Services requiring parts has become a $1.5 trillion business annually worldwide，creating a tremendous incentive to manage the logistics of these parts efficiently by making planning and operational decisions in a rational and rigorous manner。This book provides a broad overview of modeling approaches and solution methodologies for addressing service parts inventory problems found in high-powered technology and aerospace applications。The focus in this work is on the management of high cost，low demand rate service parts found in multi-echelon settings。The text may be used in a variety of courses for first-year graduate students or senior undergraduates，as well as for practitioners，requiring only a background in stochastic processes and optimization。It will serve as an excellent reference for key mathematical concepts and a guide to modeling a variety of multi-echelon service parts planning and operational problems。

E-mail seems like a terrific marketing tool — until you think about all that spam clogging up your own inbox. But of course YOUR message isn’t spam. So how do you use e-mail to market without becoming a spammer? Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with current laws. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working. You’ll be able to: Combine e-mail with other marketing media Develop a winning strategy, build a quality e-mail list, and find success Comply with anti-spam laws Set reasonable objectives Decide whether to use an e-mail service provider Brand your e-mails Build relationships with your customers Inc

“Nast's work in Idea Mapping enables those with creative minds to clearly lay out their thinking process and those who are more process-minded to become creative. If your organization is looking for a pragmatic，step-by-step guide to idea mapping，this is it.” ——Chris Brown，Executive Vice President，DTE Energy Resources “I have used idea maps for thirty years and have taught MBA students，employees，and my children how to harness their power. I strongly recommend this book and believe you will feel it to be one of the best investments you have ever made in your own growth.” ——Stephen C. Lundin，coauthor，FISH! “This is a book that everyone should read. It's an interactive，thought-provoking book about the brain and learning that will expand your mind. Nast，an accomplished and well-respected instructor，has guided me into a new realm of learning experiences and possibilities. I'm su

The Value of Learning is a hands-on guide for the implementation of learning and development programs that can be applied across all types of programs, ranging from leadership development to basic skills training for new employees. In this book, Patti Phillips and Jack J. Phillips offer a proven approach to measurement and evaluation for learning and development that can be replicated throughout an organization, enable comparisons of results from one program to another, and ultimately improve ROI.

"This is the book I wish I had when I began a training program for new traders. John's familiarity with trading and traders is evident in this text. His incorporation of exercises and use of examples bring topics to life, maintaining the interest of even the most hyperactive traders." —Brett N. Steenbarger, PhD, author of The Psychology of Trading "The Essentials of Trading masterfully teaches the novice how to conceptualize, implement, and manage the important fundamentals that form the building blocks of successful trading. Because the book and its examples have been classroom tested at both the undergraduate and graduate levels, the pace of presentation is ideal for a full or partial classroom exposure to Internet-based trading. The book is highly recommended as a viable academic teaching tool, and equally so for the developing nonstudent practitioner." —Dr. Gordon H. Dash Jr. Associate Professor of Finance, University of Rhode Island "As the founder of a women's entrepreneurial networkin

When change affects an organization, leaders-from the top executive to line supervisors-need to demonstrate effective leadership skills as never before. This is critical to retaining and engaging talented employees so your business can implement new ideas and continue to satisfy your customers.

These quick reads, based on McGraw-Hill bestsellers, are designed to meet the needs of busy people. Titles in the series focus on each book's main themes and action ideas, reduced to a manageable page count for on-the-go readers. Rules, guidelines, best practices, problem-solving approaches, and more for applying effective coaching methods in the workplace.

An anthology of fundamental papers on undecidability and unsolvability, this classic reference opens with G del's landmark 1931 paper demonstrating that systems of logic cannot admit proofs of all true assertions of arithmetic. Subsequent papers by G del, Church, Turing, and Post single out the class of recursive functions as computable by finite algorithms. 1965 edition.

There's a crisis in business today," say corporate recognition consultants Gostick and Elton. "The rhetoric we've been using for years-about people being 'our most valuable asset'-has actually come true. Without much warning, we woke up one day and realized that having the right talent in this competitive marketplace is the key to success . . . Go figure." But there is a way to retain your best employees and win their loyalty and commitment: It's called Employee Recognition. Managing with Carrots illustrates how to implement a strategic employee recognition program and presents case studies of how North America's finest companies create powerful recognition experiences.

The Relationship Edge shows you exactly how to build valuable business relationships with people you don't naturally connect with. It presents a straightforward, three-step process that is easy to apply to your work and business. Jerry Acuff provides real-world principles for developing strong and lasting personal relationships with the key people in your business life, helping you become more effective and persuasive while maintaining meaningful, truthful dialogues with those around you. Acuff shows how the more truthful and direct you are with customers and colleagues, the more truthful they'll be with you-and the more likely you are to find meaningful solutions to the business challenges you share. This revised edition includes new information on building and leveraging healthy business relationships, especially how to maintain them over the long term. With real case studies and step-by-step guidance, The Relationship Edge offers the tools and advice you need to develop strong, rewarding relationshi

This analysis of what makes great companies great has been hailed everywhere as an instant classic and one of the best business titles since In Search of Excellence。The authors，James C。Collins and Jerry I。 Porras，spent six years in research， and they freely admit that their own preconceptions about business success were devastated by their actual findings--along with the preconceptions of virtually everyone else。 Built to Last identifies 18 “visionary” companies and sets out to determine what's special about them。 To get on the list，a company had to be world famous，have a stellar brand image，and be at least 50 years old。 We're talking about companies that even a layperson knows to be，well，different：the Disneys，the Wal-Marts，the Mercks。 Whatever the key to the success of these companies，the key to the success of this book is that the authors don't waste time comparing them to business failures。Instead，they use a control group of “successful-but-secon

By now, the CEO as celebrity is old hat. (Just start counting the books from former company heads.) That goes for the executive-recruiter-cum-president-makers. What has yet to be explored--until now--is the celebrity business coach, the individual who helps C-level executives correct flaws, whether invisible or public. A frequent interviewee in major business magazines like Fortune, Goldsmith, with the sage help and advice of his collaborator Reiter, pens a self-help career book, filled with disguised anecdotes and candid dialogue, all soon slated for bestsellerdom. His steps in coaching for success are simple, honest, without artifice: gather feedback from appropriate colleagues and cohorts, determine which behaviors to change (and remember, Goldsmith specifically focuses on behavior, not skills or knowledge), apologize, advertise, listen, thank, follow up, and practice feed-forward. Admittedly, this shrewd organizational psychologist only works with leaders he knows will listen, follow advice, and change--e

One of the world's most loved writers, Lear's verse has delighted whole generations of readers. Now A Book of Nonsense is available once again from his original publishers.

Written in a highly accessible (and often witty) style, this groundbreaking book addresses a number of generational issues. Deal provides a de*ion of each issue, a summary of the relevant research results, a principle that can be applied to resolve (or at least mitigate) the issue, and practical advice for applying the principle in the workplace. Applying these principles will help everyone to work with, work for, attract, manage, retain, and develop leaders of all generations.

So you know your way around eBay, but you're not getting the highest bids for your items? Maybe your listings need a makeover! Here are all the techie secrets for taking better merchandise photos, writing hot copy and formatting it in HTML, "branding" your eBay store, making your listings look great on anybody's browser, and a whole lot more. 作者简介： Marsha Collier spends most of her time on things related to eBay. She’s a charter member eBay PowerSeller, as well as one of the original instructors for eBay University. As a columnist, an author of four best-selling books on eBay, a television and radio expert, and a lecturer, she shares her knowledge of eBay with millions of online shoppers. Thousands of eBay fans also visit her Web site, www.coolebaytools.com, to get Marsha’s latest insights on e-commerce. Out of college, Marsha worked in fashion advertising for the Miami Herald and then as special-projects manager for the Los Angeles Daily News. She also founded a home-based advertising

This book propounds an all-hazards, multidisciplinary approach to emergency management. It discusses the emergency manager’s role, details how to establish an effective, integrated program, and explores the components, including: assessing risk; developing strategies; planning concepts; planning techniques and methods; coordinating response; and managing crisis. Complete with case studies, this is an excellent reference for professionals involved with emergency preparedness and response.

The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. A first-time collection of the old classics and best new thinking on marketing. The articles provide a diverse look at marketing, including global branding, one-to-one marketing, and how to manage buzz.

Here's an even better way to get your BlackBerry fix Admit it. You're addicted to your BlackBerry. That's okay. Most usersare, and this book is just going to make it worse. Now you'll discover how to use your BlackBerry to retrieve documents, weatherforecasts, and Web infor-mation; use it as a wordprocessor or drawing tool; even control yourcomputer over a network with it. And we haven't even gotten to theway-out stuff. Pick a few of these hacks * Play games with BlackBerry * Search the Web * Connect to your PC wirelessly * Use BlackBerry as a USB thumb drive * Install custom ringtones * Supersize security * Draw sketches on your screen * Play your BlackBerry like a piano . . . and more! Tweaks, tricks, and add-on apps to customize your BlackBerry--plus Java code for even cooler hacks Companion Web site At wiley.com/go/extremetech you'll find source code, project materials, and more information. 作者简介： Glenn Bachmann

"A good book for all company directors, CEOs, managers and government regulators. It highlights the growing importance of good corporate governance at a macro and micro level. Peter Wallace & John Zinkin's book illustrates clearly the corporate governance implications on different enterprises, Markets, and geographies with special emphasis from he shareholder's point of view. Particularly helpful are the details on how companies can implement a good corporate governance. This book is very comprehensive and is highly recommended for every executive looking to maintain exemplary governance and ethics in their organization." Kai Nargolwala, Group Executive Director, Standard Chartered Bank "Businesses in competitive local and global markets increasingly use their commitment to corporate governance to differentiate themselves. The authors provide a useful road map to this future. Building on the best in Asia's business traditions, this book will help Asian businesses position themselves at the f

Whether you're a budding entrepreneur or a small business owner looking to expand your business online, this up-to-date guide covers all the essentials you need to know to set up a Web site and start trading quickly and profit- ably. With strategies to help you identify your market, design your Web site, use new technology, trade securely, and stay ahead of the competition, this book is just what you need to succeed. Dan Matthews is Group Online Editor of Caspian Publishing, which producesmagazines, Web sites, and events for an audience of UK entrepreneurs. Greg Holden is the author of over 25 books including eBay PowerUser's Bible.

Beginning with the million-copy bestsellers First, Break All the Rules and Now, Discover Your Strengths, Marcus Buckingham jump-started the strengths movement that is now sweeping the work world, from business to government to education. Now that the movement is in full swing, Buckingham's new book answers the ultimate question: How can you actually apply your strengths for maximum success at work? Research data show that most people do not come close to making full use of their assets at work -- in fact, only 17 percent of the workforce believe they use all of their strengths on the job. Go Put Your Strengths to Work aims to change that through a six-step, six-week experience that will reveal the hidden dimensions of your strengths. Buckingham shows you how to seize control of your assets and rewrite your job de*ion under the nose of your boss. You will learn: Why your strengths aren't "what you are good at" and your weaknesses aren't "what you are bad at." How to use the four telltale signs to identif

Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company’s true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life examples to explain how to use SMP to directly and positively impact corporate health and profits. 作者简介： STUART E. JACKSON is a senior partner withL.E.K. Consulting, a global management con-sulting company, and is the supervisor of their Chicago office. Recently, he opened the firm's first office in Japan. His clients have included Baxter, General Mills, GE, Yoplait, Shell, OfficeMax, MCA, and many other Fortune 500 companies.

Take a page from Jeff Bezos at Amazon.com and reinvent your company Turn your business direction on a dime like Michael Dell Find your drive for customer satisfaction with Edouard Michelin Dial in collaboration using Edward Zander's tactics at Motorola And get in the game with the Monday Morning strategies and inside plays of the world's top business champions.

Think about the managers who most influenced your career. They were successful because they infused employees--and organizations--with passion for work and motivation to achieve. 24 Ways to Motivate Every Employee provides two dozen creative and ready-to-use tools and techniques for ensuring that same enthusiasm, energy, and employee morale. 作者简介： Anne Bruce is a nationally recognized speaker and workshop leader. She has written a number of books, including Building a High Morale Workplace, Motivating Employees, and others.