Separate yourself from the pack Competition has never been more intense for admittance into the nation's top law schools. The application essay represents your only chance to plea your case to admissions officers. Why select you over so many other qualified applicants? Your essay needs to do more than simply list your background and accomplishments. It must reveal the depth of your passion for law, the discipline you bring to this demanding profession, and the strength of character you possess for the ethical and moral challenges that lie ahead. Learn by example Harvard Law School is one of the premier law schools in America. Every year, thousands of elite applicants try for a few hundred slots. Of the dedicated few accepted, fifty-five have shared the application essays that helped them make the cut. * Learn what works. * Structure your essay for maximum impact. * Avoid common pitalls. Each essay is analyzed by the staff of the Harvard Crimson, Harvard's daily newspaper, and accompanied by no-nonsen

Peter F. Drucker discusses how the new paradigms of management have changed and will continue to change our basic assumptions about the practices and principles of management. Forward-looking and forward-thinking, Management Challenges for the 21st Century combines the broad knowledge, wide practical experience, profound insight, sharp analysis, and enlightened common sense that are the essence of Drucker's writings and landmarks of the managerial profession.

All introductory textbooks begin by attempting to convince the student readers that the subject is of great importance in the world, and therefore merits their attention. The physical sciences and engineering claim to be the basis of modern technology and therefore of modern life; the social sciences discuss big issues of governance, for example, democracy and taxation; the humanities claim that they revive your soul after it has been deadened by exposure to the physical and social sciences and to engineering. Where does the subject "games of strategy," often also called game theory, fit into this picture, and why should you study it? Dixit and Skeath's Games of Strategy offers a practical motivation much more individual and closer to your personal concerns than most other subjects. You play games of strategy all the time: with your parents, siblings, friends, enemies, even with your professors. You have probably acquired a lot of instinctive expertise, and we hope you will recognize in what follows some of

Conversationisoneofthemostdecisivefactorsinoursuccessinbusinessandinlife.It'salsoanartanyonecanlearn—withthehelpofafewsimpletips,guidelinesandtechniques. TheArtofTalkingtoAnyonemakesiteasy.Usingsamplescripts,real-lifesituations,andsurefirestrategies,thisall-in-onehandbookprovideseverythingyouneedtobecomeamoresuccessfulconversationalist.Whetheryou'rechattingwithco-workersataconference,meetingnewpeopleataparty,orjusttalkingonthetelephone,thisconfidence-buildingguidecanhelpyoujumpstartyourownuniqueskillsandmakeapositive,lastingimpression.You'llbesurprisedbyhoweasyitistoexpressyourself,howself-assuredyou'llfeel,andhowwellpeoplerespondtotherightwordsattherighttime.Filledwithready-to-useconversationsandusefulsuggestions,thislife-changingbookshowsyou: Howtobeuniversallyliked Howtolistensuccessfully Howtokeepaconversationgoing…andhowtoendone Howtoaskandanswerquestions Howandwhentotelljokes Howtodealwithdifficultconversations Howtocharmandpersuadeothers Nothingrevealsmoreaboutwhoyouarethanwhatyousay.Andn

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. The findings presented in Yes! will steer you away from common pitfalls while empowering you with little-known but proven wisdom. Whether you are in advertising, marketing, management, or sales, or just curious about how to be more influen

InKevinManey'snewbook,"TradeOff-WhySomeThingsCatchOnandOthersDon't",wearetreatedtoasimpleworldsetapartfromthelatesttheoriesonthecomplexityofoureconomicsystems.Mostintellectualswritingonthesubjecttodaywilltellyouhowtrulydifficultitistounderstandmarketpressuresandthedynamicsthatdeterminewhathappensinourcommercialmarketplace.EvenMalcolmGladwell,whohasgivenusthe"TheTippingPoint",whichallowsustovisualizehowaproductorservicewithsufficientcriticalmass,theright"stickiness",andtherightcombinationofsalesmen,connectors,andmavensaproductmighttip,catch-onasManeywouldsay,didn'tquitegiveussomethingpracticaltousewhenmakingdecisions. Maneyhasgivenussomethingpracticaltouse.Hehasgivenusalens,ashecallsit,amirrorasIwouldcallit,tounderstandtheverybasicsofhumanpsychologywhenitcomestoseekingoutproductsandservices.It'samirrorbecausethemarketsareareflectionofourselves.First,sincewearesensorybeingsweliketobefullyengagedinahighfidelityenvironment.Inessencewelikethehighbandwidthexperienceofbeingthere,liveandinconcert.Second,ifwecan'tbe

A revolutionary business phenomenon has taken hold at suchcompanies around the world as Hewlett-Packard, BellSouth, Oracle,Unilever, Telstra, and Fujitsu. These firms and others are turningto computer technology to create interactive relationships withindividual customers, one customer at a time. Known as "one-to-one"marketing, this radically new competitive strategy was introducedby Don Peppers and Martha Rogers in their first two best-sellingbooks, The One-to-One Future and EnterpriseOne-to-One. One-to-one marketing focuses a firm's competitiveenergies less on market share and more on share of customer,enabling a firm to increase customer loyalty and improve unitmargins at the same time. In their new book, The One-to-One Fieldbook, Peppers andRogers offer specific one-to-one marketing advice on how to makethe transition from the Industrial Age to the Age of Interactivity.Many of the most successful firms already embrace the principles ofone-to-one relationship marketing. Dell computer is now thebenchmark

In this extraordinary book Col. Kolditz explains that his research on in extremis leadership, where followers perceive their lives to be threatened, reveals that the leadership lessons and principles in evidence in dangerous settings also apply to leading in business and everyday life. The book shows how leadership literally defines the promise of hope or future life and that extremely capable leaders are needed in all walks of life. The book describes a variety of high-risk situations that are ideal settings to seek and find great leaders, assess how they might be different, and to glean valuable insights for extraordinary leadership in our everyday lives. Through heart-stopping real-life stories of leaders in these extreme situations, Kolditz insists that leaders at all levels can improve their effectiveness. 作者简介： Colonel Thomas Kolditz is professor and head of the Department of Behavioral Sciences and Leadership at the United States Military Academy at West Point. The Leader to

If you're enrolled in an executive education or MBA program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In "The Case Study Handbook", William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. A

本论文集共收录论文222篇。论文主题涉及政府公共事业，交通，能源与环境，建筑，地产与物业，航空航天与国防，网络与电子通信，教育，认证，标准，PM工具与软件，PM技术与方法，企业项目管理9个领域。被收录的论文的作者来自全球20多个国家和地区。

Learn how to RETHINK your business, REINVENT your products, and REVITALIZE your vision of success--the Steve Jobs way. When it comes to innovation, Apple CEO Steve Jobs is legendary. His company slogan "Think Different" is more than a marketing tool. It's a way of life--a powerful, positive, game-changing approach to innovation that anyone can apply to any field of endeavor. These are the Seven Principles of Innovation, inspired by the master himself: Do What You Love. Think differently about your career. Put a Dent in the Universe. Think differently about your vision. Kick Start Your Brain. Think differently about how you think. Sell Dreams, Not Products. Think differently about your customers. Say No to 1,000 Things. Think differently about design. Create Insanely Great Experiences. Think differently about your brand experience. Master the Message. Think differently about your story. By following Steve Jobs's visionary example, you'll discover exciting new ways to unlock your creat

Acclaimed historian Doris Kearns Goodwin illuminates Lincoln's political genius in this highly original work, as the one-term congressman and prairie lawyer rises from obscurity to prevail over three gifted rivals of national reputation to become president. On May 18, 1860, William H. Seward, Salmon P. Chase, Edward Bates, and Abraham Lincoln waited in their hometowns for the results from the Republican National Convention in Chicago. When Lincoln emerged as the victor, his rivals were dismayed and angry. Throughout the turbulent 1850s, each had energetically sought the presidency as the conflict over slavery was leading inexorably to secession and civil war. That Lincoln succeeded, Goodwin demonstrates, was the result of a character that had been forged by experiences that raised him above his more privileged and accomplished rivals. He won because he possessed an extraordinary ability to put himself in the place of other men, to experience what they were feeling, to understand their motives and desires

The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. * Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding * With a foreword by Philip Kotler * The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference. 全球排行第一的商学院——凯洛格商学院，您提供顶尖的商业智慧，具有创造性的，高度有效的营销解决方案。 美国西北大学凯洛格学院是世界顶级院

A fascinating journey into the hidden psychological influencesthat derail our decision-making, Sway will change the way you thinkabout the way you think. Why is it so difficult to sell a plummeting stock or end a doomedrelationship? Why do we listen to advice just because it came fromsomeone “important”? Why are we more likely to fall in love whenthere’s danger involved? In Sway, renowned organizational thinkerOri Brafman and his brother, psychologist Rom Brafman, answer allthese questions and more. Drawing on cutting-edge research from the fields of socialpsychology, behavioral economics, and organizational behavior, Swayreveals dynamic forces that influence every aspect of our personaland business lives, including loss aversion (our tendency to go togreat lengths to avoid perceived losses), the diagnosis bias (ourinability to reevaluate our initial diagnosis of a person orsituation), and the “chameleon effect” (our tendency to take oncharacteristics that have been arbitrarily ass

Intheconstantlyevolvingworldoffinance,asolidtechnicalfoundationisanessentialtoolforsuccess.Duetothefast-pacednatureofthisworld,however,noonehasbeenabletotakethetimetoproperlycodifythelifebloodofthecorporatefinancier'swork -- namely,valuation.RosenbaumandPearlhaverespondedtothisneedbywritingthebookthattheywishhadexistedwhentheyweretryingtobreakintoWallStreet. InvestmentBanking:Valuation,LeveragedBuyouts,andMergers&AcquisitionsisahighlyaccessibleandauthoritativebookthatfocusesontheprimaryvaluationmethodologiescurrentlyusedonWallStreet -- comparablecompanies,precedenttransactions,DCF,andLBOanalysis.ThesemethodologiesareusedtodeterminevaluationforpublicandprivatecompanieswithinthecontextofM&Atransactions,LBOs,IPOs,restructurings,andinvestmentdecisions.Usingastep-by-stephow-toapproachforeachmethodology,theauthorsbuildachronologicalknowledgebaseanddefinekeyterms,financialconcepts,andprocessesthroughoutthebook.TheyalsoprovideacomprehensiveoverviewofthefundamentalsofLBOsandanorganizedM&Asaleprocess. Intheaftermatho

Whatmakesaneffectiveexecutive? Themeasureoftheexecutive,PeterF.Druckerremindsus,istheabilityto"gettherightthingsdone."Thisusuallyinvolvesdoingwhatotherpeoplehaveoverlookedaswellasavoidingwhatisunproductive.Intelligence,imagination,andknowledgemayallbewastedinanexecutivejobwithouttheacquiredhabitsofmindthatmoldthemintoresults. Druckeridentifiesfivepracticesessentialtobusinesseffectivenessthatcan,andmust,belearned: Managingtime Choosingwhattocontributetotheorganization Knowingwhereandhowtomobilizestrengthforbesteffect Settingtherightpriorities Knittingallofthemtogetherwitheffectivedecision-making Rangingwidelythroughtheannalsofbusinessandgovernment,PeterF.Druckerdemonstratesthedistinctiveskilloftheexecutiveandoffersfreshinsightsintooldandseeminglyobviousbusinesssituations. 《卓有成效的管理者》论述了现代企业组织的管理者应具备的素质和才能。管理者要做到卓有成效，光靠天资聪明、工作努力是不够的，还要有创造力、创新精神和组织能

PaulWilmottIntroducesQuantitativeFinance,SecondEditionisanaccessibleintroductiontotheclassicalsideofquantitativefinancespecificallyforuniversitystudents.Adaptedfromthecomprehensive,evenepic,worksDerivativesandPaulWilmottonQuantitativeFinance,SecondEdition,itincludescarefullyselectedchapterstogivethestudentathoroughunderstandingoffutures,optionsandnumericalmethods.Softwareisincludedtohelpvisualizethemostimportantideasandtoshowhowtechniquesareimplementedinpractice.Therearecomprehensiveend-of-chapterexercisestoteststudentsontheirunderstanding.