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筛选:
    • Small Loans, Big Dreams: How Nobel Prize Winner Muhammad Yun
    •   ( 1 条评论 )
    • Alex Counts 著 /2008-04-01/
    • Microfinancing is considered one of the most effective strategies in the fight against global poverty. And now, in Small Loans, Big Changes, author Alex Counts reveals how Nobel Prize Winner Muhammad Yunus revolutionized global antipoverty efforts through the development of this approach. This book presents compelling stories of women benefiting from Yunus’s microcredit in rural Bangladesh and urban Chicago, and recounts the experiences of different borrowers in each country, interspersing them with stories of Yunus, his colleagues, and their counterparts in Chicago.

    • ¥223.5 折扣:8.8折
    • LOGOS AND NO GOS - HOW TO UNDERSTAND AND GET THE MOST FROM Y
    •   ( 1 条评论 )
    • Geoff Steward 著 /2007-02-01/
    • "Logos and No Gos ought to be mandatory reference material for all managers of branded products and services. It is a concise, easy read, jammed with crucial information on how to survive and thrive in the I.P. Jungle. It shows how to add brand value and how to guard that value with your life. When Kangol moved out of manufacturing and distribution into brand licensing it took us a while to realise that brand value lies as much in the quality and protection of the I.P. portfolio as it does in the image and trading performance. With Logos and No Gos on your desk there can be no excuse for sloppy I.P. management."—David M. Heys, C.E.O., Kangol Holdings Ltd "Geoff Steward is a highly experienced practitioner in the field of Intellectual Property and Trade Marks in particular. Logos and No Gos embodies his wide experience and is a very readable guide to what is otherwise a tortuous and, often, near impenetrable legal mine-field for the unwary brand owner and brand developer. Anyone thinking of laun

    • ¥556.2 折扣:8.8折
    • The New Market Wizards: Conversations with America’s Top Tra
    •   ( 1 条评论 )
    • Jack D. Schwager 著 /1994-01-01/
    • In these absorbing interviews with star performers in the financial markets, Schwager ( Market Wizards ) humanizes the mechanics and psychology behind billion-dollar daily world trading in such sophisticated instruments as currencies, stock options, commodity futures, and mutual-fund accounts by individuals, investment firms and group-trading computerized "money machines." One trader focuses on market response to news events, another calculates mathematical probabilities--one even cocks an ear to the noise level on the exchange floor. All rank assiduous research, self-confidence, a specific plan and the courage to cut losses among essentials to success. Few consider their work gambling, but Schwager entertainingly argues that a successful trader needs many of the qualities of a good poker player. Though the subject matter is esoteric, there is much here to attract the general reader, and Schwager appends a "primer" of technical basics. Copyright 1992 Reed Business Information, Inc. --This text refers to an o

    • ¥122.3 折扣:8.8折
    • Value at Risk: The Benchmark for Controlling Market Risk市场风险
    •   ( 1 条评论 )
    • Philippe Jorion 著 /2007-01-01/
    • Thoroughly revised and updated with new information and criticaI analysis。Philippe Iorion’S classic Value at Risk remains the industry leader in risk manage·ment。The third edition fcaturcs an increased emphasis on operational risk。coverage of new risk management techniques and the recently finalized Basel Accords,applications of VAR to risk budgeting and integrated risk management,new end。oGchapter exercises,and much more。 作者简介: Philippe Jorion is Chancellor’S Professor of Finance at the University of California,Irvine。He has also taught at UC—Berkeley,Columbia University,Northwestern University,the University of Chicago,and the University of British Columbia。He received his M。B。A。and Ph。D。from the University of Chicago and a master’S degree in engineering from the Universit6 Libre de Bruxelles。 Dr。Jorion has written a number of books,including Big Bets Gone Bad:Derivatives and Bankruptcy in Orange County(Academic Press,1995)。t

    • ¥198 折扣:7.5折
    • Central Banking中央银行理论与实践
    •   ( 1 条评论 )
    • Alan S. Blinder 著 /1999-01-01/
    • Alan S. Blinder offers the dual perspective of a leading academic macroeconomist who served a stint as Vice-Chairman of the Federal Reserve Board--one who practiced what he had long preached and then returned to academia to write about it. He tells central bankers how they might better incorporate academic knowledge and thinking into the conduct of monetary policy, and he tells scholars how they might reorient their research to be more attuned to reality and thus more useful to central bankers. Based on the 1996 Lionel Robbins Lectures, this readable book deals succinctly, in a nontechnical manner, with a wide variety of issues in monetary policy. The book also includes the author's suggested solution to an age-old problem in monetary theory: what it means for monetary policy to be "neutral." 作者简介: Alan S. Blinder is the Gordon S. Rentschler Memorial Professor of Economics at Princeton University and former Vice-Chairman of the Board of Governors of the Federal Reserve System.

    • ¥143.4 折扣:8.8折
    • Winning (杰克·韦尔奇:赢) 9780061240171
    •   ( 13 条评论 )
    • Jack Welch 著 /2006-01-01/ HarperCollins
    • Jack Welch knows how to win. During his forty-year career at General Electric, he led the company to year-after-year success around the globe, in multiple markets, against brutal competition. His honest, be-the-best style of management became the gold standard in business, with his relentless focus on people, teamwork, and profits. Since Welch retired in 2001 as chairman and chief executive officer of GE, he has traveled the world, speaking to more than 250,000 people and answering their questions on dozens of wide-ranging topics. Inspired by his audiences and their hunger for straightforward guidance, Welch has written both a philosophical and pragmatic book, which is destined to become the bible of business for generations to come. It clearly lays out the answers to the most difficult questions people face both on and off the job. Welch's objective is to speak to people at every level of an organization, in companies large and small. His audience is everyone from line workers to MBAs, from

    • ¥54.6 折扣:8.8折
    • Blink 决断两秒间 9780316057905
    •   ( 47 条评论 )
    • 马尔科姆·格拉德威尔 (Malcolm Gladwell) /1970-01-01/ Hachette
    • This book is all about those moments when we "know" something without knowing why. Here Malcolm Gladwell. one of the world's most original thinkers, explores the phenomenon of the "blink", showing how a snap judgement can be far more effective than a cautious decision. By trusting your instincts, he reveals, you'll never think about thinking in the same way again....

    • ¥52.1 折扣:7.9折
    • The Big Short: Inside the Doomsday Machine 大放空: 空头成为金融风暴的豪杰
    •   ( 1 条评论 )
    • Michael Lewis 麦克 路易斯 著 /2010-03-01/ W. W. Norton & Company
    • The #1 New York Times bestseller: a brilliant account—character-rich and darkly humorous—of how the U.S. economy was driven over the cliff. When the crash of the U. S. stock market became public knowledge in the fall of 2008, it was already old news. The real crash, the silent crash, had taken place over the previous year, in bizarre feeder markets where the sun doesn’t shine, and the SEC doesn’t dare, or bother, to tread: the bond and real estate derivative markets where geeks invent impenetrable securities to profit from the misery of lower- and middle-class Americans who can’t pay their debts. The smart people who understood what was or might be happening were paralyzed by hope and fear; in any case, they weren’t talking. The crucial question is this: Who understood the risk inherent in the assumption of ever-rising real estate prices, a risk compounded daily by the creation of those arcane, artificial securities loosely based on piles of doubtful mortgages? Michael Lewis turns the inquir

    • ¥156.4 折扣:7.9折
    • The E-Myth Revisited: Why Most Small Businesses Don’t Work a
    •   ( 2 条评论 )
    • Michael E. Gerber 著 /1995-03-01/
    • In this first new and totally revised edition of the over two million copy bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business -- from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether it is a franchise or not. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

    • ¥103.8 折扣:8.8折
    • Public Finance and Public Policy(ISBN=9780521738057)
    •   ( 1 条评论 )
    • Arye L. Hillman 著 /2009-04-01/ Cambridge University Press
    • The second edition of Public Finance and Public Policy retainsthe first edition's themes of investigation of responsibilities andlimitations of government. The present edition has been rewrittenand restructured. Public choice and political economy concepts andpolitical and bureaucratic principal-agent problems are introducedat the beginning for application to later topics. Fairness, envy,hyperbolic discounting, and other concepts of behavioral economicsare integrated throughout. The consequences of asymmetricinformation and the tradeoff between efficiency and ex-postequality are recurring themes. Key themes investigated are marketsand governments, institutions and governance, public goods, publicfinance for public goods, market corrections (externalities andpaternalist public policies), voting, social justice, entitlementsand equality of opportunity, choice of taxation, and the need forgovernment. The purpose of the book is to provide an accessibleintroduction to the use of public finance and public policy t

    • ¥623 折扣:8.8折
    • The Big Short Inside the Doomsday Machine 大空头 9781846142574
    •   ( 33 条评论 )
    • Michael Lewis 著 /2010-03-01/ Penguin
    • "The Big Short" tells a story of spectacular, epic folly. It has taken the world's greatest financial meltdown to bring Michael Lewis back to the subject that made him famous. His international bestseller "Liar's Poker" exposed the greed and carnage of the City and Wall Street in the 1980s; he wrote it as a cautionary tale, but people seem to have read it as a how-to guide. Now, he wants to settle accounts. In this visceral tour to the heart of the financial system, Michael Lewis takes us around the globe and back decades to trace the origins of the current crisis. He meets the people who saw it coming, the people who were asleep at the wheel and the people who were actively driving us all of cliff. How could we have all been so deluded for quite so long? Where did it all start? Was it systemic? Was it avoidable? And who the hell can we blame? Michael Lewis has the answers. No one is better qualified to get to the heart of this labyrinthine story. And no one can make it such an enjoyable ride along the way.

    • ¥138.6 折扣:7折
    • MH 36-HOUR COURSE: FINANCE 4 NON FINANCI(ISBN=9780071749558)
    •   ( 8 条评论 )
    • H. George ShoffnerSusan ShellyRobert Cooke 著 /2011-12-01/ McGraw-Hill
    • The high-profile accounting scandals of recent years have madeone thing clear: You can't know too much about the company forwhich you work. What are the numbers? Where do you find them? Howdo they affect you and your staff? This fully revised and updated third edition of The McGraw-Hill36-Hour Course: Finance for Nonfinancial Managers provides a firmgrasp on what all the numbers really mean. Designed to let youlearn at your own pace, it walks you through: The essential concepts of finance, so you can ask intelligentquestions and understand the answers Vital statements and reports, with sections on pro formafinancial statements and expensing of stock options The auditing process--what is measured, how it's measured, andhow you can help ensure accuracy and completeness With chapter-ending quizzes and an online final exam, TheMcGraw-Hill 36- Hour Course: Finance for Nonfinancial Managers serves as avirtual professor, providing the curriculum you need to crunch thenumber

    • ¥124.4 折扣:7.2折
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