For undergraduate Principles of Marketing courses This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters also now contain opening vignettes and accompanying outlines to help students study.
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Management theories come to life with insights from real managers! This best selling principles text vividly illustrates management theories by incorporating real-life perspectives from a myriad of managers on their greatest challenges and successes. In the tenth edition, new features further integrate real managers’ experiences into the text, helping students understand more clearly what being a manager is all about. For undergraduate principles of management courses. MARKET SPOTTERS: Williams, Management 5e, 2009, Cengage; Daft, Management, 8e, 2008, Cengage; Plunkett, Management, 9e, 2008, Cengage; Hellreigel, Managing: A Competency Approach, 11e, 2008, Cengage; Jones/George, Contemporary Management, 5e, 2008, MGH; Kinnicki/Williams, Management, 3e, 2008, MGH; Griffin, Management, 9e, 2008, HM; Kreitner, Management, 11e, 2009, HM; Bateman, Management: Leading & Collaborating, 8e, 2009, MGH; Schermerhorn, Management, 9e, 2008, Wiley
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Macroeconomics is the most exciting neweconomics textbook in a generation. Charles Jones distillsmodern macroeconomics as it is currently practiced—producing thefirst text to cover modern growth theory at the undergraduatelevel. The author's unique abilities as a teacher and writer renderthis modern treatment of economic theory an easy read for studentsnew to the field. Together with a distinctive focus on problemsolving, this clearly written text brilliantly matchesaccessibility with cutting-edge theory.
★1.More help with college reading and writing: A chapter on academic writing explains the key academic skill of synthesizing your own and others' views as you write in response to texts and images. 2.More help with research writing: Material on finding and evaluating library and Web sources covers all kinds of print and electronic resources and shows you how to tell the difference between reliable and unreliable sources. 3.Up-to-date, more accessible help with citing sources: Detailed explanations and highlighted examples present the most recent revisions of MLA, APA, and CSE documentation styles and show how to document a wide range of print and electronic sources. A fourth style, Chicago, includes models for citing new media. 4.New help with the writing process: Four diagrams and a student work-in-progress on globalization and jobs illustrate how the writing process can serve you in college work. 5.Current, more accessible help with grammar and usage: Material on text-message and e-mail shortcuts gives ti
With genius, passion, and unmatched flair, this one-volume"greatest hits" of the Feynman lectures places you in the classroomof one of the twentieth century's most brilliant teachers For more than thirty years, Richard P. Feynman's three-volume Lectures on Physics has been known worldwide as the classic resource for students and professionals alike. That textwas based on tran*ions of the hundreds of hours of audiorecordings made during Feynman's legendary classroom lectures. Now, for the first time on compact disc, the best of theserecordings are available in digitally mastered quality. Rangingfrom the most basic principles of Newtonian physics through suchformidable topics as Einstein's general relativity,superconductivity, and quantum mechanics, Feynman's lectures standas a monument of clear exposition and deep insight. Timeless and collectible, these unabridged lectures areessential listening, not just for students of physics, but foranyone seeking an introduction to the field from the inimitableRich
Adopted at more than 400 colleges and universities worldwide, Economics of Development remains the standard of excellencein its market. That tradition continues with this Fifth Edition inwhich the all-star team of authors, including newcomer StevenRadelet, introduce a number of important improvements to the book'sscope and coverage. Like previous editions, this one benefits fromthe wide-ranging expertise of its authors, both as researchers andfield practitioners, and its approach remains steadfastly pragmaticand authoritative. Now more than ever before, Economics ofDevelopment is the book to count on in your developmentcourse.
For anyone who has ever dreaded the blank page or struggled tofind something to write and then agonized over how best to writeit, or has simply found writing to be hard work, The Playful Way toSerious Writing breaks down common writing barriers and frees thewriter within. Drawing on extensive experience in teaching creativewriting and a lifetime of free artistic expression, Roberta Allen,novelist, short story writer, and author of Fast Fiction, hascreated a unique book of writing exercises packed with hundreds ofverbal directives and visual cues. The key, Allen says, is ENERGY,"the force behind the words, the desire to bring forth somethingthat has never before existed." Allen's ENERGY METHOD, whichfocuses creativity without interruption or that nagging innercritic, can be used for any type of creative effort at any level --stories, novels, plays, memoirs, sketches, journals, and more.Attractive, engaging, funny, and free ranging, The Playful Way toSerious Writingis more than just a writing guide -- it
For MBA/graduate students taking a course in corporate finance. Using the unifying valuation framework based on the Law of One Price, top researchers Jonathan Berk and Peter DeMarzo set the new standard for corporate finance textbooks. Corporate Finance blends coverage of time-tested principles and the latest advancements with the practical perspective of the financial manager. With this ideal melding of the core with modern topics, innovation with proven pedagogy, Berk and DeMarzo establish the new canon in finance. The second edition reflects the constantly changing world of finance, including information on the financial crisis of 2007, new behavioral finance research, and updated practitioner interviews. For programs and professors who would like a streamlined book that is specifically tailored to the topics covered in the first one-semester course, Corporate Finance: The Core 2nd edition is also available by Jonathan Berk and Peter DeMarzo.
