XENOPHON the Athenian was born 431 B.C. He was a pupil of Socrates. He marched with the Spartans, and was exiled from Athens. Sparta gave him land and property in Scillus, where he lived for many years before having to move once more, to settle in Corinth. He died in 354 B.C. THE ECONOMIST records Socrates and Critobulus in a talk about profitable estate management, and a lengthy recollection by Socrates of Ischomachus' discussion of the same topic.

Zig Ziglar This may be a landmark business book. Through his personal failures and outrageous successes, Steve Scott reveals surefire principles and strategies that are timeless and right on target. Steve is living proof that failure is an event, not a person. Donald Trump Steve Scott's uncanny insights and strategies am so specific and easily applied, I believe they can empower any reader, whether a collie student, small business owner, or the CEO of a Fortune 500 company, to achieve levels of success they haven't yet dreamed of. Dennis Waitley Author, Empires of the Mind A totally new, innovative breakthrough in helping common people achieve uncommon success. Steve Scott's notebook is the 21st century guidebook for all of us. Laser accurate, reality, based, time.tested and incredibly insightful.

From market research and packaging to TV advertising and publicity, all aspects of marketing are defined and explained in this overview of marketing terminology. Useful supplements in this updated edition include SWOT (strengths, weaknesses, opportunities, and threats) analyses and a sample print specification form.

Book De*ion Here are money-making secets that can change your life. Inspiredby Andrew Carnegie's magic formula for success, this book willteach you the secrets that will bring you a fortune. It will showyou not only what to do but how to do it. Once you learn and applythe simple, basic techniques revealed here, you will have masteredthe secret of true and lasting success. And you may have whateveryou want in life.

Given the urgency and immediacy of so many business problems and challenges, a solid grounding in the history and evolution of business thinking will help managers separate fad from fact and apply the cumulative wisdom of the writers whose ideas have demonstrated profound and lasting impact. From Sun Tzu's timeless Art of War to the inventors of modern management in the 1920s-'40s to the books that have the captured the New Economy Zeitgeist, The Best Business Books Ever illuminates the key ideas and contributions of the 100 books that should form the basis of any manager's, business student's, or entrepreneur's library. The Best Business Books Ever places both historical and contemporary works in context and draws fascinating parallels and points of connection between books from different places and times, all of which have contributed to our collective understanding and practice of the art of management.

Founder of the McNab's Energy Tabs brand as well as his own publishing house, Pantsula Press, Rupert McKerron knows, as few do, how small dreams can morph into a big life. Not only is he a living example of the kind of success he espouses, his book How to Have a Big Life outlines the keys to that success, in a tone as frank and open as McKerron himself. Filled with clever and inspiring illustrations, as well as the hard-won wisdom and techniques that the author has used, and continues to use, to achieve success, this gem of a book will help people follow their bliss and lead the life they truly deserve.

Step 1:Preheat oven to 350°F.Butter a 9-inch round cake pan and dust with flour. Step 2:Place butter and chips in a small bowl and microwave for 2 minutes at MEDIUM power. Stir with a fork until smooth.Stir in vanilla and vinegar. Step 3:Whisk together flour, sugar and cocoa in a medium bowl. Add 1 cup cold water and chocolate mixture, then whisk until smooth. Scrape into pan and bake for 30 minutes. Cool on a rack,then remove cake from pan.While cake is baking,prepare icing:1 cup heavy cream,3/4 cup (semi-sweet),chocoIate chips. Step 4:Whisk cream and chocolate in a small saucepan over medium heat until smooth. Pour into a bowl and chill for 30 minutes.Once cake is cool, beat chocolate cream with an electric mixer until fluffy.Spread on cake.

Financial journalist Andrew Tobias is so socially conscientious that he once mounted an antismoking campaign in Russia simply because it seemed like a good idea. He has likewise taken it upon himself to upgrade living conditions in south Florida, support auto insurance reform in California, and undertake other crusades that result from his lifelong internal conflict between capitalism and socialism. Tobias can take on such causes because he's made quite a bit of money through writing and investment. In My Vast Fortune: The Money Adventures of a Quixotic Capitalist, he humorously reveals the details without hesitating to note that the joke is often on him. --This text refers to an out of print or unavailable edition of this title.

The Handbook for Leaders 24 Lessons for Extraordinary Leadership "What makes a great leader?" Thousands of workers in both North America and Europe were asked that one simple question. Their top responses are compiled in "The Handbook for Leaders." This precise, no-nonsense rulebook lists the 24 competencies and guidelines identified time and again as essential for becoming an effective and extraordinary leader, including: Focus on results Cultivate interpersonal skills Lead organizational change Learn from mistakes Develop your people Be open to new ideas Take initiative Build strengths Fix fatal flaws Take a non-linear approach Be accountable The ability to lead is far more than just a natural gift. Study after study shows that leadership is a concrete and learnable skill, one that can be acquired and honed by studying and applying specific proficiencies, attitudes, and habits. Let "The Handbook for Leaders "introduce you to the requirements for effective leadership, then provide you with a systematic progr

This is the only pocket-sized guide to the ever-changing, all-important world of copyrights. Written by attorneys who specialize in the field, this slim volume shows writers, composers, web masters, and other content creators what to do—and what not to do—in order to protect their work from plagiarism and theft. With sample documents and a helpful Internet and government resource guide, The Pocket Idiot’s Guide to Copyrights covers everything from the current copyright laws to the most effective way to file. Complex laws explained in layman’s language Complete Internet and government resource guide Sample government filing documents Expert, up-to-date advice from attorneys 作者简介： Robert J. Frohwein is an attorney and is president and co-founder of LAVA Group, an intellectual property consulting firm. Gregory Scott Smith is an attorney, an engineer, and chief officer of intellectual property at LAVA Group.

At a time when a stressed economy is causing job loss and other financial pains, many people are looking for ways to rebuild or supplement income. "99 Ways to Increase Your Income" lays out simple steps to both generate more cash, as well as do a more effective job of hanging on to existing income. Frank Martin is a successful entrepreneur and the author of more than sixteen books.

Watts Wacker and Jim Taylor refuse to paint asimplistic picture of the future; instead, they show where to look for the insightneeded to compete and grow in the years ahead. Authors of the prophetic The500 Year Delta, they now proclaim the Age of the Individual-a world where life has never been more difficult, because it has never been easier. Today, individuals have far more power to claim their own futures than ever before, which means they have to follow four major rules to chart their courses:Know who you are。

Lord Robert Dudley, Queen Elizabeth I's lover, and Sir William Cecil, her chief political adviser, were the most powerful men in the country. As their rivalry intensified, they competed by creating ever more fabulous gardens for their queen. Dudley's aim was to woo her; Cecil's, to stop Dudley in his tracks. Dudley set out an intoxicatingly romantic garden, and threw spectacular outdoor parties for his queen; Cecil countered by building a sumptuous palace with amazing gardens overseen by the most famous gardener in the country, John Gerard. This is the beguiling story of a lifelong duel. For Elizabeth, these gardens were places for love and intrigue, power play and spectacular design.

A good Martini when I'm planning a scene helps the mind fi)cus and the body Max, and then the scene just hangs into place .. ; Elia Kazan Some might argue the art o~ mixing cocktailsrequires as much skill as a fine performance. Eachrequires tile perf~-ct basic ingredients, fine tunedto perfection at exactly thc right tcmpcraturc. This is a brand new collection of- the best classiccocktail recipes, with a twist. Drawing on wit andinspiration lqToln Hollywood classics, it bringstogethcr some of the greats of the silver screenwith those olc the silver shaker. Perfect ~t anevening, cocktail hour, part}; breakfhst or brunch,the recipes are stylish yet simple to make. Takingits cue fi+om some of+ the starriest sippers in moviehistor}; from Bette Davis, Laurcn Bacall andMarilyn Monroe to Clark Gable, Alec Guinncssand Richard Burton, from champagne cocktailsm Casal, lanca to vodka martinis in My Man Godfirv,the recipes contained here arc stars in themselves.

“The tell-all register includes a wacky collection of … questions， to help you determine what you should be looking for。” “…you probably want to forget most of your dates。 But you’ll have more fun if you record the gory details…” They say you have to kiss a lot of frogs before you find your prince。 Here’s a saucy self-discovery dating journal for savvy “swingles” to help them have fun along the way。 Kissing Frogs is an interactive journal that will continue to entertain for years to come。 From the “Rate the Date” questionnaires to the “Hit the Road， Toad” checklist， this journal provides plenty of space to record what women have learned about themselves and what they’ve gleaned about men。 It leaves no rock unturned， and no frog unexamined!

With a new foreword by Ken Blanchard An invaluable newstrategy for creating enthusiastic employees, from the author ofthe bestselling The One Minute Manager. Every day thousands ofuninspired employees trudge to work -- often dooming theircompanies to failure with their lack of enthusiasm. Drawing on over20 years' experience of working with hundreds of corporationsacross the US -- including America Online, Eastman Kodak, GeneralMotors, Hershey Chocolate and Microsoft -- Blanchard reveals asure-fire strategy for boosting employee enthusiasm, productivityand performance. Gung Ho! presents a simple system for inspiringemployees. Based on three core ideas: work must be seen asimportant, workers must be put in control of their own productionand managers must cheer their workers on -- it is a method that allemployees and managers can easily implement and which has alreadybeen adopted by such major corporations as K-Mart.

Are you a Mess Maven suffering from Paperosis Misplacea? Do you work with a Deadline Deadbeat or have Phone-o-phobic clients? Have you ever felt overwhelmed or overloaded? For anyone struggling with too many projects, too little time, and too much paper, organizing guru Harriet Schechter -- aka The Miracle Worker -- offers innovative methods for conquering the five types of workplace chaos: Time, Memory, Communication, Information, and Projects. And she shows you how to handle the real Chaos Creators: Are you a Mess Maven suffering from Paperosis Misplacea? Do you work with a Deadline Deadbeat or have Phone-o-phobic clients? Have you ever felt overwhelmed or overloaded? For anyone struggling with too many projects, too little time, and too much paper, organizing guru Harriet Schechter -- aka The Miracle Worker -- offers innovative methods for conquering the five types of workplace chaos: Time, Memory, Communication, Information, and Projects. And she shows you how to handle the real Chaos Creators: --

The bestselling reference title has been updated and revised.Expanding upon the original rules of the House of Representatives,put together by General Henry Roberts, this second edition featuresnew topics and improved existing topics for today's informationage!.

Take the brakes off your business.From management spe-Cialist and author of the innov-ative national besteller 1001 WAYS TO REWARD EMPLOYEES comes a practical handbook chock full of ideas for increas-ing employee involvement and enthusiasm-the key to an organization's success.Weaving together case studies,exam-ples,suggestions,and quotes from hundreds of America's most energized businesses and business leaders,1001 WAYS TO ENERGIZE EMPLOYEES is a how-to for getting not just the most-but the best-from everyone in the organization.

A thorough yet lighthearted guide to online dating, designed primarily to help the over-35 woman browse Internet sites--with confidence, ease, and a sense of adventure--and capture that special someone.Online dating is a national phenomenon, with some 30 million people logging on to dating sites each month. Yet many women over 35 still hesitate when it comes to browsing for a mate.That's exactly how author Judsen Culbreth felt when she found herself single again at age 49, after a 20-year marriage. Overcoming her own trepidation, she decided to take the plunge and post an online personals ad. Not only did she get 84 responses within 2 days, but eventually she found romance and a second chance at love and marriage. Now she draws upon her own online adventures and her vast experience in magazine and TV journalism to provide Boomers and mature GenXers with the guide they need to navigate their way through the three stages of cyber-courtship: defining compatibility, creating chemistry, and closing on commitment.C

Ernest Hemingway was born in Chicago in 1899, the second ofsix children. In 1917, he joined the Kansas City Star as a cubreporter. The following year, he volunteered as an ambulance driveron the Italian front, where he was badly wounded but decorated forhis services. He returned to America in 1919, and married in 1921.In 1922, he reported on the Greco-Turkish war before resigning fromjournalism to devote himself to fiction. He settled in Paris,associating with other expatriates like Ezra Pound and GertrudeStein. He was passionately involved with bullfighting, big-gamehunting and deep-sea fishing. Recognition of his position incontemporary literature came in 1954 when he was awarded the NobelPrize for Literature, following the publication of The Old Man andthe Sea. He died in 1961.