著 /2006-06-01/ 吉林长白山
    • "Einstein in the Boardroom makes a great sequel to Edison in the Boardroom. Those readers who found the examples and war stories of Edison to be useful in their own IP-management activities will find the same qualities in Einstein. This resource will help anyone in the intangibles management community who seeks to go beyond intellectual property and understand and capitalize on the full range of a firm's intellectual capital."—Julie Davis, coauthor, Edison in the Boardroom "Harrison and Sullivan continue to elevate understanding of the value of intellectual assets and, more importantly, provide a 'clinic' on the practical steps necessary to turn theory into bottom-line results."—Jeff Weedman, Vice President, External Business Development The Procter & Gamble Company "Einstein in the Boardroom is a valuable guide for business managers considering how to leverage intangible assets for profit."—Joe Beyers, Vice President, Intellectual Property Licensing, Hewlett-Packard Company "Going dee

    • ¥224.4 折扣:7.9折
    • Managerial Economics 管理经济学
    •   ( 3 条评论 )
    • W.Bruce Allen 著 /2002-02-01/ W W Norton & Co Ltd
    • The Fifth Edition of Managerial Economics heralds a new era for this classic text. Carrying on the tradition established by Edwin Mansfield in the book's earlier editions, Bruce Allen, Neil Doherty, and Keith Weigelt—all of the University of Pennsylvania's Wharton School—have prepared an exciting revision that capitalizes on proven strengths while embracing new developments in the field. Retaining a hallmark of Managerial Economics, the authors include a wealth of cases and applications that consistently anchor the exposition in the real world of business decision making. New to the Fifth Edition is a greater focus on applied microeconomics, with two new chapters, one on auctions and another on the principal-agent problems of firms. These new chapters, numerous new cases and applications throughout the book, and an exciting new package of electronic ancillaries promise to make the Fifth Edition of Managerial Economics the best yet.

    • ¥294 折扣:9.8折
    • Life Insurance in Asia: Winning in the Next Decade 亚洲的人寿保险:赢
    •   ( 0 条评论 )
    • Stephan BinderJoseph Luc Ngai 著 /2009-04-01/
    • The Asian life insurance industry is truly entering an inflection point. Coming off massive growth from the past several years, the industry has suffered greatly, along with the rest of the financial industry, in the 2008 financial crisis. Most life insurers across Asia have lost tremendous value in the wake of the crisis; a few are in significant distress. It is important not to lose sight of the longer-term outlook though: fueled by macroeconomic factors such as the emergence of the middle class, high savings rates, and the growing need to save and invest for retirement, Asia's life insurance market is expected to grow at double the rate of the US and European market over the next decade. The time now is ripe for insurers to establish regional partnerships to access these markets. This authoritative book analyses the life insurance landscape in Asia, including traditional life insurance, bancassurance, etc. It comprehensively overviews the Asian insurance industry, based on extensive research provided by th

    • ¥271.9 折扣:8.8折
    • FALLEN GIANT(巨人倒下:Hank Greenberg 传奇与AIG的历史)
    •   ( 1 条评论 )
    • Ron Shelp 著 /2006-10-01/ Oversea Publishing House
    • Over its eighty-seven-year history,American International Group,better known as AIG,has achieved unparalleled success by adjusting to changing economic trends,regulatory rules,and political situations.While founder Cornelius Vander Starr—who led this Shanghai start-up for fifty years—built an extraordinary insurance franchise,it was his hand-picked successor,Maurice "Hank" Greenberg,who would turn that franchise into one of the world's most profitable and powerful financial services companies. Now,in Fallen Giant,author Ron Shelp—who worked alongside Greenberg and within the AIG organization for more than a decade—sheds light on AIG,the company,and Hank Greenberg,the man.Through in-depth research,candid interviews,and firsthand experiences,Shelp provides a detailed look at how AIG was originally created and reveals the trouble that Greenberg and company eventually ran into when New York State Attorney General Eliot Spitzer turned his sights on them. Entertaining and informative,Fallen Gian

    • ¥192 折扣:8.8折
    • Making a Fortune : Learning from the Asian Phenomenon创造财富:从亚
    •   ( 0 条评论 )
    • Spinder Dhaliwal 著 /2008-06-01/
    • Asian entrepreneurs and businesses have created wealth faster than the rest of the economy. Asian wealth now creates and sustains more jobs than it has ever done. It stimulates growth in industries and places that would struggle without the engine of entrepreneurship. Asian wealth is diversifying and modernising, it crosses the generational divide. If you want new and old economy wealth, it's in these pages. If you want modern and traditional management practices, they are in this book. If you want a new generation of entrepreneurs and wealth creators, then read on. PRAISE FOR MAKING A FORTUNE "Nobody understands better what makes British Asian entrepreneurs tick. Spinder provides a fascinating insight into business leaders and the inspirational stories behind their success." Amar Singh, Evening Standard "A refreshing and intelligent insight into Asian entrepreneurship in the 21st century" Sathnam Sanghera, The Times "This is an important book that is being published at just the righ

    • ¥223.5 折扣:8.8折
    • A Guide for the Young Economist 年轻的经济学家 指南
    •   ( 0 条评论 )
    • William Thomson 著 /2001-01-01/
    • This book is an invaluable guide for young economists working on their dissertations, preparing their first articles for submission to professional journals, getting ready for their first presentations at conferences and job seminars, or facing their first refereeing assignments. In clear, concise language--a model for what he advocates--William Thomson shows how to make written and oral presentations both inviting and efficient. Thomson covers the basics of clear exposition, including such nuts-and-bolts topics as titling papers, writing abstracts, presenting research results, and holding an audience's attention.

    • ¥175.1 折扣:8.8折
    • Made in China: Secrets of China’s Dynamic Entrepreneurs中国制造:
    •   ( 0 条评论 )
    • Winter Nie,Katherine Xin 著 /2009-03-01/
    • Insight and analysis on the strategies that have led to China's rapid economic expansion China's rapid economic growth has made it a vital market for the biggest multinational corporations, most of which have invested heavily in China. Yet those corporations face their toughest competition not from other multinationals, but from China's own homegrown businesses. China's entrepreneur class has grown and their businesses are succeeding primarily due to their knowledge of the domestic market, quick adaptation to market changes, and their resourcefulness. To paraphrase Sun Tzu, it is best to know one's enemy. Made in China gives executives at multinationals the inside insight they need to compete with China's homegrown businesses before they lose out. Winter Nie (Lausanne, Switzerland) is a professor in the Operations and Service Management programs at IMD. Katherine Xin (Shanghai, China) is a professor at IMD with extensive teaching, research, and consulting experience at universities and companies arou

    • ¥169.8 折扣:8.8折
    • Common Wealth: Economics for a Crowded Planet(ISBN=978014311
    •   ( 5 条评论 )
    • Jeffrey D. Sachs 著 /2009-02-01/ Penguin
    • In Common Wealth, Jeffrey D. Sachs—one of the world’s mostrespected economists and the author of The New York Timesbestseller The End of Poverty— offers an urgent assessment of theenvironmental degradation, rapid population growth, and extremepoverty that threaten global peace and prosperity. Throughcrystalline examination of hard facts, Sachs predicts the cascadeof crises that awaits this crowded planet—and presents a program ofsustainable development and international cooperation that willcorrect this dangerous course. Few luminaries anywhere on theplanet are as schooled in this daunting subject as Sachs, and thisis the vital product of his experience and wisdom.

    • ¥70.2 折扣:6.5折
    • PETER F.DRUCKER:POST-CAPITALIST SOCIEIY
    •   ( 0 条评论 )
    • 彼得·德鲁克 (Peter Drucker) 著 /1994-04-01/ 人民出版社
    • Business guru and author Peter Drucker provides an incisiveanalysis of the major world transformation taking place, from theAge of Capitalism to the Knowledge Society, and examines theradical effects it will have on society, politics, and business nowand in the coming years. 50,000 copies already sold inhardcover.

    • ¥107.4 折扣:7.9折
    • 后资本主义社会Post-Capitalist Society
    •   ( 2 条评论 )
    • Peter F. Drucker 著 /1994-04-01/ Harvard Business School Press
    • Drucker's vision of a "post-capitalist society"--one in which knowledge is the basic resource and nation-states compete with transnational, regional and tribal structures--is hardly original. What is new in this invigorating essay is his far-reaching analysis of the economic crisis of militarized, wasteful "megastates" like the United States and the former Soviet Union, which have failed to bring about a meaningful redistribution of income. Improving American productivity, he writes, will require investment in human resources and infrastructure (as Japan, Germany, Korea and Taiwan have done) and a drastic restructuring of organizations, including the elimination of most management layers. The federal goverment, Drucker asserts, should contract out tasks in the social sphere, confining itself to the role of policymaker. Among his other provocative proposals: jettison military aid to other countries; create a public audit agency to eliminate pork-barrel deals and special-interest politics; and hold schools acco

    • ¥98.8 折扣:7.9折
    • 科学、社会与超级市场:营养基因组的机会与挑战 Science, Society, and the Supermarket
    •   ( 0 条评论 )
    • David Castle 著 /2006-12-01/ Oversea Publishing House
    • The new science of nutrigenomics and its ethical and societal challenges Gene-diet interactions--which underlie relatively benign lactose intolerance to life-threatening conditions such as cardiovascular disease--have long been known. But until now, scientists lacked the tools to fully understand the underlying mechanisms that cause these conditions. In recent years, however, strides in human genomics and the nutritional sciences have allowed for the advancement of a new science--dubbed nutrigenomics. Although this science may lead to personalized nutrition and dietary recommendations that can mitigate, prevent, or cure sickness, current oversight mechanisms and regulations for emerging direct-to-public nutrigenomic tests are still in their infancy. Science, Society, and the Supermarket: The Opportunities and Challenges of Nutrigenomics discusses the many ethical, legal, and social challenges presented by nutrigenomics. Concerning itself with the basic uses of nutrigenomic research as well as its

    • ¥508.6 折扣:8.8折
    • Imagining India: The Idea of a Renewed Nation(ISBN=978014311
    •   ( 1 条评论 )
    • Nandan Nilekani 著 /2010-02-01/ Penguin
    • A visionary look at the evolution and futureof India In this momentous book, Nandan Nilekani traces the central ideasthat shaped India's past and present and asks the key question ofthe future: How will India as a global power avoid the mistakes ofearlier development models? As a co-founder of Infosys, a globalleader in information technology, Nilekani has activelyparticipated in the company's rise during the past twenty-sevenyears. In Imagining India , he uses his global experience andunderstanding to discuss the future of India and its role as aglobal citizen and emerging economic giant. Nilekani engages withIndia's particular obstacles and opportunities, charting a new wayforward for the young nation.

    • ¥70.9 折扣:6.5折
    • THE POWER OF REN: CHINA'S COACHING PHENOMENON(人的力量:中国的教练现象)
    •   ( 0 条评论 )
    • Eva Wong 著 /2007-01-01/
    • China’s phenomenal rise in economic power has amazed the world. While manufacturing operations have developed at lightning speed, the business environment has evolved more slowly. Many companies are struggling to decide where they are going, how to manage their operations more effectively, and how to establish win-win relationships with customers and other companies. Working in the world's fastest growing economy, largest population and most ancient culture, Eva , Chairman and President of Top Human Group, has spent 10 years developing, practicing and refining the Ren Coaching Model. The Power of Ren: China’s Coaching Phenomenon traces the development of this unique coaching technology and offers a fresh perspective of coaching by applying a fusion of Western management principles and ancient Eastern philosophies to a Chinese environment. Packed with fascinating case studies of Chinese companies and individuals that turned their businesses and personal lives around through coaching, The Powe

    • ¥184.7 折扣:8.8折
    • The Invisible Heart: An Economic Romance无形的情感:经济的浪漫
    •   ( 0 条评论 )
    • Russell Roberts 著 /2002-03-01/
    • A love story that embraces the business and economic issues of the day? The Invisible Heart takes a provocative look at business, economics, and regulation through the eyes of Sam Gordon and Laura Silver, teachers at the exclusive Edwards School in Washington, D.C. Sam lives and breathes capitalism. He thinks that most government regulation is unnecessary or even harmful. He believes that success in business is a virtue. He believes that our humanity flourishes under economic freedom. Laura prefers Wordsworth to the Wall Street Journal. Where Sam sees victors, she sees victims. She wants the government to protect consumers and workers from the excesses of Sam's beloved marketplace. While Sam and Laura argue about how to make the world a better place, a parallel story unfolds across town. Erica Baldwin, the crusading head of a government watchdog agency, tries to bring Charles Krauss, a ruthless CEO, to justice. How are these two dramas connected? Why is Sam under threat of dismissal? Will Erica Ba

    • ¥174.2 折扣:8.8折
    • 马来西亚—跨入工业化的穆斯林国家
    •   ( 0 条评论 )
    • 周小兵 主编 /2006-12-01/ 香港城市大学出版社
    • 一般香港市民对国际金融行情、各地的汇率走势、股票市场波动相当熟悉,大概可称世界之冠。但另一方面,香港人对外国的历史、地理、政治、经济、社会和文化发展,认识却相当皮毛。 香港人工作忙碌,也会经常往外地旅游。但似乎旅游的目的首重消闲减压,对多了解外国的历史、地理、以至风土人情等却不愿多费神。相比之下,西方人旅游,相当高比例的游客会买一本书,认识一下旅游地各方面的情况。「认识东亚及东南亚系列」丛书便是填补这片空白,鼓励市民,特别是大专学生,多了解本港周边的亚洲国家。 这套刊书计划包括日本和其他东盟成员国。希望以浅白的文字,每一本书针对一个国家作概括的介绍,让大专学生、工商界人士、游客、以及有兴趣的读者,对该国有一初步的认识。

    • ¥79.6 折扣:8.8折
    • Perfect Phrases for Performance Reviews : Hundreds of Ready-
    •   ( 0 条评论 )
    • Douglas Max 著 /2006-01-01/
    • Writing performance appraisals is one of the most difficult and time-consuming tasks managers face. Perfect Phrases for Performance Reviews simplifies the job, providing a comprehensive collection of phrases that managers can use to describe employee performance, provide directions for improvement, and more. For example: Sets priorities well" Misses important deadlines" Thorough, reliable, and accurate" All managers and HR professionals will value the book for its: Hundreds of ready-to-use phrases, organized by job skill and performance level Tips for documenting performance issues and conducting face-to-face reviews Easily adapted performance review templates covering five performance levels.

    • ¥72.8 折扣:7.5折
    • Post-Capitalist Society后资本主义社会
    •   ( 0 条评论 )
    • Peter F. Drucker 著 /1994-04-01/
    • Drucker's vision of a "post-capitalist society"--one in which knowledge is the basic resource and nation-states compete with transnational, regional and tribal structures--is hardly original. What is new in this invigorating essay is his far-reaching analysis of the economic crisis of militarized, wasteful "megastates" like the United States and the former Soviet Union, which have failed to bring about a meaningful redistribution of income. Improving American productivity, he writes, will require investment in human resources and infrastructure (as Japan, Germany, Korea and Taiwan have done) and a drastic restructuring of organizations, including the elimination of most management layers. The federal goverment, Drucker asserts, should contract out tasks in the social sphere, confining itself to the role of policymaker. Among his other provocative proposals: jettison military aid to other countries; create a public audit agency to eliminate pork-barrel deals and special-interest politics; and hold schools acco

    • ¥115.3 折扣:8.8折
    • The economics of Europe and the European Union欧洲与欧盟的经济
    •   ( 0 条评论 )
    • Larry Neal 著 /2007-03-01/
    • This distinctive textbook combines comprehensive coverage of the key policy areas of the European Union with analysis of individual countries, including the recent accession countries and Turkey. Part I analyzes the economic bases for the rise of the European Union from its origins in the post-World War II recovery to its historic enlargement in 2004. Part II takes up the different nation-state perspectives on the EU's economic policies by looking in turn at all European countries, whether members of the EU or not. The book is unique in providing both an EU perspective and European nation-state perspective on the major policy issues which have arisen since the end of World War II, as well as putting the economic analysis into an historical narrative which emphasizes the responses of policy-makers to external shocks such as the Cold War, the oil shocks, German reunification, and the collapse of the Soviet Union.

    • ¥374 折扣:8.8折
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