筛选:
    • BIOGRAPHY OF THE DOLLAR(ISBN=9780307339867)
    •   ( 2 条评论 )
    • Craig Karmin 编 /2008-02-01/ Random House US
    • Will the sun set on the greatest currency in the history ofthe world? For decades the dollar has been the undisputed champ. It’s not onlythe currency of America but much of the world as well, the fuel ofglobal prosperity. As the superengine of the world’s onlysuperpower, it’s accepted everywhere. When an Asian company tradeswith South America, those transactions are done in dollars, thecurrency of international business. But for how much longer? Economists fear America is digging a holewith an economy based on massive borrowing and huge deficits thatcloud the dollar’s future. Will the buck be eclipsed by the euro oreven China’s renminbi? Should Americans worry when the value of themighty U.S. dollar sinks to par with the Canadian “loonie”? Craig Karmin’s in-depth “biography” of the dollar explores theseissues. It also examines the green-back’s history, allure, andunique role as a catalyst for globalization, and how the Americanbuck became so almighty that $ became perhaps the most po

    • ¥112 折扣:5折
    • The World Is Curved: Hidden Dangers to the Global Economy 世界
    •   ( 6 条评论 )
    • David M. Smick 著 /2009-08-01/ Penguin
    • The 2007–08 subprime financial crisis is the jumping-off pointfor Smick's (Johnson Smick International) examination of currentthreats to global prosperity. He explains that although thesubprime losses are small in the context of world financialmarkets, a lack of transparency has diminished investor confidence,dried up financial liquidity, and threatened the very foundationsof our world financial system. He says that the growth of globalfinancial markets has made it more difficult for central banks likethe U.S. Federal Reserve to intercede effectively in times ofcrisis. Smick compares the subprime crisis to past events like theUK's forced devaluation of the pound in 1992 and Japan's economicstagnation in the 1990s. He warns of pending dangers like anoverheating of the Chinese development juggernaut and the presentcalls for protectionism by U.S. politicians. He favors a globalfinancial system built on transparency and trust. Smick's role forsome 30 years as an economic adviser to central bankers andleg

    • ¥70.2 折扣:6.5折
    • 经济增长导论 Introduction to Economy Growth
    •   ( 3 条评论 )
    • Charles I. Jones 著 /1997-09-01/ Oversea Publishing House
    • Perhaps the hottest field in macroeconomics, economic growth is fascinating to theorists and critically important to policy makers. Charles Jones, a rising star in the field, explains the inroads economists have made in understanding how economies grow. The story begins with empirical evidence: how rich are the rich countries, how poor are the poor, and how fast do the rich and poor countries grow? Jones then presents major theories of growth, from the Nobel Prize-winning work of Robert Solow to the new growth theory that has ignited the field in recent years.

    • ¥79.2 折扣:8.8折
    • The Complete Idiot's Guide to the Great Recession(ISBN=97815
    •   ( 3 条评论 )
    • Tom Gorman 著 /2010-07-01/ Penguin
    • The truth behind the causes and effects of America's economicdownturn. The Complete Idiot's Guide(r) to the Financial Crisis explainsthe root causes and connects the events and issues with theproblems that have confronted Americans over the course of morethan a year, giving readers an unvarnished, unbiased, and in-depthanalysis of the factors that lead up to the crisis, the majorevents that defined it, and the decisions and ramifications thatresulted from it. ?Interest in the financial crisis continues to build with severalhigh- profile books and an HBO movie due out in 2010, as well asthe success of Michael Moore's Capitalism: A Love Story ?Much of the financial crisis writing to date has been of thebreaking news variety-this book will be one of the first bookspublished after the smoke has cleared to offer a comprehensiveanalysis of what happened and how

    • ¥83.2 折扣:6.5折
    • How to Say It: Doing Business in Latin America: A Pocket Gui
    •   ( 3 条评论 )
    • Kevin Michael Diran 著 /2009-09-01/ Penguin
    • An essential guide to doing business in Central and SouthAmerica, complete with communication and etiquette tips. This is the essential guide to business etiquette and customs foranyone doing business in Latin America. It features everything thereader needs to know-from getting an appointment to securing acontract. Doing business in Latin America can pose unique,substantial challenges to a non-native, and this book demystifiesthe entire process. From the two-hour "business lunch," at which nobusiness is ever discussed, to handing out business cards the rightway, Diran covers every crucial nuance. He also addresses: ? How things move at a much slower pace than most Americanbusiness processes and deals ? How family truly comes before business, even if it meansskipping an important meeting to take care of a loved one ? The importance of connections and mutual Acquaintances ? How to work with translators and bilingual assistants to getthe job done ? Proper dress, body la

    • ¥61.8 折扣:6.5折
    • Wealth and Poverty of Nations 新国富论(国富与国贫)
    •   ( 8 条评论 )
    • David S. Landes 著 /1999-05-01/ W W Norton & Co Ltd
    • The Wealth and Poverty of Nations is David S. Landes's acclaimed, best-selling exploration of one of the most contentious and hotly debated questions of our time: Why do some nations achieve economic success while others remain mired in poverty? The answer, as Landes definitively illustrates, is a complex interplay of cultural mores and historical circumstance. Rich with anecdotal evidence, piercing analysis, and a truly astonishing range of erudition, The Wealth and Poverty of Nations is a "picture of enormous sweep and brilliant insight" (Kenneth Arrow) as well as one of the most audaciously ambitious works of history in decades.

    • ¥100.7 折扣:6.9折
    • Intermediate Microeconomics (6 E) 中级微观经济学(第六版)
    •   ( 118 条评论 )
    • Hal R. Varian 著 /2004-08-01/ W. W. Norton & Company
    • Unrivaled in its unique combination of analytical rigor and accessibility, Intermediate Microeconomics: A Modern Approach has garnered one of the broadest adoption lists in the market. Now appearing in its Sixth Edition, Professor Varian's hallmark text is better than ever, featuring new treatments of game theory and competitive strategy, and a variety of new illustrative examples. Modern, authoritative, and above all crafted by an outstanding teacher and scholar, Intermediate Microeconomics, Sixth Edition will expand students' analytic powers and strengthen their understanding of microeconomics. --This text refers to an out of print or unavailable edition of this title.

    • ¥71.1 折扣:7.9折
    • The Dollar Meltdown: Surviving the Impending Currency Crisis
    •   ( 6 条评论 )
    • Charles Goyette 著 /2012-02-01/ Penguin
    • The New York Times bestseller-an investment book for thecoming age of high inflation. On the heels of the most recent economic crisis, America isheaded toward another: high inflation and dollar devaluation. Thesigns are clear: Federal debt is compounding while growth hasstalled, and America's foreign creditors are questioning thedollar's reserve currency status. Meanwhile, the "hidden" federaldebt, much larger than the official debt, makes things evenworse. But the good news, according to Charles Goyette, is that thosewho are prepared can protect themselves-and even profit-in this newera. Drawing on historical examples and a clear, down-to-earthanalysis, he explains the importance of gold, silver, and otheralternative investments when inflation takes off. He also givesreaders the investing tools to protect their savings and capitalizeon the opportunities ahead. Savvy readers don't have to be leftholding the bag after decades of government irresponsibility.

    • ¥70.2 折扣:6.5折
    • Loyalty Myths(忠诚揭秘)
    •   ( 1 条评论 )
    • Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard 著 /2005-09-01/ 吉林长白山
    • In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors’ findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.

    • ¥160.4 折扣:7.9折
    • Freakonomics(Revised Edition)魔鬼经济学
    •   ( 21 条评论 )
    • Steven D & Dubner, Stephen J Levitt 著 /2006-01-01/ 音像供货
    • Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in coommon? Why do drug dealers still live with their mums? How much do parents really matter? These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much-heralded scholar who studies the stuff and riddles of everyday life - from cheating and crime to sports and child rearing - and whose conclusions regularly turn the conventional wisdom on its head. He usually begins with a mountain of data and a simple, unasked question. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Thus the new field of study contained in this book:Freakonomics 作者简介 Steveb D. Levitt teaches economics at the University of Chicago. He recently received the John Bates Clark Medal, awarded every two years to the best American economist under forty. Stephen J. Dubner live

    • ¥40.8 折扣:6折
    • Economics In One Lesson(ISBN=9780517548233)
    •   ( 14 条评论 )
    • Henry Hazlitt 著 /2011-11-01/ Random House US
    • A million copy seller, Henry Hazlitt's "Economics in One Lesson"is a classic economic primer. But it is also much more, havingbecome a fundamental influence on modern "libertarian" economics ofthe type espoused by Ron Paul and others. Considered among theleading economic thinkers of the "Austrian School," which includesCarl Menger, Ludwig von Mises, Friedrich (F.A.) Hayek, and others,Henry Hazlitt (1894-1993), was a libertarian philosopher, aneconomist, and a journalist. He was the founding vice-president ofthe Foundation for Economic Education and an early editor of "TheFreeman" magazine, an influential libertarian publication. Hazlittwrote "Economics in One Lesson," his seminal work, in 1946. Conciseand instructive, it is also deceptively prescient and far-reachingin its efforts to dissemble economic fallacies that are soprevalent they have almost become a new orthodoxy. Many currenteconomic commentators across the political spectrum have creditedHazlitt with foreseeing the collapse of the global economy w

    • ¥72.6 折扣:6折
    • 全球经济中一件T恤的旅行 The Travels of a T-Shirt in the Global Economy
    •   ( 1 条评论 )
    • Pietra Rivoli 著 /2005-12-01/ John Wiley & Sons
    • During a 1999 protest of the World Trade Organization, Rivoli, an economics professor at Georgetown, looked on as an activist seized the microphone and demanded, "Who made your T-shirt?" Rivoli determined to find out. She interviewed cotton farmers in Texas, factory workers in China, labor champions in the American South and used-clothing vendors in Tanzania. Problems, Rivoli concludes, arise not with the market, but with the suppression of the market. Subsidized farmers, and manufacturers and importers with tax breaks, she argues, succeed because they avoid the risks and competition of unprotected global trade, which in turn forces poorer countries to lower their prices to below subsistence levels in order to compete. Rivoli seems surprised by her own conclusions, and while some chapters lapse into academic prose and tedious de*ions of bureaucratic maneuvering, her writing is at its best when it considers the social dimensions of a global economy, as in chapters on the social networks of African used-clothin

    • ¥134.6 折扣:8.8折
    • The Wealth of Nations, Books 4-5 (Penguin Classics) (ISBN=97
    •   ( 15 条评论 )
    • 亚当 斯密 (Adam Smith) 等著 /2000-03-01/ Penguin
    • It is in Books IV and V of The Wealth of Nations that AdamSmith offers his considered response to the French Physiocrats,perhaps the first great school of economic theorists, and assessesthe nature of the mercantile system, particularly the colonialrelationship with America, whose achievements could have been evenmore spectacular if conditions of free trade and economic union hadexisted. Even on the eve of the Declaration of Independence, Smithfamously predicted that America "will be one of the foremostnations of the world." It is also here that he develops the casefor a limited state role in economic planning, notably to combatmarket failure and induce efficiency in areas such as education,public works, justice, and defense. His pioneering analysis stillprovides many subtle and penetrating insights into one of today'smost vital and controversial policy debates. Edited with an Introduction and Notes by Andrew Skinner

    • ¥75.8 折扣:7.9折
    • Economics For Dummies 2Nd Edition 9780470879481
    •   ( 5 条评论 )
    • Sean Masaki Flynn ,(肖恩·马萨基·弗林) 著 /2011-04-01/ Wiley
    • Grasp the history, principles, theories, and terminology of economics with this updated bestsellerSince the initial publication of Economics For Dummies in 2005, the U.S. has endured a number of drastic changes and events that sent its economy into a tailspin. This newly revised edition presents updated material about the recent financial crisis and the steps taken to repair it.Packed with refreshed information and relevant new examples from today′s economy, it gives you a straightforward, easy–to–grasp understanding of how the economy functions–and how it influences personal finances.New information on deciphering consumer behaviorRefresh coverage of fiscal and monetary policiesA new chapter on health care policy and the financial crisisPresenting complex theories in simple terms and helping you decode the jargon, understand the equations, and debunk the common misconceptions, Economics For Dummies tackles the topic in terms you can understand.

    • ¥150.1 折扣:7.9折
    • Organizational Intelligence: A Guide To Understanding The Bu
    •   ( 1 条评论 )
    • Kenneth H. Silber 著 /2009-11-01/ Wiley
    • Essential resources for training and HR professionals KennethH. Silber and Lynn Kearny Organizational Intelligence A Guide toUnderstanding the business of your organization for HR, Training,and Performance Consulting Organizational Intelligence To succeed,those who practice as training, HPT, ID, OD, HR, or ITprofessionals must understand the "language of business," and thekey business issues and measures of the organizations we work for.Organizational Intelligence shows how to use the proven BusinessLogics Model to gather and synthesize the information needed tounderstand organizations, and how to align our work to key businessissues, explain it in appropriate language, and measure it in ameaningful way. "Kearny and Silber have taken the complexinterrelated aspects of a business and broken them into componentsand key questions that can help anyone understand the essence ofthat business." —Julie O'Mara, past president, American Society forTraining and Development "This book should be in your professio

    • ¥327.8 折扣:6.9折
    • Visual Meetings: How Graphics, Sticky Notes & Idea Mapping C
    •   ( 5 条评论 )
    • David Sibbet 著 /2010-08-01/ Wiley
    • Use eye-popping visual tools to energize your people! Just as social networking has reclaimed the Internet for humaninteractivity and co-creation, the visual meetings movement isreclaiming creativity, productivity, and playful exchange forserious work in groups. Visual Meetings explains how anyone can implementpowerful visual tools, and how these tools are being used inSilicon Valley and elsewhere to facilitate both face-to-face andvirtual group work. This dynamic and richly illustrated resourcegives meeting leaders, presenters, and consultants a slew ofexciting tricks and tools, including Graphic recording, visual planning, story boarding, graphictemplates, idea mapping, etc. Creative ways to energize team building, sales presentations,staff meetings, strategy sessions, brainstorming, and more Getting beyond paper and whiteboards to engage new mediaplatforms Understanding emerging visual language for leading groups Unlocking formerly untapped creative resources for businesssuccess, Visual Mee

    • ¥178.7 折扣:6.9折
    • Principles of Macroeconomics, Third Edition 宏观经济学原理
    •   ( 17 条评论 )
    • Joseph E. Stiglitz 著 /2002-05-01/ W W Norton & Co Ltd
    • For the Third Edition, 2001 Nobel laureate Joseph Stiglitz joins forces with new co-author Carl Walsh, who brings both economic expertise and teaching savvy to the project. Together, Stiglitz and Walsh thoroughly integrate contemporary economics into the traditional curriculum. Recognizing the limitations of the traditional AS/AD model, the authors offer an improved framework for the analysis of macroeconomic fluctuations. This approach emphasizes the role of the Fed and the federal funds market in the determination of short-term interest rates. The result is an analysis of fluctuations in inflation/output space and a model reflecting the real world of macroeconomics that students encounter in the business press and other media.

    • ¥96 折扣:6折
    • Poorly Made in China: An Insider's Account of the Tactics Be
    •   ( 2 条评论 )
    • Paul Midler 著 /2009-04-01/ Wiley
    • Praise for Poorly Made in China "This fast-paced travelogue through the world of Chinese manufacturing is scary, fascinating, and very funny. Midler is not only a knowledgeable guide to the invisible underbelly of the global economy, he is a sympathetic and astute observer of China, its challenges, and its people. A great read." —PIETRA RIVOLI, author of The Travels of a T-Shirt in the Global Economy "Paul Midler takes us for a ride through the fastest-growing economy in the world, revealing what can—and sometimes does—go wrong when U.S. companies shift production to China. Working in the heart of China's export hub, in the country's southern region, he has the advantage of a front-row seat to the no-holds-barred games played between manufacturers and importers. He introduces us to a cast of real-life characters and tells his story with a mix of affection and skepticism for what is taking place in China today. Midler delivers a revealing and often funny tale of life and commerce in a country whose ex

    • ¥176 折扣:8.8折
    • The Oil Factor 石油因素
    •   ( 1 条评论 )
    • Stephen Leeb 等著 /2008-01-01/ 艺洲
    • A storm is coming, a turbulent new era in which the planet's supply of oil will be overtaken by demand. Fuel prices will soar and inflation will skyrocket-but with this guide, two leading financial strategists show you how to weather the worst of it, and even capture impressive returns. With the help of the author's 'all season' Oil Indicator, you'll learn how to choose the right investments for any market environment, as you discover; why oil and natural gas stocks should be core holdings in every investor's portfolio, why a cautious buy-and-hold strategy is a sure monet loser, why conventional 'safe' stocks are really the riskiest, why gold may be on the verge of a historic bull run, how the global oil wars make defense stocks a premium buy, where to find the best bets in the field of alternative energy, how to profit from real estate without actually owning any.

    • ¥52.8 折扣:8.8折
    • 荒漠化与防治教程(高等院校环境类系列教材)
    •   ( 13 条评论 )
    • 赵景波 等主编 /2014-02-01/ 中国环境出版社
    • 赵景波编著的《荒漠化与防治教程(普通高等教育规划教材)》主要包括荒漠化地区的自然环境、风蚀荒漠化、水蚀荒漠化、蒸发盐渍荒漠化、石漠化和亚热带的红土退化、冻融荒漠化、生物动力荒漠化和荒漠化监测与评价,共十章内容。在各类荒漠化动力类型中,主要包括了荒漠化的分布、发生动力、条件、影响因素、形成的地表景观和物质组成类型、等级划分、治理技术与措施等。《荒漠化与防治教程(普通高等教育规划教材)》吸收了国内外新的研究成果,增加了生物动力荒漠化新类型,区分了荒漠化的动力和第二动力,内容全面系统。 本书为大专院校本科生教材,也可作为研究生教材,并可供地理、生态、水土保持、农牧业与环境科学研究人员和大专院校教师参考。

    • ¥30.6 ¥36 折扣:8.5折
    • Business Cycles And Equilibrium Updated Edition 978047049917
    •   ( 1 条评论 )
    • Fischer Black 著 /2009-11-01/ Wiley
    • An updated look at what Fischer Black's ideas on business cyclesand equilibrium mean todayThroughout his career, Fischer Blackdescribed a view of business fluctuations based on the idea that awell-developed economy will be continually in equilibrium. In theessays that constitute this book, which is one of only two booksBlack ever wrote, he explores this idea thoroughly and reaches somesurprising conclusions.With the newfound popularity of quantitativefinance and risk management, the work of Fischer Black has garneredmuch attention. "Business Cycles and Equilibrium"-with its theorythat economic and financial markets are in a continualequilibrium-is one of his books that still rings true today, giventhe current economic crisis. This "Updated Edition" clearlypresents Black's classic theory on business cycles and the conceptof equilibrium, and contains a new introduction by the person whoknows Black best: Perry Mehrling, author of "Fischer Black and theRevolutionary Idea of Finance" (Wiley). Mehrling goes inside

    • ¥341.2 折扣:7.9折
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