"Logos and No Gos ought to be mandatory reference material for all managers of branded products and services. It is a concise, easy read, jammed with crucial information on how to survive and thrive in the I.P. Jungle. It shows how to add brand value and how to guard that value with your life. When Kangol moved out of manufacturing and distribution into brand licensing it took us a while to realise that brand value lies as much in the quality and protection of the I.P. portfolio as it does in the image and trading performance. With Logos and No Gos on your desk there can be no excuse for sloppy I.P. management."—David M. Heys, C.E.O., Kangol Holdings Ltd "Geoff Steward is a highly experienced practitioner in the field of Intellectual Property and Trade Marks in particular. Logos and No Gos embodies his wide experience and is a very readable guide to what is otherwise a tortuous and, often, near impenetrable legal mine-field for the unwary brand owner and brand developer. Anyone thinking of laun

Most people have been conditioned to believe that business communication must be clear, rational, and objective, with no place for emotion or subjective thinking. Yet the most powerful, persuasive communication has a human element...often delivered simply and personally through the telling of stories. This book shows readers how to use personal stories to get their ideas across and create meaningful connections between themselves and their audience. Moving beyond the usual speech-openers or ice-breakers, the book gives readers a process for finding, developing, and using their own stories, including how to: * gain people's trust * use six different kinds of stories * shift from everyday thinking into story thinking * help shape group decisions and actions. Filled with enlightening anecdotes, this practical guide gives readers the tools they need to persuade, inspire, and influence others through the power of story.

Business leaders need bold strategies to stay relevant and win. In Big Think Strategy, Schmitt shows how to bring bold thinking into your business by sourcing big ideas and executing them creatively. With the tools in this book, any leader can overcome institutionalized small think the inertia, the narrow-mindedness, and the aversion to risk that block true innovation. Your reward? Big, bold, and decidedly doable strategies that excite your employees and leave your rivals scrambling. Drawing on years of advising corporate leaders on creativity and strategy development, Schmitt explains how to infuse fresh thinking into the planning process. Through his commentary on the Trojan War, the film Fitzcarraldo, and the composer Gustav Mahler, Schmitt uncovers the essence of bold leadership and the levers of revolutionary change. Abundant examples from Apple, Whole Foods, MySpace, IBM, General Electric, the Metropolitan Opera, and the Bill and Melinda Gates Foundation to name a few, show big think strateg

Today's shopping culture is turning the shopper into a zombie—and the thrill of the hunt into the robotic management of inventory. We are in danger of losing a resonant personal ritual, replaced by the boring habitual. For millions of us, the sizzle of a daily shopping experience has devolved into a relentless acquisition of the okay, available, and cheap. Why are we willing to pay $3.50 for a latte at Starbucks, but bristle at a 10-cent increase in the price of toothpaste? Why do we drive miles out of our way to buy a bag of 100 razor blades for 50 cents less than at our local store, and then spend $3.99 on a tub of pretzels that we don't need? We're wasting our time and money at the cost of our patience and good will. In Shopportunity!—a manifesto-cum-exposé—marketing expert Kate Newlin looks behind the aisles of our best-known retailers to reveal that the dopamine rush of getting a good deal is confusing shoppers' wants with their needs. Packed with perceptive reporting, Shopportunity! provid

The Blackwell Encyclopedia of International Management provides clear, up-to-the-minute definitions and explanations of the key concepts in the fast-changing field of international management. This revised edition covers recent developments arising from globalization, the internet, e-commerce and meta-markets. Information on new International Standards is included together with the impact of the European Union and the new geo-political areas of the Russian Federation and China. 作者简介： Cary L.Coper is based at Lancaster University as Professor of Organizational Psychology. He is the author of over 80 books, is past editor of the Journal of Organizational Behavior, and Founding President of the British Academy of Management.

The Oliver Wight Class A Checklist for Business Excellence The leading business improvement specialists who educate, coach and mentor people to lead and sustain change on the journey to business excellence and outstanding business performance * Managing the Strategic Planning Process * Managing and Leading People * Driving Business Improvement * Integrated Business Management * Managing Products and Services * Managing Demand * Managing the Supply Chain * Managing Internal Supply * Managing External Sourcing

One piece of a puzzle on its own is meaningless. But when all the pieces come together, a picture takes shape, and the puzzle makes sense. The same is true in studying leadership. If you try to learn leadership by only looking at a single theory or approach, you only get one piece of the overall picture. That's why Practicing Leadership, Third Edition features contributions from a variety of disciplines, including psychology, management, communications, military science, the quality movement, political science, and philosophy. The text takes you on a unique journey through the key paradigms that have helped shape some of today's most widely respected world leaders. Along the way, you'll explore essays by James Kouzes, Barry Posner, and Stephen Covey, along with profiles of such real-world leaders as Nelson Mandela, Mother Teresa, John Wooden, Sam Walton, and Colin Powell. With Practicing Leadership, Third Edition, you can: * See how the different leadership pieces fit together with Shriberg's new leadership

The easy–to–read bible for developing, financing, marketing, and selling consumer products––from gadgets to kitsch, from high–touch to high–end––for America's rising entrepreneurial nation. Launch It! is written by a team of trend and product consultants with over 60 years of collective experience advising thousands of entrepeneurs, designers, and companies. As they realized not one trade book was available on the market that would provide soup–to–nuts guidance for any firm or entrepreneur seeking to turn inventions and cool ideas into great products that sell, they decided to write that book themselves. Unlike any other book, Launch It! provides the reader with the step–by–step game plan that anyone can follow to evaluate their idea, raise capital, save time, stay on top of emerging and important trends, and make money.

"In this unique book, management science lifts its view to take in the broader horizons of strategy. the result is a frame work for strategy development, and a range of methods and models to make it operational." - Professor Jonathan Rosenhead, London School of Economics "This book will be invaluable for both strategists who need practical tools and for management scientists who are interested in strategic decisions."- John Mingers, Professor of Operational research and Systems, Kent Business School, University of Kent, UK "The authors see strategy formulation and implementations as inseparable activities in which every organisation engages on a continuous basis. This means that this book has the wide scope needed by a manger, from visioning through to performance measurement and financial evaluation. By brining the range of contributors need to cover this space, the authors have managed to provide both a conceptual frame work and the detail needed by real managers who can benefit from the tools a

The second edition includes over 25 percent new and updatedinformation including: New information on the separate accounting and financialreporting standards for private/small businesses versuspublic/large businesses Updated information that reflects the 2007 law oninternational financial reporting standards New content to match SEC and other governmental regulatorychanges over the past three years New information about how the analyst-corporate connection hasactually changed the playing field The impact of corporate communications and newtechnologies New examples that reflect the current trends Updated websites and resources

Zig Ziglar This may be a landmark business book. Through his personal failures and outrageous successes, Steve Scott reveals surefire principles and strategies that are timeless and right on target. Steve is living proof that failure is an event, not a person. Donald Trump Steve Scott's uncanny insights and strategies am so specific and easily applied, I believe they can empower any reader, whether a collie student, small business owner, or the CEO of a Fortune 500 company, to achieve levels of success they haven't yet dreamed of. Dennis Waitley Author, Empires of the Mind A totally new, innovative breakthrough in helping common people achieve uncommon success. Steve Scott's notebook is the 21st century guidebook for all of us. Laser accurate, reality, based, time.tested and incredibly insightful.

In an unusual take on America's leadership crisis, Maccoby calls for a new kind of leader: collaborators rather than stern bureaucrats, who are able to attract a new kind of follower. For workers in the information economy who are skeptical of father figures, psychoanalyst Maccoby (Narcissistic Leaders) advocates relationships to bosses that are less parental and more siblinglike. Exploring why people follow different leaders in different times and circumstances, he rests his analysis on Freud's concept of unconscious transference. Though Maccoby's language is straightforward, skeptics will question the book's emphasis on personality: today's workers seem too detached to see their bosses and CEOs as siblings, much less parental figures. The author moves from theory to practice in calling for exceptional leaders to find new sources of clean energy, quality education and universal health care. In a detailed, hands-on chapter, Maccoby brings together leadership, personality types and organizational design to des

Ries also shows companies how to focus. He advises that in order to focus, it may necessarily involve sacrifice - giving up some portion of the market, some versions of the product, or some distribution channel. Although such strategies strike many managers as illogical or counter-intuitive, Ries marshals an overwhelming number of examples to prove his case. As long as competition exists, Ries notes, it is impossible to win 100% of any market. From debunking The Quality Axiom to detailing the importance of perception, from describing the five strategies for coping with change to showing how a company can "own" a word in the customer's mind, Al Ries brings his extensive marketing expertise to bear on the problem of competition and the importance of focus. Today's rapidly changing, technology-driven marketplace mandates constant quick thinking and reassessment by managers throughout the corporation. This book lays out the smart way for your company to evolve, increase market share, and enhance shar

Purple Cow was the #1 bestselling marketing book on Amazon in 2003. Now in Free Prize Inside, Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization (big or small, profit or non) to MAKE SOMETHING HAPPEN. The next big marketing idea is a proven strategy for making your products or services so remarkable that they practically sell themselves. Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more. It’s a fun guide to doing innovative marketing that really works when the traditional approaches have all stopped working. Thirty years ago, the best way to sell something was to advertise it on television. But today’s consumers are cynical, and your product or servi

Readers will learn to take on a new leadership role without hesitation, foster change without impediments, and use humour to convince and motivate employees. Empower Employees Foster Change Exert Influence

In a cutthroat world, doing the basics of business well means the difference between winning and losing. Dave Anderson's TKO Series gives you the practical, high-impact strategies you need to build a business that can put the competition down for the count. TKO Management! presents no-nonsense, tough-as-nails practices for becoming a better leader and manager in every way. Packed with easy-to-follow, step-by-step guidance, TKO Management! will train you in the right skills and the most effective tactics for managing your people and your business. This straightforward guide gives you all the tools to punch above your weight, including checklists, examples, and practical resources you won't find anywhere else.

In a spoof of just about every career advice and management-by-metaphor book ever created, Bing (What Would Machiavelli Do?) delivers a Zen-like guide to managing your boss. The premise? Here's what Buddha would tell you if he were your personal career coach. A book juxtaposing faux-Zen advice with embarrassing corporate situations (e.g., how to handle a drunken boss) is almost guaranteed to be funny. Bing, "an ultra-senior officer at an elephantine corporation," has plenty of firsthand anecdotes to tell, and he supplements them with stories about some of the notoriously toughest bosses on the planet, like Martha Stewart and Citigroup's Sandy Weill. There are chapters on critiquing your boss ("any bitter pill of criticism one offers an elephant must be buried within a vast tub of cream cheese") and "facing the angry elephant" (when you're to blame for your boss's anger, "breathe deeply. Breath is life"). Despite the amusing anecdotes, though, Bing's narrative can become a bit wearying if one reads more than a

Seventy percent of all change initiatives fail. Yours won’t have to—when you apply the practices provided in HBR on Leading Through Change. In this vital new resource, today’s leading thinkers offer suggestions for articulating a compelling vision of an organization’s future, overcoming employee resistance to change, and surmounting other challenges that come with leading change.

Practical Financial Optimization is a comprehensive guide to optimization techniques in financial decision making. This book illuminates the relationship between theory and practice, providing the readers with solid foundational knowledge. Focuses on classical static mean-variance analysis and portfolio immunization, scenario-based models, multi-period dynamic portfolio optimization, and the relationships between classes of models Analyizes real world applications and implications for financial engineers Includes a list of models and a section on notations that includes a glossary of symbols and abbreviations

"Gregory Smith has written the definitive work on how to achieve leadership success in IT. This well-written and carefully researched book is a must-read for any IT professional with aspirations toward the top IT spot. Years from now, seasoned IT leaders will be crediting Smith's book with playing a role in their success." "Wow! Put all the tips, advice, and strategies in this book to use now. The road to the top is rarely straight—follow Gregory's advice and the path will reveal itself to you!" "While most professions have a distinct road map to the top, there is no standard career path to becoming a CIO. Smith addresses this unique challenge and provides aspiring CIOs with encouragement, advice, and essential skills based on years of his own and other CIOs' cumulative experience -- an important effort for the profession that Smith's fellow members in the CIO Executive Council embrace and applaud." "Teaching students what a CIO really does has been tough. We've had to choose between anecdotal

There are only twenty-four hours in a day, but you can make them count. Time Management, a comprehensive and essential resource for any manager on the run, shows you how. Learn to: Set and prioritize goals, objectives, and tasks Create an effective schedule Avoid distractions and interruptions Respect other people's time Build a time-conscious organization The Collins Best Practices guides offer new and seasoned managers the essential information they need to achieve more, both personally and professionally. Designed to provide tried-and-true advice from the world's most influential business minds, they feature practical strategies and tips to help you get ahead.

Drawing on her first-hand experience at top companies as diverse as Lands’ End and Microsoft, Jeanne Bliss explains why even great corporations can drift to delivering mediocrity to customers, and she offers a proven solution to break the cycle. Different divisions and departments in corporations can fail to communicate and act as a team—they create silos instead of a superior customer experience. Jeanne Bliss shows in stark detail how profits suffer when businesses focus on their organizational charts and not their customer relationships. This book provides leaders the tools and information they need to overcome organizational inertia and deliver a meaningful customer experience. The author includes diagnostics to determine if a company’s core strengths, metrics, and systems improve or harm customer relationships. With all these tools, leaders can address the organizational challenges they face with an exhaustive review of the Chief Customer Officer role and an evaluation to determine the rig

Resolving today's most pressing questions about business behavior has become a priority in today's corporate environment. In deciding how to act, managers reveal their inner values, test their commitment to those values, and ultimately shape their characters. Readers of this collection of articles will learn to identify the theoretical and practical issues of recognizing and responding to ethical dilemmas and will find the link between good ethics and good business.

A FULLY REVISED AND UPDATED EDITION OF THE INTERNATIONAL BESTSELLER. What does it take to be a firefighter? Fighter pilot? Top of the heap in the sales department? A brilliant customer service advisor? Esteemed and respected corporate leader? What does it take to get ahead? To separate yourself from the competition" Lead a less stressful existence? To be fulfilled in personal life and professional pursuits? What is the most important dynamic of your makeup? Is it your A0 intelligence quotient? Or B0 emotional quotient? If you picked "A", you are partly correct. Your intelligence quotient can be a predictor of things such as academic achievement. But it is fixed and unchangeable. The real key to personal and professional growth, and happiness, is your emotional quotient, which you can nurture and develop. The EQ Edge, by Steven J. Stein and Howard E. Book, shows you how the dynamic of emotional intelligence works. By understanding EQ, you can build more meaningful relationsh