[英文原版]The Economic NaturalistbyRobertH.Frank 牛奶可乐经济学 牛奶可乐经济学-基本信息 书名:The EconomicNaturalist(牛奶可乐经济学) 出版日期：2008-04-03 ISBN：9780753513385 页码：256 装帧：平装 牛奶可乐经济学-内容提要 This book helps you discoverthesecrets behind hundreds of everyday enigmas. Why is there alightin your fridge but not in your freezer? Why do 24-hour shopsbotherhaving locks on their doors? Why did Kamikaze pilots wearhelmets?The answer is simple: economics. Economics doesn't justhappen inclassrooms or international banks. It is everywhere andinfluenceseverything we do and see, from the cinema screen to thestreets. Itcan even explain some of life's most intriguing enigmas.For years,economist Robert Frank has been encouraging his studentsto useeconomics to explain the strange situations they encounterineveryday life, from peculiar product design to the vagaries ofsexappeal. Now he shares

Presidential candidate and former host of The Apprentice Donald J. Trump reveals the business secrets that have made him America s foremost deal maker! I like thinking big. I always have. To me it s very simple: If you re going to be thinking anyway, you might as well think big. Donald J. Trump Here is Trump in action how he runs his business and how he runs his life as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and changes the face of the New York City skyline. But even a maverick plays by rules, and Trump has formulated eleven guidelines for success. He isolates the common elements in his greatest deals; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker s art. And throughout, Trump talks really talks about how he does it. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur and an unprecedented education in the practice of deal-making. It s the most streetwise busi

David Allen's Getting Things Done hit a nerve and ignited amovement with businesses, students, soccer moms, and techies allthe way from Silicon Valley to Europe and Asia. Now, David Allenleads the world on a new path to achieve focus, control, andperspective. Throw out everything you know about productivity -Making It All Work will make life and work a game you can win. Forthose who have already experienced the clarity of mind from readingGetting Things Done, Making It All Work will take the process tothe next level. David Allen shows us how to excel in dealing withour daily commitments, the unexpected, and the information overloadthat threatens to drown us. Making It All Work provides aninstantly usable, success-building tool kit for staying ahead ofthe game. Making It All Work addresses: how to figure out where youare in life and what you need; how to be your own consultant and aCEO of your life; moving from hope to trust in decision-making;when not to set goals; harnessing intuition, spontaneity, an

Developed by two Harvard scientists, this is a revolutionaryand fascinating new approach for achieving extraordinary success -how to re-train your brain to win. Ever wonder why some people seemblessed with success? In fact, everyone is capable of winning inlife - you just need to develop the right brain for it. In "TheWinner's Brain", Drs. Jeffrey Brown and Mark Fenske usecutting-edge neuroscience to reveal the secrets of those whosucceed no matter what - and demonstrate how little it has to dowith IQ or upbringing. Through simple everyday practices, Brown andFenske explain how to unlock the Brain's hidden potential using:Balance - Make emotions work in your favour; Bounce - Create afailure-resistant brain; Opportunity Radar - Spot hot prospectspreviously hidden by problems; Focus Laser - Lock into what'simportant; and, Effort Accelerator - Cultivate the drive to win.Along the way, meet dozens of interesting people who possess 'winfactors' (like the inventor of Whac-A-Mole) and glean fascinatinginforma

In factories around the world, Toyota consistently makes the highest-quality cars with the fewest defects of any competing manufacturer, while using fewer man-hours, less on-hand inventory, and half the floor space of its competitors. The Toyota Way is the first book for a general audience that explains the management principles and business philosophy behind Toyota's worldwide reputation for quality and reliability. Complete with profiles of organizations that have successfully adopted Toyota's principles, this book shows managers in every industry how to improve business processes by: Eliminating wasted time and resources； Building quality into workplace systems； Finding low-cost but reliable alternatives to expensive new technology； Producing in small quantities； Turning every employee into a qualitycontrol inspector.

At Harvard, social acceptance and success with the opposite sex had to be applied for. In the absence of family money or innate charisma, misfit and maths prodigy Eduardo Saverin dreamed of joining one of Harvard's elite Final clubs. His best friend, painfully shy computer genius Mark Zuckerberg, turned instead to his natural talents, hacking into the university's computer system to create a rateable database of every female student on campus. Narrowly escaping expulsion after 80% of Harvarda's population voted in just two hours, crashing the entire computer system, Mark and Eduardo together refocused the site into something less controversial - The Facebook - which spread like a wildfire across campuses around the country. Within months hundreds of thousands of college kids had signed up. Suddenly Eduardo and Mark were getting nods not just from the female population, but from venture capitalists too. It was then, amidst the dizzying levels of cash and the promise of unbelievable power, that the first cracks

Hailed by Business Week as "the man who invented management,"Peter EDrucker approached the topic from a stun-ning number ofangles--drawing on lessons from sociology, culture, politics,econom- ics, religion, psychology, and literature--and molded theminto a clear, coherent vision:The ultimate health of societydepends on whether our corporations and other institu- tions areeffectively run and responsibly led. Over many decades, Drucker's books and articles have influencedcountless busi- ness, nonprofit, and government leaders, and his principles continue to help steerthe most successful organizations in the world. But even his mostavid fans will find a new Peter Drucker in these pages. The DruckerLectures presents thirty-three of his most im-portant speeches andtalks delivered at profes- sional gatherings and in the classroom.They showcase a great thinker at work--exploring, testing, andrefining his ideas.

Trading up isn’t just for the wealthy anymore. These days noone is shocked when an administrative assistant buys silk pajamasat Victoria’s Secret. Or a young professional buys onlyKendall-Jackson premium wines. Or a construction worker splurges ona $3,000 set of Callaway golf clubs. In dozens of categories, these “new luxury” brands now sell athuge premiums over conventional goods, and in much larger volumesthan traditional “old luxury” goods. Trading Up has becomethe definitive book about this growing trend.

In the wake of recent accounting scandals, most managers now realize they need to know more about the inner workings of finance. Many, however, don't know where they will find the time. The McGraw-Hill 36-Hour Course in Finance for Non-Financial Managers is designed to give readers a working mastery of all finance essentials in just 36 hours and has now been updated to help readers understand the substantial regulatory and practical changes that have taken place in the new world of business accounting. This hands-on workbook delivers its information in accessible and reader-friendly style, including self-study questions and case studies for each chapter. Information new to this edition includes: Key updates to generally accepted accounting principles (GAAP) Sections detailing what auditing is and what auditors do Entirely new sections on pro forma financial statements, stock options as an expense, and more .

"Logos and No Gos ought to be mandatory reference material for all managers of branded products and services. It is a concise, easy read, jammed with crucial information on how to survive and thrive in the I.P. Jungle. It shows how to add brand value and how to guard that value with your life. When Kangol moved out of manufacturing and distribution into brand licensing it took us a while to realise that brand value lies as much in the quality and protection of the I.P. portfolio as it does in the image and trading performance. With Logos and No Gos on your desk there can be no excuse for sloppy I.P. management."—David M. Heys, C.E.O., Kangol Holdings Ltd "Geoff Steward is a highly experienced practitioner in the field of Intellectual Property and Trade Marks in particular. Logos and No Gos embodies his wide experience and is a very readable guide to what is otherwise a tortuous and, often, near impenetrable legal mine-field for the unwary brand owner and brand developer. Anyone thinking of laun

Real estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice. Over the years, everyone has urged Trump to write on this subject, but it wasn’t until NBC and executive producer Mark Burnett asked him to star in The Apprentice that he realized just how hungry people are to learn how great personal wealth is created and first-class businesses are run. Thousands applied to be Trump’s apprentice, and millions have been watching the program, making it the highest rated debut of the season. In Trump: How To Get Rich, Trump tells all–about the lessons learned from The Apprentice, his real estate empire, his position as head of the 20,000-member Trump Organization, and his most important role, as a father who has successfully taught his children the value of money and hard work.

An MBA in a book! A distillation of the wisdom of the greatest entrepreneurs,business leaders,economists,and inspirational figures of all time--in one handy and elegant volume.No ones business education would be complete without the wisdom included in THE 101 GREATEST BUSINESS PRIN-CIPLES OF ALL TIME.From Adam Smith to Donald Trump,from Thomas Edison to Peter Drucker and Jack Welch,here are inspiring words and advice from the most creative thinkers of our time.Readers will encounter such fundamental concepts as Buy cheap,sell dear,perceptive observations like Failing organizations are usually over-managed and under-led（Warren Bennis）,and such expressions of basic ideals as Robert F.Kennedys impassioned declaration（paraphrasing George Bernard Shaw）,Some see the world as it is,and ask why? I see the world as it might be,and ask why not? This book will motivate and inspire its readers to work with more creativity,lead with passion and compassion,and maximize the profitability of both their careers and th

Are good manners relevant in this day and age? More so than ever, with cell phones, body piercings, e-mails, and other 21st-century accessories. Now the authors of Things You Need to Be Told offer more advice-pertinent to today's issues, and filled with both hilarious wit and practical common sense.

This sweeping study of the history of innovation breaks outthe seven patterns of innovation like "the slow hunch" and"serendipity." It debunks the myth of the lone genius and presentsthe real-world dynamics and context that enable innovation. Johnsonshows how understanding the roots of innovation can lead to our owncreative breakthroughs.

The rules that can make or break your career. For anyone who's breaking in, moving up, or just trying to make agreat professional impression, this essential guide offersreal-life anecdotes and advice to help you build competence andconfidence in the tricky arena of modern business etiquette.Includes: "Blunder Busters"-proven strategies to help you tackle anythingfrom office dating to business lunches "Sir, your fly is unzipped!"-the art of verbal diplomacy Contemporary guidelines for goof-proof e-mail The top ten career killers and how to beat them Global gaffes: easy ways to avoid overseas embarrassment Grace under fire-surviving dining disasters, party faux-pas andeverything in-between