Unrivaled in its unique combination of analytical rigor and accessibility, Intermediate Microeconomics: A Modern Approach has garnered one of the broadest adoption lists in the market. Now appearing in its Sixth Edition, Professor Varian's hallmark text is better than ever, featuring new treatments of game theory and competitive strategy, and a variety of new illustrative examples. Modern, authoritative, and above all crafted by an outstanding teacher and scholar, Intermediate Microeconomics, Sixth Edition will expand students' analytic powers and strengthen their understanding of microeconomics.

In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors’ findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.

During a 1999 protest of the World Trade Organization, Rivoli, an economics professor at Georgetown, looked on as an activist seized the microphone and demanded, "Who made your T-shirt?" Rivoli determined to find out. She interviewed cotton farmers in Texas, factory workers in China, labor champions in the American South and used-clothing vendors in Tanzania. Problems, Rivoli concludes, arise not with the market, but with the suppression of the market. Subsidized farmers, and manufacturers and importers with tax breaks, she argues, succeed because they avoid the risks and competition of unprotected global trade, which in turn forces poorer countries to lower their prices to below subsistence levels in order to compete. Rivoli seems surprised by her own conclusions, and while some chapters lapse into academic prose and tedious de*ions of bureaucratic maneuvering, her writing is at its best when it considers the social dimensions of a global economy, as in chapters on the social networks of African used-clothin

John Perkins's sensational New York Times bestseller Confessions of an Economic Hit Man (more than 300,000 sold) revealed just the tip of the iceberg of the secret world of economic hit men and the web of global corruption. Now more economic hit men and investigators tell the whole shocking story. 作者简介： Steven Hiatt is an editor and writer who has worked for Apple Computer,Netscape, Progressive Asset Manage-ment, and Stanford Research institute. He is the editor(with Mike Davis)of Fire in the Hearth:The Radical Politics of Place in America and is president of Editcetera, a cooperative of publishing professionals.

Perhaps the hottest field in macroeconomics, economic growth is fascinating to theorists and critically important to policy makers. Charles Jones, a rising star in the field, explains the inroads economists have made in understanding how economies grow. The story begins with empirical evidence: how rich are the rich countries, how poor are the poor, and how fast do the rich and poor countries grow? Jones then presents major theories of growth, from the Nobel Prize-winning work of Robert Solow to the new growth theory that has ignited the field in recent years.

《中国农村的金融发展--以农村信用合作社的改革为中心(英文版)》：I ammost grateful to Professor Masaaki ISHIDA of the Graduate School ofBioresources, Mie University, Japan. He was my doctoral instructorwho guided me into the academic world of economics. He is veryfamous in the research of agricultural policies and cooperatives,excelling at micro analy- ses of farmers' action. He has won a lotof academic awards from the Agricul- tural Economics Society ofJapan and The Farm Management Society of Ja- pan, etc. He also hasgreat personalities of wisdom, diligence and generos- ity. I feelvery fortunate to be one of the overseas students of ProfessorMasaaki ISHIDA.

Bread, cash, dosh, dough, loot. Call it what you like, it matters now more than ever. In "The Ascent of Money", Niall Ferguson shows that finance is the foundation of all human progress and the lifeblood of history. From the cash injection that funded the Italian Renaissance to the stock market bubble that sparked the French Revolution, from the bonds that fueled Britain's war effort to the Wall Street Crash and today's meltdown, this is the story of boom and bust as it's never been told before. Whether you're scraping by or rolling in it, there's no better time to understand the ascent of money.

Bread, cash, dosh, dough, loot. Call it what you like, it matters now more than ever. In "The Ascent of Money", Niall Ferguson shows that finance is the foundation of all human progress and the lifeblood of history. From the cash injection that funded the Italian Renaissance to the stock market bubble that sparked the French Revolution, from the bonds that fueled Britain's war effort to the Wall Street Crash and today's meltdown, this is the story of boom and bust as it's never been told before. Whether you're scraping by or rolling in it, there's no better time to understand the ascent of money.

How can your name affect how well you do in life? What do estateagents and the Ku Klux Klan have in common? Why do drug dealerslive with their mothers? The answer: Freakonomics. It’s at theheart of everything we do and the things that affect us daily: fromsex to crime, parenting to politics, fat to cheating, fear totraffic jams. And we can use it to get to the heart of what’sreally happening under the surface of everyday life. This cultbestseller will show you how, by unravelling your life’s secretcodes, you can discover a totally new way of seeing the world.

For over 20 years Hal Varian's "Intermediate Microeconomics" has given students the most current and complete coverage of intermediate microeconomics at an appropriate mathematical level. The Eighth Edition includes contemporary case studies and examples and relevant coverage of the current economic crisis - all in focused, lecture-length chapters.

A lively, fact-packed account of China's spectacular, 30-year transformation from economic shambles following Mao's Cultural Revolution to burgeoning market superpower, this book offers a torrent of statistics, case studies and anecdotes to tell a by now familiar but still worrisome story succinctly. Paid an average of 25 cents an hour, China's workers are not the world's cheapest, but no nation can match this "docile and capable industrial workforce, groomed by generations of government-enforced discipline," as veteran business reporter (and Chicago Mercantile trading firm founder) Fishman characterizes it. Since Mexican wages were (at the time) four times those of China, NAFTA's impact has been dwarfed by China's explosive growth (about 9.5% a year), and corporations and entrepreneurs operating in China have few worries about minimum wages, pensions, benefits, unions, antipollution laws or worker safety regulations. For the U.S., Fishman predicts more of what we're already seeing: deficits, declining wages

Unrivaled in its unique combination of analytical rigor and accessibility, Intermediate Microeconomics: A Modern Approach has garnered one of the broadest adoption lists in the market. Now appearing in its Sixth Edition, Professor Varian's hallmark text is better than ever, featuring new treatments of game theory and competitive strategy, and a variety of new illustrative examples. Modern, authoritative, and above all crafted by an outstanding teacher and scholar, Intermediate Microeconomics, Sixth Edition will expand students' analytic powers and strengthen their understanding of microeconomics. --This text refers to an out of print or unavailable edition of this title.

Over its eighty-seven-year history,American International Group,better known as AIG,has achieved unparalleled success by adjusting to changing economic trends,regulatory rules,and political situations.While founder Cornelius Vander Starr—who led this Shanghai start-up for fifty years—built an extraordinary insurance franchise,it was his hand-picked successor,Maurice "Hank" Greenberg,who would turn that franchise into one of the world's most profitable and powerful financial services companies. Now,in Fallen Giant,author Ron Shelp—who worked alongside Greenberg and within the AIG organization for more than a decade—sheds light on AIG,the company,and Hank Greenberg,the man.Through in-depth research,candid interviews,and firsthand experiences,Shelp provides a detailed look at how AIG was originally created and reveals the trouble that Greenberg and company eventually ran into when New York State Attorney General Eliot Spitzer turned his sights on them. Entertaining and informative,Fallen Gian

It is in Books IV and V of The Wealth of Nations that AdamSmith offers his considered response to the French Physiocrats,perhaps the first great school of economic theorists, and assessesthe nature of the mercantile system, particularly the colonialrelationship with America, whose achievements could have been evenmore spectacular if conditions of free trade and economic union hadexisted. Even on the eve of the Declaration of Independence, Smithfamously predicted that America "will be one of the foremostnations of the world." It is also here that he develops the casefor a limited state role in economic planning, notably to combatmarket failure and induce efficiency in areas such as education,public works, justice, and defense. His pioneering analysis stillprovides many subtle and penetrating insights into one of today'smost vital and controversial policy debates. Edited with an Introduction and Notes by Andrew Skinner

BUST: GREECE, THE EURO, AND THE SOVEREIGN DEBT CRISIS In 2001, Greece saw its application for membership into theEurozone accepted, and the country sat down to the greatest freelunch in economic history. However, the coming years of globaleconomic prosperity would lead to unrestrained spending, cheapborrowing, and a failure to implement financial reform, leaving thecountry massively exposed to a financial crisis—which dulystruck. In Bust: Greece, the Euro, and the Sovereign Debt Crisis,Bloomberg columnist Matthew Lynn explores Greece's spectacular riseand fall from grace and the global repercussions of its financialdisaster. Page by page, he provides a thrilling account of theGreek financial crisis, drawing out its origins, how it escalated,and its implications for a fragile global economy. Along the way,Lynn looks at how the Greek contagion has spread like wildfirethroughout Europe and explores how government ineptitude as well asfinancial speculators compounded the problem. Blendi

Profiting from China without getting burned is currently an obsession with the international investment community. The estimated size of the Chinese economy has just been revised upwards, making it the 4th largest in the world behind the US, Japan and Germany, and ahead of the UK but the idea that investing in China is a sure-fire, get-rich-quick investment story is dangerously misleading. The author of the bestselling "Investment Biker, Adventure Capitalist, and Hot Commodities", is providing a book that provides a window into what will soon be the most vital, most lucrative market of our time: China.While the Chinese economy has had an annual average growth of 9.4 percent since 1978, and despite the ongoing speculation about China's future, its stock market is now emerging from a six-year low. As the Chinese economy continues to lumber toward a free market system - and as the Chinese government inevitably unpegs its currency and opens its stock market to more foreign investment, Rogers foresees an abundance

A storm is coming, a turbulent new era in which the planet's supply of oil will be overtaken by demand. Fuel prices will soar and inflation will skyrocket-but with this guide, two leading financial strategists show you how to weather the worst of it, and even capture impressive returns. With the help of the author's 'all season' Oil Indicator, you'll learn how to choose the right investments for any market environment, as you discover; why oil and natural gas stocks should be core holdings in every investor's portfolio, why a cautious buy-and-hold strategy is a sure monet loser, why conventional 'safe' stocks are really the riskiest, why gold may be on the verge of a historic bull run, how the global oil wars make defense stocks a premium buy, where to find the best bets in the field of alternative energy, how to profit from real estate without actually owning any.

In this inspiring and encouraging book,author and trader Eva Diaz reveals the life and experiences of some of Australia's profitable contracts for difference(CFD)and foreign exchange(FX)traders-ordinary people who have put their own money on the line,pitted themselves against the markets and been successful.It tells the stories of their profits,explains the secrets to their success and reveals what it is actually like to trade these instruments in a practical sense.

For the Third Edition, 2001 Nobel laureate Joseph Stiglitz joins forces with new co-author Carl Walsh, who brings both economic expertise and teaching savvy to the project. Together, Stiglitz and Walsh thoroughly integrate contemporary economics into the traditional curriculum. Informed by the broad range of research that earned Professor Stiglitz the Nobel Prize in Economic Sciences, the first edition of this text pioneered important topics relating to the economics of imperfect markets, which are today's standard in all principles texts. Only this text, however, gives those topics serious attention, with complete chapters on imperfect information in product markets, imperfections in labor markets, technological change, and environmental externalities, as well as a complete chapter on strategic behavior. 作者简介： Joseph E. Stiglitz is professor of economics, business, and international and public affairs at Columbia University. Known throughout the world for his groundbreaking research, J

Drucker's vision of a "post-capitalist society"--one in which knowledge is the basic resource and nation-states compete with transnational, regional and tribal structures--is hardly original. What is new in this invigorating essay is his far-reaching analysis of the economic crisis of militarized, wasteful "megastates" like the United States and the former Soviet Union, which have failed to bring about a meaningful redistribution of income. Improving American productivity, he writes, will require investment in human resources and infrastructure (as Japan, Germany, Korea and Taiwan have done) and a drastic restructuring of organizations, including the elimination of most management layers. The federal goverment, Drucker asserts, should contract out tasks in the social sphere, confining itself to the role of policymaker. Among his other provocative proposals: jettison military aid to other countries; create a public audit agency to eliminate pork-barrel deals and special-interest politics; and hold schools acco

Adeptly address today's business challenges with this powerfulnew book from web analytics thought leader Avinash Kaushik. WebAnalytics 2.0 presents a new framework that will permanently changehow you think about analytics. It provides specific recommendationsfor creating an actionable strategy, applying analytical techniquescorrectly, solving challenges such as measuring social media andmultichannel campaigns, achieving optimal success by leveragingexperimentation, and employing tactics for truly listening to yourcustomers. The book will help your organization become more datadriven while you become a super analysis ninja! 向数据驱动型决策转变以及如何利用网站数据来获得竞争优势。 在过去几年中，互联网、在线营销以及广告经历了巨大的变革，然而大家处理数据的方式跟几十年前相比还是大同小异，停滞不前。网站分析领域的领跑者avinashkaushik通过《精精通Web Analytics2.0：用户中心科学与在线统计

The Pulitzer Prize-winning New York Times columnist and best-selling author of The Lexus and the Olive Tree gives a bold, timely, and surprising picture of the state of globalization in the twenty-first century. In this brilliant #1 bestseller, "the most important columnist in America today" (Walter Russell Mead, The New York Times) demystifies the brave new world for readers, allowing them to make sense of the often bewildering global scene unfolding before their eyes. With his inimitable ability to translate complex foreign policy and economic issues, Thomas L. Friedman explains how the flattening of the world happened at the dawn of the twenty-first century; what it means to countries, companies, communities, and individuals; and how governments and societies can, and must, adapt. The World Is Flat is the timely and essential update on globalization, its successes and discontents, powerfully illuminated by one of our most respected journalists.

In the summer of 2003, the New York Times Magazine sent Stephen J. Dubner, an author and journalist, to write a profile of Steven D. Levitt, a heralded young economist at the University of Chicago. Levitt was not remotely interested in the things that interest most economists. More... Instead, he studied the riddles of everyday lifefrom cheating to crime to child-rearingand his conclusions turned the conventional wisdom on its head. For instance, he argued that one of the main causes of the crime drop of the 1990s was the legalization of abortion twenty years earlier. (Unwanted children have a greater likelihood of becoming criminals; with so many unwanted children being aborted in the 1970s, the pool of potential criminals had significantly shrunk by the 1990s.) The Times article yielded an unprecedented response, a deluge of interest from thousands of curious, inspired, and occasionally distraught readers. Levitt and Dubner collaborated on a book that gives full play to Levitts most compelling ideas.