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    • Greening Your Small Business: How to Improve Your Bottom Lin
    •   ( 2 条评论 )
    • Jennifer Kaplan 著 /2009-11-01/ Penguin
    • The ultimate resource for small business owners who want to gogreen without going broke. Greening Your Small Business is the definitive resource for thosewho want their small businesses to be cutting- edge, competitive,profitable, and eco-conscious. Filled with stories from smallbusiness owners of all stripes, Greening Your Small Businessaddresses every aspect of going green, from basics such asrecycling, reducing waste, energy efficiency, and reducing the ITfootprint, to more in-depth concerns such as green marketing andcommunications, green business travel, and green employeebenefits. For companies too small to hire consultants to draft andimplement green policies and practices, this guide is designed foreasy use, featuring: ? Simple ways to make the workplace greener ? Two plans of action for going green (divided into twolevels) ? Definitions for green terminology and jargon

    • ¥83.2 折扣:6.5折
    • The Complete Idiot's Guide to Marketing, 2nd Edition(ISBN=97
    •   ( 3 条评论 )
    • Sarah White 著 /2003-11-01/ Penguin
    • From online marketing to old-fashioned word-of-mouth, readerswill find a comprehensive update on key marketing basics, as wellas such topics as: Guerilla marketing Marketing to Boomers and Latinos Online marketing Targeted-but-affordable direct mail Sample marketing plans for several types of small businesses (aswell as a couple of larger projects) Practical, do-it-yourself distribution strategies Analysis of business segments and trends, and much more.

    • ¥82.6 折扣:6.5折
    • Manager's Toolkit
    •   ( 0 条评论 )
    • Harvard Business School Press 著 /2004-03-01/ Perseus
    • Manager's Toolkit: The 13 Skills Managers Need to SucceedZeroingin on the specific skills that make great managers stand out fromthe pack, this comprehensive guide is both an essential primer fornew managers and a valuable resource for seasoned executives. Fromhiring and retaining good people to motivating and developing teammembers, from understanding key financial statements to delegatingwork effectively, and from setting goals for others to managingyour own career, this actionable guide walks readers through everyaspect of managing in a complex business world. Filled withpractical tools and tips, this essential toolkit will help managersto stay at the top of their game.The Harvard Business Essentialsseries is for managers at all levels but is especially relevant fornew managers. It offers on-the-spot guidance, coaching, and toolson the most relevant topics in business. Each book includes thecritical information that managers need on a given topic-frombudgeting to hiring to communication to strategy-and of

    • ¥140.4 折扣:6.5折
    • Diagnosing And Changing Organizational Culture, Third Editio
    •   ( 4 条评论 )
    • Kim S. Cameron 著 /2011-03-01/ Wiley
    • The third edition of the best-selling book Diagnosing and Changing Organizational Culture offers a proven framework and methodology for helping managers and their organizations carefully analyze and alter their fundamental culture. This book contains validated instruments for diagnosing organizational culture and management competency, a theoretical framework for understanding organizational culture, and a systematic strategy for changing organizational culture and personal behavior. Designed to be a hands-on resource, the book includes a wealth of instruments that leaders can use to plot their organization's culture profile. Diagnosing and Changing Organizational Culture includes a management competency assessment instrument to help facilitate personal change in order to effectively support culture change. The book can also serve as an information source for explaining a robust framework of culture types. The Competing Values Framework is probably the most frequently applied framework in the world fo

    • ¥267.7 折扣:6.9折
    • The Winner Within(ISBN=9780425141755)
    •   ( 3 条评论 )
    • Pat Riley 著 /1994-10-01/ Penguin
    • A game plan for team players in every arena of life--business,family, sports--uses examples from the life of the great basketballcoach to show how any group can combine strengths and talents andbe successful. Reprint. No one knows the dynamics of a winning team better than Pat Riley,one of pro basketball's most successful coaches. The Winner Withinis his game plan for team players in every aspect of life:business, family, or sports. Riley uses his own examples ofsuccess--in and out of sports--to show how any group can blend itstalents to create lasting success. The pro basketball coach and popular motivational speaker presentshis recipe for leadership, personal growth, and control of shiftingdynamics, showing how to forge strong groups that can work togetherto create success

    • ¥61.8 折扣:6.5折
    • STRATEGY PARADOX, THE(ISBN=9780385516228)
    •   ( 9 条评论 )
    • Michael E. Raynor 著 /2007-02-01/ Random House US
    • A compelling vision. Bold leadership. Decisive action.Unfortunately, these prerequisites of success are almost always theingredients of failure, too. In fact, most managers seeking tomaximize their chances for glory are often unwittingly settingthemselves up for ruin. The sad truth is that most companies haveleft their futures almost entirely to chance, and don’t evenrealize it. The reason? Managers feel they must make choices withfar-reaching consequences today, but must base those choices onassumptions about a future they cannot predict. It is thiscollision between commitment and uncertainty that creates THESTRATEGY PARADOX. This paradox sets up a ubiquitous but little-understood tradeoff.Because managers feel they must base their strategies onassumptions about an unknown future, the more ambitious of themhope their guesses will be right – or that they can somehow adaptto the turbulence that will arise. In fact, only a small number oflucky daredevils prosper, while many more unfortunate, bu

    • ¥118.5 折扣:5折
    • The Ten Commandments of Financial Happiness: Feel Richer wit
    •   ( 4 条评论 )
    • Jean Chatzky 著 /2005-01-01/ Penguin
    • Jean Chatzky of NBC's Today and Money magazine offers agroundbreaking approach to personal finance, asking "How much moneydo you need to be happy?" Her research shows that the happiestpeople in America, at all income levels, tend to use the moneystrategies that Chatzky calls the ten commandments of financialhappiness."The perfect book for these challenging times, as itoffers readers the gifts of both wealth andv meaning."QWayneDyer.

    • ¥46 折扣:5.2折
    • Think and Grow Rich 思考致富 9781585424337
    •   ( 41 条评论 )
    • Napoleon Hill (作者), Arthur Pell 著 /2005-08-01/ Penguin
    • The bestselling success book of all time is updated and revised with contemporary ideas and examples. Think and Grow Rich has been called the "Granddaddy of All Motivational Literature." It was the first book to boldly ask, "What makes a winner?" The man who asked and listened for the answer, Napoleon Hill, is now counted in the top ranks of the world's winners himself. The most famous of all teachers of success spent "a fortune and the better part of a lifetime of effort" to produce the "Law of Success" philosophy that forms the basis of his books and that is so powerfully summarized in this one. In the original Think and Grow Rich, published in 1937, Hill draws on stories of Andrew Carnegie, Thomas Edison, Henry Ford, and other millionaires of his generation to illustrate his principles. In the updated version, Arthur R. Pell, Ph.D., a nationally known author, lecturer, and consultant in human resources management and an expert in applying Hill's thought, deftly interweaves anecdo

    • ¥48 折扣:6折
    • The Pocket Idiot's Guide to Performance Appraisal Phrases(IS
    •   ( 2 条评论 )
    • Peter Gray 著 /2006-03-01/ Penguin
    • Nobody likes performance appraisals. To make the most of them,though, managers and supervisors can take advantage of this guide,complete with the phrases and words they need to confidentlyconduct clear, objective performance reviews. Phrases are given forcommon behavior and skill categories as well as for commonfunctional areas—and they work, regardless of appraisal type.

    • ¥41.6 折扣:6.5折
    • WINNING DECISIONS(ISBN=9780385502252) 英文原版
    •   ( 4 条评论 )
    • J. Edward Russo 等著 /2001-12-01/ Random House US
    • Business revolves around making decisions, often riskydecisions, usually with incomplete information and too often inless time than we need. Executives at every level, in everyindustry, are confronted with information overload, less leeway formistakes, and a business environment that changes rapidly. In lightof this increased pressure and volatility, the old-fashioned waysof making decisions–depending on intuition, common sense, andspecialized expertise–are simply no longer sufficient. Distillingover thirty years of groundbreaking research, WinningDecisions , written by two seasoned business advisers and worldleaders in behavioral decision studies, is a comprehensive,one-of-a-kind guide to the proven methods of making criticalbusiness decisions confidently, quickly–and correctly. Decision-making is a business skill which managers often take forgranted in themselves and others–but it's not as easy as some mightthink. The authors, whose expertise has been sought out by over ahundred companies, includi

    • ¥129.5 折扣:5折
    • Double-Digit Growth: How Great Companies Achieve It No Matte
    •   ( 3 条评论 )
    • Michael Treacy 著 /2004-12-01/ Penguin
    • The bestselling author of The Discipline of Market Leadersreveals how companies can achieve sustained growth. In their 1995 blockbuster The Discipline of Market Leaders,Michael Treacy and Fred Wiersema explained how great companiesdominated their markets by offering superior value propositions.Now Treacy is back with an equally groundbreaking book-revealinghow great companies master growth each year and how all businessescan identify and exploit opportunities for increased revenues,gross margins, and profits. Treacy's main point is simple-it really is possible to grow yourbusiness by 10 percent or more, year after year, in good times andbad, without cheating. Great companies already know how to do it,and the rest of us can learn their strategies and do the samething. Using case studies from industry leaders such as DellComputer, Home Depot, and GE, he shows the five steps that areimperative to ensure growth: keep the growth you have already earned look for growth where it's like

    • ¥70.9 折扣:6.5折
    • Think and Grow Rich 思考与财富圣经——拉美人如何致富
    •   ( 15 条评论 )
    • Napoleon Hill 著 /1987-05-01/ Penguin
    • During our ten-year association, I learned the missing number to my combination for worldwide successful achievement. The Master Mind Principle: two or more persons working together in complete harmony toward a mutual goal or goals...Napoleon Hill's philosophy teaches you what you were never taught. Specifically: How to Recognize, Relate, Assimilate and Apply principles whereby you can achieve any goal whatsoever that doesn't violate Universal Law - the Law of God and the rights of your fellowman.--This text refers to an out of print or unavailable edition of this title.

    • ¥38.4 折扣:6折
    • LEAN SIX SIGMA POCKET TOOLBOOK(ISBN=9780071441193)
    •   ( 7 条评论 )
    • Michael L. George 等著 /2004-08-01/ McGraw-Hill
    • A BUSINESSWEEK BESTSELLER Bestselling Lean Six Sigma authorMichael George provides the first pocket guide for deployers ofLean Six Sigma "The Lean Six Sigma Pocket Toolbook "blends Lean andSix Sigma tools and concepts, providing expert advice on how todetermine which tool within a "family" is best for differentpurposes. Packed with detailed examples and step-bystepinstructions, it's the ideal handy reference guide to help Greenand Black Belts make the transition from the classroom to thefield. Features brief summaries and examples of the 70 mostimportant tools in Lean Six Sigma, such as "Pull," "Heijunka," and"Control Charts" Groups tools by purpose and usage Offers a quick,easy reference on using the DMAIC improvement cycle Providescomprehensive coverage in a compact, portable format

    • ¥100.7 折扣:6.9折
    • The Complete Idiot's Guide to Closing the Sale(ISBN=97815925
    •   ( 1 条评论 )
    • MCC Keith Rosen 著 /2007-02-01/ Penguin
    • Traditional and gimmicky closing techniques are dead. Never bescared or reluctant to ask for the sale again and enjoy theconfidence and peace of mind in knowing you have a process thatworks. Tap into Keith Rosen's unique, permission based approach tohaving a selling conversation with your prospects that fits yourstyle of selling rather than having to 'pitch and close.' This bookgives you the edge over your competition by showing you, step bystep, how to get to "Yes" more often by aligning your sellingapproach with the prospect's preferred buying process andcommunication style without any pressure, manipulation orconfrontation. You'll also get exactly what to say in any sellingsituation as well as the dialogue that the world's greatestsalespeople use to defuse objections, ask for the sale and closethe deal. Plus, over 100 case studies, templates and *s youcan use with Keith's powerful process driven sellingapproach.Discover:. The five steps that make your salespresentations objection-proof.. A step-by-s

    • ¥62.4 折扣:6.5折
    • Valuation University Edition, Fifth Edition: Measuring And M
    •   ( 2 条评论 )
    • McKinsey & Company Inc. 等著 /2010-07-01/ Wiley
    • McKinsey’s Trusted Guide to Teaching Corporate Valuation isBack and Better than Ever Designed for classroom use, Valuation, University EditionFifth Edition is filled with the expert guidance from McKinsey Company that students and professors have come to trust.Fully Revised and Updated, NEW FEATURES to the Fifth Edition include: ALL NEW CASE STUDIES that illustrate how valuation techniquesand principles are applied in real-world situations NEW CONTENT on the strategic advantages of value-basedmanagement EXPANDED to include advanced valuation techniques UPDATED to reflect the events of the real estate bubble and itseffect on stock markets, new developments in corporate finance,changes in accounting rules, and an enhanced global perspective Valuation, Fifth Edition remains true to its roots with asolid framework for valuation through key concepts such as: Analyzing historical performance, including reorganizing acompany's financial statements to reflect economic rather thanaccounting per

    • ¥506.5 折扣:6.9折
    • Down to Business(ISBN=9781583333549) 英文原版
    •   ( 4 条评论 )
    • Clara Villarosa 著 /2009-09-01/ Penguin
    • A bulletproof, step-by-step plan for turning your businessbrainstorm into a money-making reality At age fifty-two , after years of working her way up thecorporate ladder, Clara Villarosa found herself out of a job. Butshe didn't let that get her down. Instead, she put her gifts to thetest and started her own business, which became one of thecountry's best-known independent specialty bookstores-The Hue- ManBookstore. Now, twenty years and two successful stores later, Clarais a highly sought-after business coach and expert in theindustry. Down to Business expands on Villarosa's proven "First 10 Steps toEntrepreneurship for Women" to offer women everywhere a targetedplan to help them launch the small business of their dreams. Thisbook includes advice on: ?How to develop realistic business ideas by researching theindustry ?Analyzing a competitor's marketing approach and attracting yourideal customer ? Accumulating the start-up funds you need, from recruitinginvestors to using

    • ¥56.4 折扣:5.2折
    • SECRET HANDSHAKE, THE(ISBN=9780385495288)
    •   ( 6 条评论 )
    • Kathleen Kelley Reardon 编 /2002-01-01/ Random House US
    • In The Secret Handshake , top corporate consultant andUSC management professor Kathleen Reardon explores and reveals thehidden rules on the ins and outs of corporate politics that youwon’t find outlined in any employee handbook. Based on hundreds of candid interviews with executives at Fortune500 companies who have achieved their goals and joined the innercircle, The Secret Handshake lays bare the unstatedconventions that govern and shape corporate hierarchies. Takingreaders inside boardrooms to learn firsthand how the topdecision-makers view and assess the employees under them, it offersinvaluable advice on such career-building tactics and skills asgetting noticed, networking, persuading others, knowing whichbattles to fight, and mastering the art of the quid pro quo. Forall those who aspire to be part of the decision-making body oftheir organization, The Secret Handshake is the ultimateintelligence report on whom to trust and whom to watch out for, howto manage the inevitable conflicts t

    • ¥69 折扣:5折
    • 101 Things I Learned (TM) in Business School 9780446550284
    •   ( 15 条评论 )
    • 本社 编 /2013-12-01/ Hachette
    • 101 THINGS I LEARNED IN BUSINESS SCHOOL will cover a wide range of lessons that are basic enough for the novice business student as well as inspiring to the experienced practitioner. The unique packaging of this book will attract people of all ages who have always wondered whether business school would be a smart career choice for them. Judging by the growing number of people taking the GMATs (the entrance exam for business school) each year, clearly more people than ever are thinking about heading in this direction.Subjects include accounting, finance, marketing, management, leadership, human relations, and much more - in short,everything one would expect to encounter in business school.Illustrated in the same fungift book format as 101 THINGS I LEARNED IN ARCHITECTURE SCHOOL, this will be the perfect gift for a recent college or high school grad, or even for someone already well-versed in the business world.

    • ¥83.2 折扣:6.5折
    • Alpha Teach Yourself Project Management(ISBN=9780028642239)
    •   ( 4 条评论 )
    • Nancy Mingus 编 /2001-11-01/ Penguin
    • Now you don't have to be an MBA or advanced specialist tolearn the principles of project management. Alpha Teach YourselfProject Management in 24 Hours gives readers a lesson-by-lessonapproach to learning the ins and outs of budgets, team-building andtracking. Recognizing that most projects are managed electronicallyor online today, the author also shows better and more efficientways to track and achieve goals.

    • ¥83.2 折扣:6.5折
    • Be the Miracle: 50 Lessons for Making the Impossible Possibl
    •   ( 3 条评论 )
    • Regina Brett 著 /2012-01-01/ Hachette
    • Want to live your dreams--or even surpass them? Want the worldto change for the better? Want to see a miracle? What are wewaiting for? Why not be the miracle? That's the challenge Regina Brett sets forth in BE THEMIRACLE . To be a miracle doesn't necessarily meantackling problems across the globe. It means making a difference,believing change is possible, even in your own living room,cubicle, neighborhood, or family. Through a collection of inspirational essays, Regina shareslessons that will help people make a difference in the world aroundthem. The lessons come from Regina's life experience and from thelives of others, especially those she has met in her 24 years as ajournalist. Each chapter is a lesson that can stand alone, buttogether they form a handbook for seeing the miracle of changeeverywhere. With upbeat lessons from "Do Your Best and Forget the Rest" to"Sometimes It's Enough to Make One Person Happy," these lessonswill help you accept and embrace yourself, challenge and

    • ¥89.7 折扣:6.5折
    • Masters of Management(ISBN=9780061771132)
    •   ( 11 条评论 )
    • Adrian Wooldridge 著 /2011-11-01/ HarperCollins
    • In 1996, having completed a two-year research study, longtimeEconomist journalists and editors John Micklethwait and AdrianWooldridge published The Witch Doctors, an explosive critique ofmanagement theory and its legions of evangelists and followers. Thebook became a bestseller, widely praised by reviewers and devouredby readers confused by the buzzwords and concepts the management“industry” creates. At the time, ideas about “reengineering,” “thesearch for excellence,” “quality,” and “chaos” both energized andhaunted the world of business, just as “the long tail,” “blackswans,” “the tipping point,” “the war for talent,” and “corporateresponsibility” do today. For decades, since the rise of MBA programs on campuses acrossthe country, the field of management has operated in a dubiousspace. Many of its framers clamor for respect within the academywhile making millions of dollars pedaling ideas, some brilliant andsome nonsensical, in speeches, consulting arrang

    • ¥165.1 折扣:6.5折
    • The Winner(ISBN=9780446606325)
    •   ( 27 条评论 )
    • David Baldacci 著 /1998-12-01/ Hachette
    • THE DREAM She is twenty, beautiful, dirt-poor, and hoping for a better lifefor her infant daughter when LuAnn Tyler is offered the gift of alifetime, a $100 million lottery jackpot. All she has to do ischange her identity and leave the U.S. forever. THE KILLER It's an offer she dares to refuse...until violence forces herhand and thrusts her into a harrowing game of high-stakes,big-money subterfuge. It's a price she won't fully pay...until shedoes the unthinkable and breaks the promise that made herrich. THE WINNER For if LuAnn Tyler comes home, she will be pitted against thedeadliest contestant of all: the chameleonlike financial mastermindwho changed her life. And who can take it away at will...

    • ¥44.9 折扣:6.5折
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