"[L]oaded with fascinating details about Huang s unusual leadership style and maniacal work habits." ―Ben Cohen, Wall Street Journal "The definitive look at the most remarkable business story of this era." ―Morgan Housel, New York Times best-selling author of The Psychology of Money and Same As Ever A deeply reported business history of the chip-designer Nvidia―from its founding in 1993 to its recent emergence as one of the most valuable corporations in the world―explaining how the company s culture, overseen by cofounder and CEO Jensen Huang, has powered its incredible success. Nvidia is the darling of the age of artificial intelligence: its chips are powering the generative-AI revolution, and demand is insatiable. For all the current interest and attention, however, Nvidia is not of our time. Founded more than three decades ago in a Denny s in East San Jose, for years it was known primarily in the then-niche world of computer gaming. In fact, the company s leather-jacketed leader, Jensen Huang,
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