The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. * Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding * With a foreword by Philip Kotler * The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference. 全球排行第一的商学院——凯洛格商学院，您提供顶尖的商业智慧，具有创造性的，高度有效的营销解决方案。 美国西北大学凯洛格学院是世界顶级院

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. The findings presented in Yes! will steer you away from common pitfalls while empowering you with little-known but proven wisdom. Whether you are in advertising, marketing, management, or sales, or just curious about how to be more influen

Separate yourself from the pack Competition has never been more intense for admittance into the nation's top law schools. The application essay represents your only chance to plea your case to admissions officers. Why select you over so many other qualified applicants? Your essay needs to do more than simply list your background and accomplishments. It must reveal the depth of your passion for law, the discipline you bring to this demanding profession, and the strength of character you possess for the ethical and moral challenges that lie ahead. Learn by example Harvard Law School is one of the premier law schools in America. Every year, thousands of elite applicants try for a few hundred slots. Of the dedicated few accepted, fifty-five have shared the application essays that helped them make the cut. * Learn what works. * Structure your essay for maximum impact. * Avoid common pitalls. Each essay is analyzed by the staff of the Harvard Crimson, Harvard's daily newspaper, and accompanied by no-nonsen

ThisistheonlyofficialquantitativereviewfortheGMATfromthecreatorsofthetest.AnyonepreparingfortheGraduateManagementAdmissionTest[registered](GMAT)knowsit'simportanttostudywiththeexperts.WithTheOfficialGuidefortheGMATQuantitativeReview,SecondEdition,you'llgetquestions,answers,andexplanationsstraightfromthesource.TheonlyofficialquantitativereviewfortheGMATExam,thisbooktargetsyourstudyandhelpsyouimproveyourquantitativeskillsbyfocusingonyourabilitytosolveequations,interpretdata,coordinategeometry,anddetermineprobabilitywithassuranceandease.Inside,you'llfind:300actualquestionsfrompastGMATtests,including75questionsnewtothisedition;sectionsonArithmetic,Algebra,Geometry,ProblemSolving,andDataSufficiency;and,questionsorganizedinorderofdifficultytosavestudytime.TheGraduateManagementAdmissionCouncilcertifiesallcontentsoyoucantrustthatyou'regettingexpertguidanceasyoupreparefortheGMATExam.

Book Description Harvard Business Review on Building Personal and Organizational Resilience Why do some people bounce back from life's hardships while others despair? This collection of articles looks at the nature of individual and organizational

This collection of revealing articles captures the varying leadership and management styles of senior executives in several industries. In today's unpredictable business environment, a strong effort at the top can be essential to capturing the highest performance results possible in most industries. Readers will learn the challenges and complexities that CEOs and senior executives face today and how they can restore sound strategic decision-making while maintaining morale throughout the rest of the company.

Therearelawsofnature,sowhyshouldn'ttherebelawsofmarketing? AsAlRiesandJackTrout—theworld-renownedmarketingconsultantsandbestsellingauthorsofPositioning—note,youcanbuildanimpressiveairplane,butitwillneverleavethegroundifyouignorethelawsofphysics,especiallygravity.Whythen,theyask,shouldn'ttherealsobelawsofmarketingthatmustbefollowedtolaunchandmaintainwinningbrands?InThe22ImmutableLawsofMarketing,RiesandTroutofferacompendiumoftwenty-twoinnovativerulesforunderstandingandsucceedingintheinternationalmarketplace.FromtheLawofLeadership,toTheLawoftheCategory,toTheLawoftheMind,thesevaluableinsightsstandthetestoftimeandpresentaclearpathtosuccessfulproducts.Violatethematyourownrisk.

本书内容包括：洋务民用企业的“仿西国公司之例”、“官督”与“商办”的互动晚清“官督商办”公司机制的走向等。

It's not enough to come up with great ideas-companies must ultimately turn those ideas into profits. This valuable collection is full of tried and true specific managerial techniques, processes, and policies that set innovative leaders apart from their less successful competitors. The Harvard Business Review Paperback Series The series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.

One of the primary objectives of today's corporate manager or director is to create value for the company's shareholders. Yet many managers and most employees still have difficulty in fully understanding the drivers of shareholder value and how their activities relate to these drivers. With numerous years of experience in the world of finance—most recently as the founder and President of Value Advisory Group, LLC—author Jack Alexander knows what it takes to build long-term value in today's competitive business environment. And now, in Performance Dashboards and Analysis for Value Creation, he wants to show you how. Straightforward and accessible, this timely resource will assist you in developing a comprehensive understanding of valuation and creating a direct link between shareholder value and critical business processes. Divided into three information-packed parts, Performance Dashboards and Analysis for Value Creation includes: Part One, Creating Context and Covering the Basics, provides a fou

Make the dream of opening a retail business a reality. The fastest-growing segment of small business isretail—everything from clothing to linens, books to boats, gourmetpans to furniture. With over 30 years’ experience in retail,national expert and consultant James Dion offers practical,hands-on tips and advice on all aspects of retail business, fromchoosing the right business model and finding the ideal location tofinancing, purchasing, and marketing. ? Expert author with a high industry profile ? Practical, hands-on steps on how to build a successful retailbusiness ? Up-to-date information on the retail market

Don?’t sell for less! The fastest-growing opportunity this side of the real estatebubble. For everyone who needs to move but doesn?’twant to sell their house for less than they paid, this bookoutlines a profitable new option that many desperate sellers failto consider: rent it and become a landlord, at least until a marketre-boom. This book alleviates every fear, and outlines every stepof the way to a real estate success. Includes: ??rental agreements ??preparing the rental property ??assessing personal responsibilities ??working with a management company or by one?’s Self ??evaluating potential renters ??collecting rent ??insurance coverage, and more.

Create your own job security A wealth of info for prospectiveentrepreneurs. With unemployment rates rising, many people are out of work andmany more are either underemployed or in fear of losing their jobs.Many of these workers have long thought of owning their ownbusinesses and are pondering whether self-employment is the rightchoice. This book will help them make the call, and go about theprocess of starting and running their own businesses by learninghow to: ? Determine if it makes financial sense to leave the corporateworld behind ? Assess whether they have what it takes to be self-employed ? Identify the market for their business and test whether it'sviable ? Calculate start-up costs and revenue streams before making anyinvestments ? Understand the strengths and weaknesses of the Competition ? Advertise and market the business

Wondering how the most accomplished leaders from around the globe have tackled their toughest challenges? Now you can find out-with Lessons Learned. Concise and engaging, each volume in this new series offers 12-14 insightful essays by top leaders in industry, the public sector, and academia on the most pressing issues they’ve faced. The contributors share surprisingly personal anecdotes and offer authoritative and practical advice drawn from their years of hard-earned experience. The series launches with three volumes, each of which centers on a timely topic: Leading by Example Managing Your Career Managing Change A crucial resource for today’s busy executive, Lessons Learned gives you instant access to the wisdom and expertise of the world’s most talented leaders. 50 Lessons’ digital library holds more than 500 individual lessons from over 100 high-profile leaders from industry, the public sector, and academia from companies and institutions around the world

What does it really take to succeed in business today? In ANew Brand World , Scott Bedbury, who helped make Nike andStarbucks two of the most successful brands of recent years,explains this often mysterious process by setting out theprinciples that helped these companies become leaders in theirrespective industries. With illuminating anecdotes from his ownin-the-trenches experiences and dozens of case studies of otherwinning-and failed-branding efforts (including Harley-Davidson,Guinness, The Gap, and Disney), Bedbury offers practical,battle-tested advice for keeping any business at the top of itsgame.