Founder of the McNab's Energy Tabs brand as well as his own publishing house, Pantsula Press, Rupert McKerron knows, as few do, how small dreams can morph into a big life. Not only is he a living example of the kind of success he espouses, his book How to Have a Big Life outlines the keys to that success, in a tone as frank and open as McKerron himself. Filled with clever and inspiring illustrations, as well as the hard-won wisdom and techniques that the author has used, and continues to use, to achieve success, this gem of a book will help people follow their bliss and lead the life they truly deserve.
Are good manners relevant in this day and age? More so than ever, with cell phones, body piercings, e-mails, and other 21st-century accessories. Now the authors of Things You Need to Be Told offer more advice-pertinent to today's issues, and filled with both hilarious wit and practical common sense.
In these times of intense change,what role should our most impor-tant business leaders play in society?How do the CEOs of major corporations construe their jobs?How should they construe them?These are the questions posed and answered in The Mind of the C.E.O.Jeffrey Carten's Findings are a challenge to those who are suspicious of corporate power,those who believe CEOs should focus only on enrich-ing shareholders,and even to many CEOs who see their job more nar-rowly.No one interested in the future can afford not to read,think about,and debate The Mind of the CEO.
Stephen R. Covey Author of The Seven Habits of Highly Effective People An absolutely fascinating account of the...emerging...paradigm shift in the workplace. Rosabeth Moss Kanter Harvard Business School, author of When Giants Learn to Dance An essential guide for leaders of the future and an inspirational call to embrace more entrepreneurial and personally fulfilling careers. Georgette Mosbacher CEO, Georgette Mosbacher Enterprises, author of The Feminine Force After 20 Years in the corporate and small business worlds, I thought I knew everything about succeeding in today's tough market. I was wrong. Drop everything and read this book. It will change your life.
The world has changed dramatically in the 2,500 years since Confucius' lifetime, but in many ways we still struggle with his core concern: how to live together with a minimum of conflict. In What Would Confucius Do?, East Asian teacher and scholar E. N. Berthrong provides a clear guide to how we can apply Confucian tenets to the modern world. Her original interpretation, based on years of studyingThe Analects, focuses on tact, compromise, and a willingness to see the other person's point of view-Confucius' three keys to living in harmony. This compendium of Confucian quotations, reflections, and advice-from "learning when to speak," to "making the most out of being alive"-is organized to follow the general path of one's career or life and can be applied to the workplace, the family, or society in general. Bernthrong's ambitious goal, like that of Confucius, is to get everyone to discover and know the true inner satisfaction that can be achieved through living life in a civilized manner as taught by one of his
From market research and packaging to TV advertising and publicity, all aspects of marketing are defined and explained in this overview of marketing terminology. Useful supplements in this updated edition include SWOT (strengths, weaknesses, opportunities, and threats) analyses and a sample print specification form.
Many women crave a sense of order and control, but have no idea how to attain it-and find themselves overwhelmed with a thousand daily details. Now, the women who established the popular Simple Steps program show readers how to calm and simplify their life in just ten weeks. Each week, women will learn a new Simple Step for addressing key areas in their lives: weight, health, home, and spirit. And before they know it, they'll be breathing easier...and living better than ever before.
本书主要内容：This first issue of ＜Asia Pacfic Journal of IndustrialManagement＞ is a selected edition of the 8th InternationalConference on Industral Management （ICIM） proceeding，coveringresearch in industrial production management，advanced productionmanagement techniques，business administration man-agement，projectmanagement，research and development （R D），industri-alquantitative analytical methodologies，and theroretical／empiricalstudies on artificial intelligence in industrialmanagement，providing versatile refer-ences to specialists andexperts as well as academic scholoars in industrial management andrelated areas.
This fully revised edition contatios over7000kdy terms on all aspects of markting including market research advertising packaging and publictiy.
best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea. Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in
We all know that hand-me-downs are often comfortable and easy to put on, but we are rarely happy in something--a jacket or a job--that we didn't choose. If you feel trapped or disappointed in your current career or job, or if you let your family's wishes, rather than your own natural talents, interests, and passions, guide your ultimate career choice, you are living someone else's dream. These "hand-me-down dreams" influence every aspect of our lives, including our work and how we do it.
The authoritative guide to making your money work for you from one ofJthe most respected names in the investment community. Whether you want to provide for your golden years or are interested in the shorter term; whether you invest through a broker, a mutual fund, a 401 (k) plan, or on-line; whether you are interested in stocks, bonds, high-risk financial instruments, rock-solid bank certificates of deposit, real estate, or insurance-this book has the information and advice you need to put your money in the fight place to reach your goals. Some of the vital questions it answers are:
With a new foreword by Ken Blanchard An invaluable newstrategy for creating enthusiastic employees, from the author ofthe bestselling The One Minute Manager. Every day thousands ofuninspired employees trudge to work -- often dooming theircompanies to failure with their lack of enthusiasm. Drawing on over20 years' experience of working with hundreds of corporationsacross the US -- including America Online, Eastman Kodak, GeneralMotors, Hershey Chocolate and Microsoft -- Blanchard reveals asure-fire strategy for boosting employee enthusiasm, productivityand performance. Gung Ho! presents a simple system for inspiringemployees. Based on three core ideas: work must be seen asimportant, workers must be put in control of their own productionand managers must cheer their workers on -- it is a method that allemployees and managers can easily implement and which has alreadybeen adopted by such major corporations as K-Mart.
XENOPHON the Athenian was born 431 B.C. He was a pupil of Socrates. He marched with the Spartans, and was exiled from Athens. Sparta gave him land and property in Scillus, where he lived for many years before having to move once more, to settle in Corinth. He died in 354 B.C. THE ECONOMIST records Socrates and Critobulus in a talk about profitable estate management, and a lengthy recollection by Socrates of Ischomachus' discussion of the same topic.
From the author of the New Your Times besseller Spin Cycle comes this engrossing,entertaining expose of how the media-from television to newspapers to the Internet-drive the financial markets today. The booming econmy and mass investing have produced and insatiable demand for financial news and given rise to a group of "fortune tellers"eager to scoop and spread the the latest intelligence.In this riveting,unsettling book,Howard Kurtz introduces the powerful journalists,commentators,and analysts whose reports-too often based on rumor,speculation,and misinormation-have a real-time inpact on the rise and fall of stocks and on the financial health of millions of investors. Focusing on shch well-known figures as cable TV's Ron reporters who specialize in exclusives;and superstar analysts Ralph Acampora and Henry Blodget,Th Fortune Tellers is an incisive,often amusing,and sometimes terrifying report by an journalish well known for his sharp-eyed observations and behind-the scenes access.In a time of head-sp
Have you ever wondered how the most successful people of our time made it to the top ? Take It From Me reveals practical and inspiring career advice from the brightest stars in entertainment,business,politics,and sports.From Woody Alley to Donald Trump,the powerful and celebrated share witty anecdotes and words of wisdom on follwing your dreams,excelling at your work,overcoming setbacks-reaching the top-and staying there. 作者简介： MICHAEL LEVINE heads a major entertainment public relations firm representing many top celebrities and corporations.He is also the author of The Address Book series,Guerrilla PR,and Lessons at Halfway Point.He lives in Los Angeles,California.
In this book you'll learn the answers to these questions and much more. American Politics in the20th Century is the perfect book for anyone interested in the political history of the United States. You'll read about the formation of the "Bull Moose" Party right through to the formation of the Reform Party. You'll also read about the struggles by women and African-Americans to gain equal voting rights, in addition to the various scandals that threatened and destroyed political careers and presidential administrations. Along the way you'll meet dozens of political bosses, politicians, lobbyists, speechwriters, spin doctors, pollsters, campaign strategists and other political movers and shakers. It's remarkable to look back over the past century and examine how politics has evolved, as well as how it has stayed the same. The struggle for control is constant, while the rules and means of gaining control have been periodically changed in response to public demands. Each book in the 20th Century Series cont
The bestselling reference title has been updated and revised.Expanding upon the original rules of the House of Representatives,put together by General Henry Roberts, this second edition featuresnew topics and improved existing topics for today's informationage!.
In 1984, Brem diagnosed with two types of cancer kept knocking at the doors of car dealerships until someone hired her. Today, as president and CEO of Love Chrysler, she is one of the most successful Latinas in business in the U.S. She explains the principles that sustained her even at her lowest (e.g., know your self-worth; be creative; be passionate about your work), offering numerous anecdotes about women who succeeded against tremendous odds. Readers will empathize with Brem, who speaks frankly and sensitively. This eminently inspiring book, reminiscent of Deborah Rosado Shaw's Dream Big, will find a wide audience.
Welcome to neighborhood dog show! First Maxie speaks. Second Baxter begs. Third Daisy rolls over, but will Henry the fourth steal the show? Learning ordinals with this pack of playful pooches will have readers sitting up and begging for more.
