How can your name affect how well you do in life? What do estateagents and the Ku Klux Klan have in common? Why do drug dealerslive with their mothers? The answer: Freakonomics. It’s at theheart of everything we do and the things that affect us daily: fromsex to crime, parenting to politics, fat to cheating, fear totraffic jams. And we can use it to get to the heart of what’sreally happening under the surface of everyday life. This cultbestseller will show you how, by unravelling your life’s secretcodes, you can discover a totally new way of seeing the world.
This book is all about those moments when we "know" somethingwithout knowing why. Here Malcolm Gladwell. one of the world's mostoriginal thinkers, explores the phenomenon of the "blink", showinghow a snap judgement can be far more effective than a cautiousdecision. By trusting your instincts, he reveals, you'll neverthink about thinking in the same way again....
Managing your boss: Isn't that merely manipulation? Corporate cozying up? Not according to John Gabarro and John Kotter. In this handy guidebook, the authors contend that you manage your boss for a very good reason: to do your best on the job--and thereby benefit not only yourself but also your supervisor and your entire company. Your boss depends on you for cooperation, reliability, and honesty. And you depend on him or her for links to the rest of the organization, for setting priorities, and for obtaining critical resources. By managing your boss--clarifying your own and your supervisor's strengths, weaknesses, goals, work styles, and needs--you cultivate a relationship based on mutual respect and understanding. The result? A healthy, productive bond that enables you both to excel. Gabarro and Kotter provide valuable guidelines for building this essential relationship--including strategies for determining how your boss prefers to process information and make decisions, tips for communicating mutual expect
Because starting a small business is not only a huge financialrisk but also a complete lifestyle change, anyone who wants to behis or her own boss needs to approach entrepreneurship thoughtfullyand with careful planning. That’s why there is no better resourcethan The Wall Street Journal Complete Small Business Guidebook, apractical guide for turning your entrepreneurial dreams into asuccessful company, from America’s most trusted source of financialadvice. It answers would-be business owners’ biggest question—howdo I fund my venture?—then explains the mechanics of building,running and growing a profitable business. You’ll learn: ? How to write a winning business plan ? Secrets to finding extra money during the lean years andbeyond ? Ways to keep your stress in check while maintaining a work/lifebalance ? How to manage your time, including taking vacations anddealing with sick days ? Strategies for keeping your business running smoothly—frominvesting in technology to hiring the right peop
Making persuasive presentations isn't just amatter of charisma and fancy charts: it requires concrete skillsthat are vital to keeping your audience engaged and involved. Thishandy guide contains key information on how to customize yourpresentations to keep people focused and produce the results youwant.
The bestselling reference title has been updated and revised.Expanding upon the original rules of the House of Representatives,put together by General Henry Roberts, this second edition featuresnew topics and improved existing topics for today's informationage!.
Book De*ion "A candid andcomprehensive look at how to succeed in business - for everyonefrom college graduates to CEOs." Bill Gates, chairman, MicrosoftCorporation Jack Welch knows how to win. During his forty-year career atGeneral Electric, he led the company to year-after-year successaround the globe, in multiple markets, against brutal competition.His honest, be-the-best style of management became the goldstandard in business, with his relentless focus on people,teamwork, and profits. And now he has written a book that clearlylays out the answers to the most difficult questions people faceboth on and off the job. Winning is destined to become thebible of business for generations to come. Anyone who has a passion for success will find Welch's optimistic,no excuses, get-it-done mind-set riveting. Packed with personalanecdotes and written in Jack's distinctive no b.s. voice, Winning offers deep insights, original thinking, a
A delightful social satire of England's landed gentry and a moving tale of lovers separated by class distinction.
You can go after the job you want...and get it! You can take the job you have...and improve it! You can take any situation you're in...and make it work for you! For over 50 years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives. Now this phenomenal book has been revised and updated to help readers achieve their maximum potential in the complex and competitive 90s! Learn: The six ways to make people like you The twelve ways to win people to your way of thinking The nine ways to change people without arousing resentment and much, much
So much to do, so little time, so best to start early. Full of things to make, achieve, learn (and some things you shouldn't learn) this is the perfect handbook for any child who wants to revel in being young and not-boring. Can you Make an origami crane? Lie convincingly? Operate as a spy? Parents may need these skills (not origami) to wrest their child's copy from them and indulge in all the fun they should have had.
Real estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice. Over the years, everyone has urged Trump to write on this subject, but it wasn’t until NBC and executive producer Mark Burnett asked him to star in The Apprentice that he realized just how hungry people are to learn how great personal wealth is created and first-class businesses are run. Thousands applied to be Trump’s apprentice, and millions have been watching the program, making it the highest rated debut of the season. In Trump: How To Get Rich, Trump tells all–about the lessons learned from The Apprentice, his real estate empire, his position as head of the 20,000-member Trump Organization, and his most important role, as a father who has successfully taught his children the value of money and hard work. With his characteristic brass and smarts, Trump offers insights on how to invest wisely impres
Are good manners relevant in this day and age? More so than ever, with cell phones, body piercings, e-mails, and other 21st-century accessories. Now the authors of Things You Need to Be Told offer more advice-pertinent to today's issues, and filled with both hilarious wit and practical common sense.
This fully revised edition contatios over7000kdy terms on all aspects of markting including market research advertising packaging and publictiy.
best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea. Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in
In this remarkable New York Times bestseller, Joel Osteenoffers unique insights and encouragement that will help readersovercome every obstacle in their lives.
