An insider shows how to tailor a résumé that setsapplicants apart from a sea of candidates. Recruiting director Brad Karsh has worked withthousands of misguided job seekers. Now he’s putting his experienceinto print, with step-by-step guidelines to improve the wording,content, and format of any résumé. Knowing how employers choose candidates, the author shows how tomake a résumé stand out. Whether readers are looking to make acareer change, re-enter the workforce, find a first job, or acquirean internal position, Karsh demonstrates how to transform anyrésumé—and get results. Includes advice for: ? First jobs ? Re-entering the work force ? Applicants who have been laid off ? Career changes ? Older applicants ? And more

Built to Last, the defining management study of the nineties,showed how great companies triumph over time and how long-termsustained performance can be engineered into the DNA of anenterprise from the verybeginning. But what about the company that is not born with great DNA? Howcan good companies, mediocre companies, even bad companies achieveenduring greatness?

This boastful, boyishly disarming, thoroughly engaging personal history offers an inside look at aspects of financing, development and construction in big-time New York real estate. "I don't do it for the money," maintains Trump, the son of a Queens realtor who, at age 27, bought and transfigured the colossal Hotel Commodore at Grand Central Terminal. Now 40, he has built, among other projects, and owns outright, Fifth Avenue's retail and residential Trump Tower (where he occupies a double-triplex suite); owns and operates Trump's Castle, a casino in Atlantic City; is arguably the most visible young man on Manhattan's celebrity circuit ("Governor Cuomo calls. . . . dinner at St. Patrick's Cathedral. . . . I call back Judith Krantz"); and is currently developing a controversial 100-acre West Side "Television City" project that is planned to include the world's tallest building. For those who would do likewise, Trump articulates his secrets for success: imagination, persistence, skill at "juggling provisional c

The market for business knowledge is booming, as companieslooking to improve their performance pour billions of dollars intotraining programs, consultants, and executive education.Why, then,are there so many gaps between what firms know they should do andwhat they actually do?Why do so many companies fail to implementthe experience and insight they've worked so hard to acquire? TheKnowing-Doing Gap is the first book to confront the challenge ofturning knowledge about how to improve performance into actionsthat produce measurable results. Jeffrey Pfeffer and Robert Sutton, well-known authors andteachers, identify the causes of the knowing-doing gap and explainhow to close it.The message is clear-firms that turn knowledge intoaction avoid the "smart talk trap."Executives must use plans,analysis, meetings, and presentations to inspire deeds, not assubstitutes for action.Companies that act on their knowledge alsoeliminate fear, abolish destructive internal competition, measurewhat matters, and promo

Michael Goldhaber, writing in Wired, said, "If there isnothing very special about your work, no matter how hard you applyyourself you won't get noticed and that increasingly means youwon't get paid much either. In times past you could be obscure yetsecure -- now that's much harder." Again: the white collar job as now configured is doomed. Soon.("Downsizing" in the nineties will look like small change.) Sowhat's the trick? There's only one: distinction. Or as we call it,turning yourself into a brand . . . Brand You. A brand is nothing more than a sign of distinction. Right? Nike.Starbucks. Martha Stewart. The point (again): that's not the waywe've thought about white collar workers--ourselves--over the pastcentury. The "bureaucrat" on the finance staff is de factofaceless, plugging away, passing papers. But now, in our view, she is born again, transformed frombureaucrat to the new star. She works in a professional servicefirm and works on projects that she'll be able to brag about yearsfrom now. I call

THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME DON'TMISS THESE OTHER BOOKS IN THE PERFECT PHRASES SERIES How do you get face time with someone who doesn't accept salescalls? What is the best way to present the value of your offering?How do you handle price objections? Answer: You need to speak theright language. This fully revised second edition of the popular Perfect Phrasesfor the Sales Call provides an arsenal of persuasive language andword-for-word practice scenarios to help you address any challenge.Learn the most effective language for: Getting past gatekeepers and selling to the decision makers Presenting your product or service in the best light Handling objections, stalling, and other delaying tactics Building trust and cultivating relationships

A collection of personal success maxims and selling tactics,learned over thirty years of Harvey Mackay's own hugely successfulbusiness career. Packed with marketing and motivational nuggetsthat you can put into practice today, and some of the most dynamictechniques for soliciting and closing a sale ever devised, here isa book of clear principles and easily applicable practice. Inshort, pithy chapters Mackay tells you things like how to getappointments with customers who are sure they don't want to see you- and make them glad they said yes; how to smile and say no tonegotiating pressure until your tongue bleeds; how to understandthe customer first, last and always, using the Mackay 66 questions.Humorous, human and always to the point.

Everything you need to know about building a successful,world-class consulting practice Whether you are a veteran consultant or new to the industry,an entrepreneur or the principal of a small firm, The ConsultingBible tells you absolutely everything you need to know to createand expand a seven-figure independent or boutique consultingpractice. Expert author Alan Weiss, who coaches consultantsglobally and has written more books on solo consulting than anyonein history, shares his expertise comprehensively. Learn and appreciate the origins and evolution of theconsulting profession Launch your practice or firm and propel it to topperformance Implement your consulting strategies in public and privateorganizations, large or small, global or domestic Select from the widest variety of consulting methodologies Achieve lasting success in your professional career andpersonal goals The author is recognized as "one of the most highly regardedindependent consultants in

David and Goliath逆转:弱者如何找到优势,反败为胜 英文原版 基本信息 出版社: Back Bay Books (2014年5月6日) 平装: 320页 语种： 英语 ISBN: 0316285250 条形码: 9780316285254 商品尺寸: 10.5 x 2.2 x 17.7 cm 商品重量: 159 g 内容简介 Malcolm Gladwell, the #1 bestselling author of The Tipping Point, Blink, Outliers, and What the Dog Saw, offers his most provocative---and dazzling---book yet. Three thousand years ago on a battlefield in ancient Palestine, a shepherd boy felled a mighty warrior with nothing more than a stone and a sling, and ever since then the names of David and Goliath have stood for battles between underdogs and giants. David's victory was improbable and miraculous. He shouldn't have won. Or should he have? In David and Goliath, Malcolm Gladwell challenges how we think about obstacles and disadvantages, offering a new interpretation of what it means to be discriminated against, or cop

In this updated paperback edition of a "rich, readable, andauthoritative" Fortune) book, Wall Street Journal reporterPetzinger tells the dramatic story of how a dozen men, includingRobert Crandall of American Airlines, Frank Borman of Eastern, andRichard Ferris of United, battled for control of the world'sairlines Radio drive-time pubilcity.