XENOPHON the Athenian was born 431 B.C. He was a pupil of Socrates. He marched with the Spartans, and was exiled from Athens. Sparta gave him land and property in Scillus, where he lived for many years before having to move once more, to settle in Corinth. He died in 354 B.C. THE ECONOMIST records Socrates and Critobulus in a talk about profitable estate management, and a lengthy recollection by Socrates of Ischomachus' discussion of the same topic.

How can your name affect how well you do in life? What do estateagents and the Ku Klux Klan have in common? Why do drug dealerslive with their mothers? The answer: Freakonomics. It’s at theheart of everything we do and the things that affect us daily: fromsex to crime, parenting to politics, fat to cheating, fear totraffic jams. And we can use it to get to the heart of what’sreally happening under the surface of everyday life. This cultbestseller will show you how, by unravelling your life’s secretcodes, you can discover a totally new way of seeing the world.

Canals. Railroads. Automobiles. Computers. The Internet. Each represented revolutionary shifts in the way Americans would live and do business. Each saw a corresponding rush of investors to get in on this great new investment opportunity. Each saw a lot of investors go broke. In The Internet Bubble, Anthony Perkins and Michael Perkins, founding editors of The Red Herring, look at it this way: In the early 20th century, there were more than 500 automobile companies in the U.S. Now how many are there? Same with the new Internet companies, the Perkinses predict. A few will grow into profitable businesses in 10 or 20 years, but even then, their stocks may not be worth much more than their 1999 prices. They argue that buying an Internet stock today is really nothing more than gambling that someone else will come along and buy it from you for more money.

How Full Is Your Bucket? reveals how even the briefestinteractions affect your relationships, productivity, health andlongevity. Organized around a simple metaphor of a dipper and abucket , and grounded in 50 years of research, this book will showyou how to greatly increase the positive moments in your work andyour life - while reducing the negative. Filled with powerfulstrategies and engaging stories, How Full Is Your Bucket? is sureto inspire lasting changes and has all th emakings of a timelessclassic.

Many women crave a sense of order and control, but have no idea how to attain it-and find themselves overwhelmed with a thousand daily details. Now, the women who established the popular Simple Steps program show readers how to calm and simplify their life in just ten weeks. Each week, women will learn a new Simple Step for addressing key areas in their lives: weight, health, home, and spirit. And before they know it, they'll be breathing easier...and living better than ever before.

This book is all about those moments when we "know" somethingwithout knowing why. Here Malcolm Gladwell. one of the world's mostoriginal thinkers, explores the phenomenon of the "blink", showinghow a snap judgement can be far more effective than a cautiousdecision. By trusting your instincts, he reveals, you'll neverthink about thinking in the same way again....

These quick reads, based on McGraw-Hill bestsellers, aredesigned to meet the needs of busy people. Titles in the seriesfocus on each book's main themes and action ideas, reduced to amanageable page count for on-the-go readers. Specific strategies for understanding the 10 types of problempeople and influencing them to adopt positive behaviors.

Mark Penn argues that the biggest trends in America are theMicrotrends, the smaller trends that go unnoticed or ignored. Onemillion people can create new market for a business, spark a socialmovement, or effect political change. In 1996, a microtrendidentified by Penn ("soccer moms") was crucial in re-electingPresident Clinton. With years of experience as one of world's mosthighly regarded pollsters, Mark Penn identifies the new microtrendssweeping the world: *Single women by choice: More often than ever before, they aren'twaiting for Mr. Right. They are raising children by themselves andbuying their own homes. *Splitters: A growing number of middle-class residents areshuttling between two homes, creating new communities and dynamicsin the real estate market. *Sun Haters: Environmentalists, skin cancer survivors, andparents concerned about the impact the sun is having on ourhealth. *Philo-semites: A growing number of people want to date Jewishmen and women. *Classical Musi

This text, the follow-up to "Rich Dad, Poor Dad" reveals why some people work less, earn more, pay less in taxes, and feel more financially secure than others. The author argues that it is simply a matter of knowing which quadrant to work from and when. Have you ever wondered: What is the difference between an employee and a business owner?; Why do some investors make money with little risk while most other investors just break even?; Why do most employees go from job to job while others quit their jobs and go on to build business empires?; Why, in the Industrial Age, did most parents want their children to become medical doctors, accountants, or attorneys. and why, in the Information Age, are these professions under financial attack? Many of the brightest graduates from our universities want to work for college dropouts. Dropouts such as Bill Gates, Richard Branson, Michael Dell and Ted Turner; dropouts who today are the mega-rich of society. This book explores these questions and issues to assist in guiding

Let the irrepressible president of the Philadelphia 76ers show you how to succeed in this invaluable blueprint for business and life. A pioneer in the sports physical therapy industry, Pat Croce went from the training room to the boardroom in one of the most unlikely stories in sports history -- a classic rags-to-riches tale made possible by his indestructible positive attitude. With the same unstoppable character that has made him a favorite motivational speaker of Fortune 500 executives, Croce recounts the moments that taught him to strive for and achieve greatness. But I Feel Great and You Will Too! is more than just the story of one man's remarkable journey. Throughout this moving, often hilarious, and always brutally honest book, Croce hits you with pointers on goal setting, communication, creative thinking, desire, dedication, and much more. Croce also includes his "Ten Commandments of Customer Service," the same guidelines he used to become one of the most successful entrepreneurs in

The man who helped set the management agenda for the 1990s now brings us into the twenty-first century with the national bestseller Leading the Revolution. In this newly updated edition, Gary Hamel rays out an action plan for any individual or company intent on becoming--and staying--an industry revolutionary and a relentLess innovator. By drawing on the success of "gray- haired revolutionaries" Like Charles Schwab and GE Capital--companies that are always one step ahead of the rest--and profiling pioneering individuals, Hamel explains how companies can continue to grow, innovate, and achieve success, even in a chaotic world market.

In today's fast-paced global business environment, the conventional model of the corporation and its management principles no longer deliver results. Economic upheaval, changing demographics, and technological revolution have forever altered the requirements for running a business today. Now, in response, The Centerless Corporation presents a radical new corporate model -- designed for your organization's survival, growth, and prosperity. Drawing on groundbreaking research they conducted at Booz Allen & Hamilton, Bruce A. Pasternack and Albert J. Viscio offer a comprehensive strategy for managing in turbulent times. To deal with increasing complexity, they contend, leaders must abandon their command-and-control mentality and establish a model in which responsibility and accountability are distributed throughout the organization, employees are regarded as valued resources, and knowledge flows freely. Illustrating their ideas with invaluable real-life examples, Pasternack and Viscio explain how to attr

This is the only pocket-sized guide to the ever-changing, all-important world of copyrights. Written by attorneys who specialize in the field, this slim volume shows writers, composers, web masters, and other content creators what to do—and what not to do—in order to protect their work from plagiarism and theft. With sample documents and a helpful Internet and government resource guide, The Pocket Idiot’s Guide to Copyrights covers everything from the current copyright laws to the most effective way to file. Complex laws explained in layman’s language Complete Internet and government resource guide Sample government filing documents Expert, up-to-date advice from attorneys 作者简介： Robert J. Frohwein is an attorney and is president and co-founder of LAVA Group, an intellectual property consulting firm. Gregory Scott Smith is an attorney, an engineer, and chief officer of intellectual property at LAVA Group.

Managing your boss: Isn't that merely manipulation? Corporate cozying up? Not according to John Gabarro and John Kotter. In this handy guidebook, the authors contend that you manage your boss for a very good reason: to do your best on the job--and thereby benefit not only yourself but also your supervisor and your entire company. Your boss depends on you for cooperation, reliability, and honesty. And you depend on him or her for links to the rest of the organization, for setting priorities, and for obtaining critical resources. By managing your boss--clarifying your own and your supervisor's strengths, weaknesses, goals, work styles, and needs--you cultivate a relationship based on mutual respect and understanding. The result? A healthy, productive bond that enables you both to excel. Gabarro and Kotter provide valuable guidelines for building this essential relationship--including strategies for determining how your boss prefers to process information and make decisions, tips for communicating mutual expect

Three young doctors-their hopes, their dreams, theirunexpected desires... Dr. Paige Taylor: She swore it waseuthanasia, but when Paige inherited a million dollars from apatient, the D.A. called it murder. Dr. Kat Hunter: She vowed neverto let another man too close again-until she accepted the challengeof a deadly bet. Dr. Honey Taft: To make it in medicine, she knewshe'd need something more than the brains God gave her. Racing fromthe life-and-death decisions of a big major hospital to thetension-packed fireworks of a murder trial, Nothing Lasts Foreverlays bare the ambitions and fears of healers and killers, loversand betrayers. And proves once again that no reader can outguessSidney Sheldon, the master of the unexpected.

This book helps you discover the secrets behind hundreds of everyday enigmas. Why is there a light in your fridge but not in your freezer? Why do 24-hour shops bother having locks on their doors? Why did Kamikaze pilots wear helmets? The answer is simple: economics. Economics doesn't just happen in classrooms or international banks. It is everywhere and influences everything we do and see, from the cinema screen to the streets. It can even explain some of life's most intriguing enigmas. For years, economist Robert Frank has been encouraging his students to use economics to explain the strange situations they encounter in everyday life, from peculiar product design to the vagaries of sex appeal. Now he shares the most intriguing - and bizarre - questions and the economic principles that answer them to reveal why many of the most puzzling parts of everyday life actually make perfect (economic) sense.'Can be returned to again and again like one of those all-you-can-eat buffets' - "New York Times". Robert H. Fran

Book De*ion Get the secrets ofsuccess in this great bestseller (over nine months on the "New YorkTimes" bestseller list) that can change your life for the better.Claiming that the world is a giant negotiating table, renownednegotiator Cohen teaches the art of negotiation with dozens ofconcrete examples. About Author Herb and Ellen have been married for over 40 years. Their childrenare Sharon, with the U.S. Attorney's Office in the SouthernDistrict of New York, Steve, formerly with the same office but nowa partner in a New York Law Firm and Rich, who is the author ofTough Jews, The Avengers and Lake Effect. Thus far, the Cohen'shave seven grandchildren and another on the way. Herb's secretpassion is planting trees, from Glencoe, Illinois to Austerlitz,New York. Book Dimension : length: (cm)17.4 width:(cm)10.6

This book is about how we started with nothing and retiredfinanciall free in less than ten years.

Jeff Cox displayed his remarkable gift for translating complex theories into entertaining stories as the coauthor of Zapp! and The Goal. Now, in collaboration with sales and marketing guru Howard Stevens, CEO of the H. R. Chally Group, he tells a story in the style of an ancient parable to reveal vital lessons gleaned from decades of research on salespeople and customers. Selling the Wheel recounts the story of Max, the resourceful fellow who invented the Wheel and found himself faced with the challenge of convincing people to accept his breakthrough innovation. In so doing, it demonstrates four essential selling styles, each requiring a distinctly different type of salesperson and selling approach. As Chally's research clearly shows, no company can be all things to all customers: sales tactics and strategies must change as technologies and markets mature to reflect new values demanded by customers. Written with humor and filled with practical insights, Selling the Wheel will be treasured by managers, sal