The book that shows how to get the job done and deliver results . . . whether you're running an entire company or in your first management job Larry Bossidy is one of the world's most acclaimed CEOs, a man with few peers who has a track record for delivering results. Ram Charan is a legendary advisor to senior executives and boards of directors, a man with unparalleled insight into why some companies are successful and others are not. Together they've pooled their knowledge and experience into the one book on how to close the gap between results promised and results delivered that people in business need today. After a long, stellar career with General Electric, Larry Bossidy transformed AlliedSignal into one of the world's most admired companies and was named CEO of the year in 1998 by Chief Executive magazine. Accomplishments such as 31 consecutive quarters of earnings-per-share growth of 13 percent or more didn't just happen; they resulted from the consistent practice of the discipline of execution:

The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. * Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding * With a foreword by Philip Kotler * The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference. 全球排行第一的商学院——凯洛格商学院，您提供顶尖的商业智慧，具有创造性的，高度有效的营销解决方案。 美国西北大学凯洛格学院是世界顶级院

Whatmakesaneffectiveexecutive? Themeasureoftheexecutive,PeterF.Druckerremindsus,istheabilityto"gettherightthingsdone."Thisusuallyinvolvesdoingwhatotherpeoplehaveoverlookedaswellasavoidingwhatisunproductive.Intelligence,imagination,andknowledgemayallbewastedinanexecutivejobwithouttheacquiredhabitsofmindthatmoldthemintoresults. Druckeridentifiesfivepracticesessentialtobusinesseffectivenessthatcan,andmust,belearned: Managingtime Choosingwhattocontributetotheorganization Knowingwhereandhowtomobilizestrengthforbesteffect Settingtherightpriorities Knittingallofthemtogetherwitheffectivedecision-making Rangingwidelythroughtheannalsofbusinessandgovernment,PeterF.Druckerdemonstratesthedistinctiveskilloftheexecutiveandoffersfreshinsightsintooldandseeminglyobviousbusinesssituations. 《卓有成效的管理者》论述了现代企业组织的管理者应具备的素质和才能。管理者要做到卓有成效，光靠天资聪明、工作努力是不够的，还要有创造力、创新精神和组织能

本论文集共收录论文222篇。论文主题涉及政府公共事业，交通，能源与环境，建筑，地产与物业，航空航天与国防，网络与电子通信，教育，认证，标准，PM工具与软件，PM技术与方法，企业项目管理9个领域。被收录的论文的作者来自全球20多个国家和地区。

Inanonlineandsocialmediaworld,measurementisthekeytosuccessIfyoucanmeasureyourkeybusinessrelationships,youcanimprovethem.Eventhoughrelationshipsare"fuzzyandintangible,"theycanbemeasuredandmanaged–withpowerfulresults.MeasureWhatMattersexplainssimple,step–by–stepproceduresformeasuringcustomers,socialmediareputation,influenceandauthority,themedia,andotherkeyconstituencies.Basedonhundredsofcasestudiesabouthoworganizationshaveusedmeasurementtoimprovetheirreputations,strengthentheirbottomlines,andimproveefficienciesallaroundLearnhowtocollectthedatathatwillhelpyoubetterunderstandyourcompetition,dostrategicplanning,understandkeystrengthsandweaknesses,andbetterrespondtocustomerpreferencesAuthorrunsasuccessfulblogandservesasameasurementconsultanttocompaniessuchasFacebook,SouthwestAirlines,Raytheon,andAllstateDon′tdrawconclusionsormakekeydecisionsbasedonguesswork.Instead,MeasureWhatMattersandthedifferencewillshowinthemostimportantmeasure:yourbottomline.

Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. Nudge offers a unique new way of looking at the world for individuals and governments alike. This is one of the most engaging, provocative and important books you will ever read. 在由芝加哥大学布斯商学院教授理查德·塞勒（Richard Thaler）和卡斯·桑斯坦（Cass Sunstein）合

In this bestselling classic of financial management, G. Bennett Stewart, III, raises and answers these provocative questions: Do dividends matter? Are earnings per share really accurate measures of corporate performance? What is the engine that really drives share prices? More than that, Stewart lays the foundation for EVA r , the financial management and incentive system now in place at nearly 300 companies around the world, and which is rapidly becoming the global standard for corporate governance. Managers, confused about what investors really want, often find it difficult to reach informed decisions regarding business strategy, acquisitions and divestitures, financial structure, dividend policy, and executive compensation. But now an EVA r -based revolution is providing a practical framework that managers can use to build a premium-valued company. At the forefront of this revolution is the consulting firm of Stern Stewart & Co., of which G. Bennett Stewart, III, author of The Qu

Apracticalguidetotheemergingmobileadvertisingmarket,MobileAdvertisingcoversallthemajortopicsinthisemergingmultibillion–dollarindustry.Thisisacompletehow–toguideforanyonewhowantstounderstandandtakeadvantageofthishotnewadvertisingmedium.Drawingontheexperienceofthreeindustryveterans,insightsfromkeyinfluencersanddecisionmakers,anddetailedcasestudies,thebookgivesyoupracticalguidanceforgettingthemostoutofmobileadvertising.

What’s the secret to becoming a millionaire? For years people have asked David Bach, the national bestselling author of Smart Women Finish Rich, Smart Couples Finish Rich and The Finish Rich Workbook, what’s the real secret to getting rich? What’s the one thing I need to do? Now, in The Automatic Millionaire, David Bach is sharing that secret. The Automatic Millionaire starts with the powerful story of an average American couple--he’s a low-level manager, she’s a beautician--whose joint income never exceeds $55,000 a year, yet who somehow manage to own two homes debt-free, put two kids through college, and retire at 55 with more than $1 million in savings. Through their story you’ll learn the surprising fact that you cannot get rich with a budget! You have to have a plan to pay yourself first that is totally automatic, a plan that will automatically secure your future and pay for your present. What makes The Automatic Millionaire unique: * You don’t need a budget * You don’t nee