Most executives have a big, hairy, audacious goal. But they install layers of stultifying bureaucracy that prevent them from realizing it. In this article, Jim Collins introduces the catalytic mechanism, a simple yet powerful managerial tool that helps turn lofty aspirations into reality. The crucial link between objectives and results, this tool is a galvanizing, nonbureaucratic way to turn one into the other. But the same catalytic mechanism that works in one organization won t necessarily work in another. So, to help readers get started, Collins offers some general principles that support the process of building one effectively. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless man
Need help to generate traffic for your website or blog? This new guide is easy enough to get you started, but comprehensive enough to give you a deeper understanding of Search Engine Optimisation. It covers creative, marketing and technical considerations to help you improve rankings, drive traffic, and increase visibility in search engines. There are a great many elements to SEO, from the words on your page, the meta-data that sits behind it, and the way other sites link to each other on the web. This new book will help you structure your site in a way that both search engines, and your online readers will understand, quickly and easily.
Peter F. Drucker argues that what underlies the current malaise of so many large and successful organizations worldwide is that their theory of the business no longer works. The story is a familiar one: a company that was a superstar only yesterday finds itself stagnating and frustrated, in trouble and, often, in a seemingly unmanageable crisis. The root cause of nearly every one of these crises is not that things are being done poorly. It is not even that the wrong things are being done. Indeed, in most cases, the right things are being done―but fruitlessly. What accounts for this apparent paradox? The assumptions on which the organization has been built and is being run no longer fit reality. These are the assumptions that shape any organization's behavior, dictate its decisions about what to do and what not to do, and define what an organization considers meaningful results. These assumptions are what Drucker calls a company's theory of the business. The Harvard Business Review Classics series offers
Paperback: 128 pages Publisher: Laurence King Publishing (Feb. 4 2020) Language: English ISBN-10: 1786275139 ISBN-13: 978-1786275134 Product Dimensions: 17.1 x 2.3 x 17.1 cm Shipping Weight: 322 g 你想成为YouTube博主,对吗?但是你的视频只有少量的浏览量,而且粉丝量似乎就是涨不上去?为什么你没能把粉丝群变大呢?《Youtube博主炼金术》为你提供了制作视频所需的一切知识,这些视频将为你带来数百万的订阅者以及与之匹配的收入。本书包含几位世界上粉丝量*的YouTube博主的建议,内部的专家访谈和技术信息,你和YouTube明星博主之间只差这一本书而已。 So you want to be a YouTuber, but your videos only get a handful of views and your fan base just doesn't seem to grow? How come you haven't made it big yet? Read This If You Want To Be YouTube Famous gives you everything you need to make videos that will net you millions of subscribers and the mo