An Apple Store customer asks for the latest iPhone in blackbut suddenly changes to white when he sees others choosing it. Acitizen of a former communist country picks~ a drink at random;soda is soda, he says. A young man and woman decide tomarry--knowing that they'll meet for the first time on theirwedding day. In THE ART OF CHOOSING, Columbia University profes- sor SheenaIyengar, a leading expert on choice, asks fascinating questions:Are our choices innate or created by culture? Why do we sometimeschoose against our best interests? How much control do we reallyhave? What's the relationship between choice and freedom? Drawingon her award-winning, discipline: spanning research, thisremarkable book illuminates the joys and challenges ofchoosing--and shows us how we can choose better, one choice at atime.
You should worry about your legacy later in your career, atthe edge of retirement—right? Not according to Robert Galford andRegina Maruca. In Your Leadership Legacy, these authors argue thatthinking about your legacy now makes you a better leader today.Based on stories of top leaders who have shaped successful careers,the book explores the art of “legacy thinking,” helping you toformulate a legacy that will exert a positive effect on your workimmediately. The authors provide a disciplined approach to framingyour legacy, as well as shaping it over time. They start with theidea that your legacy is defined by how others approach work andlife as a result of having worked with you. They then demonstratehow to assess your current impact on those around you, strengthenthat impact, and pass along the best of yourself in the process.While many leaders “find themselves” and hone their workaccordingly only after a major life crisis, Your Leadership Legacyenables all leaders to craft their work and build
The companion to the blockbuster bestseller, Getting Things Done . Since its publication in 2001, Getting ThingsDone has become, as Time magazine put it, "the definingself-help business book" of the decade. Having inspired millions ofreaders around the world, it clearly spoke to an urgent need in anincreasingly time-pressured society. Now, in the highly anticipatedsequel Making It All Work , Allen unlocks the full power ofhis methods across the entire span of life and work. WhileGetting Things Done functioned as an essential tool kit, Making It All Work is an invaluable road map, providing bothbearings to help you determine where you are in life and directionson how to get to where you want to go.
本书内容包括：洋务民用企业的“仿西国公司之例”、“官督”与“商办”的互动晚清“官督商办”公司机制的走向等。
It’s Never Too Late to Top Your Personal Best. Both a riveting account of a life spent pulling off improbabletriumphs and a report back from the front of the global-energy andnatural-resource wars, The First Billion Is the Hardest tells thestory of the remarkable late-life comeback that brought the famedoilman and maverick back from bankruptcy and clinical depression.Along the way, the man often called the “Oracle of Oil” shares theinsights that have made him a legend–and describes thebillion-dollar bets he is now making in hopes of securing America’senergy independence. “Sassy...breezes along...salted with earthyaphorisms.”—Bloomberg.com “Boone’s analysis of America’s energy situation is 100 percent onthe money....The country should listen to him–now!” —WarrenBuffett, chairman and CEO, Berkshire Hathaway “Self-deprecating and audacious...overall, it’s decidedlyinformative about the machinations of business.” –Dallas MorningNews “A fas
Management, as Allen reminds us, is a very serious subject.Unfortunately, though, his presentation of substantiveissues-business purpose, managerial skills, motivation-is tenuousand underdeveloped; and his coverage of organizational theory isanemic, even when addressing the pivotal ideas of Peter Drucker,Theodore Levitt and Douglas MacGregor. Allen, a managementconsultant, selects A.A. Milne's classic characters to probemanagerial functions in "an unfamiliar context, which will allow usto think about them in a new way." But his "new way" fails toinspire. 75,000 first printing; Fortune Book Club and QPBselections; published simultaneously on Penguin-HighbridgeAudio. Copyright 1994 Reed Business Information, Inc. --This textrefers to an out of print or unavailable edition of thistitle.
《的战争:波音与空客的全球竞争内幕》内容简介：10000公里的航程足以覆盖世界上有人居住的所有地方，但是在民用航空领域，还没有一个飞行器拥有如此惊人的续航能力——无论是波音还是空客。尽管如此，在可以预计的未来，只要乘飞机旅行，你十有八九只能选择这两家公司的产品，但是，你知道那些带你飞翔的“大家伙”有怎样的出身与来历吗？ 越来越多的人需要飞往更遥远的地方，航空制造商需要回答，究竟是要承载更多的乘客，还是要飞得更远？这永远都是一个难以破解的悖论。可是，哪怕在这一问题上微小的进展也足以让竞争对手多一分忌惮。在这项全球为复杂的商战中，两家公司都竭尽全力企图将对手抛开，尽管事实是各自的市场份额越来越接近50%。 20年弹指一挥间，波音与空客的竞争刚刚上演了序曲。回顾短暂的过去，航空制造业的竞
Subroto Bagchi is Vice Chairman and Co-founder of MindTree Ltd.Till 2008, he was its Chief Operating Officer, a role he steppeddown from to become it Gardener. He is also Chairman of MindTree'sInnovation Council . His earlier books, The High-PerformanceEntrepreneur and Go Kiss the World were best-sellers and receivedcritical acclaim. Visit www.mindtree.com/subrotobagchi.
Wake-Up Call for Marketers on What CEOs Want and How toDeliver It….. CEOs are more than frustrated by marketing'sinability to deliver results. Has the profession lost itsrelevance? Nirmalya Kumar argues that, while the function ofmarketing has lost ground, the importance of marketing as amind-set-geared toward customer focus and market orientation-hasgained momentum across the entire organization. This bookchallenges marketers to change their role from tacticalimplementers of traditional marketing functions-like advertisingand promotion-to strategic coordinators of organization-wide,transformational initiatives aimed at profitably delivering valueto customers. Kumar outlines seven strategy-focused,cross-functional, and bottom-line oriented initiatives that can putmarketing back on the CEO's agenda-and elevate its role in shapingthe destiny of the firm.
Even the actions of a single person can help to change theworld. How? Through simple acts of leadership and compassion. Openup this book, and discover the true stories of people whose actionshave caused a chain reaction at work and in their communities.Among them: A manager who gives an employee some supportive praise, and as aresult literally saves his life (page 231). A small group of bank tellers who spearhead a movement to raisemillions of dollars for breast cancer, making it the biggestfundraiser in North America, and enhancing their company’sreputation (page 213). A sales manager who gets a copy of a groundbreaking book that leadsto a transformation of the company’s operations. As a result,hundreds of millions of pounds of carpet waste avoid the landfill,and the company sparks a revolution in its industry (page 12).
In this engaging chronicle of one of the most stunning successstories in American business history, Cohen takes readers insideeBay the corporation, revealing the many surprising ways in whicheBay's "virtual marketplace" has changed the face of Americanbusiness and the American cultural landscape.
In a book that looks at the power of collaboration, the authorsdefine eight archetypes of leaders and followers and then explainhow readers can take 60 different cases of successful collectivebehavior and apply them to their own organizations.
This liberating book refutes the myth that creativity is agift limited to a select few. Ray and Myers provide simpleguidelines for unlocking the creative essence in all of us. 25drawings.
那些没有找到真正财富——存在的欢乐以及与它紧密联系在一起的深深的不可动摇的宁静——的人就是故事中的那个乞丐，即便已经拥有很多财富，但他们依然在四处找寻。他们不知道，自己不仅已经拥有了所有这些，还拥有了更为珍贵的东西，那就是——当下的力量。 阅读本书的过程是一个发现之旅。在作者这位心灵导师的引导下，你会惊讶地发现，自己一直都处在大脑或思维的控制之下，生活在对时间的永恒焦虑中。我们忘不掉过去，更担心未来。但实际上，我们只能活在当下，活在此时此刻，所有的一切都是在当下发生的，而过去和未来只是一个无意义的时间概念。通过向当下的臣服，我们才能找到真正的力量，找到获得平和与宁静的入口。 这不仅仅是一本书，在这本书中还有活生生的能量，当你读这本书时你可能会感受到这种能量。它有一种惊
In 1558, Elizabeth I inherited a business in trouble.Burdened by runaway inflation and a debased currency, bereft ofstrategic alliances, torn by internal dissent, and eyed greedily bycompetitors bent on takeover, her business, England, was on thebrink of ruin. Forty-five years later, England was the richest andmost powerful nation in Europe. Softcover.
HowtoGetIdeasshowsyou--nomatteryourageorskill,yourjobortraining--howtocomeupwithmoreideas,fasterandeasier.First,JackFostertellsyouhowtoconditionyourmindandbecome"idea-prone;"howtomakethechildwithinyouandyoursenseofhumorworkforyou;howtodevelopyourcuriosity,visualizeyourgoals,rethinkyourthinking,combinedifferentideas,andovercomeyourfearofrejection.Then,Fostergivesyouafive-stepprocedureforsolvingproblemsandgettingideas,aprovenprocedurethattakesthemysteryandanxietyoutoftheidea-generatingprocess,aprocedurethatworks.Learnhoweasyitistobecomemorecreative.Readthebookyou'reholding.
As management professor and consultant Kathleen Reardonexplains in her new book, It's All Politics, talent and hard workalone will not get you to the top. What separates the winners fromthe losers in corporate life is politics. As Reardon explains, the most talented and accomplished employeesoften take a backseat to their politically adept coworkers, losingground in the race to get ahead—sometimes even losing their jobs.Why? Because they’ve failed to manage the important relationshipswith the people who can best reward their creativity andintelligence. To determine whether you need a crash course inOffice Politics 101, ask yourself the following questions: ? Do I get credit for my ideas? ? Do I know how to deal with a difficult colleague? ? Do I get the plum assignments? ? Do I have a mentor? ? Do I say no gracefully and pick my battles wisely? ? Am I in the loop? Reardon has interviewed hundreds of employees, from successfulveterans to aspiring hopef
