The most inventive retail marketers reveal what really works inthe powering of a retail brand in The Power of Retail Branding. Thereader will get an inside look at the marketing objectives,strategies and executions of today’s innovative retailers. The dimension and scope of retail branding are illustrated througha panorama of hundreds of full-color visuals from successful retailmarketing campaigns. Also included are personal interviews with the brand plannersand concept builders. Case studies are presented in individualsections headed by a discussion of the concept of the brand/powerstrategies. These brand building concepts include the retailer’scommitments, its image, its products, its in-store experiences andits lifestyle positioning of the customer. The Power of Retail Branding is intended to be used as a tool toaid in the creation of strategies for powering brands. It will alsohelp the reader empower their employees-as-the-brand and theircustomers-as-the brand. This book serves as a retail brandin
Inside this book, readers will find 200 imaginativesuggestions from 56 artists, along with intriguing paintings--inwatercolor, oil pastel, acrylic, and other popular media--that willjump-start their imaginations and lead them to fresh new subjectsand a thrilling sense of creative adventure.
CelebritymodelInesdeLaFressangesharesthewell-keptsecretsofhowParisianwomenmaintaineffortlessglamourandtimelessallure.InesdeLaFressangeFrancesiconofchicsharesherpersonaltipsforlivingwithstyleandcharm,gleanedfromdecadesinthefashionindustry.SheoffersspecificpointersonhowtodresslikeaParisian,includinghowtomixaffordablebasicswithhigh-fashiontouches,andhowtoaccessorize.Herstep-by-stepdosanddontsareaccompaniedbyfashionphotography,andthisbookispersonalizedwithhercharmingdrawings.InesalsoshareshowtobringParisianchicintoyourhome,andhowtoinsertyoursignaturestyleintoanyspaceeventheoffice.Theultrachicredvolumeisflexi-boundwithawrapperbandandfeaturesoffsetaquarellepaper.Completewithherfavoriteaddressesforfindingtheultimatefashionanddecoratingitems,thisisamusthaveforanywomanwhowantstoaddatouchofParistoherownstyle.
《不朽的小提琴家》再现了历史上不朽小提琴家的魅力，简要而有趣地叙述其生活、个性与事业。作者就他们对作曲者、公众品味的影响以及演奏技巧的贡献等各个方面，讲述了这些小提琴家的特殊成就。 作者玛格丽特·坎贝尔参阅了大量的书信和私人文件，并且访问许多著名音乐家，很多人为《不朽的小提琴家》提供了从未发表过的回忆录和珍贵照片。 《不朽的小提琴家》是一本献给音乐会听众、唱片收藏者（有“唱片目录”）、弦乐演奏者和学生等所有爱好小提琴演奏艺术者的书。
The National Design Museum in New York is one of thelargest repositories of design in the world, with a collection ofnearly a quarter of a million objects such as typewriters, teapots, architectural renderings, lace, wallpaper sample books andposters. This celebration of the Museum's 100th anniversary, drawson its experience of a century of collecting, documenting andstudying design. It also displays thousands of the Museum's mostprized exhibits. The collection is divided into four curatorialareas: applied arts and industrial design, textiles, wall coveringsand drawings and prints, each overseen by a curatorial teamresponsible for its care, documentation and interpretation. Eachsection is accompanied by explanatory notes from the Museum'scuratorial team. --This text refers to an out of print orunavailable edition of this title.
本书的新观点：1摩梭达巴教是苯教的原始形式，达巴教的历史要上溯到新石器时代，是原始宗教的活化石，摩梭艺术是原始艺术活化石；摩梭文字也是活化石，可以说是人类原始文明的活化石；还有学者称摩梭母系家庭是人类母系社会的活化石。2摩梭和纳西的某些图案和象形文字与青海马家窑文化有渊源关系。西藏卡若文化、横断山石棺葬文化与上述文化也有渊源关系，我们称之为青藏高原东部文化带。本文化带内有20余个民族，他们的民俗、语言、文化有很多相似之处，可能他们来自共同的源头。3吐蕃的崛起，导致西藏本土象形文字被藏文取代，多元文化被吐蕃文化同化。在吐蕃的边缘地带，原始宗教和象形文字保留下来。如达巴教、东巴教、东巴象形文字、达巴象形符号等。
《历代文物装饰文字图鉴》内容简介：沉香以其浓郁的香味、独特的药用价值历来为人们所钟爱，沉香工艺品的收藏古已有之。《历代文物装饰文字图鉴》由沉香研究专家任刚先生主编，对沉香的分类、沉香的功用、沉香的收藏史，以及沉香摆件的制作工艺进行了深入浅出的叙述，对初涉沉香的收藏爱好者大有裨益。
Public monuments to significant individuals or to politicalconcepts are all too familiar. But the notions underlying them arenot so obvious. Sergiusz Michalski traces the history of the publicmonument from the 1870s, when erecting them became an artistic,political and social pre-occupation, to today when the distinctionbetween public monuments and public sculpture is increasinglyblurred. The author shows how, in its golden age – up until 1914 –the public monument served the purpose of both education andlegitimization. The French Third Republic, for example, envisagedthe monument as a symbol of bourgeois meritocracy. In more recentdecades, the public monument has been charged with the task ofcommemorating and symbolizing one of humankind's most terriblecatastrophes - the Holocaust. Today, although the artistic failureof countless European war memorials has signaled the beginning ofthe demise of the public monument in the West, it continues toflourish elsewhere, commemorating despotic leaders from Ki
Desde queen 1890 en Estados Unidos se utilizara el terminorascacielos para designar al edificio de oficinas en altura, esteha suscitado diversidad de reflexiones --entre el entornoarquitectonico y la opi-nion pOblica- acerca de sus limites ydisefio. El ras-cacielos es un producto genuinamenteestadouniden-se, fruto del siglo xx, cuya presencia y evoluci6n essin6nimo de progreso tecnologico, la sociedad de consumo y lapolftica liberal. Este volumen propone una revision de los rascacielos queinauguran el nuevo milenio, con la seleccion de edificios de laultima decada del siglo xx y principios del xxi de algunos de losarquitectos mas relevantes de la actualidad. Asf, se muestranedificios que forman parte del debate arquitect6nico actual y quemuestran como sus autores afrontan la arquitectura en relacion conla sociedad y la ciudad.
FROM COMIC-BOOK LEGENDS TO SILVER-SCREEN SUPER HEROES! Marvel presents an insider's look into the making of its cinematic universe - assembling three Avengers in one stylish slipcase. Featuring exclusive production artwork, behind-the-scenes photography, and in-depth cast-and-crew interviews, this four-book collection is a must have for any fan of Mighty Marvel movies! Includes IRON MAN: THE ART OF IRON MAN THE MOVIE HC, IRON MAN: THE ART OF IRON MAN 2 HC, THOR: THE ART OF THOR THE MOVIE HC and CAPTAIN AMERICA: THE ART OF CAPTAIN AMERICA - THE FIRST AVENGER HC.
对于提琴制作的业内人士来说，本书可以说是书。 读了本书，才会知道斯特拉蒂瓦里这个人以及他的琴是怎么回事。 《小提琴巨匠斯特拉蒂瓦里：他的生平和作品（1644-1737）》对所有知名的斯特拉蒂瓦里琴，它的出处，流传，以及它的特点都有描述。一些重要的琴都有尺寸。书后有索引，可以找到你要查的琴。 对于拉琴的人来说，你应当了解你拉的琴是怎么回事。小提琴绝非只是一件乐器那么简单。它有深刻的文化内涵，有许多讲究，有许多故事。《小提琴巨匠斯特拉蒂瓦里：他的生平和作品（1644-1737）》就是最好的入门。 对音乐爱好者来说，看《小提琴巨匠斯特拉蒂瓦里：他的生平和作品（1644-1737）》可以知道许多关于琴的知识。小提琴是一种艺术品，她诞生于文艺复兴时期，成为乐器之王，为什么她会迷倒那么多人，为什么一把斯特拉蒂瓦里的琴现在动
What do you getwhen you cross a snail with the Indianapolis 500? If you’reDreamWorks, then the result is Turbo, an uplifting—andgear-shifting—story about the ultimate underdog, delivered with thedigital mastery, storytelling skill, and spellbinding imagery we’vecome to expect from the studio behind the Shrek and Madagascar.
《历代文物装饰文字图鉴》内容简介：沉香以其浓郁的香味、独特的药用价值历来为人们所钟爱，沉香工艺品的收藏古已有之。《历代文物装饰文字图鉴》由沉香研究专家任刚先生主编，对沉香的分类、沉香的功用、沉香的收藏史，以及沉香摆件的制作工艺进行了深入浅出的叙述，对初涉沉香的收藏爱好者大有裨益。
See a year's worth of award-winning work fromtheOne Show Interactivethe top competition for new mediaand use thetwo accompanying DVDs to connect directly to the best examples ofinteractive media. In a large, beautiful format, with 560spectacular illustrations, this is the most complete collectionever of visually arresting websites, mini sites, banners, anddigital advertising.
Never Before Published Photographs Celebrating the Eclectic andBizarre Street Fashion of Japan's Teens Follows the Popularity of Phaidon's Fruits and Fresh Fruits A fashion phenomenon born in the underground clubs of Tokyo andOsaka has made its way aboveground. The streets of Japan are filledwith teenagers clad in corsets, spikes, lacy Victorian dresses,dark eye makeup, black spandex, frilly tutus, patterned knee-highs,ruffled bows, and wigs of all lengths and styles. A mixture of highfashion and home-made ensembles, the Gothic and Lolita scene is oneof the more bizarre hybrids of Japanese street fashion, boastingthousands of devotees who dedicate their lives to creating evermore flamboyant and original variations of this fused style. GOTHIC LOLITA, edited by Katsuhiko Ishikawa withphotographs by Masayuki Yoshinaga, is a new and exclusivephotography collection that celebrates the eclectic and bizarreGothic street fashion of Japan's teens. Specially commissioned byPhaidon Press and based on the creati
This book presents us with an excellent sampling of designrestaurants. Its main premise is to privilege the exteriorsurrounding. We are guided along a route, which takes in noteworthyestablishments with diverse styles. They have been selected fortheir recent construction or because they opted for originalarchitectural solutions. By means of innovative design, well knownarchitecture have discovered new perspectives for restaurants.
