筛选条件:

  • 50~元以上
  • 4折-5折
清空筛选条件
顾客评分:
仅五星 以上 以上 以上 以上
销售价格:
0-10元10-20元20-30元30-50元50~元以上
折扣力度:
0折-4折4折-5折5折-6折6折以上
筛选:
    • WSJ COMPLETE MONEY AND INVEST(ISBN=9780307236999)
    •   ( 5 条评论 )
    • Dave Kansas 著 /2005-12-01/ Random House US
    • Unravel the Mysteries of the Financial Markets—the Language,the Players, and the Strategies for Success Understanding money and investing has never been more importantthan it is today, as many of us are called upon to manage our ownretirement planning, college savings funds, and health-care costs.Up-to-date and expertly written, The Wall Street Journal CompleteMoney and Investing Guidebook provides investors with a simple—butnot simplistic—grounding in the world of finance. It breaks downthe basics of how money and investing work, explaining: ? What must-have information you need to invest in stocks, bonds,and mutual funds ? How to see through the inscrutable theories and arcane jargonof financial insiders and advisers ? What market players, investing strategies, and money andinvesting history you should know ? Why individual investors should pay attention to theeconomy Written in a clear, engaging style by Dave Kansas, one ofAmerica’s top business journalist

    • ¥64.5 折扣:5折
    • 13 BANKERS(ISBN=9780307379054) 英文原版
    •   ( 7 条评论 )
    • Simon Johnson 著 /2010-03-01/ Random House US
    • Even after the ruinous financial crisis of 2008, America isstill beset by the depredations of an oligarchy that is now bigger,more profitable, and more resistant to regulation than ever.Anchored by six megabanks—Bank of America, JPMorgan Chase,Citigroup, Wells Fargo, Goldman Sachs, and Morgan Stanley—whichtogether control assets amounting, astonishingly, to more than 60percent of the country’s gross domestic product, these financialinstitutions (now more emphatically “too big to fail”) continue tohold the global economy hostage, threatening yet another financialmeltdown with their excessive risk-taking and toxic “business asusual” practices. How did this come to be—and what is to be done?These are the central concerns of 13 Bankers, a brilliant,historically informed account of our troubled politicaleconomy. In 13 Bankers, Simon Johnson—one of the most prominent andfrequently cited economists in America (former chief economist ofthe International Monetary Fund, Professor of Entre

    • ¥116.5 折扣:5折
    • Essential Galbraith(ISBN=9780618119639)
    •   ( 7 条评论 )
    • John Kenneth Galbraith 著 /2011-12-01/ Houghton Mifflin Harcourt
    • THE ESSENTIAL GALBRAITH includes key selections from the mostimportant works of John Kenneth Galbraith, one of the mostdistinguished writers of our time - from THE AFFLUENT SOCIETY, thegroundbreaking book in which he conined the tern "conventionalwisdom," to THE GREAT CRASH, an unsurpassed account of the eventsthat triggered America's worst economic crisis. Galbraith's newintroductions place the works in their historical moment and makeclear their enduring relevance for the new century. THE ESSENTIALGALBRAITH will delight old admirers and introduce one of our mostbeloved writers to a new generation of readers. It is also anindispensable resource for scholars and students of economics,history, and politics, offering unparalleled access to the seminalwritings of an extraordinary thinker.

    • ¥62.1 折扣:4.5折
    • Economics of Innocent Fraud(ISBN=9780618013241)
    •   ( 1 条评论 )
    • John Kenneth Galbraith 著 /2011-12-01/ Houghton Mifflin Harcourt
    • John Kenneth Galbraith has long been at the center of Americaneconomics, in key positions of responsibility during the New Deal,World War II, and since, guiding policy and debate. His trenchantnew book distills this lifetime of experience in the public andprivate sectors; it is a scathing critique of matters as they standtoday. Sounding the alarm about the increasing gap between realityand "conventional wisdom" -- a phrase he coined -- Galbraith tells,along with much else, how we have reached a point where the privatesector has unprecedented control over the public sector. We havegiven ourselves over to self-serving belief and "contrivednonsense" or, more simply, fraud. This has come at the expense ofthe economy, effective government, and the business world.Particularly noted is the central power of the corporation and theshift in authority from shareholders and board members tomanagement. In an intense exercise of fraud, the pretense ofshareholder power is still maintained, even with the immediatepart

    • ¥77.9 折扣:4.5折
    • Futures(ISBN=9780465018437) 英文原版
    •   ( 9 条评论 )
    • Emily Lambert 著 /2010-12-01/ Little Brown UK
    • In The Futures , Emily Lambert, senior writer at Forbes magazine, tells us the rich and dramatic history ofthe Chicago Mercantile Exchange and Chicago Board of Trade, whichtogether comprised the original, most bustling futures market inthe world. She details the emergence of the futures business as akind of meeting place for gamblers and farmers and its subsequenttransformation into a sophisticated electronic market wherecontracts are traded at lightning-fast speeds. Lambert also detailsthe disastrous effects of Wall Street's adoption of the futurescontract without the rules and close-knit social bonds that hadmade trading it in Chicago work so well. Ultimately Lambert arguesthat the futures markets are the real "free" markets and thatspeculators, far from being mere parasites, can serve a vitaleconomic and social function given the right architecture. Thetraditional futures market, she explains, because of its writtenand cultural limits, can serve as a useful example for how marketsought to work and becom

    • ¥109.6 折扣:4.7折
    • Mathematician Plays The Stock Market(ISBN=9780465054817)
    •   ( 1 条评论 )
    • John Allen Paulos 著 /2013-05-01/ Little Brown UK
    • From America's liveliest writer on mathematics, a witty andinsightful book on the stock market and the irrepressibility of ourdreams of wealth. In A Mathematician Plays the Stock Marketbest-selling author John Allen Paulos demonstrates what the toolsof mathematics can tell us about the vagaries of the stock market.Employing his trademark stories, vignettes, paradoxes, and puzzles(and even a film treatment), Paulos addresses every thinkingreader's curiosity about the market: Is it efficient? Is itrational? Is there anything to technical analysis, fundamentalanalysis, and other supposedly time-tested methods of pickingstocks? How can one quantify risk? What are the most common scams?What light do fractals, network theory, and common psychologicalfoibles shed on investor behavior? Are there any approaches toinvesting that truly outperform the major indexes? Can a deeperknowledge of mathematics help beat the odds? All of these questionsare explored with the engaging erudition that made Paulos's AMathematic

    • ¥69 折扣:5折
    • Guerrilla Marketing, 4th edition(ISBN=9780618785919)
    •   ( 7 条评论 )
    • Amy Levinson 著 /2011-12-01/ Houghton Mifflin Harcourt
    • When Guerrilla Marketing was first published in 1983, JayLevinson revolutionized marketing strategies for the small-businessowner with his take-no-prisoners approach to finding clients. Basedon hundreds of solid ideas that really work, Levinson's philosophyhas given birth to a new way of learning about market share and howto gain it. In this completely updated and expanded fourth edition,Levinson offers a new arsenal of weaponry for small-businesssuccess including * strategies for marketing on the Internet(explaining when and precisely how to use it) * tips for using newtechnology, such as podcasting and automated marketing * programsfor targeting prospects and cultivating repeat and referralbusiness * management lessons in the age of telecommuting andfreelance employees Guerrilla Marketing is the entrepreneur'smarketing bible -- and the book every small-business owner shouldhave on his or her shelf.

    • ¥58.1 折扣:4.5折
    • MONEY GAME(ISBN=9780394721033)
    •   ( 6 条评论 )
    • Adam Smith 著 /1976-08-01/ Random House US
    • "This is a modern classic." —Paul A. Samuelson, First AmericanNobel Prize Winner in Economics "The best book there is about the stock market and all that goeswith it." — The New York Times Book Review "Anyone whose orientation is toward where the action is, where thehappenings happen, should buy a copy of The Money Game andread it with due diligence." — Book World " 'Adam Smith' is a veteran observer and commentator on the eventsand people of Wall Street.... His thorough knowledge of financialaffairs gives his observations a great degree of authenticity. Butthe joy of reading this book comes from his delightful sense ofhumor. He is a lively and ingeniously witty writer who never stoopsto acerbity. None of the solemn, sacred cows of Wall Street escapesdebunking." — Library Journal

    • ¥60.5 折扣:5折
    • Portfolio Management For New Products(ISBN=9780738205144)
    •   ( 0 条评论 )
    • Robert G. CooperScott EdgettElko J. Kleinschmidt 著 /2001-12-01/ Perseus
    • In this fully updated edition of Portfolio Management for NewProducts, the authors present a rigorous and practical approach tomanaging a company's product portfolio as you would a financialportfolio-investing for maximum long-term growth. With itsfield-tested, step-by-step framework, the book providescorporations and managers with the strategies they need to assessand realign their current R D operations; determine whichproducts are most worthy of resource allocation; design andimplement a portfolio management process; maximize the value oftheir portfolios; and recognize and solve challenges as they arise.This book will be an essential resource for any company whoseprofitability, and very existence, relies on the products itchooses to develop and the speed with which it brings them to themarket.

    • ¥190 折扣:5折
    • One Up On Wall Street : How To Use What You Already Know To
    •   ( 28 条评论 )
    • Peter Lynch 著 /2007-12-01/ Simon & Schuster
    • This book was written to offer encouragement and basicinformation to the individual investor. Who knew it would gothrough thirty printings and sell more than one million copies? Asthis latest edition appears eleven years beyond the first, I'mconvinced that the same principles that helped me perform well atthe Fidelity Magellan Fund still apply to investing in stockstoday. It's been a remarkable stretch since One Up on Wall Street hit thebookstores in 1989. I left Magellan in May, 1990, and pundits saidit was a brilliant move. They congratulated me for getting out atthe right time -- just before the collapse of the great bullmarket. For the moment, the pessimists looked smart. The country'smajor banks flirted with insolvency, and a few went belly up. Byearly fall, war was brewing in Iraq. Stocks suffered one of theirworst declines in recent memory. But then the war was won, thebanking system survived, and stocks rebounded. Some rebound! The Dow is up more than fourfold since October, 1990,from the 2,400 lev

    • ¥71.5 折扣:5折
    • Untapped(ISBN=9780156033725) 英文原版
    •   ( 3 条评论 )
    • John Ghazvinian 著 /2008-03-01/ Houghton Mifflin Harcourt
    • Although Africa has long been known to be rich in oil,extracting it hadnt seemed worth the effort and risk untilrecently. But with the price of Middle Eastern crude oilskyrocketing and advancing technology making reserves easier totap, the region has become the scene of a competition between majorpowers that recalls the nineteenth-century scramble forcolonization there. But what does this giddy new oil boom meanforAmerica, for the world, for Africans themselves? John Ghazviniantraveled through twelve African countriesfrom Sudan to Congo toAngolatalking to warlords, industry executives, bandits, activists,priests, missionaries, oil-rig workers, scientists, and ordinarypeople whose lives have been transformednot necessarily for thebetterby the riches beneath their feet. The result is a high-octanenarrative that reveals the challenges, obstacles, reasons fordespair, and reasons for hope emerging from the worlds newestenergy hot spot.

    • ¥53.5 折扣:4.1折
    • Capital Utilization(ISBN=9780521070287)
    •   ( 3 条评论 )
    • Roger R. Betancourt 等著 /2008-06-01/ Cambridge University Press
    • This book presents the theory of capital utilization, adiscussion of the econometrics of capital utilization, andeconometric tests of the theory using international data. Capitalutilization, defined as the proportion of time that capital isworking productively, is mainly affected by shift-working. Capitalutilization is an important economic variable that has receivedserious attention from economists only since the mid-1960s In thefirst part, the authors provide a synthesis of current knowledge,combining a consistent statement of existing theory with some majorextensions. In the second part, they turn to the econometrics,first discussing the appropriate methodology and then testing thetheory on data from several countries. This empirical work isconsiderably more sophisticated than previous studies on thistopic. Having established the theory and tested it, they move on toconsider policy, the relationship between capital utilization andeconomic growth, and the place of shift-work in the dualeconomy.

    • ¥164.5 折扣:5折
广告