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Expanded, updated, and more relevant than ever, this bestselling business classic by two internationally renowned management analysts describes a business system for the twenty-first century that supersedes the mass production system of Ford, the financial control system of Sloan, and the strategic system of Welch and GE. It is based on the Toyota (lean) model, which combines operational excellence with value-based strategies to produce steady growth through a wide range of economic conditions. In contrast with the crash-and-burn performance of companies trumpeted by business gurus in the 1990s, the firms profiled in Lean Thinking -- from tiny Lantech to midsized Wiremold to niche producer Porsche to gigantic Pratt & Whitney -- have kept on keeping on, largely unnoticed, along a steady upward path through the market turbulence and crushed dreams of the early twenty-first century. Meanwhile, the leader in lean thinking -- Toyota -- has set its sights on leadership of the global motor vehicle industry in this

本书内容包括：洋务民用企业的“仿西国公司之例”、“官督”与“商办”的互动晚清“官督商办”公司机制的走向等。

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. The findings presented in Yes! will steer you away from common pitfalls while empowering you with little-known but proven wisdom. Whether you are in advertising, marketing, management, or sales, or just curious about how to be more influen

In this extraordinary book Col. Kolditz explains that his research on in extremis leadership, where followers perceive their lives to be threatened, reveals that the leadership lessons and principles in evidence in dangerous settings also apply to leading in business and everyday life. The book shows how leadership literally defines the promise of hope or future life and that extremely capable leaders are needed in all walks of life. The book describes a variety of high-risk situations that are ideal settings to seek and find great leaders, assess how they might be different, and to glean valuable insights for extraordinary leadership in our everyday lives. Through heart-stopping real-life stories of leaders in these extreme situations, Kolditz insists that leaders at all levels can improve their effectiveness. 作者简介： Colonel Thomas Kolditz is professor and head of the Department of Behavioral Sciences and Leadership at the United States Military Academy at West Point. The Leader to

The First XI identifies 11 of Australia's long-term top-preforming organisations and provides a comprehensive analysis of their winning framework. Taking its lead from the US bestseller Built to Last, The First XI uncovers the common elements that set Australian winning organisations apart. It also looks at how winning is different in Australia. Professor Graham Hubbard, Delyth Samuel, Graeme Cocks and Simon Heap, a team of respected business practitioners and academics, spent three years researching and analysing the organisations, following the rigorous methodologies used for Built to Last. Surveying 1000 CEOs and assessing identified organisations over a 20-year period using a variety of perspectives, they selected a final group of -long-term winning organisations - the First XI. In this second edition the authors also take a look at what has happened to the First XI in the years since their original study ended to answer a number of burning questions: Are the First XI still winning organis

The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. * Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding * With a foreword by Philip Kotler * The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference. 全球排行第一的商学院——凯洛格商学院，您提供顶尖的商业智慧，具有创造性的，高度有效的营销解决方案。 美国西北大学凯洛格学院是世界顶级院

Separate yourself from the pack Competition has never been more intense for admittance into the nation's top law schools. The application essay represents your only chance to plea your case to admissions officers. Why select you over so many other qualified applicants? Your essay needs to do more than simply list your background and accomplishments. It must reveal the depth of your passion for law, the discipline you bring to this demanding profession, and the strength of character you possess for the ethical and moral challenges that lie ahead. Learn by example Harvard Law School is one of the premier law schools in America. Every year, thousands of elite applicants try for a few hundred slots. Of the dedicated few accepted, fifty-five have shared the application essays that helped them make the cut. * Learn what works. * Structure your essay for maximum impact. * Avoid common pitalls. Each essay is analyzed by the staff of the Harvard Crimson, Harvard's daily newspaper, and accompanied by no-nonsen

If you're enrolled in an executive education or MBA program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In "The Case Study Handbook", William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. A

ThisistheonlyofficialquantitativereviewfortheGMATfromthecreatorsofthetest.AnyonepreparingfortheGraduateManagementAdmissionTest[registered](GMAT)knowsit'simportanttostudywiththeexperts.WithTheOfficialGuidefortheGMATQuantitativeReview,SecondEdition,you'llgetquestions,answers,andexplanationsstraightfromthesource.TheonlyofficialquantitativereviewfortheGMATExam,thisbooktargetsyourstudyandhelpsyouimproveyourquantitativeskillsbyfocusingonyourabilitytosolveequations,interpretdata,coordinategeometry,anddetermineprobabilitywithassuranceandease.Inside,you'llfind:300actualquestionsfrompastGMATtests,including75questionsnewtothisedition;sectionsonArithmetic,Algebra,Geometry,ProblemSolving,andDataSufficiency;and,questionsorganizedinorderofdifficultytosavestudytime.TheGraduateManagementAdmissionCouncilcertifiesallcontentsoyoucantrustthatyou'regettingexpertguidanceasyoupreparefortheGMATExam.