"Strategy Maps" takes readers to the next level of precision in strategy implementation. "Strategy Maps" introduces a new tool that has evolved from Robert Kaplan and David Norton's ongoing research with hundreds of Balanced Scorecard adopters across the globe, and its premise is simple: if you can visually map your strategy, the people within your organization will better understand it and therefore be better able to execute it effectively. It offers a visual cause-and-effect explanation of what's working and what doesn't in a way that everyone in the company can understand. It helps get the entire organization involved in strategy. 《战略地图:化无形资产为有形成果》系平衡计分卡体系的之作，使企业量化关键的无形资产，如人力、信息和文化。至此，平衡计分卡理论的逻辑体系“描述战略、衡量战略和管理战备”已形成。在本书中，作者将管理领域中几个最关键的任务进行了清晰、严谨的整合，为领导者一本
规范化管理不再是大企业的专利，随着市场环境的不断变化，规范化管理的思路也被广大中小企业接受。?张国祥老师经过多年的规范化管理培训实践，分别从战略管理、员工管理、流程管理、生产管理、营销管理的角度，对企业规范化管理进行了系统的阐述，并介绍了大量的实用工具，为中小企业的规范化管理提供了清晰的思路，值得广大中小企业借鉴。
