If you're enrolled in an executive education or MBA program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In "The Case Study Handbook", William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. A

Therearelawsofnature,sowhyshouldn'ttherebelawsofmarketing? AsAlRiesandJackTrout—theworld-renownedmarketingconsultantsandbestsellingauthorsofPositioning—note,youcanbuildanimpressiveairplane,butitwillneverleavethegroundifyouignorethelawsofphysics,especiallygravity.Whythen,theyask,shouldn'ttherealsobelawsofmarketingthatmustbefollowedtolaunchandmaintainwinningbrands?InThe22ImmutableLawsofMarketing,RiesandTroutofferacompendiumoftwenty-twoinnovativerulesforunderstandingandsucceedingintheinternationalmarketplace.FromtheLawofLeadership,toTheLawoftheCategory,toTheLawoftheMind,thesevaluableinsightsstandthetestoftimeandpresentaclearpathtosuccessfulproducts.Violatethematyourownrisk.

In this extraordinary book Col. Kolditz explains that his research on in extremis leadership, where followers perceive their lives to be threatened, reveals that the leadership lessons and principles in evidence in dangerous settings also apply to leading in business and everyday life. The book shows how leadership literally defines the promise of hope or future life and that extremely capable leaders are needed in all walks of life. The book describes a variety of high-risk situations that are ideal settings to seek and find great leaders, assess how they might be different, and to glean valuable insights for extraordinary leadership in our everyday lives. Through heart-stopping real-life stories of leaders in these extreme situations, Kolditz insists that leaders at all levels can improve their effectiveness. 作者简介： Colonel Thomas Kolditz is professor and head of the Department of Behavioral Sciences and Leadership at the United States Military Academy at West Point. The Leader to

Learn how to RETHINK your business, REINVENT your products, and REVITALIZE your vision of success--the Steve Jobs way. When it comes to innovation, Apple CEO Steve Jobs is legendary. His company slogan "Think Different" is more than a marketing tool. It's a way of life--a powerful, positive, game-changing approach to innovation that anyone can apply to any field of endeavor. These are the Seven Principles of Innovation, inspired by the master himself: Do What You Love. Think differently about your career. Put a Dent in the Universe. Think differently about your vision. Kick Start Your Brain. Think differently about how you think. Sell Dreams, Not Products. Think differently about your customers. Say No to 1,000 Things. Think differently about design. Create Insanely Great Experiences. Think differently about your brand experience. Master the Message. Think differently about your story. By following Steve Jobs's visionary example, you'll discover exciting new ways to unlock your creat

AcommemorativeeditionofthelandmarkbookfromPatrickLencioniWhenitwaspublishedtenyearsago,TheFiveTemptationsofaCEOwaslikenootherbusinessbookthatcamebefore.Highlysought–aftermanagementconsultantPatrickLencionideftlytoldthetaleofayoungCEOwho,facinghisfirstannualboardreview,knowsheisfailing,butdoesn′tknowwhy.Refreshinglyoriginalandutterlycompelling,thisrazor–sharpnoveletteplusself–assessment(writtentobereadinonesitting)servesasatimelessandpotentreminderthatsuccessasaleadercancomedowntopracticingafewsimplebehaviors–behaviorsthatarepainfullydifficultforeachofustomaster.Anyexecutivecanlearnhowtorecognizethemistakesthatleaderscanmakeandhowtoavoidthem.ThelessonsofTheFiveTemptationsofaCEO,areasrelevanttodayasever,andthisspecialanniversaryeditioncelebratestenyearsofinspirationandenlightenmentwithabrandnewintroductionandreflectionsfromLencionionthenewchallengesinbusinessandleadershipthathaveoccurredinthepasttenyears.

Book De*ion This collection of classic and cutting-edge articles, case studies, and first person perspectives provides a broad range of perspectives on affirmative action, career development for minorities and women, and other HR-related policies. From Book News Annotation Using first person perspective, case studies, and practical guidance, nine specialists from business and management explore ways to think about and promote equality in the workplace. Topics include transitioning from affirmative action to "affirming " a new model for understanding and leveraging the glass ceiling and what it will take to shatter finding an equitable solution for providing flexible work schedules to both parent and non-parent mentoring gender rivalries in the making changes in the work culture to retain high-performing female and sexual diversity issues in the workplace. About HBS Press Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management think

The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. * Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding * With a foreword by Philip Kotler * The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference. 全球排行第一的商学院——凯洛格商学院，您提供顶尖的商业智慧，具有创造性的，高度有效的营销解决方案。 美国西北大学凯洛格学院是世界顶级院

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Separate yourself from the pack Competition has never been more intense for admittance into the nation's top law schools. The application essay represents your only chance to plea your case to admissions officers. Why select you over so many other qualified applicants? Your essay needs to do more than simply list your background and accomplishments. It must reveal the depth of your passion for law, the discipline you bring to this demanding profession, and the strength of character you possess for the ethical and moral challenges that lie ahead. Learn by example Harvard Law School is one of the premier law schools in America. Every year, thousands of elite applicants try for a few hundred slots. Of the dedicated few accepted, fifty-five have shared the application essays that helped them make the cut. * Learn what works. * Structure your essay for maximum impact. * Avoid common pitalls. Each essay is analyzed by the staff of the Harvard Crimson, Harvard's daily newspaper, and accompanied by no-nonsen

Sinceitsoriginalpublicationnearlythirtyyearsago,GettingtoYeshashelpedmillionsofpeoplelearnabetterwaytonegotiate.Oneoftheprimarybusinesstextsofthemodernera,itisbasedontheworkoftheHarvardNegotiationProject,agroupthatdealswithalllevelsofnegotiationandconflictresolution. GettingtoYesoffersaproven,step-by-stepstrategyforcomingtomutuallyacceptableagreementsineverysortofconflict.Thoroughlyupdatedandrevised,itoffersreadersastraight-forward,universallyapplicablemethodfornegotiatingpersonalandprofessionaldisputeswithoutgettingangry-orgettingtaken.