This second edition of Rosemary Caffarella's classic book, Planning Programs for Adult Learners, offers a concrete how-to guide and resource book for planning educational and training programs for adults in a variety of settings, from the corporate sector to educational organizations. This thoroughly revised and expanded resource includes a wealth of new material and fresh examples including the significance of discerning the planning context, the importance of addressing power dynamics and ethical issues encountered in the planning process, and current information about incorporating technology into the development and practice of adult education and training programs.

How to implement social technology in business, spurcollaborative innovation and drive winning programs to improveproducts, services, and long-term profits and growth. The road to social media marketing is now well paved: A July2009 Anderson Analytics study found 60% of the Internet populationuses social networks and social media sites such as Facebook,MySpace, and Twitter. Collaboration and innovation, driven bysocial technology, are “what’s next.” Written by the author of the bestselling Social MediaMarketing: An Hour a Day in collaboration with Jake McKee, SocialMedia Marketing: The Next Generation of Business Engagementtakesmarketers, product managers, small business owners, seniorexecutives and organizational leaders on to the next step in socialtechnology and its application in business. In particular, thisbook explains how to successfully implement a variety tools, how toensure higher levels of customer engagement, and how to build onthe lessons learned and information gleaned f

In this bestselling classic of financial management, G. Bennett Stewart, III, raises and answers these provocative questions: Do dividends matter? Are earnings per share really accurate measures of corporate performance? What is the engine that really drives share prices? More than that, Stewart lays the foundation for EVAr, the financial management and incentive system now in place at nearly 300 companies around the world, and which is rapidly becoming the global standard for corporate governance. Managers, confused about what investors really want, often find it difficult to reach informed decisions regarding business strategy, acquisitions and divestitures, financial structure, dividend policy, and executive compensation. But now an EVAr -based revolution is providing a practical framework that managers can use to build a premium-valued company. At the forefront of this revolution is the consulting firm of Stern Stewart & Co., of which G. Bennett Stewart, III, author of

Master the six most useful tenses of each verb Find the verb tense you need through easily understandable charts See verbs in action in example sentences Listen to correct pronunciation on the book's free companion site, learnverbs.com

Donald Trump is the world's most famous real estate billionaire. Now, George Ross, Trump's closest advisor for twenty-five years (and co-star of The Apprentice), reveals the core real estate investing strategies that made Trump so successful. More important, Ross shows how the average real estate investor, can use the same creative techniques to dramatically boost profits--even on a fixer-upper or a single-family house. 作者简介：George H. Ross is co-star of the hit TV show the Apprentice and executive vice president and senior counsel for the Trump Organization. Previously, he was a real estate attorney, private investor, and senior partner at a major law firm. He has served as business advisor, legal counsel, and negotiator for leading real estate owners and developers in New York City for 50 years. He confounded a radio station business in New York City for 50 Years. He confounded a radio station business that he sold for millions of dollars. Ross also teaches negotiation at NYU's School of

Negotiation-whether hammering out a great job offer, settling a dispute with a client, drafting a contract, or making trade-offs between business units-is both a necessary and challenging aspect of business life. In the business world, confident negotiators are always in high demand. Bringing a difficult negotiation to a successful conclusion can be one of the most exhilarating-and valuable-aspects of business today. Packed with practical advice and handy tools, Negotiation will help any manager sharpen skills and yield a sizable payoff. Contents include: Preparing the necessary information before a negotiation； Managing multiparty negotiations； Assessing the position of the opposing side； Determining your sources of power and authority in a negotiation； Recognizing the barriers to agreement and how to overcome them. Plus, readers can access free interactive tools on the Harvard Business Essentials companion web site.

The high-profile accounting scandals of recent years have madeone thing clear: You can't know too much about the company forwhich you work. What are the numbers? Where do you find them? Howdo they affect you and your staff? This fully revised and updated third edition of The McGraw-Hill36-Hour Course: Finance for Nonfinancial Managers provides a firmgrasp on what all the numbers really mean. Designed to let youlearn at your own pace, it walks you through: The essential concepts of finance, so you can ask intelligentquestions and understand the answers Vital statements and reports, with sections on pro formafinancial statements and expensing of stock options The auditing process--what is measured, how it's measured, andhow you can help ensure accuracy and completeness With chapter-ending quizzes and an online final exam, TheMcGraw-Hill 36- Hour Course: Finance for Nonfinancial Managers serves as avirtual professor, providing the curriculum you need to crunch thenumber

Real estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice. Over the years, everyone has urged Trump to write on this subject, but it wasn’t until NBC and executive producer Mark Burnett asked him to star in The Apprentice that he realized just how hungry people are to learn how great personal wealth is created and first-class businesses are run. Thousands applied to be Trump’s apprentice, and millions have been watching the program, making it the highest rated debut of the season. In Trump: How To Get Rich, Trump tells all–about the lessons learned from The Apprentice, his real estate empire, his position as head of the 20,000-member Trump Organization, and his most important role, as a father who has successfully taught his children the value of money and hard work.

"The Big Short" tells a story of spectacular, epic folly. It has taken the world's greatest financial meltdown to bring Michael Lewis back to the subject that made him famous. His international bestseller "Liar's Poker" exposed the greed and carnage of the City and Wall Street in the 1980s; he wrote it as a cautionary tale, but people seem to have read it as a how-to guide. Now, he wants to settle accounts. In this visceral tour to the heart of the financial system, Michael Lewis takes us around the globe and back decades to trace the origins of the current crisis. He meets the people who saw it coming, the people who were asleep at the wheel and the people who were actively driving us all of cliff. How could we have all been so deluded for quite so long? Where did it all start? Was it systemic? Was it avoidable? And who the hell can we blame? Michael Lewis has the answers. No one is better qualified to get to the heart of this labyrinthine story. And no one can make it such an enjoyable ride along the way.

How to create the high–performance, high–commitment organizationIntegrating knowledge from strategic management, performance management, and organization design, strategic human resource expert and Harvard Business School Professor Michael Beer outlines what the high–commitment, high–performance organization looks like and provides practitioners with the transformation process to help them get there. Starting with leaders who have the right values, Beer shows how to weave together a complete system that includes top–to–bottom communication, organization design, HR policies, and leadership transformation process, and outlines what practitioners must do in HR, structure, systems, goals, culture, and strategy to create high–performance organizations.Michael Beer (Concord, MA) is Cahners–Rabb Professor of Business Administration, Emeritus at Harvard Business School and Chairman of True Point, a research–based consultancy.

A friend’s recommendation is more powerful than anyadvertisement. In the world of Facebook, Twitter, and beyond, thatrecommendation can travel farther—and faster—than ever before. LIkeable Social Media helps you harness the power ofword-of-mouth marketing to transform your business. Listen to yourcustomers and prospects. Deliver value, excitement, and surprise.And most important, learn how to truly engage your customers andhelp them spread the word

Sherwood (The Man Who Ate the 747), a writer for the L.A. Times, travels worldwide to gain insight from people who have survived a slew of near fatal phenomena ranging from a mountain lion attack to a Holocaust concentration camp, and interviewing an array of experts to understand the psychology, genetics and jumble of other little things that determines whether we live or die. Readers curious about their own survivor profile can take an Internet test, which is explained in the books later pages. Sherwoods assertion that survival is a way of perceiving the world around you is enlightening, as are some of the facts he uncovers: you have 90 seconds to leave a plane crash before the cabin temperature becomes unbearable; luck has more to do with personal perspective than chance. But Sherwoods balance of self-help, scientific theories and first-rate reporting is diminished by occasionally overwrought prose as well as the countless survivors stories, which can run together in a touchy-feely stream of faith and opti

“The stocks that generate the most spectacular return are small companies that become big companies. My objective is to identify and invest in what I call the stars of tomorrow—the fastest growing, most innovative companies in the world.” Michael Moe was one of the first research analysts to identify Starbucks as a huge opportunity following its IPO in 1992, when its market cap was $220 million. Today, its market cap is $23 billion. Lucky? Maybe a little. Art or science? Both. For more than fifteen years Moe has made great calls on many other stocks, earning a reputation as one of today’s most insightful market experts. Now, in his first book, Moe shows how winners like Dell, eBay, and Home Depot could have been spotted in their start-up phase and how you can find Wall Street’s future giants. He forecasts the areas with the greatest potential for growth, including peer-to- peer networking, nanotechnology, and alternative energy. And he explains his four Ps of future superstars: great pe

Microfinancing is considered one of the most effective strategies in the fight against global poverty. And now, in Small Loans, Big Changes, author Alex Counts reveals how Nobel Prize Winner Muhammad Yunus revolutionized global antipoverty efforts through the development of this approach. This book presents compelling stories of women benefiting from Yunus’s microcredit in rural Bangladesh and urban Chicago, and recounts the experiences of different borrowers in each country, interspersing them with stories of Yunus, his colleagues, and their counterparts in Chicago.

With all the financial know-how and experience of the wizardson Wall Street and elsewhere, how is it that the market still goesboom and bust? How can people be so willing to get caught up in themania of speculation when history tells us that a collapse isalmost sure to follow? In this primer, the renowned economist JohnKenneth Galbraith reviews the major speculative episodes of thelast three centuries - from the 17th century tulip craze to thecalamitous junk-bond follies of the 1980s. His insights provideimportant lessons on speculative economics, and demonstrateconclusively that money and intelligence are not necessarilylinked.

Marketing is shrouded in arcane mystery and buzzwords. Itfrightens many and bewilders others. Yet every business, from thehand-car-wash by the side of the road, to the world's most famousbrands, engage in marketing every single day. This is an essential,reliable, speedy and up to date guide to the most robust andimportant concepts in marketing. This book shows you how to understand and do marketing withouthaving to study a degree or a diploma in it. Along the way it showsyou what has been learned about marketing over the centuries, whatexperts can teach us that we can use ourselves, how marketing haschanged in our new ‘digital' world, and how to avoid classicmistakes. In short, this is all you need to know about marketing.

In this groundbreaking book, Bill Price and David Jaffe offer a new, game-changing approach, showing how managers are taking the wrong path and are using the wrong metrics to measure customer service. Customer service, they assert, is only needed when a company does something wrong—eliminating the need for service is the best way to satisfy customers. To be successful, companies need to treat service as a data point of dysfunction and figure what they need to do to eliminate the demand. The Best Service Is No Service outlines these seven principles to deliver the best service that ultimately leads to “no service”: Eliminate dumb contacts Create engaging self-service Be proactive Make it easy to contact your company Own the actions across the company Listen and act Deliver great service experiences 作者简介： Bill Price is president of Driva Solutions, the North American arm of LimeBridge, a customer service consultancy whose clients include