For undergraduate Principles of Marketing courses This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters also now contain opening vignettes and accompanying outlines to help students study.
新加坡32年教龄资深数学老师编写,新加坡专业权威的新加坡少儿出版社出版,原版引进,这套书以新加坡小学数学大纲为基准,精心编写。本系列属于新加坡数学应用题专属版,将新加坡数学CPA模块思维的精髓完美融入书中,用模块画图的方式精讲例题,让学生举一反三,然后配套课后练习强化单元知识。本系列图书体系合理,由浅入深,设计科学。各个章节后是challengs挑战题型,是小奥数拔高题型。 做题同时详解小学数学中出现的常见英语词汇与句型。提高对数字的听力敏感度,学习数学公式及概念的地道英文表述。
新加坡32年教龄资深数学老师编写,新加坡专业权威的新加坡少儿出版社出版,原版引进,这套书以新加坡小学数学大纲为基准,精心编写。本系列属于新加坡数学应用题专属版,将新加坡数学CPA模块思维的精髓完美融入书中,用模块画图的方式精讲例题,让学生举一反三,然后配套课后练习强化单元知识。本系列图书体系合理,由浅入深,设计科学。各个章节后是challengs挑战题型,是小奥数拔高题型。 做题同时详解小学数学中出现的常见英语词汇与句型。提高对数字的听力敏感度,学习数学公式及概念的地道英文表述。
Macroeconomics is the most exciting neweconomics textbook in a generation. Charles Jones distillsmodern macroeconomics as it is currently practiced—producing thefirst text to cover modern growth theory at the undergraduatelevel. The author's unique abilities as a teacher and writer renderthis modern treatment of economic theory an easy read for studentsnew to the field. Together with a distinctive focus on problemsolving, this clearly written text brilliantly matchesaccessibility with cutting-edge theory.
★1.More help with college reading and writing: A chapter on academic writing explains the key academic skill of synthesizing your own and others' views as you write in response to texts and images. 2.More help with research writing: Material on finding and evaluating library and Web sources covers all kinds of print and electronic resources and shows you how to tell the difference between reliable and unreliable sources. 3.Up-to-date, more accessible help with citing sources: Detailed explanations and highlighted examples present the most recent revisions of MLA, APA, and CSE documentation styles and show how to document a wide range of print and electronic sources. A fourth style, Chicago, includes models for citing new media. 4.New help with the writing process: Four diagrams and a student work-in-progress on globalization and jobs illustrate how the writing process can serve you in college work. 5.Current, more accessible help with grammar and usage: Material on text-message and e-mail shortcuts gives ti
With genius, passion, and unmatched flair, this one-volume"greatest hits" of the Feynman lectures places you in the classroomof one of the twentieth century's most brilliant teachers For more than thirty years, Richard P. Feynman's three-volume Lectures on Physics has been known worldwide as the classic resource for students and professionals alike. That textwas based on tran*ions of the hundreds of hours of audiorecordings made during Feynman's legendary classroom lectures. Now, for the first time on compact disc, the best of theserecordings are available in digitally mastered quality. Rangingfrom the most basic principles of Newtonian physics through suchformidable topics as Einstein's general relativity,superconductivity, and quantum mechanics, Feynman's lectures standas a monument of clear exposition and deep insight. Timeless and collectible, these unabridged lectures areessential listening, not just for students of physics, but foranyone seeking an introduction to the field from the inimitableRich
For anyone who has ever dreaded the blank page or struggled tofind something to write and then agonized over how best to writeit, or has simply found writing to be hard work, The Playful Way toSerious Writing breaks down common writing barriers and frees thewriter within. Drawing on extensive experience in teaching creativewriting and a lifetime of free artistic expression, Roberta Allen,novelist, short story writer, and author of Fast Fiction, hascreated a unique book of writing exercises packed with hundreds ofverbal directives and visual cues. The key, Allen says, is ENERGY,"the force behind the words, the desire to bring forth somethingthat has never before existed." Allen's ENERGY METHOD, whichfocuses creativity without interruption or that nagging innercritic, can be used for any type of creative effort at any level --stories, novels, plays, memoirs, sketches, journals, and more.Attractive, engaging, funny, and free ranging, The Playful Way toSerious Writingis more than just a writing guide -- it
For beginning econometrics students or practitioners interested in updates and a refresher. A thorough and beginner-friendly introduction to econometrics. Using Econometrics: A Practical Guide provides students with a practical introduction that combines single-equation linear regression analysis with real-world examples and exercises. This text also avoids complex matrix algebra and calculus, making it an ideal text for beginner econometrics students. New problem sets and added support make Using Econometrics modern and easier to use.
Since it first appeared twenty-five years ago, Psychology has been widely recognized as the most cohesiveoverview of the discipline. Drawing from the liberal artsand natural sciences and emphasizing psychology’s historicaldimensions, this gold-standard text shows students how and whypsychology is relevant in their lives and to the other disciplinesthey are studying. The Seventh Edition introduces a new four-partstructure that highlights the central issues that motivatepsychological research and previews them through thought-provokingintroductory essays. Throughout, the part reorganization isreinforced by carefully refined questions and themes, providing acoherent and exciting view of psychology today.