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  • 3星以上
  • 7折以上
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顾客评分:
仅五星 以上 以上 以上 以上
销售价格:
25-49元49-69元
折扣力度:
1折-3折3折-5折5折-7折7折以上
筛选:
    • 销售商的工具(哈佛商业评论系列)MARKETER'S TOOLKIT
    •   ( 1 条评论 )
    • Business Essentials Harvard 著 /2000-01-01/ Harvard Business School Press
    • Harvard Business Essentials The Reliable Source for Busy Managers The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience. To assure quality and accuracy, each volume is closely reviewed by a specialized content adviser from a world class business school. Whether you are a new manager interested in expanding your skills or an experienced executive looking for a personal resource, these solution-oriented books offer reliable answers at your fingertips. Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer’s hands-on guide to turning opportuniti

    • ¥167.5 折扣:7.9折
    • TOYOTA WAY 丰田之道:丰田汽车案例----精益制造的14项管理原则
    •   ( 11 条评论 )
    • Jeffrey Liker 著 /2003-10-01/ McGraw-Hill
    • In factories around the world, Toyota consistently makes the highest-quality cars with the fewest defects of any competing manufacturer, while using fewer man-hours, less on-hand inventory, and half the floor space of its competitors. The Toyota Way is the first book for a general audience that explains the management principles and business philosophy behind Toyota's worldwide reputation for quality and reliability. Complete with profiles of organizations that have successfully adopted Toyota's principles, this book shows managers in every industry how to improve business processes by: Eliminating wasted time and resources; Building quality into workplace systems; Finding low-cost but reliable alternatives to expensive new technology; Producing in small quantities; Turning every employee into a qualitycontrol inspector.

    • ¥227.9 折扣:8.8折
    • How to Say It: Negotiating to Win(ISBN=9780735204287)
    •   ( 11 条评论 )
    • Ph.D., Jim Hennig 著 /2008-08-01/ Penguin
    • A no-nonsense guide to closing the deal—that makes senseto everyone. Jim Hennig’s winning negotiating philosophy is basedon finding and meeting the real needs of the other party throughthe use of questions, effective listening, honesty, integrity,sincere caring, and building partnerships. His approach ispredicated on the idea that when people like you, they want to workwith you, are likely to concede more often, become more sensitiveto your needs, and are more inclined to meet them. Through dozens of proven strategies, tips, power words, phrases,and real-life dialogues, How to Say It : Negotiating toWin will help readers bring every negotiation to a happy closeand meet their bottom line—while cultivating repeat clients who’llenjoy doing business with them.

    • ¥65.5 折扣:7.9折
    • REAL ESTATE 101 大学房地产法宝101:用房地产投资获得财富
    •   ( 1 条评论 )
    • Gary W. Eldred, Donald J.Trump 著 /2006-06-01/ 吉林长白山
    • Trump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school-experience. In Trump University Real Estate 101, you'll learn how to: * Develop the entrepreneurial skills to succeed in real estate investing * Make money in any market at any time * Convert properties for new uses and make more money * Create instant equity in any property * Determine how financing will affect the cash flow and value of your property * Use options and assignments to buy and sell properties you don't own * A

    • ¥168.9 折扣:8.8折
    • THE ACCIDENTAL BILLIONAIRES偶然的百万富翁
    •   ( 6 条评论 )
    • by Ben Mezrich 著 /2009-07-01/
    • At Harvard, social acceptance and success with the opposite sex had to be applied for. In the absence of family money or innate charisma, misfit and maths prodigy Eduardo Saverin dreamed of joining one of Harvard's elite Final clubs. His best friend, painfully shy computer genius Mark Zuckerberg, turned instead to his natural talents, hacking into the university's computer system to create a rateable database of every female student on campus. Narrowly escaping expulsion after 80% of Harvarda's population voted in just two hours, crashing the entire computer system, Mark and Eduardo together refocused the site into something less controversial - The Facebook - which spread like a wildfire across campuses around the country. Within months hundreds of thousands of college kids had signed up. Suddenly Eduardo and Mark were getting nods not just from the female population, but from venture capitalists too. It was then, amidst the dizzying levels of cash and the promise of unbelievable power, that the first cracks

    • ¥105.6 折扣:8.8折
    • Outliers 异类 9780316056281
    •   ( 1 条评论 )
    • Malcolm Gladwell 著 /2009-03-01/ Hachette Book Group USA
    • In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of ''outliers'' the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. De*ion in Spanish: Que diferencia a quienes hacen algo especial en la vida de quienes no lo hacen? Fueras de serie explora las curiosas historias de los grandes jugadores de futbol; bucea en la peculiar infancia de Bill Gates; busca que convirtio a los Beatles en el mejor grupo de rock; y se pregunta que distingue a los pilotos que estrellan aviones de los que no. A traves de su viaje por el mundo de los ''fueras de serie'', los mejores, los mas brillantes y famosos, nos convence de que nuestro modo de pensar en el exito es erroneo. Pr

    • ¥48.4 折扣:8.8折
    • The Survivors Club 幸存者俱乐部(又译:哇!救命书)
    •   ( 3 条评论 )
    • Ben Sherwood 著 /2010-02-01/ Hachette Book Group USA
    • Sherwood (The Man Who Ate the 747), a writer for the L.A. Times, travels worldwide to gain insight from people who have survived a slew of near fatal phenomena ranging from a mountain lion attack to a Holocaust concentration camp, and interviewing an array of experts to understand the psychology, genetics and jumble of other little things that determines whether we live or die. Readers curious about their own survivor profile can take an Internet test, which is explained in the books later pages. Sherwoods assertion that survival is a way of perceiving the world around you is enlightening, as are some of the facts he uncovers: you have 90 seconds to leave a plane crash before the cabin temperature becomes unbearable; luck has more to do with personal perspective than chance. But Sherwoods balance of self-help, scientific theories and first-rate reporting is diminished by occasionally overwrought prose as well as the countless survivors stories, which can run together in a touchy-feely stream of faith and opti

    • ¥116 折扣:10折
    • How Starbucks Saved My Life星巴克挽救我
    •   ( 7 条评论 )
    • Michael Gates Gill 著 /2008-09-01/
    • Now in paperback, the national bestselling riches-to-rags true story of an advertising executive who had it all, then lost it all—and was finally redeemed by his new job, and his twenty-eight-year-old boss, at Starbucks. In his fifties, Michael Gates Gill had it all: a mansion in the suburbs, a wife and loving children, a six-figure salary, and an Ivy League education. But in a few short years, he lost his job, got divorced, and was diagnosed with a brain tumor. With no money or health insurance, he was forced to get a job at Starbucks. Having gone from power lunches to scrubbing toilets, from being served to serving, Michael was a true fish out of water. But fate brings an unexpected teacher into his life who opens his eyes to what living well really looks like. The two seem to have nothing in common: She is a young African American, the daughter of a drug addict; he is used to being the boss but reports to her now. For the first time in his life he experiences being a member of a minority trying hard to

    • ¥79.2 折扣:8.8折
    • Blink 决断2秒间 9780316057905
    •   ( 2 条评论 )
    • Malcolm Gladwell 著 /2005-10-01/ Oversea Publishing House
    • best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea. Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in

    • ¥48.4 折扣:8.8折
    • Hacking Work: Breaking Stupid Rules for Smart Results
    •   ( 2 条评论 )
    • Bill Jensen 等著 /2010-12-01/ Penguin
    • To what does the title of this book refer? According to theco-authors, Bill Jensen and Josh Klein, "Today's top performers aretaking matters into their own hands. They are bypassing sacredstructures and breaking all sorts of rules just to get their workdone...Every day in every workplace, benevolent rule breakers likethese are ensuring that business succeeds despite itself. They arereinventing how to approach productivity and how to consistentlyachieve morebetterfaster results." Jensen and Klein urge theirreader to start hacking: "Start taking the usual ways of doingthings and work around them to produce improved results. Bend therules for the good of all. That's what benevolent hackers do." In his book Iconoclast, Gregory Berns explains, "Theoverarching theme of this book is that iconoclasts are able to dothings that others say can't be done, because iconoclasts perceivethings differently than other people." Berns goes on to explainthat the difference in perception "plays out in the initial sta

    • ¥112.2 折扣:8.1折
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