"Logos and No Gos ought to be mandatory reference material for all managers of branded products and services. It is a concise, easy read, jammed with crucial information on how to survive and thrive in the I.P. Jungle. It shows how to add brand value and how to guard that value with your life. When Kangol moved out of manufacturing and distribution into brand licensing it took us a while to realise that brand value lies as much in the quality and protection of the I.P. portfolio as it does in the image and trading performance. With Logos and No Gos on your desk there can be no excuse for sloppy I.P. management."—David M. Heys, C.E.O., Kangol Holdings Ltd "Geoff Steward is a highly experienced practitioner in the field of Intellectual Property and Trade Marks in particular. Logos and No Gos embodies his wide experience and is a very readable guide to what is otherwise a tortuous and, often, near impenetrable legal mine-field for the unwary brand owner and brand developer. Anyone thinking of laun

The Oliver Wight Class A Checklist for Business Excellence The leading business improvement specialists who educate, coach and mentor people to lead and sustain change on the journey to business excellence and outstanding business performance * Managing the Strategic Planning Process * Managing and Leading People * Driving Business Improvement * Integrated Business Management * Managing Products and Services * Managing Demand * Managing the Supply Chain * Managing Internal Supply * Managing External Sourcing

The nonprofit sector is growing rapidly, creating a major need for expert advice on how to manage these organizations effectively. Management legend Peter Drucker provides excellent examples and explanations of mission, leadership, resources, marketing, goals, and much more. Interviews with nine experts also address key issues in this booming sector.

MAKE RICK PITINO YOUR PERSONAL COACH AND ACHIEVE MORE THAN YOUEVER THOUGHT POSSIBLE. For Rick Pitino, the first coach to bring teams from threedifferent schools to the Final Four, success isn’t aboutshortcuts. Pitino’s secret–and the reason he has become botha great coach and one of the most sought-after motivationalspeakers in the nation–is his strategy of overachievement. Now, in Success Is a Choice, he takes the same proven methods thathave earned him and his teams legendary status and gives you aten-step plan of attack that will help you become a winner atanything you set your mind to:

Book De*ion Here are money-making secets that can change your life. Inspiredby Andrew Carnegie's magic formula for success, this book willteach you the secrets that will bring you a fortune. It will showyou not only what to do but how to do it. Once you learn and applythe simple, basic techniques revealed here, you will have masteredthe secret of true and lasting success. And you may have whateveryou want in life.

To stay ahead of the pack, you must translate yourorganization's competitive strategy into day-to-day actions thatwill enable your company to win in the marketplace. This meanschanneling resources into the right efforts, striking a balancebetween innovation and control, and getting everyone pulling in thesame direction. How to accomplish all this? Continually ask the rightquestions, advises Harvard Business School professor Robert Simons.By posing these provocative questions, you identify critical gapsin your strategy execution processes, focus on the most importantchoices you must make, and understand what's at stake in eachone. In this concise guide, Simons presents the seven key questionsyou and your team must regularly explore together: ·Who is your primary customer? Have you organized your companyto deliver maximum value to that customer? ·How do your core values prioritize shareholders, employees,and customers? Is everyone in your company committed to thosevalues?

Branding your firm's future-with success More than a name game, product branding is often a high-stakes gamble-even when there's substantial market research behind it. The Classic Coke fiasco is just one example. With millions of dollars at stake each time out, companies can't afford branding strategies that can't stand up in the marketplace. Representing the brain trust in brand management, Paul Temporal's Advanced Brand Management presents the highly sophisticated branding techniques used by some of the world's leading companies. Strategies such as brand stretching and brand architecture are described, especially as tools for managing the total brand experience and value. The book also includes a brand management toolkit, which provides checklists and exercises, as well as global and Asian case studies. This indispensable practitioner's guide will help companies secure lasting brand equity for their products.

For the typical American homeowner, Great Houses on a Budget presents case studies from across the country that achieve high style at an affordable cost. Most homeowners can only fantasize about owning and living in beautiful dream homes designed by top architects -- houses that are well beyond the reach of average consumers. This splendidly illustrated volume promises to provide a reality check by presenting beautifully designed houses by the same architects, but with one exception. The houses in this book were designed and built for clients with high standards, as well as modest budgets. Fifteen in-depth case studies display the work of some of today's finest architects in locations ranging from California and Connecticut, to Virginia and Oregon. Each project includes lavish photography accompanied by detailed discussion of the economical construction techniques implemented in each house. With an in-depth look at square footage costs, design techniques, and low-cost building materials, Great Hou

An authoritative exploration of logistics management within the engineering design and development process, this book concentrates on the design, sustaining maintenance and support of systems. The volume provides complete coverage of reliability, maintainability, and availability measures, the measures of logistics and system support, the system engineering process, logistics and supportability analysis, system design and development, the production/construction phase, utilization, sustaining support and retirement phases, and logistics management. For those interested in logistics engineering and management.

Chet Holmes helps his clients blow away both the competitionand their own expectations. And his advice starts with one simpleconcept: focus! Instead of trying to master four thousandstrategies to improve your business, zero in on the few essentialskill areas that make the big difference. The Ultimate Sales Machine shows you how to tune up and soup upvirtually every part of your business by spending just an hour perweek on each impact area you want to improve—sales, marketing,management, and more.

A collection of classic and cutting-edge articles, and case studies provides a broad range of perspectives on affirmative action, career development for minorities and women, and other HR-related policies.

The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of

To survive and thrive under today's competitive conditions, companies must constantly formulate effective strategies - and they must execute those strategies flawlessly. Thankfully, mastering the skills needed to define and carry out strategy is possible. And this volume will help you. Learn about the common pitfalls of strategy creation as well as the tools to successfully surmount the challenges.

Executives everywhere acknowledge that finding, retaining, and growing talent counts among their toughest business challenges. Yet to address this concern, many are turning to talent management practices that no longer work?because the environment they were tailored to no longer exists. In today's uncertain world, managers can't forecast their business needs accurately, never mind their talent needs. An open labor market means inevitable leaks in your talent pipeline. And intensifying competition demands a maniacal focus on costs. Traditional investments in talent management wind up being hugely expensive, especially when employees you've carefully cultivated leave your firm for a rival. In Talent on Demand, Peter Cappelli examines the talent management problem through a radical new lens. Drawing from state-of-the-art supply chain management and numerous company examples, he presents four new principles for ensuring that your organization has the skills it needs--when it needs them. 作者

"A magisterial work...You can't help thinking about the economic crisis we're living through now." --The New York Times Book Review It is commonly believed that the Great Depression that began in 1929 resulted from a confluence of events beyond any one person's or government's control. In fact, as Liaquat Ahamed reveals, it was the decisions made by a small number of central bankers that were the primary cause of that economic meltdown, the effects of which set the stage for World War II and reverberated for decades. As yet another period of economic turmoil makes headlines today, Lords of Finance is a potent reminder of the enormous impact that the decisions of central bankers can have, their fallibility, and the terrible human consequences that can result when they are wrong.

Fully illustrated and highly detailed, The Ultimate. History of Porsche tells all a bout this famous sporting marque. From its earliest designs to today’s newest models, the German company has produced many of the world's most desirable cars and numerous sporting successes. Here both are amply celebrated in lavish detail and colour to bring you the ultimate in sports car history.

In this updated paperback edition of a "rich, readable, andauthoritative" Fortune) book, Wall Street Journal reporterPetzinger tells the dramatic story of how a dozen men, includingRobert Crandall of American Airlines, Frank Borman of Eastern, andRichard Ferris of United, battled for control of the world'sairlines Radio drive-time pubilcity.

-Worth magazine "The most entertaining book written on investing isReminiscences of a Stock Operator, by Edwin Lefèvre, firstpublished in 1923." -The Seattle Times "After twenty years and many re-reads, Reminiscences is stillone of my all-time favorites." -Kenneth L. Fisher, Forbes "A must-read classic for all investors, whether brand-new orexperienced." -William O'Neil, founder and Chairman, Investor's BusinessDaily "Whilst stock market tomes have come and gone, this remainspopular and in print eighty years on." -GQ magazine First published in 1923, Reminiscences of a Stock Operator isthe most widely read, highly recommended investment book ever.Generations of readers have found that it has more to teach themabout markets and people than years of experience. This is atimeless tale that will enrich your life-and your portfolio.

Why do good teams fail? Very often, argue Deborah Ancona and Henrik Bresman, it is because they are looking inward instead of outward. Based on years of research examining teams across many industries, Ancona and Bresman show that traditional team models are falling short, and that what's needed - and what works - is a new brand of team that emphasizes external outreach to stakeholders, extensive ties, expandable tiers, and flexible membership. The authors highlight that X-teams not only are able to adapt in ways that traditional teams aren't, but that they actually improve an organization's ability to produce creative ideas and execute them - increasing the entrepreneurial and innovative capacity within the firm. What's more, the new environment demands what the authors call "distributed leadership," and the book highlights how X-teams powerfully embody this idea.

Bad pricing is a great way to destroy your company’s value， revenue， and profits。 With ten simple rules， this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit。 The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers。 This is a proven plan for increasing sales without sacrificing profits。 Face facts： Customers have never met a price they liked。 And they will use every trick in the book to get you to lower your prices and give up profits。 The typical business response is to discount， discount， discount—resulting in less revenue and lower profits。 In Pricing with Confidence， pricing gurus Reed Holden and Mark Burton offer a radically different solution—one that actually builds revenues and profits without lowering prices。 The key? Linking prices to the value delivered。 The real trick i

A revelatory exploration of the hottest trend in technologyand the dramatic impact it will have on the economy, science, andsociety at large. Which paint color is mostlikely to tell you that a used car is in good shape? How canofficials identify the most dangerous New York City manholes beforethey explode? And how did Google searches predict the spread of theH1N1 flu outbreak? The key to answering thesequestions, and many more, is big data. “Big data” refers to ourburgeoning ability to crunch vast collections of information,analyze it instantly, and draw sometimes profoundly surprisingconclusions from it. This emerging science can translate myriadphenomena—from the price of airline tickets to the text of millionsof books—into searchable form, and uses our increasing computingpower to unearth epiphanies that we never could have seen before. Arevolution on par with the Internet or perhaps even the printingpress, big data will change the way we think about business,health, politics, edu

Covers hot new travel trends such as cruises, extreme tours, senior travel, international travel, and more.

Part Fast Food Nation, part Bobos in Paradise,STARBUCKED combines investigative heft with witty culturalobservation in telling the story of how the coffeehouse movementchanged our everyday lives, from our evolving neighborhoods andworkplaces to the ways we shop, socialize, and self-medicate. In STARBUCKED, Taylor Clark provides an objective, meticulouslyreported look at the volatile issues like gentrification and fairtrade that distress activists and coffee zealots alike. Through acast of characters that includes coffee-wild hippies, businesssharks, slackers, Hollywood trendsetters and more, STARBUCKEDexplores how America transformed into a nation of coffee gourmetsin only a few years, how Starbucks manipulates psyches and socialhabits to snare loyal customers, and why many of the things wethink we know about the coffee commodity chain are false. Starbucked is ...smart cultural criticism minus any academicgobbledygook. Mr. Clark is quite funny as he dryly sends up theexcess of the corporate