The Harvard Business Review paperback series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. The Harvard Business Review on Strategies for Growth presents the latest tactics--including acquisitions, diversification, and innovation--for helping managers find and exploit the best opportunities for growth and profitability.

PaulWilmottIntroducesQuantitativeFinance,SecondEditionisanaccessibleintroductiontotheclassicalsideofquantitativefinancespecificallyforuniversitystudents.Adaptedfromthecomprehensive,evenepic,worksDerivativesandPaulWilmottonQuantitativeFinance,SecondEdition,itincludescarefullyselectedchapterstogivethestudentathoroughunderstandingoffutures,optionsandnumericalmethods.Softwareisincludedtohelpvisualizethemostimportantideasandtoshowhowtechniquesareimplementedinpractice.Therearecomprehensiveend-of-chapterexercisestoteststudentsontheirunderstanding.

The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. * Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding * With a foreword by Philip Kotler * The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference. 全球排行第一的商学院——凯洛格商学院，您提供顶尖的商业智慧，具有创造性的，高度有效的营销解决方案。 美国西北大学凯洛格学院是世界顶级院

Whatmakesaneffectiveexecutive? Themeasureoftheexecutive,PeterF.Druckerremindsus,istheabilityto"gettherightthingsdone."Thisusuallyinvolvesdoingwhatotherpeoplehaveoverlookedaswellasavoidingwhatisunproductive.Intelligence,imagination,andknowledgemayallbewastedinanexecutivejobwithouttheacquiredhabitsofmindthatmoldthemintoresults. Druckeridentifiesfivepracticesessentialtobusinesseffectivenessthatcan,andmust,belearned: Managingtime Choosingwhattocontributetotheorganization Knowingwhereandhowtomobilizestrengthforbesteffect Settingtherightpriorities Knittingallofthemtogetherwitheffectivedecision-making Rangingwidelythroughtheannalsofbusinessandgovernment,PeterF.Druckerdemonstratesthedistinctiveskilloftheexecutiveandoffersfreshinsightsintooldandseeminglyobviousbusinesssituations. 《卓有成效的管理者》论述了现代企业组织的管理者应具备的素质和才能。管理者要做到卓有成效，光靠天资聪明、工作努力是不够的，还要有创造力、创新精神和组织能

In this bestselling classic of financial management, G. Bennett Stewart, III, raises and answers these provocative questions: Do dividends matter? Are earnings per share really accurate measures of corporate performance? What is the engine that really drives share prices? More than that, Stewart lays the foundation for EVA r , the financial management and incentive system now in place at nearly 300 companies around the world, and which is rapidly becoming the global standard for corporate governance. Managers, confused about what investors really want, often find it difficult to reach informed decisions regarding business strategy, acquisitions and divestitures, financial structure, dividend policy, and executive compensation. But now an EVA r -based revolution is providing a practical framework that managers can use to build a premium-valued company. At the forefront of this revolution is the consulting firm of Stern Stewart & Co., of which G. Bennett Stewart, III, author of The Qu

本书内容包括：洋务民用企业的“仿西国公司之例”、“官督”与“商办”的互动晚清“官督商办”公司机制的走向等。

One of the primary objectives of today's corporate manager or director is to create value for the company's shareholders. Yet many managers and most employees still have difficulty in fully understanding the drivers of shareholder value and how their activities relate to these drivers. With numerous years of experience in the world of finance—most recently as the founder and President of Value Advisory Group, LLC—author Jack Alexander knows what it takes to build long-term value in today's competitive business environment. And now, in Performance Dashboards and Analysis for Value Creation, he wants to show you how. Straightforward and accessible, this timely resource will assist you in developing a comprehensive understanding of valuation and creating a direct link between shareholder value and critical business processes. Divided into three information-packed parts, Performance Dashboards and Analysis for Value Creation includes: Part One, Creating Context and Covering the Basics, provides a fou

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. The findings presented in Yes! will steer you away from common pitfalls while empowering you with little-known but proven wisdom. Whether you are in advertising, marketing, management, or sales, or just curious about how to be more influen

Thephenomenalfollow-uptothebestsellingBuilttoLast Imaginediscoveringwhatsuccessfulpeoplehaveincommon,distillingitintoasetofsimplepractices,andusingthemtotransformyourcareerandyourlife.That?swhatJerryPorras,StewartEmery,andMarkThompson?leadingthinkersinorganizationaldevelopmentandself-improvementhavedoneinSuccessBuilttoLast.Twohundredremarkablehumanbeingsfromaroundtheworldareincluded,notably: ?JeffBezos,founderandCEO,.com ?WarrenBuffett ?BillClinton ?FrancesHesselbein,formerCEO,GirlScoutsofAmerica ?MayaAngelou ?BillGates Eachshareshowheorsheharvestedvictories,learnedfromfailures,andfoundthecouragetobetruetotheirpassions.Byfollowingasetofsimpleprinciplesculledfromtheseinspiringinterviews,readerscantransformtheirbusinessandpersonallives?anddiscoverthetruemeaningofsuccess.

Intheconstantlyevolvingworldoffinance,asolidtechnicalfoundationisanessentialtoolforsuccess.Duetothefast-pacednatureofthisworld,however,noonehasbeenabletotakethetimetoproperlycodifythelifebloodofthecorporatefinancier'swork -- namely,valuation.RosenbaumandPearlhaverespondedtothisneedbywritingthebookthattheywishhadexistedwhentheyweretryingtobreakintoWallStreet. InvestmentBanking:Valuation,LeveragedBuyouts,andMergers&AcquisitionsisahighlyaccessibleandauthoritativebookthatfocusesontheprimaryvaluationmethodologiescurrentlyusedonWallStreet -- comparablecompanies,precedenttransactions,DCF,andLBOanalysis.ThesemethodologiesareusedtodeterminevaluationforpublicandprivatecompanieswithinthecontextofM&Atransactions,LBOs,IPOs,restructurings,andinvestmentdecisions.Usingastep-by-stephow-toapproachforeachmethodology,theauthorsbuildachronologicalknowledgebaseanddefinekeyterms,financialconcepts,andprocessesthroughoutthebook.TheyalsoprovideacomprehensiveoverviewofthefundamentalsofLBOsandanorganizedM&Asaleprocess. Intheaftermatho

ValueInvestinghasbeenpioneeredandisusedbytheworld'smostfamousinvestors,includingWarrenBuffett,BenGraham,JohnTempleton,JoelGreenblatt,BruceGreenwaldandmanymore.Itofferstriedandtestedtechniquestomakingmoneyoutofbuyingunderpricedsharesandsecurities. Inthisimportantnewbook,thehighlyrespectedandcontroversialvalueinvestorandbehaviouralanalyst,JamesMontierexplainshowvalueinvestingistheonlytriedandtestedmethodofdeliveringsustainablelong-termreturns.Thisbegsthequestionwhyisn'teveryoneavalueinvestor?Inpart,itisbecausevalueinvestingrequiresadifferentmindsetandthemethods,approachandconclusionsofvalueinvestingareverydifferentfromthosetaughtinbusinessschoolsandfinancecourses.InthisbookJamesshareshistriedandtestedtechniquesandprovidesthelatestandmostcuttingedgetoolsandtechniquesyouwillneedtodeploythevalueapproachsuccessfully. Jamesshowsyouwhyeverythingyoulearntatbusinessschooliswrong;howtothinkproperlyaboutvaluationandrisk;howtoavoidthedangersofgrowthinvesting;howtobeacontrarian;howtoshortstocks;howtoavoidvaluetraps;

WinneroftheShingoPrizeforResearchandProfessionalPublication,2009 TheinternationalbestsellerTheToyotaWayexplainedthecompany'ssuccessbyintroducingarevolutionary4Pmodelfororganizationalexcellence-Philosophy,People,Process,andProblemSolving.Now,inToyotaCulture,preeminentToyotaauthoritiesJeffreyLikerandMichaelHoseusrevealhowToyotaselects,develops,andmotivatesitspeopletobecomecommittedtobuildinghigh-qualityproducts-andhowyoucandothesameforyourcompany. ToyotaCultureexaminesthe“humansystems”thatToyotahasputinplacetoinstillitsfoundingprinciplesoftrust,mutualprosperity,andexcellenceinitsplants,dealerships,andofficesaroundtheworld.BeginningwithalookattheevolutionoftheToyotacultureandwhyitspeoplearetheheartandsouloftheToyotaWay,theauthorsexplainthecompany'sfour-stageprocessforbuildingandkeepingqualitypeople:Attract,Develop,Engage,andInspire. DrawinguponnumerousexamplesfromLiker'sdecadesofresearchaswellasHoseus'insideraccessasaToyotamanager,ToyotaCulturegivesyouthetoolsyouneedto: Findcompetent,able,andwillingempl

Inanonlineandsocialmediaworld,measurementisthekeytosuccessIfyoucanmeasureyourkeybusinessrelationships,youcanimprovethem.Eventhoughrelationshipsare"fuzzyandintangible,"theycanbemeasuredandmanaged–withpowerfulresults.MeasureWhatMattersexplainssimple,step–by–stepproceduresformeasuringcustomers,socialmediareputation,influenceandauthority,themedia,andotherkeyconstituencies.Basedonhundredsofcasestudiesabouthoworganizationshaveusedmeasurementtoimprovetheirreputations,strengthentheirbottomlines,andimproveefficienciesallaroundLearnhowtocollectthedatathatwillhelpyoubetterunderstandyourcompetition,dostrategicplanning,understandkeystrengthsandweaknesses,andbetterrespondtocustomerpreferencesAuthorrunsasuccessfulblogandservesasameasurementconsultanttocompaniessuchasFacebook,SouthwestAirlines,Raytheon,andAllstateDon′tdrawconclusionsormakekeydecisionsbasedonguesswork.Instead,MeasureWhatMattersandthedifferencewillshowinthemostimportantmeasure:yourbottomline.