Thebestsellingsuccessbookofalltimeisupdatedandrevisedwithcontemporaryideasandexamples.ThinkandGrowRichhasbeencalledtheGranddaddyofAllMotivationalLiterature.Itwasthefirstbooktoboldlyask,Whatmakesawinner?Themanwhoaskedandlistenedfortheanswer,NapoleonHill,isnowcountedinthetopranksoftheworld'swinnershimself. ThemostfamousofallteachersofsuccessspentafortuneandthebetterpartofalifetimeofefforttoproducetheLawofSuccessphilosophythatformsthebasisofhisbooksandthatissopowerfullysummarizedinthisone. IntheoriginalThinkandGrowRich,publishedin1937,HilldrawsonstoriesofAndrewCarnegie,ThomasEdison,HenryFord,andothermillionairesofhisgenerationtoillustratehisprinciples.Intheupdatedversion,ArthurR.Pell,Ph.D.,anationallyknownauthor,lecturer,andconsultantinhumanresourcesmanagementandanexpertinapplyingHill'sthought,deftlyinterweavesanecdotesofhowcontemporarymillionairesandbillionaires,suchasBillGates,MaryKayAsh,DaveThomas,andSirJohnTempleton,achievedtheirwealth.Outmodedorarcaneterminologyandexamplesarefaithfullyrefreshedtopreclude
AlthoughAmericancompaniesspendastaggering$500billiononadvertisingannually,manyfailtoestablishanemotionalconnectionwithconsumers."MarriedtotheBrand"examineswhysomecompaniesdevelopthismostdesirableconsumerconnection,andwhyothersdon't.UsingGallup's60yearsofglobalconsumerdataandtonsofconsumerstories,WilliamMcEwenshowsthatmanymarketersaregreatatwooinga"firstdate"withconsumers,butonlythebestcancreatealastingmarriagebetweenbuyerandbrand.Thebookexploreshowemotionssuchasconfidence,integrity,pride,andpassioncanmakeconsumerswanttostandbyabrand,andshowshowskillfulbrandmanagementcankeepaconsumer-brandmarriagefreshandsatisfying.Toolstorateengagementpotentialandcustomerengagementarealsoprovided,allowingmarketerstooquicklyandobjectivelyratetheirownbrand'sperformance.
Book De*ion This collection of classic and cutting-edge articles, case studies, and first person perspectives provides a broad range of perspectives on affirmative action, career development for minorities and women, and other HR-related policies. From Book News Annotation Using first person perspective, case studies, and practical guidance, nine specialists from business and management explore ways to think about and promote equality in the workplace. Topics include transitioning from affirmative action to "affirming " a new model for understanding and leveraging the glass ceiling and what it will take to shatter finding an equitable solution for providing flexible work schedules to both parent and non-parent mentoring gender rivalries in the making changes in the work culture to retain high-performing female and sexual diversity issues in the workplace. About HBS Press Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management think
Apracticalguidetotheemergingmobileadvertisingmarket,MobileAdvertisingcoversallthemajortopicsinthisemergingmultibillion–dollarindustry.Thisisacompletehow–toguideforanyonewhowantstounderstandandtakeadvantageofthishotnewadvertisingmedium.Drawingontheexperienceofthreeindustryveterans,insightsfromkeyinfluencersanddecisionmakers,anddetailedcasestudies,thebookgivesyoupracticalguidanceforgettingthemostoutofmobileadvertising.
Withtheincreasingglobalizationofbrands,effectivebrandmanagementindifferentiatingproductshasbecomeevenmoreessential.Thishelpfulvolumeprovidesthelateststrategiesformaximizingthevalueofyourbrandsandproducts.Articlesinclude:BuildingBrandsWithoutMassMediabyErichJoachimsthalerandDavidA.Aaker;Brandsvs.PrivateLabels:FightingtoWinbyJohnA.QuelchandDavidHarding;HowDoYouGrowaPremiumBrand?byReginaFazioMaruca;ShouldYouTakeYourBrandtoWheretheActionIs?byDavidA.Aaker;ExtendProfits,NotProductLinesbyJohnA.QuelchandDavidKenny;TheLogicofProduct-LineExtensions,PerspectivesfromtheEditors;CanThisBrandBeSavedbyReginaFazioMaruca;andYourBrand'sBestStrategybyVijayVishwanathandJonathanMark.TheHarvardBusinessReviewPaperbackSeriesisdesignedtobringtoday'smanagersandprofessionalsthefundamentalinformationtheyneedtostaycompetitiveinafast-movingworld.HerearethelandmarkideasthathaveestablishedtheHarvardBusinessReviewasrequiredreadingforambitiousbusinesspeopleinorganizationsaroundtheglobe.