XENOPHON the Athenian was born 431 B.C. He was a pupil of Socrates. He marched with the Spartans, and was exiled from Athens. Sparta gave him land and property in Scillus, where he lived for many years before having to move once more, to settle in Corinth. He died in 354 B.C. THE ECONOMIST records Socrates and Critobulus in a talk about profitable estate management, and a lengthy recollection by Socrates of Ischomachus' discussion of the same topic.
As America's premier management consultant, Philip Crosby has made "quality" the corporate buzz word in America's top-tier firms. Now, as he has before, this bold, brilliant, and very practical mover-and-shaker has set out to disturb the complacency and stir the creative capacity of American management. The result is a book that raises the credo of quality to a higher level--the level demanded in the fiercely competitive marketplaces of today and tomorrow. Crosby's message to management is as powerful as it is plainspoken. Just as a chain is only as strong as its weakest link, no com- pany can afford to ignore any part of its operation--whether it is the goods and services it offers, the needs of the customers it serves, the loyalty and nitiative of the people who work for it, or the bottom-line results on inex- orable computer printouts. Success in attaining quality in all these areas iswhat the author means by Completeness. It's the whole picture. And this valuable book shows how to put it clearly into focu
From the author of the New Your Times besseller Spin Cycle comes this engrossing,entertaining expose of how the media-from television to newspapers to the Internet-drive the financial markets today. The booming econmy and mass investing have produced and insatiable demand for financial news and given rise to a group of "fortune tellers"eager to scoop and spread the the latest intelligence.In this riveting,unsettling book,Howard Kurtz introduces the powerful journalists,commentators,and analysts whose reports-too often based on rumor,speculation,and misinormation-have a real-time inpact on the rise and fall of stocks and on the financial health of millions of investors. Focusing on shch well-known figures as cable TV's Ron reporters who specialize in exclusives;and superstar analysts Ralph Acampora and Henry Blodget,Th Fortune Tellers is an incisive,often amusing,and sometimes terrifying report by an journalish well known for his sharp-eyed observations and behind-the scenes access.In a time of head-sp
In 1984, Brem diagnosed with two types of cancer kept knocking at the doors of car dealerships until someone hired her. Today, as president and CEO of Love Chrysler, she is one of the most successful Latinas in business in the U.S. She explains the principles that sustained her even at her lowest (e.g., know your self-worth; be creative; be passionate about your work), offering numerous anecdotes about women who succeeded against tremendous odds. Readers will empathize with Brem, who speaks frankly and sensitively. This eminently inspiring book, reminiscent of Deborah Rosado Shaw's Dream Big, will find a wide audience.
![[现货]99 Ways to Increase Your Income](http://img3m4.ddimg.cn/76/26/1400445364-1_l.jpg)
At a time when a stressed economy is causing job loss and other financial pains, many people are looking for ways to rebuild or supplement income. "99 Ways to Increase Your Income" lays out simple steps to both generate more cash, as well as do a more effective job of hanging on to existing income. Frank Martin is a successful entrepreneur and the author of more than sixteen books.
Good business is all about dealing with people. If you have trouble interacting with clients or co-workers, you ll be circling Help Wanted ads before you know it. My First Book of Business Etiquette is an essential primer on workplace decorum, with information on: - Behaving in a meeting - Being respectful in an office full of cubicles - Conducting business abroad - The ins and outs of creative schmoozing - And much, much more. Whether you're making the transition from the dorm room to the board room -- or just want a quick refresher course on good manners -- this useful primer is bound to delight!
《中国农村的金融发展--以农村信用合作社的改革为中心(英文版)》：I ammost grateful to Professor Masaaki ISHIDA of the Graduate School ofBioresources, Mie University, Japan. He was my doctoral instructorwho guided me into the academic world of economics. He is veryfamous in the research of agricultural policies and cooperatives,excelling at micro analy- ses of farmers' action. He has won a lotof academic awards from the Agricul- tural Economics Society ofJapan and The Farm Management Society of Ja- pan, etc. He also hasgreat personalities of wisdom, diligence and generos- ity. I feelvery fortunate to be one of the overseas students of ProfessorMasaaki ISHIDA.
It's great to be a woman . . . most of the time. Lisa Birnbach, Ann Hodgman, and Patty Marx have come up with 1,003 hilarious reasons why it's great all of the time. Pantyhose, high heels, lipstick, maxi pads, chocolate-all things feminine are covered. These three witty and wise women have delivered yet another hysterical list of 1,003 great things. Each writer has a unique (and much appreciated) take on being a modern-day woman. After all, today's females need to be tough, talented multitaskers with an amazing sense of humor-and that's just to compete with the males in grade school!
This is the only pocket-sized guide to the ever-changing, all-important world of copyrights. Written by attorneys who specialize in the field, this slim volume shows writers, composers, web masters, and other content creators what to do—and what not to do—in order to protect their work from plagiarism and theft. With sample documents and a helpful Internet and government resource guide, The Pocket Idiot’s Guide to Copyrights covers everything from the current copyright laws to the most effective way to file. Complex laws explained in layman’s language Complete Internet and government resource guide Sample government filing documents Expert, up-to-date advice from attorneys 作者简介： Robert J. Frohwein is an attorney and is president and co-founder of LAVA Group, an intellectual property consulting firm. Gregory Scott Smith is an attorney, an engineer, and chief officer of intellectual property at LAVA Group.
This is an entertaining book that succeeds despite its author's missteps as a humorist. In presenting the odds of all manner of events both possible ("Dating a Supermodel") and improbable ("Becoming a Professional Athlete"), Baer (The Great Mutual Fund Trap) is clearly emulating the Worst-Case Scenario books, which have turned studying extreme real-life events into a cottage industry. Baer knows and expertly uses statistics and probabilities: it is fascinating to learn, for example, that the chances of dying by being hit by an asteroid are three times greater than dying in a train crash or an earthquake and are 250 times greater than dying from a shark attack. He also provides some revealing sidebars on certain topics, such as his look at how the odds of celebrity divorce are even worse than the already horrible odds of divorce for newly married couples ("about even money, 1 to 1"). Baer sometimes interrupts his statistical analyses with attempts at Dave Barry-style one-liners, but they fall flat, such as whe
Sports agent and sometime investigator Myron Bolitar is poised on the edge of the big-time. So is Christian Steele, a rookie quarterback and Myron's prized client. But when Christian gets a phone call from a former girlfriend, a woman everyone, including the police, believes is dead, the deal starts to go sour. Suddenly Myron is plunged into a baffling mystery of sex and blackmail. Trying to unravel the truth about a family's tragedy, a woman's secret and a man's lies, Myron is up against the dark side of his business - where image and talent make you rich, but the truth can get you killed.
CON TRICKS is a unpque insider's guide to this booming business which will appeal to anyone who is or has ever wished to be a consultant.Written by an ex-consultant,is lifts the veil on what consulting is really like and what you need to succeed with the major firems.It also asks why consultants are so expensive,why they can be so had at running their own businesses and whether the loss of mid-line expertise in our corporations is making them dangerously reliant on outside advisers.
From market research and packaging to TV advertising and publicity, all aspects of marketing are defined and explained in this overview of marketing terminology. Useful supplements in this updated edition include SWOT (strengths, weaknesses, opportunities, and threats) analyses and a sample print specification form.
To critics, Bill Gates's Microsoft Inc. is the apotheosis of brute-force ruthless marketing, but in this lively, independent-minded report, Stross (Steve Jobs and the Next Big Thing) finds a different explanation for Microsoft's success: Gates's strategy of hiring the smartest software developers, keeping their allegiance with lucrative stock options, fostering an egalitarian creative atmosphere and perpetuating the identity of small working groups. A business professor at San Jose State University in California, Stross had unfettered access to Gates, his employees and the company's internal files, making this a privileged, revealing window on Microsoft's inner workings. He charts the firm's long, rocky struggle to win broad consumer acceptance of CD-ROMs, as well as the saga of Microsoft's bestselling multimedia encyclopedia, Encarta. Microsoft was caught unprepared by the advent of the Internet, and its failed attempt to outdo a small but feisty rival, Intuit, in the personal finance software market, demons
In the summer of 2003, the New York Times Magazine sent Stephen J. Dubner, an author and journalist, to write a profile of Steven D. Levitt, a heralded young economist at the University of Chicago. Levitt was not remotely interested in the things that interest most economists. More... Instead, he studied the riddles of everyday lifefrom cheating to crime to child-rearingand his conclusions turned the conventional wisdom on its head. For instance, he argued that one of the main causes of the crime drop of the 1990s was the legalization of abortion twenty years earlier. (Unwanted children have a greater likelihood of becoming criminals; with so many unwanted children being aborted in the 1970s, the pool of potential criminals had significantly shrunk by the 1990s.) The Times article yielded an unprecedented response, a deluge of interest from thousands of curious, inspired, and occasionally distraught readers. Levitt and Dubner collaborated on a book that gives full play to Levitts most compelling ideas.
ONE OF AMERLCA'S most respected personal finance experts tells the inspiring,hisarous ,and sometimes perilous tale of how he amassed dizzying (well,to him)wealth.with the same mix of wit and wisdom that distin-guishes The Only Investment Guide Yon'll Ever Need,he details the investments that paid off handsomely,the real estate deals that threatened to sink him,and more (oil in ?a musical about muns?).Then he describes how he's put his vast fortune to work-battling Ralph Nader over auto insurance in California ,waging a national canpaing against smoking in Russia,and tilting at all manner of windmills. More than just one man's route tofinancialsuccess,Tobias's advetues along the road from not-quite rags to not -quite vast riches will help you to invest wisely,live smartly,and have a good time while building a vast fotuneof your own.
Take the brakes off your business.From management spe-Cialist and author of the innov-ative national besteller 1001 WAYS TO REWARD EMPLOYEES comes a practical handbook chock full of ideas for increas-ing employee involvement and enthusiasm-the key to an organization's success.Weaving together case studies,exam-ples,suggestions,and quotes from hundreds of America's most energized businesses and business leaders,1001 WAYS TO ENERGIZE EMPLOYEES is a how-to for getting not just the most-but the best-from everyone in the organization.
In this companion to their upcoming PBS series, Dobyns and Crawford-Mason survey "continuous improvement" programs in America's private and public sectors. They note that organizations have shifted away "from a focus on technical aspects . . . to a focus on the complete interface between . . . a business and its customers." Their most interesting chapter compares the major U.S. quality gurus, including W. Edwards Deming and Joseph Juran, and profiles their Japanese disciples. The authors also subject the much-ballyhooed Baldrige Quality Award to some needed scrutiny. Several companies described (Motorola, Federal Express) have been treated elsewhere, and readers must wade through tedious recitations by top managers. However, a visit to Mount Edgecumbe High School in Alaska adds some perspective on the educational realm's quality movements. While general readers will gain a useful overview of the U.S. push to regain international competitiveness, there are few new revelations. An optional purchase for business
Book De*ion "A candid andcomprehensive look at how to succeed in business - for everyonefrom college graduates to CEOs." Bill Gates, chairman, MicrosoftCorporation Jack Welch knows how to win. During his forty-year career atGeneral Electric, he led the company to year-after-year successaround the globe, in multiple markets, against brutal competition.His honest, be-the-best style of management became the goldstandard in business, with his relentless focus on people,teamwork, and profits. And now he has written a book that clearlylays out the answers to the most difficult questions people faceboth on and off the job. Winning is destined to become thebible of business for generations to come. Anyone who has a passion for success will find Welch's optimistic,no excuses, get-it-done mind-set riveting. Packed with personalanecdotes and written in Jack's distinctive no b.s. voice, Winning offers deep insights, original thinking, a
