An updated look at what Fischer Black's ideas on business cyclesand equilibrium mean todayThroughout his career, Fischer Blackdescribed a view of business fluctuations based on the idea that awell-developed economy will be continually in equilibrium. In theessays that constitute this book, which is one of only two booksBlack ever wrote, he explores this idea thoroughly and reaches somesurprising conclusions.With the newfound popularity of quantitativefinance and risk management, the work of Fischer Black has garneredmuch attention. "Business Cycles and Equilibrium"-with its theorythat economic and financial markets are in a continualequilibrium-is one of his books that still rings true today, giventhe current economic crisis. This "Updated Edition" clearlypresents Black's classic theory on business cycles and the conceptof equilibrium, and contains a new introduction by the person whoknows Black best: Perry Mehrling, author of "Fischer Black and theRevolutionary Idea of Finance" (Wiley). Mehrling goes inside

Perhaps the hottest field in macroeconomics, economic growth is fascinating to theorists and critically important to policy makers. Charles Jones, a rising star in the field, explains the inroads economists have made in understanding how economies grow. The story begins with empirical evidence: how rich are the rich countries, how poor are the poor, and how fast do the rich and poor countries grow? Jones then presents major theories of growth, from the Nobel Prize-winning work of Robert Solow to the new growth theory that has ignited the field in recent years.

An expos? on the delusion, greed, and arrogance that led toAmerica's credit crisis The collapse of America's credit markets in 2008 is quitepossibly the biggest financial disaster in U.S. history. ConfidenceGame: How a Hedge Fund Manager Called Wall Street's Bluff is thestory of Bill Ackman's six-year campaign to warn that the $2.5trillion bond insurance business was a catastrophe waiting tohappen. Branded a fraud by the Wall Street Journal and New YorkTimes, and investigated by Eliot Spitzer and the Securities andExchange Commission, Ackman later made his investors more than $1billion when bond insurers kicked off the collapse of the creditmarkets. Unravels the story of the credit crisis through an engaging andhuman drama Draws on unprecedented access to one of Wall Street's best-knowninvestors Shows how excessive leverage, dangerous financial models, and ablind reliance on triple-A credit ratings sent Wall Streetcareening toward disaster Confidence Game is a real world "Empero

'Truly eye-opening ...There is almost no situation that Harford cannot dissect with his sharp economist's tools ...economics has never been this cool' NEW STATESMAN If humans are so clever, why do we smoke and gamble, or take drugs, or fall in love? Is this really rational behaviour? And how come your idiot boss is so overpaid? In fact, the behaviour of even the unlikeliest of individuals - prostitutes, drug addicts, racists and revolutionaries - complies with economic logic, taking into account future costs and benefits, even if we don't quite realise it. We are rational beings after all.

If the idea of starting an email marketing campaignoverwhelms you, the authors of Email Marketing: An Hour aDay will introduce you to email marketing basics, demonstratehow to manage details and describe how you can track and measureresults. Case studies, step-by-step guides, checklists,quizzes and hands-on tutorials will help you execute an emailmarketing campaign in just one hour a day. When you feelcomfortable with the basics, learn how to use video and audioenabled email, implement tools like mobile devices and leveragesocial networks.

An essential guide to doing business in Central and SouthAmerica, complete with communication and etiquette tips. This is the essential guide to business etiquette and customs foranyone doing business in Latin America. It features everything thereader needs to know-from getting an appointment to securing acontract. Doing business in Latin America can pose unique,substantial challenges to a non-native, and this book demystifiesthe entire process. From the two-hour "business lunch," at which nobusiness is ever discussed, to handing out business cards the rightway, Diran covers every crucial nuance. He also addresses: ? How things move at a much slower pace than most Americanbusiness processes and deals ? How family truly comes before business, even if it meansskipping an important meeting to take care of a loved one ? The importance of connections and mutual Acquaintances ? How to work with translators and bilingual assistants to getthe job done ? Proper dress, body la

Free to succeed . . . Whether in troubled economic times or during years of prosperity,there is a proven way for companies to boost productivity, profits,and growth. Remarkably, it costs nothing––whether cost is measuredin terms of monetary resources or time– –and is simply based on thebelief that, if only people can be free to act in the bestinterests of their company, the results will be tremendous.Freedom, Inc. presents the evidence that this is not thePollyannaish wish of a few dreamers, but a reality built bybottom-line-focused leaders. . . . The culture of freedom works–and Freedom, Inc. reveals thesecrets of a successful business paradigm based on a trusting,nonhierarchical, liberated environment. The visionary leaders profiled here performed near-miracles indriving their companies to unheard-of levels of success, often fromunlikely or disheartening beginnings. Businesses as diverse asinsurance company USAA, winemaker Sea Smoke Cellars, Gore Associates,

Stop pushing your message out and start pulling your customersin. Traditional outbound marketing methods like cold-calling, emailblasts, advertising, and direct mail are increasingly lesseffective. People are getting better at blocking theseinterruptions out using Caller ID, spam protection, TiVo, etc.People are now increasingly turning to Google, social media, andblogs to find products and services. Inbound Marketing helps youtake advantage of this change by showing you how to get found bycustomers online. Inbound Marketing is a how-to guide to getting found via Google,the blogosphere, and social media sites. Improve your rankings inGoogle to get more traffic Build and promote a blog for yourbusiness Grow and nurture a community in Facebook, LinkedIn,Twitter, etc. Measure what matters and do more of what worksonline. The rules of marketing have changed, and your business canbenefit from this change. Inbound Marketing shows you how to getfound by more prospects already looking for wha

《活动策划全攻略(第2版)》版向读者介绍了活动策划的基本准则，而第二版在版坚实的基础上，又加入了活动策划业内所出现的新领域和新内容，以达到与时俱进的目的。目前的活动策划已经发展成规模庞大的产业，从事这一行业的包括有筹办企业活动、社交活动、非营利活动以及婚庆活动（婚庆策划目前已发展为数十亿美元的大产业，隶属专业活动策划）的专业活动策划公司、会奖公司、会议策划师、自由策划师、公司内部负责营利活动的高管以及企业内部的活动策划人员和非营利活动策划人员。 For event planners, there’s no such thing as a dressrehearsal! Any event you plan and stage is a reflection of your organization’simage — from the initial invitation to onsite operations. Whetheryou’re planning a product launch, conference, sales meeting, anincentive event, or a gala fund-raiser, remember that the magic ofa truly memorable

What happens when advances in technologg allow mang things to be produced for more or less nothing? And what happens when those things are then made available to us for free? In his groundbreaking new book, The Long Tail author Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods - newspapers, DVDs, T-shirts, phones, even holiday flights. He explains why this has become possible - why fast-evolvingtechnologies, particularly the Internet, have caused production and distribution costs in many sectors to plummet to levels unthinkable even a decade ago. He shows how the flexibility provided by the online world allows producers to trade ever more creatively, offering items for free to make real or perceived gains elsewhere. He pinpoints the winners and losers in the Free universe. And he demonstrates the wags in which, as an increasing number of things become available for free, our decisions to make use of them will be determined by tw

Ask a dozen talking heads about the course of action we should take to right the economy and you’ll get thirteen different answers. But what if we possessed a handful of basic principles that could guide our decisions—both the personal ones about how to save and spend but also those national ones that have been capturing the headlines? Robert H. Frank has been illustrating these principles longer and more clearly than anyone else. In The Economic Naturalist’s Field Guide, he reveals how they play out in Washington, on Wall Street, and in our own lives, covering everything from healthcare to tax policy to everyday decisions about what we do with our money. In today’s uncertain economic climate, The Economic Naturalist’s Field Guide’s insights have more bearing than ever on our pocketbooks, policies, and personal happiness.

The book is... timely, and if it will irritate some of theexperts it will also help bring some neglected issues and theoriesinto public focus. This ... has always been Mrs. Jacobs' mostnotable taient and her most constructive contribution.

Business 2.0 magazine publishes an annual cover story called"The 101 Dumbest Moments in Business." Featuring 101 hilariousitems about the year’s most unbelievably stupid business blunders,it’s hugely popular with its more than half a million printsubscribers—and with the two million people who read it on the Webthis year. In The Dumbest Moments in Business History, the editorsof Business 2.0 have compiled the best of their first four annualissues plus great (or not so great, if you happen to beresponsible) moments from the past. From New Coke to the Edsel, from Rosie magazine to Burger King’s"Herb the Nerd," the book’s highlights include: ? a Romanian car plant whose workers banded together to eliminatethe company’s debt by donating sperm and giving the proceeds totheir employer ? the Heidelberg Electric Belt, a sort of low-voltage jockstrapsold in 1900 to cure impotence, kidney disorders, insomnia, andmany other complaints ? the time Beech-Nut sold "100% pure apple

The truth behind the causes and effects of America's economicdownturn. The Complete Idiot's Guide(r) to the Financial Crisis explainsthe root causes and connects the events and issues with theproblems that have confronted Americans over the course of morethan a year, giving readers an unvarnished, unbiased, and in-depthanalysis of the factors that lead up to the crisis, the majorevents that defined it, and the decisions and ramifications thatresulted from it. ?Interest in the financial crisis continues to build with severalhigh- profile books and an HBO movie due out in 2010, as well asthe success of Michael Moore's Capitalism: A Love Story ?Much of the financial crisis writing to date has been of thebreaking news variety-this book will be one of the first bookspublished after the smoke has cleared to offer a comprehensiveanalysis of what happened and how

Twitter Marketing: An Hour a Day is the ultimate step-by-stepguide to developing a businesss Twitter strategy, implementing thecampaign, and then measuring and reporting on the results. The first part of the book quickly gets readers up to speed ontoday's Twitterverse, discussing Twitter's fascinating demographicsand showing how the innovative platform is being used successfullyby companies large and small. Readers are then guided throughgetting on the service, finding and attracting followers, usingsearch and other tools, and mastering all of the unique Twitterconventions. Once the reader has a baseline understanding of Twitter's usageand functionality, the book discusses all of the elements of asuccessful strategy, including how to scale the approach to yourcompany, set goals, define metrics, develop reports, and getcorporate buy-in. Readers are then guided through implementing thestrategy they've developed--flipping the switch and letting thetweets flow to engage and attract followers. T

In this inspiring and encouraging book,author and trader Eva Diaz reveals the life and experiences of some of Australia's profitable contracts for difference(CFD)and foreign exchange(FX)traders-ordinary people who have put their own money on the line,pitted themselves against the markets and been successful.It tells the stories of their profits,explains the secrets to their success and reveals what it is actually like to trade these instruments in a practical sense.

Why do the keypads on drive-up cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando? For decades, Robert Frank has been asking his economics students to pose and answer questions like these as a way of learning how economic principles operate in the real world-which they do everywhere, all the time. Once you learn to think like an economist, all kinds of puzzling observations start to make sense. Drive-up ATM keypads have Braille dots because it’s cheaper to make the same machine for both drive-up and walk-up locations. Travelers from Kansas City to Orlando pay less because they are usually price-sensitive tourists with many choices of destination, whereas travelers originating from Orlando typically choose Kansas City for specific family or business reasons. The Economic Naturalist employs basic economic principles to answer scores of intriguing questions from everyday life, and, along the way, introduces key ideas such as the c

The classic introduction to economic thought, now updated intime for the publication of New Ideas from Dead CEOs This entertaining and accessible introduction to the greateconomic thinkers throughout history— Adam Smith, John Stuart Mill,Karl Marx, John Maynard Keynes, and more—shows how their ideasstill apply to our modern world. In this revised edition, renownedeconomist Todd Buchholz offers an insightful and informedperspective on key economic issues in the new millennium:increasing demand for energy, the rise of China, internationaltrade, aging populations, health care, and the effects of globalwarming. New Ideas from Dead Economists is a fascinating guide tounderstanding both the evolution of economic theory and our complexcontemporary economy.