本书内容包括：洋务民用企业的“仿西国公司之例”、“官督”与“商办”的互动晚清“官督商办”公司机制的走向等。

Book De*ion This collection of classic and cutting-edge articles, case studies, and first person perspectives provides a broad range of perspectives on affirmative action, career development for minorities and women, and other HR-related policies. From Book News Annotation Using first person perspective, case studies, and practical guidance, nine specialists from business and management explore ways to think about and promote equality in the workplace. Topics include transitioning from affirmative action to "affirming " a new model for understanding and leveraging the glass ceiling and what it will take to shatter finding an equitable solution for providing flexible work schedules to both parent and non-parent mentoring gender rivalries in the making changes in the work culture to retain high-performing female and sexual diversity issues in the workplace. About HBS Press Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management think

A fascinating journey into the hidden psychological influencesthat derail our decision-making, Sway will change the way you thinkabout the way you think. Why is it so difficult to sell a plummeting stock or end a doomedrelationship? Why do we listen to advice just because it came fromsomeone “important”? Why are we more likely to fall in love whenthere’s danger involved? In Sway, renowned organizational thinkerOri Brafman and his brother, psychologist Rom Brafman, answer allthese questions and more. Drawing on cutting-edge research from the fields of socialpsychology, behavioral economics, and organizational behavior, Swayreveals dynamic forces that influence every aspect of our personaland business lives, including loss aversion (our tendency to go togreat lengths to avoid perceived losses), the diagnosis bias (ourinability to reevaluate our initial diagnosis of a person orsituation), and the “chameleon effect” (our tendency to take oncharacteristics that have been arbitrarily ass

"Strategy Maps" takes readers to the next level of precision in strategy implementation. "Strategy Maps" introduces a new tool that has evolved from Robert Kaplan and David Norton's ongoing research with hundreds of Balanced Scorecard adopters across the globe, and its premise is simple: if you can visually map your strategy, the people within your organization will better understand it and therefore be better able to execute it effectively. It offers a visual cause-and-effect explanation of what's working and what doesn't in a way that everyone in the company can understand. It helps get the entire organization involved in strategy. 《战略地图:化无形资产为有形成果》系平衡计分卡体系的之作，使企业量化关键的无形资产，如人力、信息和文化。至此，平衡计分卡理论的逻辑体系“描述战略、衡量战略和管理战备”已形成。在本书中，作者将管理领域中几个最关键的任务进行了清晰、严谨的整合，为领导者一本

IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects—even becoming instrumental in political protests from Colombia to Iran. Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook’s key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company’s remarkable ascent. This is the Facebook story that can be found nowhere else. How did a nineteen-year-old Harvard student create a company tha

规范化管理不再是大企业的专利，随着市场环境的不断变化，规范化管理的思路也被广大中小企业接受。?张国祥老师经过多年的规范化管理培训实践，分别从战略管理、员工管理、流程管理、生产管理、营销管理的角度，对企业规范化管理进行了系统的阐述，并介绍了大量的实用工具，为中小企业的规范化管理提供了清晰的思路，值得广大中小企业借鉴。

In this extraordinary book Col. Kolditz explains that his research on in extremis leadership, where followers perceive their lives to be threatened, reveals that the leadership lessons and principles in evidence in dangerous settings also apply to leading in business and everyday life. The book shows how leadership literally defines the promise of hope or future life and that extremely capable leaders are needed in all walks of life. The book describes a variety of high-risk situations that are ideal settings to seek and find great leaders, assess how they might be different, and to glean valuable insights for extraordinary leadership in our everyday lives. Through heart-stopping real-life stories of leaders in these extreme situations, Kolditz insists that leaders at all levels can improve their effectiveness. 作者简介： Colonel Thomas Kolditz is professor and head of the Department of Behavioral Sciences and Leadership at the United States Military Academy at West Point. The Leader to

Learn how to RETHINK your business, REINVENT your products, and REVITALIZE your vision of success--the Steve Jobs way. When it comes to innovation, Apple CEO Steve Jobs is legendary. His company slogan "Think Different" is more than a marketing tool. It's a way of life--a powerful, positive, game-changing approach to innovation that anyone can apply to any field of endeavor. These are the Seven Principles of Innovation, inspired by the master himself: Do What You Love. Think differently about your career. Put a Dent in the Universe. Think differently about your vision. Kick Start Your Brain. Think differently about how you think. Sell Dreams, Not Products. Think differently about your customers. Say No to 1,000 Things. Think differently about design. Create Insanely Great Experiences. Think differently about your brand experience. Master the Message. Think differently about your story. By following Steve Jobs's visionary example, you'll discover exciting new ways to unlock your creat

Peter F. Drucker discusses how the new paradigms of management have changed and will continue to change our basic assumptions about the practices and principles of management. Forward-looking and forward-thinking, Management Challenges for the 21st Century combines the broad knowledge, wide practical experience, profound insight, sharp analysis, and enlightened common sense that are the essence of Drucker's writings and landmarks of the managerial profession.

In this bestselling classic of financial management, G. Bennett Stewart, III, raises and answers these provocative questions: Do dividends matter? Are earnings per share really accurate measures of corporate performance? What is the engine that really drives share prices? More than that, Stewart lays the foundation for EVA r , the financial management and incentive system now in place at nearly 300 companies around the world, and which is rapidly becoming the global standard for corporate governance. Managers, confused about what investors really want, often find it difficult to reach informed decisions regarding business strategy, acquisitions and divestitures, financial structure, dividend policy, and executive compensation. But now an EVA r -based revolution is providing a practical framework that managers can use to build a premium-valued company. At the forefront of this revolution is the consulting firm of Stern Stewart & Co., of which G. Bennett Stewart, III, author of The Qu

Apracticalguidetotheemergingmobileadvertisingmarket,MobileAdvertisingcoversallthemajortopicsinthisemergingmultibillion–dollarindustry.Thisisacompletehow–toguideforanyonewhowantstounderstandandtakeadvantageofthishotnewadvertisingmedium.Drawingontheexperienceofthreeindustryveterans,insightsfromkeyinfluencersanddecisionmakers,anddetailedcasestudies,thebookgivesyoupracticalguidanceforgettingthemostoutofmobileadvertising.

You know it's happening within your organization. Your people, armed with cheap, accessible technology, are connecting with customers and building innovative new solutions. But who are these creative problem-solvers? How can you be one? And just as important--how can you lead them? We call them HEROes: highly empowered and resourceful operatives. Your company needs them because in the age of Twitter, iPhones, Facebook, YouTube, and an ever-evolving torrent of Web information, your customers now come to the table armed with more data and access than ever before, and in many cases, your company is overmatched. In Empowered, Forrester's Josh Bernoff--coauthor of the pioneering book Groundswell--and Ted Schadler explain how to transform your company by unleashing the mighty force of these HEROes. Like John Bernier and Ben Hedrington at Best Buy, who built an army of 2,500 tweeting employees to reach out to customers online. Or Ross Inglis, who tapped into Internet computing resources to open an entirely new

Thephenomenalfollow-uptothebestsellingBuilttoLast Imaginediscoveringwhatsuccessfulpeoplehaveincommon,distillingitintoasetofsimplepractices,andusingthemtotransformyourcareerandyourlife.That?swhatJerryPorras,StewartEmery,andMarkThompson?leadingthinkersinorganizationaldevelopmentandself-improvementhavedoneinSuccessBuilttoLast.Twohundredremarkablehumanbeingsfromaroundtheworldareincluded,notably: ?JeffBezos,founderandCEO,.com ?WarrenBuffett ?BillClinton ?FrancesHesselbein,formerCEO,GirlScoutsofAmerica ?MayaAngelou ?BillGates Eachshareshowheorsheharvestedvictories,learnedfromfailures,andfoundthecouragetobetruetotheirpassions.Byfollowingasetofsimpleprinciplesculledfromtheseinspiringinterviews,readerscantransformtheirbusinessandpersonallives?anddiscoverthetruemeaningofsuccess.

The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. * Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding * With a foreword by Philip Kotler * The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference. 全球排行第一的商学院——凯洛格商学院，您提供顶尖的商业智慧，具有创造性的，高度有效的营销解决方案。 美国西北大学凯洛格学院是世界顶级院

规范化管理不再是大企业的专利，随着市场环境的不断变化，规范化管理的思路也被广大中小企业接受。?张国祥老师经过多年的规范化管理培训实践，分别从战略管理、员工管理、流程管理、生产管理、营销管理的角度，对企业规范化管理进行了系统的阐述，并介绍了大量的实用工具，为中小企业的规范化管理提供了清晰的思路，值得广大中小企业借鉴。

成为出色的销售人员，实现百万年薪的梦想，是每一个从事房地产销售人员的梦想。阅读完《房地产销售:百万年薪不是梦》后，将使你的梦想成为可能。全书共九章，章房地产知识全掌握让你从一名销售的门外汉，成为销售人员，第二章塑造自我、第三章认识产品和第四章认识客户让你从一名销售人员成为合格销售人员，第五章销售人员十大必杀技、第六章编制一套十全十美“销讲词”和第七章做好售后服务让你从一名合格的销售人员成为销售人员，第八章刁难问题如何对答如流以及第九章舒缓压力让你完成从到的过程。《房地产销售:百万年薪不是梦》立足房地产销售市场，以理论知识为基础，以技能训练为重点，结合职业标准实施，给广大房地产销售人员提供一条提高销售技巧，实现梦想的捷径。书中的销讲词和刁难问题的对答是你们在房地产销售中每天都会

A revolutionary business phenomenon has taken hold at suchcompanies around the world as Hewlett-Packard, BellSouth, Oracle,Unilever, Telstra, and Fujitsu. These firms and others are turningto computer technology to create interactive relationships withindividual customers, one customer at a time. Known as "one-to-one"marketing, this radically new competitive strategy was introducedby Don Peppers and Martha Rogers in their first two best-sellingbooks, The One-to-One Future and EnterpriseOne-to-One. One-to-one marketing focuses a firm's competitiveenergies less on market share and more on share of customer,enabling a firm to increase customer loyalty and improve unitmargins at the same time. In their new book, The One-to-One Fieldbook, Peppers andRogers offer specific one-to-one marketing advice on how to makethe transition from the Industrial Age to the Age of Interactivity.Many of the most successful firms already embrace the principles ofone-to-one relationship marketing. Dell computer is now thebenchmark

AlthoughAmericancompaniesspendastaggering$500billiononadvertisingannually,manyfailtoestablishanemotionalconnectionwithconsumers."MarriedtotheBrand"examineswhysomecompaniesdevelopthismostdesirableconsumerconnection,andwhyothersdon't.UsingGallup's60yearsofglobalconsumerdataandtonsofconsumerstories,WilliamMcEwenshowsthatmanymarketersaregreatatwooinga"firstdate"withconsumers,butonlythebestcancreatealastingmarriagebetweenbuyerandbrand.Thebookexploreshowemotionssuchasconfidence,integrity,pride,andpassioncanmakeconsumerswanttostandbyabrand,andshowshowskillfulbrandmanagementcankeepaconsumer-brandmarriagefreshandsatisfying.Toolstorateengagementpotentialandcustomerengagementarealsoprovided,allowingmarketerstooquicklyandobjectivelyratetheirownbrand'sperformance.