Writing in the June 1965 issue of theEconomic Journal, Harry G. Johnson begins with a sentence seemingly calibrated to the scale of the book he set himself to review: "The long-awaited monetary history of the United States by Friedman and Schwartz is in every sense of the term a monumental scholarly achievement--monumental in its sheer bulk, monumental in the definitiveness of its treatment of innumerable issues, large and small . . . monumental, above all, in the theoretical and statistical effort and ingenuity that have been brought to bear on the solution of complex and subtle economic issues." Friedman and Schwartz marshaled massive historical data and sharp analytics to support the claim that monetary policy--steady control of the money supply--matters profoundly in the management of the nation's economy, especially in navigating serious economic fluctuations. In their influential chapter 7, The Great Contraction--which Princeton published in 1965 as a separate paperback--they address the central e

《活动策划全攻略(第2版)》版向读者介绍了活动策划的基本准则，而第二版在版坚实的基础上，又加入了活动策划业内所出现的新领域和新内容，以达到与时俱进的目的。目前的活动策划已经发展成规模庞大的产业，从事这一行业的包括有筹办企业活动、社交活动、非营利活动以及婚庆活动（婚庆策划目前已发展为数十亿美元的大产业，隶属专业活动策划）的专业活动策划公司、会奖公司、会议策划师、自由策划师、公司内部负责营利活动的高管以及企业内部的活动策划人员和非营利活动策划人员。 For event planners, there’s no such thing as a dressrehearsal! Any event you plan and stage is a reflection of your organization’simage — from the initial invitation to onsite operations. Whetheryou’re planning a product launch, conference, sales meeting, anincentive event, or a gala fund-raiser, remember that the magic ofa truly memorable

How can your name affect how well you do in life? What do estateagents and the Ku Klux Klan have in common? Why do drug dealerslive with their mothers? The answer: Freakonomics. It’s at theheart of everything we do and the things that affect us daily: fromsex to crime, parenting to politics, fat to cheating, fear totraffic jams. And we can use it to get to the heart of what’sreally happening under the surface of everyday life. This cultbestseller will show you how, by unravelling your life’s secretcodes, you can discover a totally new way of seeing the world.

Today’s “managerial” capitalism has grown hopelessly out oftouch with the people it should be serving. The SupportEconomy explores the chasm between people and corporations andreveals a new society of individuals who seek relationships ofadvocacy and trust that provide support for their complexlives. Unlocking the wealth of these new markets can unleash the nextgreat wave of wealth creation, but it requires a radically newapproach—“distributed” capitalism. The Support Economy is acall to action for every citizen who cares about the future.

From film stars to politicians, tycoons to writers, dissidents to lifestyle gurus, Lunch with the FT is a selection of classic interviews conducted in the unforgiving proximity of a restaurant table. The list of people who have had Lunch with the FT since 1994 reads like an international Who's Who of our times. Meet the rich and famous, the weird and the brilliant, the brave and the virtuous, brought to you by the Financial Times' global network of columnists and correspondents. The operative word is lunch: this book brings you right to the table to decide what you think of Angela Merkel or Martin Amis, George Soros or Sean "P. Diddy" Combs, Angelina Jolie or Jimmy Carter. Meet not just oligarchs and royals, but the tycoon who will pay African presidents to quit, and one of the Arab world's most notorious sons. Also included are James Ferguson's famous illustrations in black and white. Lionel Barber, editor of the Financial Times, has steered the newspaper to three Newspaper of the Year awards. He has c

This book is all about those moments when we "know" somethingwithout knowing why. Here Malcolm Gladwell. one of the world's mostoriginal thinkers, explores the phenomenon of the "blink", showinghow a snap judgement can be far more effective than a cautiousdecision. By trusting your instincts, he reveals, you'll neverthink about thinking in the same way again....

Financial reports provide vital information to investors,lenders, and managers. Yet, the financial statements in a financialreport seem to be written in a foreign language that onlyaccountants can understand. This Seventh Edition of How to Read aFinancial Report breaks through the language barrier, clears awaythe fog, and offers a plain-English user's guide to financialreports. The book helps you get a sure-handed grip on the profit,cash flow, and financial condition of any business.

The Wealth and Poverty of Nations is David S. Landes's acclaimed, best-selling exploration of one of the most contentious and hotly debated questions of our time: Why do some nations achieve economic success while others remain mired in poverty? The answer, as Landes definitively illustrates, is a complex interplay of cultural mores and historical circumstance. Rich with anecdotal evidence, piercing analysis, and a truly astonishing range of erudition, The Wealth and Poverty of Nations is a "picture of enormous sweep and brilliant insight" (Kenneth Arrow) as well as one of the most audaciously ambitious works of history in decades.

An essential guide to doing business in Central and SouthAmerica, complete with communication and etiquette tips. This is the essential guide to business etiquette and customs foranyone doing business in Latin America. It features everything thereader needs to know-from getting an appointment to securing acontract. Doing business in Latin America can pose unique,substantial challenges to a non-native, and this book demystifiesthe entire process. From the two-hour "business lunch," at which nobusiness is ever discussed, to handing out business cards the rightway, Diran covers every crucial nuance. He also addresses: ? How things move at a much slower pace than most Americanbusiness processes and deals ? How family truly comes before business, even if it meansskipping an important meeting to take care of a loved one ? The importance of connections and mutual Acquaintances ? How to work with translators and bilingual assistants to getthe job done ? Proper dress, body la

The knowledge, resources, and computing power of billions ofpeople are self-organizing into a massive new collective force.Interconnected and orchestrated through blogs, wikis, chat rooms,peer-to-peer networks, and personal broadcasting, the Web is beingreinvented to provide the first global platform for collaborationin history. Encouraging consumers, employees, suppliers, partnersand competitors alike to share information and ideas, masscollaboration marks a profound change in the way business isconducted and radically alters the future of corporatearchitecture, strategy and management. WIKINOMICS is the definitiveinvestigation into how small businesses can achieve success byusing a dynamic ecosystem of partners to co-create and peer-producevalue in this newly-emerging, networked economy.

The classic introduction to economic thought, now updated intime for the publication of New Ideas from Dead CEOs This entertaining and accessible introduction to the greateconomic thinkers throughout history— Adam Smith, John Stuart Mill,Karl Marx, John Maynard Keynes, and more—shows how their ideasstill apply to our modern world. In this revised edition, renownedeconomist Todd Buchholz offers an insightful and informedperspective on key economic issues in the new millennium:increasing demand for energy, the rise of China, internationaltrade, aging populations, health care, and the effects of globalwarming. New Ideas from Dead Economists is a fascinating guide tounderstanding both the evolution of economic theory and our complexcontemporary economy.

BPP Learning Media is the sole Platinum Approved provider ofACCA content. Our examiner-reviewed Study Texts and Practice Revision Kits, and our interactive study tools will provide youwith the up-to-date material you need for exam success.

The 2007–08 subprime financial crisis is the jumping-off point for Smick's (Johnson Smick International) examination of current threats to global prosperity. He explains that although the subprime losses are small in the context of world financial markets, a lack of transparency has diminished investor confidence, dried up financial liquidity, and threatened the very foundations of our world financial system. He says that the growth of global financial markets has made it more difficult for central banks like the U.S. Federal Reserve to intercede effectively in times of crisis. Smick compares the subprime crisis to past events like the UK's forced devaluation of the pound in 1992 and Japan's economic stagnation in the 1990s. He warns of pending dangers like an overheating of the Chinese development juggernaut and the present calls for protectionism by U.S. politicians. He favors a global financial system built on transparency and trust. Smick's role for some 30 years as an economic adviser to central banker

A successful business culture is not created by the CEO or HR department but by one manager at a time. A nationwide statistical study by the Jackson Organization, unveiled here for the first time, reveals that managers rated as very effective" at recognition by their employees were also recognized as communicators, team-builders, and goal setters. Bottom line: the most successful business leaders use carrots, not sticks. The Carrot Principle illustrates how ordinary organizations can make themselves extraordinary. Based on case studies from some of the worlds most successful companies, such as DHL, Avis, and Pepsi, Adrian Gostick and Chester Elton demonstrate how praise and recognition lead to improved employee commitment and bottom line results. Filled with practical how-tos and real-life examples of the carrot principle in action, this modern day classic shows managers how they can make themselves not just better liked, but more effective. 作者简介： New York Times bestselling author ADRIAN GOSTIC

Smith's "The Wealth of Nations" was the first comprehensivetreatment of political economy. Originally delivered in the form oflectures at Glasgow, the book's publication in 1776 co-incided withAmerica's Declaration of Independence. These volumes includeSmith's assessment of the mercantile system, his advocacy of thefreedom of commerce and industry, and his famous prophecy that"America will be one of the foremost nations of the world".

The 2007–08 subprime financial crisis is the jumping-off pointfor Smick's (Johnson Smick International) examination of currentthreats to global prosperity. He explains that although thesubprime losses are small in the context of world financialmarkets, a lack of transparency has diminished investor confidence,dried up financial liquidity, and threatened the very foundationsof our world financial system. He says that the growth of globalfinancial markets has made it more difficult for central banks likethe U.S. Federal Reserve to intercede effectively in times ofcrisis. Smick compares the subprime crisis to past events like theUK's forced devaluation of the pound in 1992 and Japan's economicstagnation in the 1990s. He warns of pending dangers like anoverheating of the Chinese development juggernaut and the presentcalls for protectionism by U.S. politicians. He favors a globalfinancial system built on transparency and trust. Smick's role forsome 30 years as an economic adviser to central bankers andleg

Why do the keypads on drive-up cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando? For decades, Robert Frank has been asking his economics students to pose and answer questions like these as a way of learning how economic principles operate in the real world-which they do everywhere, all the time. Once you learn to think like an economist, all kinds of puzzling observations start to make sense. Drive-up ATM keypads have Braille dots because it’s cheaper to make the same machine for both drive-up and walk-up locations. Travelers from Kansas City to Orlando pay less because they are usually price-sensitive tourists with many choices of destination, whereas travelers originating from Orlando typically choose Kansas City for specific family or business reasons. The Economic Naturalist employs basic economic principles to answer scores of intriguing questions from everyday life, and, along the way, introduces key ideas such as the c