我们几乎每天都被各种信息刷屏，大家还只把刷屏的实现归结于众多用户自发并主动传播某一事物的结果。其实，刷屏不只是撬动免费且巨大的社交流量的主要手段，更是品牌赢得用碑和认同的方式。?到底怎么做才能刷屏？?为什么有的品牌营销案例能够刷屏而我策划的却不能？?用户凭什么要分享你的内容？?难道研究100个刷屏案例还不能找出什么共性吗？?……?顺着这些思路，作者深入研究刷屏后总结出了一套完整的刷屏方法论，还与市场上被疯传的十个刷屏案例背后的操盘手进行了一对一的对话，希望能呈现出这些刷屏案例背后的秘诀，很多案例背后的故事和运营方法都是首次对外披露。?看完这本书，希望读者能够重新认识刷屏的价值，并学会刷屏这门手艺?

规范化管理不再是大企业的专利，随着市场环境的不断变化，规范化管理的思路也被广大中小企业接受。?张国祥老师经过多年的规范化管理培训实践，分别从战略管理、员工管理、流程管理、生产管理、营销管理的角度，对企业规范化管理进行了系统的阐述，并介绍了大量的实用工具，为中小企业的规范化管理提供了清晰的思路，值得广大中小企业借鉴。

本书是黄太吉官网发布的微博，主要以介绍黄太吉传统美食管理理念、经营策略、中国传统饮食文化等为主要内容的图书。黄太吉门店成立于2012年7月28日，公司专注于产品本身，极力还原正统的饮食文化，并借助移动互联网应用的兴起，迅速的建立起良好的产品口碑与品牌文化，同时也拥有了众多的用户社群。品牌以中国传统饮食文化为积淀，融合移动互联网时代的交互特点，使得中国传统饮食文化得以加速发展，向国际化的文化品牌方向推进。2014年底，公司发展成为拥有3个独立品牌，跨越国内4座城市，建立36家自营门店，投资3个新生餐饮文化品牌的互联网餐饮文化集团公司。

The Harvard Business Essentials series is designed to providecomprehensive advice, personal coaching, background information,and guidance on the most relevant topics in business. Whether youare a new manager seeking to expand your skills or a seasonedprofessional looking to broaden your knowledge base, thesesolution-oriented books put reliable answers at your fingertips.Implementing Strategy Strategic execution drives business success.This book covers strategy from the ground up, explaining whatstrategy is, how to put together a strategic plan, what tools andresources are necessary to execute it, and how to measureresults.

What does it really take to succeed in business today? In ANew Brand World , Scott Bedbury, who helped make Nike andStarbucks two of the most successful brands of recent years,explains this often mysterious process by setting out theprinciples that helped these companies become leaders in theirrespective industries. With illuminating anecdotes from his ownin-the-trenches experiences and dozens of case studies of otherwinning-and failed-branding efforts (including Harley-Davidson,Guinness, The Gap, and Disney), Bedbury offers practical,battle-tested advice for keeping any business at the top of itsgame.

This boastful, boyishly disarming, thoroughly engaging personal history offers an inside look at aspects of financing, development and construction in big-time New York real estate. "I don't do it for the money," maintains Trump, the son of a Queens realtor who, at age 27, bought and transfigured the colossal Hotel Commodore at Grand Central Terminal. Now 40, he has built, among other projects, and owns outright, Fifth Avenue's retail and residential Trump Tower (where he occupies a double-triplex suite); owns and operates Trump's Castle, a casino in Atlantic City; is arguably the most visible young man on Manhattan's celebrity circuit ("Governor Cuomo calls. . . . dinner at St. Patrick's Cathedral. . . . I call back Judith Krantz"); and is currently developing a controversial 100-acre West Side "Television City" project that is planned to include the world's tallest building. For those who would do likewise, Trump articulates his secrets for success: imagination, persistence, skill at "juggling provisional c

HowtoGetIdeasshowsyou--nomatteryourageorskill,yourjobortraining--howtocomeupwithmoreideas,fasterandeasier.First,JackFostertellsyouhowtoconditionyourmindandbecome"idea-prone;"howtomakethechildwithinyouandyoursenseofhumorworkforyou;howtodevelopyourcuriosity,visualizeyourgoals,rethinkyourthinking,combinedifferentideas,andovercomeyourfearofrejection.Then,Fostergivesyouafive-stepprocedureforsolvingproblemsandgettingideas,aprovenprocedurethattakesthemysteryandanxietyoutoftheidea-generatingprocess,aprocedurethatworks.Learnhoweasyitistobecomemorecreative.Readthebookyou'reholding.

So you're standing naked in front of a classroom. Or you'rebeing chased by a one-legged man. Or maybe you're standing naked infront of a classroom and kissing a one-legged man. Dreams can be mysterious, exhilarating, and terrifying but theydon't have to be confusing. With Field Guide to Dreams, you'llunravel the hidden meanings behind these mysterious subconsciousmessages. Organized by dominant symbol (animal, falling, flying,mother, and so on), each section provides helpful interpretationsfrom Freud, Jung, and other psychologists and dream experts. You'llalso learn when you're most likely to have these specific dreams,and whether you should interpret them positively or negatively.With Field Guide to Dreams at your bedside, you'll never wonder ifthat cigar was just a cigar!

Inanonlineandsocialmediaworld,measurementisthekeytosuccessIfyoucanmeasureyourkeybusinessrelationships,youcanimprovethem.Eventhoughrelationshipsare"fuzzyandintangible,"theycanbemeasuredandmanaged–withpowerfulresults.MeasureWhatMattersexplainssimple,step–by–stepproceduresformeasuringcustomers,socialmediareputation,influenceandauthority,themedia,andotherkeyconstituencies.Basedonhundredsofcasestudiesabouthoworganizationshaveusedmeasurementtoimprovetheirreputations,strengthentheirbottomlines,andimproveefficienciesallaroundLearnhowtocollectthedatathatwillhelpyoubetterunderstandyourcompetition,dostrategicplanning,understandkeystrengthsandweaknesses,andbetterrespondtocustomerpreferencesAuthorrunsasuccessfulblogandservesasameasurementconsultanttocompaniessuchasFacebook,SouthwestAirlines,Raytheon,andAllstateDon′tdrawconclusionsormakekeydecisionsbasedonguesswork.Instead,MeasureWhatMattersandthedifferencewillshowinthemostimportantmeasure:yourbottomline.

During his many years as a senior executive at Starbucks, HowardBehar helped establish the Starbucks culture, which stresses peopleover profits. He coached hundreds of leaders at every level andhelped the company grow into a world-renowned brand. Now he revealsthe ten principles that guided his leadership-and not one of themis about coffee. Behar shows that if you think of your staff aspeople (not labor costs) they will achieve amazing results. Hediscusses the importance of building trust, telling hard truths,thinking independently, and more. And he shares inside stories ofkey turning points for Starbucks, as it fought to hang on to itsculture while growing exponentially.

Business revolves around making decisions, often riskydecisions, usually with incomplete information and too often inless time than we need. Executives at every level, in everyindustry, are confronted with information overload, less leeway formistakes, and a business environment that changes rapidly. In lightof this increased pressure and volatility, the old-fashioned waysof making decisions–depending on intuition, common sense, andspecialized expertise–are simply no longer sufficient. Distillingover thirty years of groundbreaking research, WinningDecisions , written by two seasoned business advisers and worldleaders in behavioral decision studies, is a comprehensive,one-of-a-kind guide to the proven methods of making criticalbusiness decisions confidently, quickly–and correctly. Decision-making is a business skill which managers often take forgranted in themselves and others–but it's not as easy as some mightthink. The authors, whose expertise has been sought out by over ahundred companies, includi

From one of America's foremost economic and political thinkerscomes a vital analysis of our new hypercompetitive andturbo-charged global economy and the effect it is having onAmerican democracy. With his customary wit and insight, Reich showshow widening inequality of income and wealth, heightened jobinsecurity, and corporate corruption are merely the logical resultsof a system in which politicians are more beholden to the influenceof business lobbyists than to the voters who elected them. Powerful andthought-provoking, Supercapitalism argues that a clearseparation of politics and capitalism will foster an enviroment inwhich both business and government thrive, by putting capitalism inthe service of democracy, and not the other way around.

Conversationisoneofthemostdecisivefactorsinoursuccessinbusinessandinlife.It'salsoanartanyonecanlearn—withthehelpofafewsimpletips,guidelinesandtechniques. TheArtofTalkingtoAnyonemakesiteasy.Usingsamplescripts,real-lifesituations,andsurefirestrategies,thisall-in-onehandbookprovideseverythingyouneedtobecomeamoresuccessfulconversationalist.Whetheryou'rechattingwithco-workersataconference,meetingnewpeopleataparty,orjusttalkingonthetelephone,thisconfidence-buildingguidecanhelpyoujumpstartyourownuniqueskillsandmakeapositive,lastingimpression.You'llbesurprisedbyhoweasyitistoexpressyourself,howself-assuredyou'llfeel,andhowwellpeoplerespondtotherightwordsattherighttime.Filledwithready-to-useconversationsandusefulsuggestions,thislife-changingbookshowsyou: Howtobeuniversallyliked Howtolistensuccessfully Howtokeepaconversationgoing…andhowtoendone Howtoaskandanswerquestions Howandwhentotelljokes Howtodealwithdifficultconversations Howtocharmandpersuadeothers Nothingrevealsmoreaboutwhoyouarethanwhatyousay.Andn

A bulletproof, step-by-step plan for turning your businessbrainstorm into a money-making reality At age fifty-two , after years of working her way up thecorporate ladder, Clara Villarosa found herself out of a job. Butshe didn't let that get her down. Instead, she put her gifts to thetest and started her own business, which became one of thecountry's best-known independent specialty bookstores-The Hue- ManBookstore. Now, twenty years and two successful stores later, Clarais a highly sought-after business coach and expert in theindustry. Down to Business expands on Villarosa's proven "First 10 Steps toEntrepreneurship for Women" to offer women everywhere a targetedplan to help them launch the small business of their dreams. Thisbook includes advice on: ?How to develop realistic business ideas by researching theindustry ?Analyzing a competitor's marketing approach and attracting yourideal customer ? Accumulating the start-up funds you need, from recruitinginvestors to using

Are you wondering what the next killer app will be? Do youwant to know how you can maintain and add to your value duringthese rapidly changing times? Are you wondering how the word lovecan even be used in the context of business? Instead of wondering, read this book and find out how to become alovecat—a nice, smart person who succeeds in business and inlife. How do you become a lovecat? By sharing your intangibles. By thatI mean: Your knowledge: everything that comes from all the books thatI’ll encourage you to devour. Your network: the collection of friends and contacts you nowhave, which I’ll teach you how to grow and nurture. Your compassion: that human warmth you already possess—in thesepages I’ll convince you that you can show it freely at theoffice. What happens when you do all this? * You become a rich source of information to all aroundyou. * You are seen as a person with valuable insight. * You are perceived as generous to a fault

Whether you want to win that new account or inspire yourfamily and friends, bestselling author and acclaimed speaker MarkSanborn shows us how to make every performance count. Every day, we are called to perform— at work, at home, in ourcommunities. But is it possible to make every performanceoutstanding, the kind that leaves people applauding for anencore? Mark Sanborn, leadership expert and bestselling author of TheFred Factor, says that anyone can achieve remarkable performancetime after time—no matter what their personality, strengths, orweaknesses. In The Encore Effect Sanborn demonstrates, through hisown experiences as well as those of the people he’s worked with inhis career, how you can cultivate the traits shared by remarkableperformers and achieve extraordinary results in all aspects of yourlife. The secrets lie in five steps: Passion: The fuel for remarkable performance Prepare: How remarkable performance begins Practice: It won’t make you perfect, but it

本书按照企业管理的维度，依据业务、管理、文化等方面进行分类，以招行三十周年发展历程中的重要节点与关键事件为主线，采访了多位事件的亲历者和当事人，全面展示了招商的历史和发展，也可窥见招行成功的经验，具有社会借鉴作用。

In this engaging chronicle of one of the most stunning successstories in American business history, Cohen takes readers insideeBay the corporation, revealing the many surprising ways in whicheBay's "virtual marketplace" has changed the face of Americanbusiness and the American cultural landscape.

"The Harvard Business Essentials" series is designed toprovide comprehensive advice, personal coaching, backgroundinformation, and guidance on the most relevant topics in business.Whether you are a new manager seeking to expand your skills or aseasoned professional looking to broaden your knowledge base, thesesolution-oriented books put reliable answers at your fingertips. Tobe effective, managers have to be skilled at acquiring power - andusing that power to persuade others to get things done. This guideoffers must-know methods for commanding attention, changing minds,and influencing decision-makers up and down the organizationalladder.