[英文原版]The Economic NaturalistbyRobertH.Frank 牛奶可乐经济学 牛奶可乐经济学-基本信息 书名:The EconomicNaturalist(牛奶可乐经济学) 出版日期：2008-04-03 ISBN：9780753513385 页码：256 装帧：平装 牛奶可乐经济学-内容提要 This book helps you discoverthesecrets behind hundreds of everyday enigmas. Why is there alightin your fridge but not in your freezer? Why do 24-hour shopsbotherhaving locks on their doors? Why did Kamikaze pilots wearhelmets?The answer is simple: economics. Economics doesn't justhappen inclassrooms or international banks. It is everywhere andinfluenceseverything we do and see, from the cinema screen to thestreets. Itcan even explain some of life's most intriguing enigmas.For years,economist Robert Frank has been encouraging his studentsto useeconomics to explain the strange situations they encounterineveryday life, from peculiar product design to the vagaries ofsexappeal. Now he shares

Forget credit card companies?— make it personal! The Complete Idiot?’s Guide? toPerson-to-Person Lending fills readers in on what they need toknow, such as how person-to-person lending works, who lends and whoborrows, and the advantages and disadvantages of Virgin- Money,Prosper, Zopa, and Facebook?’s Lending Club.M ?·Loans on Prosper and LendingClub rose to $100 million in 2007; by2010, the online banking report forecasts $1 billion in person to-person loan originations ?·Javelin Strategy Research (Dec. 2007) predicts that thedemand for person-to-person lending services may grow from $38billion to $159 billion over the next five years.

"Throughout the ages, many things have been used as currency:livestock, grains, spices, shells, beads, and now paper. But onlytwo things have ever been money : gold and silver. Whenpaper money becomes too abundant, and thus loses its value, manalways turns back to precious metals. During these times there isalways an enormous wealth transfer, and it is within your power totransfer that wealth away from you or toward you." --MichaelMaloney, precious metals investment expert and historian; founderand principal, Gold Silver, Inc.

This title is suitable for women who have a vision for whatthey want in life and are willing to do what it takes to turn thatvision into a reality. Kim Kiyosaki's own unique style has won herfriends and fans the world over. In her new book, she will explainwhat it really takes to go from wherever you are financially todayto where you want to be. It's a book of courage and creativeness,time-tested principles and real-life stories of success, setbacksand comebacks...with a few surprises along the way. Kim will sharecandid stories from women and men who have been through the good,the bad and the ridiculous - and the lessons they learned. Why anew book from Kim in these unsettling economic times? Because it'stime for women's true strength and determination to surface.Because it's time for new answers and new ideas...and because "It'sRising Time!" for women everywhere.

Jean Chatzky has been working with viewers of NBC’s Today showfor a series on how to get out of debt once and for all. Hermethod, both on TV and in this book, is simple yet powerful: thekey is saving just $10 a day that you currently waste. It doesn’tsound like much—a movie ticket or lunch for two at McDonald’s— but$10 really can take you from debt to wealth in just a few years.And because it doesn’t feel like an impossible goal, people aremore likely to stick with Chatzky’s plan than an extreme regimen ofspending cutbacks. Chatzky is focusing on debt because it’s the single biggestthreat to our financial health. The average American family hassixteen credit cards and high-rate debt of more than $8000, noteven counting car loans and mortgages. They pay more than $1000 ayear in interest alone. Debt makes people feel depressed andoverwhelmed, leaving them without enough money for the trulyimportant things in life—education, retirement, owning a home,feeling secure. Chatzky,

Why do the rich get richer even in a financial crisis? In hisnew book the bestselling author of "Rich Dad, Poor Dad" confirmshis message and challenges readers to change their context and actin a new way. In this timely new book, Robert Kiyosaki takes a newand hard-hitting look at the factors that impact people from allwalks of life as they struggle to cope with change and challengesthat impact their financial world. In "An Unfair Advantage: ThePower of Financial Education", Robert underscores his messages andchallenges readers to change their context and act in a new way.Readers are advised to stop blindly accepting that they are"disadvantaged" people with limited options and challenge thepreconception that they will struggle financially all of theirlives. Robert's fresh approach to his time-tested messages includesclear, actionable steps that any individual or family can take,starting with education. Education becomes applied knowledge, apowerful tactic with measurable results. In true "Rich Dad" sty

When I was a boy, my father often pulled me aside to convey lessons intended to build what we generally refer to as 'character'. Often his advice was very simple -- work hard, think for yourself, do right by others -- but I believe those lessons provided the foundation for everything that has followed in my life. Now that I'm a dad myself, I wanted to put them down in one place, with examples of my own experiences, as a guide to life, adventure, and investing, both for my young daughters and for anyone seeking success in his or her chosen field. I hope that parents will be inspired to give this book to their children, and vice versa, as many of the lessons that I have learned apply not just to young people but to all adults -- for example, question everything, never follow the crowd, and beware of boys -- A Gift to My Children .

At a moment of ecological and financial crisis, bestsellingauthor and economist Juliet B. Schor presents a revolutionarystrategy for transitioning toward a richer, more balancedlife. In Plenitude economist and bestselling author Juliet B. Schoroffers a groundbreaking intellectual statement about the economicsand sociology of ecological decline, suggesting a radical change inhow we think about consumer goods, value, and ways to live. Humans are degrading the planet far faster than they areregenerating it. As we travel along this shutdown path, food,energy, transport, and consumer goods are becoming increasinglyexpensive. The economic downturn that has accompanied theecological crisis has led to another type of scarcity: incomes,jobs, and credit are also in short supply. Our usual way back togrowth-a debt-financed consumer boom- is no longer an option ourhouseholds, or planet, can afford. Responding to our current moment, Plenitude puts sustainabilityat its core, but it is not a paradig

The definitive guide for anyone dreaming of a move toparadise. Whether motivated by a desire for adventure, or the need to makethe most of a diminished nest egg, more and more Americans areconsidering an overseas retirement. Drawing on her more than threedecades of experience helping people relocate happily andsuccessfully, Kathleen Peddicord shows how living in anunconventional retirement destination can cost less than atraditional home in Florida or Arizona. Peddicord addresses all ofthe essential issues, including: Death Taxes Health Care Bank Accounts Whether readers are interested in relatively unknown havens likeNicaragua, well-traveled areas in Italy, or need some helpdeciding, How to Retire Overseas is the ultimate guide to makingretirement dreams come true.

Why cutting up your credit cards won't make you rich Apopular TV personality often says, "Take out your credit cards andcut them into pieces." While that is sound advice for people whoare not financially responsible, it is inadequate advice for anyonewho wants to become rich or financially free. In other words, justcutting up your credit cards will not make you rich. What does makeyou rich is financial education...unfortunately a type of educationwe do not receive in school. If a person has a solid financialeducation, they would know that there are two kinds of debt...gooddebt and bad debt. A person with a sound financial education wouldknow how to use good debt to make them richer faster...much fasterthan a person who only saves money and has no debt. Rich Dad'sGuide to Becoming Rich * Are you in credit card debt? * Is jobsecurity dead? * Is your financial security threatened? * Is ahigh-paying job the answer? * Is your money working for you? * Doyou have good debt or bad debt? We all need more financ

A witty, smart woman's guide to being thrifty and fabulous. Today's woman may be struggling with her volatilefinancial state, but she shouldn't bite one well-manicured nailwith worry. Sure the Dow goes up and down, housing prices boom andbust, but living well never goes out of style. Let RozHoffman be your guide for how to spend your precious pennies, asshe dishes up the wisdom women need to get perfect style--withoutdepleting their dwindling bank accounts. No coupon-clipping,Prada-depriving, or carb-hating allowed! Bitches, welcome to theera of smart indulgence. The author is a recession-era fashion guru, travel agent, groomingconsultant, therapist, sommelier, and life coach all rolled intoone. She'll show you how to adjust your attitude, discover your hotspots, and make life richer in every sense of the word. Bitcheson a Budget is the consummate guide to living with joy, style,and a healthy dose of irreverence--whatever the economicweather. Publishers Weekly compared Bitches on a Budget to the

The Complete Idiot's Guide to Managing Your Money shows thatany numbskull can master personal finance. In this second edition,a father-and-daughter writing team, Robert K. Heady and ChristyHeady, give readers the best advice culled from their many years ofexperience in consumer rights and money management. The Headysbelieve that money must be managed for the long haul and that thereare no quick ways to build wealth. The guide is easy to read,witty, and scornful of the hype dished out by banks and otherpeddlers of personal finance. It provides a plethora ofpersonal-finance tips for consumers, including how to get the bestdeal on a mortgage, pay off debt, and bank online. --This textrefers to the Audio CD edition.

With this seminal book, Wallace Wattles popularized the Law ofAttraction, the powerful concept that inspired The Secret. TheScience of Getting Rich explains how to attract wealth, overcomeemotional barriers, and apply foolproof methods to bring financialsuccess into your life. This special 100-year edition contains the complete, originaltext, along with never-before published biographical information onWattles, and a foreword by Catherine Ponder, the doyenne of modernprosperity writers. It also features an introduction from personaldevelopment authority Tom Butler-Bowdon, plus another Wattlesclassic, The Science of Being Great.

This special just-for-teens edition based on the Rich Dad PoorDad series, builds a foundation of self-confidence from whichreaders can realise their dreams of financial security in anincreasingly challenging and unreliable job market. Teen-friendlyadvice, examples, sidebars, and straight talk will supplement allof Rich Dad's core advice: Work to learn, not to earn. Don't say,'I can't afford it?' And, don't work for money - make money workfor you! No matter how confident or 'good in school' readersconsider themselves to be, this book makes financial intelligenceavailable to all young people with its streamlined structure, cleandesign, and accessible voice. Here's a book that teaches teens whatthey don't learn in school - and what many of their parents haveyet to learn.

Get smart about spending and saving –– and ride out arecession! Looking for practical ways to make every dollar count? This savvyguide gives you expert tips for tightening your belt and savingcash in every area of your life –– from your house and car todining and entertaining to banking and managing debt. You getrealistic solutions for making smarter choices and living well inthis time of economic turmoil –– without extraordinary sacrifice!Bump up your take–home pay–– spiff up your resume, find a good jobfast, explore telecommuting, or start a home–based business Getyour personal finances in tip–top shape –– create a budget, paydown debt, save on insurance, and protect your retirement fundsDevelop recession–proof habits –– use coupons and rebates, extendthe life of your wardrobe, utilize community resources, travel on abudget, and save on utilities and fuel expenses Decorate on a dimeand entertain on a shoestring –– plan parties, celebrate theholidays, and give

A necessary plan for a secure and comfortableretirement. Everyone wants to retire with personal and financial peace ofmind. But the question is always: will there be enough money tofund a comfortable lifestyle? That’s where this book comes to therescue, addressing every conceivable concern—from health care toSocial Security—about setting up a sound plan for retirement. Andit’s never too late to start. —The Center for Retirement Research at Boston College reportsthat 43% of Americans fall short of their pre-retirementincome —Robert Powell of MarketWatch agrees that “Americans have littleset aside for retirement” —Written by a nationally recognized financial expert —Perfect for the nearly eight million baby boomers approachingretirement

Get more with a lower score. Credit history can make or break your chances of getting a house,an apartment, or a loan. Now you can stay abreast of your creditscore, and your future, by thoroughly understanding the publiclyreleased FICO number, once reserved for lenders and businessesonly. This invaluable guide busts the credit myths and explains keyways to use credit, pay bills, pay off debt, deal with crisis, andavoid scams in order to make the credit score work for you. —Includes a glossary, resource section, and sample letters

A step-by-step guide to securing a solid future-no matter thefinancial climate. Interactive CD-ROM included. This step-by-step workbook from a Certified Financial Plannergives readers a clear path for organizing their personal finances.From investing, debt management, and college financing toretirement, savings, and household expenses, content is writtenwith easy-to-understand language and terms, this bookincludes: *A detailed financial-profile overview *An evaluation of priorities about spending, investment, and lifegoals *A practical and prudent approach to income *Advice on spending habits and savings initiatives *A CD-ROM of basic worksheet forms, checklists andquestionnaires