Practical ideas from the best brains in Business A sharp, jargon-free guide to the core curriculum of an MBAprogram, MBA in a Book shows how to master the big ideas ofbusiness and use them in a practical way to build and enhancecareer success. “In the world of business, ideas matter. . . . Some of the sharpestminds in the business world give perceptive looks into innovation,marketing, finance, strategy, and leadership, providingstimulating, useful perspectives on these core topics.” —Larry Bossidy, retired chairman and CEO of Honeywell Internationaland coauthor of Execution: The Discipline of Getting ThingsDone Great business thinkers such as Michael Porter, Rosabeth Kanter,and Bill George of Harvard Business School; Paul Argenti of theTuck School at Dartmouth; Jeffrey Sonnenfeld of Yale; Peter Sengeof MIT; the entrepreneur and inventor Dean Kamen; and the financialinnovator Michael Milken are just a few of the best brains inbusiness, providing the intellectual nourishment that will help youplay

Required reading for all present and future leaders, thisclassic is for those who have to "get the job done"--military ornot.

A Harvard Business Review Book. Widely acknowledged as theworld's foremost authority on leadership, John Kotter has devotedhis remarkable career to studying organizations and those who runthem, and his bestselling books and essays have guided and inspiredleaders at all levels. Here, in this collection of his acclaimedHarvard Business Review articles, is an astute assessment of thereal work of leaders, as only John Kotter can offer. To complementthe HBR articles, Kotter also contributes a new piece, a thoughtfulreflection on the themes that have developed throughout his work.Convinced that most organizations today lack the leadership theyneed, Kotter's mission is to help us better understand whatleaders--real leaders--do. True leadership, he reminds us, is anelusive quality, and too often we confuse management duties andpersonal style with leadership, or even mistake unworthy leadersfor the real thing. Yet without leadership, organizations move tooslowly, stagnate, and lose their way. With John Kotter on What

A revolutionary business phenomenon has taken hold at suchcompanies around the world as Hewlett-Packard, BellSouth, Oracle,Unilever, Telstra, and Fujitsu. These firms and others are turningto computer technology to create interactive relationships withindividual customers, one customer at a time. Known as "one-to-one"marketing, this radically new competitive strategy was introducedby Don Peppers and Martha Rogers in their first two best-sellingbooks, The One-to-One Future and EnterpriseOne-to-One. One-to-one marketing focuses a firm's competitiveenergies less on market share and more on share of customer,enabling a firm to increase customer loyalty and improve unitmargins at the same time. In their new book, The One-to-One Fieldbook, Peppers andRogers offer specific one-to-one marketing advice on how to makethe transition from the Industrial Age to the Age of Interactivity.Many of the most successful firms already embrace the principles ofone-to-one relationship marketing. Dell computer is now thebench

Wondering how the most accomplished leaders from around theglobe have tackled their toughest challenges? Now you can find out-with Lessons Learned. Concise and engaging, each volume in thisseries offers 12-14 insightful essays by top leaders in industry,the public sector, and academia on the most pressing issues they'vefaced. The contributors share surprisingly personal anecdotes andoffer authoritative and practical advice drawn from their years ofhard-earned experience. A crucial resource for today's busy executive, Lessons Learnedgives you instant access to the wisdom and expertise of the world'smost talented leaders.

This is a book for people like us, and we all know who weare. We make our own hours, keep our own profits, chart our own way.We have things like gigs, contracts, clients, andassignments. All of us are working toward our dreams: doingour own work, on our own time, on our own terms. We have no realboss, no corporate nameplate, no cubicle of our very own.Unfortunately, we also have no 401(k)s and no one matching them, nobenefits package, and no one collecting our taxes until April15th. It’s time to take stock of where you are and where you want tobe. Ask yourself: Who is planning for your retirement? Who coversyour expenses when clients flake out and checks are late? Who issetting money aside for your taxes? Who is responsible for yourhealth insurance? Take a good look in the mirror: You are. The Money Book for Freelancers, Part-Timers, and theSelf-Employed describes a completely new, comprehensive system forearning, spending, saving, and surviving as an independent worker.From

Companies have long engaged in head-to-head competition insearch of sustained, profitable growth. They have fought forcompetitive advantage, battled over market share, and struggled fordifferentiation. Yet in today’s overcrowded industries, competing head-on resultsin nothing but a bloody “red ocean” of rivals fighting over ashrinking profit pool. In a book that challenges everything youthought you knew about the requirements fro strategic success, W.Chan Kim and Renee Mauborgne contend that while most companiescompete within such red oceans, this strategy is increasinglyunlikely to create profitable growth in the future. Based on a study of 150 strategic moves spanning more then ahundred years and thirty industries, Kim and Mauborgne argue thattomorrow’s leading companies will succeed not by battlingcompetitors, but by creating “blue ocean” of uncontested marketspace ripe for growth. Such strategies moves—termed “valueinnovation”-create powerful leaps in value for both th

Because starting a small business is not only a huge financialrisk but also a complete lifestyle change, anyone who wants to behis or her own boss needs to approach entrepreneurship thoughtfullyand with careful planning. That’s why there is no better resourcethan The Wall Street Journal Complete Small Business Guidebook, apractical guide for turning your entrepreneurial dreams into asuccessful company, from America’s most trusted source of financialadvice. It answers would-be business owners’ biggest question—howdo I fund my venture?—then explains the mechanics of building,running and growing a profitable business. You’ll learn: ? How to write a winning business plan ? Secrets to finding extra money during the lean years andbeyond ? Ways to keep your stress in check while maintaining a work/lifebalance ? How to manage your time, including taking vacations anddealing with sick days ? Strategies for keeping your business running smoothly—frominvesting in technology to hiring the right peop

Enterprise One to One has taken its placealongside Don Peppers and Martha Rogers's The One to OneFuture as a marketing classic on how to sell more products tofewer customers through one-to-one marketing. In this brave newworld, where microchip technology is making it possible forbusinesses to know their customers better than ever before, thereis incredible opportunity to build unbreakable customerrelationships. Peppers and Rogers explain the strategies needed to achievekiller competitive advantages in customer loyalty and unit margin.Among the things Enterprise One to One teaches are how toimprove customer retention, not just incrementally butdramatically; how to increase your share of each customer'sbusiness over time; how to protect and increase your unit margin;and how to make the transition to the Interactive Age with today'snew technologies. Enterprise One to One is the bible for successfulmarketing in today's competitive, high-tech world.

By the author of the modern classic The Black Swan, thiscollection of aphorisms and meditations expresses his major ideasin ways you least expect. The Bed of Procrustes takes its title from Greek mythology: thestory of a man who made his visitors fit his bed to perfection byeither stretching them or cutting their limbs. It representsTaleb’s view of modern civilization’s hubristic sideeffects—modifying humans to satisfy technology, blaming reality fornot fitting economic models, inventing diseases to sell drugs,defining intelligence as what can be tested in a classroom, andconvincing people that employment is not slavery. Playful and irreverent, these aphorisms will surprise you byexposing self-delusions you have been living with but neverrecognized. With a rare combination of pointed wit and potent wisdom, Talebplows through human illusions, contrasting the classical values ofcourage, elegance, and erudition against the modern diseases ofnerdiness, philistinism, and phoniness.

New rules for the new game: the ideas that every business needs to win in the customereconomy In The Agenda , Michael Hammer showscompanies how to prosper in today’s world of slow growth, fiercecompetition, and enormously powerful customers. The winners in thisextraordinarily difficult environment—companies like IBM, DukePower, Progressive Insurance, and GE—succeed through superioroperations. Their costs are lower and their quality higher thantheir competitors’; they get new products to market faster and theyprovide better customer service. How do they do it? Throughnear-fanatical attention to the basics of business, and by managingthese basics in new and creative ways. The Agenda teaches the ideas and techniques that anycompany—large or small, service ?rm or manufacturer—can use toout-execute and out-innovate its competitors. Businesses thatfollow these principles will grow by taking market share away fromthose that do not. While others decline, your company can thri

Goldman Sachs are the investment bank all other banks - andmostbusinesses - want to emulate; the firm with the best talent,the best clients,the best strategy. But is their success just downto the gilded magic ofthe 'Goldman way'?

The book that catches the crest of Web 2.0 and shows how anybusiness can harness its power by increasing whuffie, the store ofsocial capital that is the currency of the digital world. Everyone knows about blogs and social networks such as Facebookand Twitter, and has heard about someone who has used them to growa huge customer base. Everyone wants to be hands-on, grassroots,and interactive, but what does this mean? And more to the point,how do you do it? As one who has actually launched a company using the power ofonline communities, and who now advises large and small companies,Tara Hunt (named by the San Francisco Chronicle, along withluminaries Jimmy Wales and Tim O’Reilly, as a digital Utopian) isthe perfect person to do this book. While The Whuffie Factor will traverse the landscape of Web 2.0and show how to become a player, it is not just another book aboutonline marketing. People see the huge business potential of theonline world and the first impulse is: Let’s throw a bunc

A vividly told history of greed and its greatest practitionersin the last forty years, and how it gave rise to our currenteconomic ills. As Jeff Madrick makes clear in a narrative at once sweeping andincisive, the single-minded pursuit of huge personal wealth did notstart in the 2000s but has been on the rise in the United Statessince the 1970s, led by a few individuals who argued thatself-interest guides society more effectively than communityconcerns. In telling the stories of these politicians, economists, andfinanciers—who declared a moral battle for freedom but gave rise toan age of greed—Madrick traces the lineage of some of our nation’smost pressing economic problems. He begins with Walter Wriston,head of what would become Citicorp, who led the battle againstgovernment regulation. He examines the ideas of economist MiltonFriedman, who created the plan for an anti- Rooseveltian America;the politically expedient decisions of Richard Nixon that fueledinfl ation; and the actions of

An innovative business book positioning ethical practice asthe cornerstone of success “Business ethics? Isn’t that an oxymoron?” As a lecturer inethics, communication, and leadership at MIT’s Sloan School ofManagement and a moderator of the Aspen Executive Seminar, LeighHafrey has heard time and again that ethics and business don’t mix.In The Story of Success: Five Steps to Mastering Ethics inBusiness, Hafrey draws on fifteen years of conversations withbusinesspeople at all stages of their careers, from MBA to Chairmanof the Board, to articulate five steps that generate ethicalpractice: 1. Speak Up, Speak Out: define your managerial style 2. See the Big Picture: recognize the forces that affect yourpractice 3. Break the Rules, Make the Rules, Absorb the Costs: drivechange, and know it 4. Tell Good Stories: find stories that bring out the best inyour people and yourself 5. Test for Truth: distinguish fact from fantasy in yourstory-telling Hafrey illust

本书选取88个极具代表性的美容化妆品销售情景，是销售人员每天都会遇到，却又难以应对的问题。每个销售情景均以客户需求为出发点，以美容化妆品销售人员的沟通技能为线索，按“常见应对”“引导策略”“话术范例”“方法技巧”和“举一反三”共五个部分逐一讲述，简洁易懂，即学即用！?本书是美容化妆品企业及门店销售人员及其主管、经销商的实战宝典，更是馈员工及经销商的礼物。美容化妆品销售人员每天只需花上几分钟学3句销售妙语，30天即可达到妙语连珠、业绩飙升的效果！???

“[Taleb is] Wall Street’s principal dissident. . . . [FooledBy Randomness] is to conventional Wall Street wisdom approximatelywhat Martin Luther’s ninety-nine theses were to the CatholicChurch.” –Malcolm Gladwell, The New Yorker Finally in paperback, the word-of-mouth sensation that willchange the way you think about the markets and the world.This bookis about luck: more precisely how we perceive luck in our personaland professional experiences. Set against the backdrop of the most conspicuous forum in whichluck is mistaken for skill–the world of business–Fooled byRandomness is an irreverent, iconoclastic, eye-opening, andendlessly entertaining exploration of one of the least understoodforces in all of our lives.

Too many companies are managed not by leaders, but by mere roleplayers and faceless bureaucrats. What does it take to be a realleader—one who is confident in who they are and what they stand forand who truly inspires people to achieve extraordinaryresults? In this lively and practical book, Goffee and Jones draw fromextensive research to reveal how to hone and deploy one’s uniqueleadership assets while managing the inherent tensions at the heartof successful leadership. Why Should Anyone Be Led By You? will forever change how we view,develop and practice the art of leadership, wherever we live andwork.

If you're dissatisfied in your current position, fantasizeabout doing something else with your life, or have justunceremoniously been given a pink slip, take heart. It's never toolate to start fresh and forge ahead on a fulfilling new careerpath. Alexandra Levit, career columnist for The Wall StreetJournal, has interviewed dozens of individuals who havesuccessfully switched careers—many of them more than once—andprovides practical, empowering, and action-oriented steps forfiguring out your next move with clarity and confidence. Organizedby the seven major motivations that lead people to seek careerchanges—family, independence, learning, money, passion, setback,and talent—New Job, New You shows you how to ? research careers that best reflect your new direction ? stand out in this competitive job market ? market yourself to a particular (most ideal) position ? create a financial plan to maintain income during yourtransition ? use the power of networking to put you ex

MAKE RICK PITINO YOUR PERSONAL COACH AND ACHIEVE MORE THAN YOUEVER THOUGHT POSSIBLE. For Rick Pitino, the first coach to bring teams from threedifferent schools to the Final Four, success isn’t aboutshortcuts. Pitino’s secret–and the reason he has become botha great coach and one of the most sought-after motivationalspeakers in the nation–is his strategy of overachievement. Now, in Success Is a Choice, he takes the same proven methods thathave earned him and his teams legendary status and gives you aten-step plan of attack that will help you become a winner atanything you set your mind to:

We find ourselves engaged in various kinds of negotiationsevery day, from trying to land a new account or win a promotion atwork, to buying a house or a car, or bargaining down a cell phonebill, or settling a dispute with a friend or spouse. In thisgroundbreaking book, negotiation expert Ed Brodow shows us how tosettle conflicts amicably to reach a win-win solution everytime. Using the no-nonsense, results-oriented boot camp approach,Brodow drills readers on the basic skills needed to master the artof negotiation. After completing Brodow’s basic training program,you will have learned how to: · Conquer your fear of confrontation and overcome the negativebehaviors that hold you back · Identify and develop your personal negotiation style · Assess the other side’s strengths and weaknesses · Get the other side to make concessions without giving up any ofyour goals · Master the art of listening to understand the other side’sposition and strengthen your own

The Accidental Millionaire is the memoir of Gary Fong, would-be slacker who revolutionized wedding photography, inventor of popular photography aids, entrepreneur, contrarian, bon vivant and a man who really, really didn't want to become a doctor. A first-generation Chinese-American, Gary was raised in one of Los Angeles' least-desirable neighborhoods and was forced to deal―in his own quirky and often very funny way―with the burdens of poverty, crime and his parents' relentless aspirations. These issues almost overwhelmed him until he had a dramatic epiphany. Spotting a bumper sticker that read "Since I gave up hope, I feel much better," Gary promptly did just that. He stopped trying and started succeeding. At turns hilarious, insightful and instructive, The Accidental Millionaire is Horatio Alger-meets-David Sedaris. Turning the traditional self-help principles upside down, The Accidental Millionaire disdains the goal-oriented approaches of traditional self-help philosophies. Sometimes not k

本书选取88个极具代表性的美容化妆品销售情景，是销售人员每天都会遇到，却又难以应对的问题。每个销售情景均以客户需求为出发点，以美容化妆品销售人员的沟通技能为线索，按“常见应对”“引导策略”“话术范例”“方法技巧”和“举一反三”共五个部分逐一讲述，简洁易懂，即学即用！?本书是美容化妆品企业及门店销售人员及其主管、经销商的实战宝典，更是馈员工及经销商的礼物。美容化妆品销售人员每天只需花上几分钟学3句销售妙语，30天即可达到妙语连珠、业绩飙升的效果！???