How to make it to the online big time! Titanium eBay(r) is foreveryone who aspires to reach the highest level of success withineBay(r), whether they've been selling for years or whether they'rejust starting out but have ambitious plans for their business. With60 chapters that leave no stone unturned, this is truly thebusiness bible for eBay(r) PowerSellers. ? eBay(r) ended 2007 with over $8.7 billion in gross merchandisesales ? There are 212 million global registered eBay(r) users operatingacross 23 international eBay(r) sites-twice as many as in2004 ? There are approximately 720,000 PowerSellers on eBay(r) whomake a living selling merchandise through eBay(r).

The series is designed to bring today's managers and professionals the funda-mental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.

Thoroughly revised and updated with new information and criticaI analysis。Philippe Iorion’S classic Value at Risk remains the industry leader in risk manage·ment。The third edition fcaturcs an increased emphasis on operational risk。coverage of new risk management techniques and the recently finalized Basel Accords，applications of VAR to risk budgeting and integrated risk management，new end。oGchapter exercises，and much more。 作者简介： Philippe Jorion is Chancellor’S Professor of Finance at the University of California，Irvine。He has also taught at UC—Berkeley，Columbia University,Northwestern University，the University of Chicago，and the University of British Columbia。He received his M。B。A。and Ph。D。from the University of Chicago and a master’S degree in engineering from the Universit6 Libre de Bruxelles。 Dr。Jorion has written a number of books，including Big Bets Gone Bad：Derivatives and Bankruptcy in Orange County（Academic Press，1995）。t

Making compelling presentations--to clients,employees, peers, and supervisors--has become anintegral part of a successful manager's job.Presentations That Persuade and Motivate providesthe tools to hone and sharpen your presentationsand deliver results. Learn to:~ Customize your messageRead and react to your audience's body languageTackle the tough questions Deliver memorable closings audiences will act on

Services requiring parts has become a $1.5 trillion business annually worldwide，creating a tremendous incentive to manage the logistics of these parts efficiently by making planning and operational decisions in a rational and rigorous manner。This book provides a broad overview of modeling approaches and solution methodologies for addressing service parts inventory problems found in high-powered technology and aerospace applications。The focus in this work is on the management of high cost，low demand rate service parts found in multi-echelon settings。The text may be used in a variety of courses for first-year graduate students or senior undergraduates，as well as for practitioners，requiring only a background in stochastic processes and optimization。It will serve as an excellent reference for key mathematical concepts and a guide to modeling a variety of multi-echelon service parts planning and operational problems。

Praise for the First Edition of MARKETING TO THE SOCIAL WEB: "We've been liberated! Communicating with existing and potential customers used to mean one-way broadcasts of your company's product messages—'buy buy buy' we all said. But Marketing to the Social Web enables smart marketers to communicate in a much better way: by creating compelling content that people actually want to consume and interact with. Larry Weber knows his stuff—he's been part of this revolution from the beginning." —David Meerman Scott, bestselling author of The New Rules of Marketing and PR "I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them. Larry's pragmatic and useful recommendations will help brand builders manage the complexity of social interaction in a digital age." —David Kenny, Chairman and CEO, Digitas, Inc. "Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly out

Discovering the Leader in You Workbook From the Center for Creative Leadership (CCL) comes a highlyaccessible workbook based on the concepts outlined in the revisedand updated edition of Discovering the Leader in You. The workbookcontains a variety of questions and exercises designed to helpprofessionals reflect on, examine, explore, and discover conceptsand issues related to their role as leaders. Most of the activitiescan be completed while working through the book, others requiremore time, and some involve other people. To gain the greatestbenefit, it is suggested that all the activities be done asthoughtfully and as honestly as possible. Once you have completed the exercises and tasks outlined in theworkbook, you will be able to Clarify your purpose for leading, based on a clear leadershipvision and a core set of values Articulate your leadership strengths and areas fordevelopment Understand who you are as a leader in the context of both yourwork and your personal life

The New Manager’s Guide and Mentor The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips. Decision making is a critical part of management, and bad choices can damage careers and the bottom line. This book offers the tools and advice managers need to avoid common biases and arrive at and implement decisions that are both sound and ethical.

He says that's his best offer. Is it? She says she agrees. Does she? The interview went great—or did it? He said he'd never do it again. But he did. Read this book and send your nonverbal intelligence soaring. Joe Navarro, a former FBI counterintelligence officer and a recognized expert on nonverbal behavior, explains how to "speed-read" people: decode sentiments and behaviors, avoid hidden pitfalls, and look for deceptive behaviors. You'll also learn how your body language can influence what your boss, family, friends, and strangers think of you. You will discover: The ancient survival instincts that drive body language Why the face is the least likely place to gauge a person's true feelings What thumbs, feet, and eyelids reveal about moods and motives The most powerful behaviors that reveal our confidence and true sentiments Simple nonverbals that instantly establish trust Simple nonverbals that instantly communicate authority Fi

"Logos and No Gos ought to be mandatory reference material for all managers of branded products and services. It is a concise, easy read, jammed with crucial information on how to survive and thrive in the I.P. Jungle. It shows how to add brand value and how to guard that value with your life. When Kangol moved out of manufacturing and distribution into brand licensing it took us a while to realise that brand value lies as much in the quality and protection of the I.P. portfolio as it does in the image and trading performance. With Logos and No Gos on your desk there can be no excuse for sloppy I.P. management."—David M. Heys, C.E.O., Kangol Holdings Ltd "Geoff Steward is a highly experienced practitioner in the field of Intellectual Property and Trade Marks in particular. Logos and No Gos embodies his wide experience and is a very readable guide to what is otherwise a tortuous and, often, near impenetrable legal mine-field for the unwary brand owner and brand developer. Anyone thinking of laun

Praise for Emerging Real Estate Markets "In this book, you'll discover how to snatch real estate opportunities at low prices, before their value becomes common knowledge. Buy all the copies on the bookshelf before your competitor does!" —Frank McKinney, "The Maverick Daredevil Real Estate Entrepreneur" and author of Frank McKinney's Maverick Approach to Real Estate Success "I've never seen another real estate book even come close to laying out a profit road map the way this one does. If your local economy is too hot or too cold, Lindahl's guide will show you how to invest in the up-and-coming markets with the greatest profit potential." —Stacy Kellams, President, www.RealEstateCourseReviews.com "Lindahl shows you how to look into the future and see where the next hot real estate markets will be. It's the closest thing I've found to a real estate crystal ball." —Jeff Adams, President, www.FreeRealEstateMentoring.com "The brilliant thing about this

In this first new and totally revised edition of the over two million copy bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business -- from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether it is a franchise or not. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

The second edition of Public Finance and Public Policy retainsthe first edition's themes of investigation of responsibilities andlimitations of government. The present edition has been rewrittenand restructured. Public choice and political economy concepts andpolitical and bureaucratic principal-agent problems are introducedat the beginning for application to later topics. Fairness, envy,hyperbolic discounting, and other concepts of behavioral economicsare integrated throughout. The consequences of asymmetricinformation and the tradeoff between efficiency and ex-postequality are recurring themes. Key themes investigated are marketsand governments, institutions and governance, public goods, publicfinance for public goods, market corrections (externalities andpaternalist public policies), voting, social justice, entitlementsand equality of opportunity, choice of taxation, and the need forgovernment. The purpose of the book is to provide an accessibleintroduction to the use of public finance and public policy t

Go inside the elite investment firm with Capital. The Capital Group is one of the worlds largest investmentmanagement organizations, but little is known about it because thecompany has shunned any type of publicity. This compelling book,for the first time, takes you inside one of the most elite andprivate investment firms out there–the Capital Group Companies–avalue investment firm par excellence. It digs deeps to reveal thecorporate culture and long-term investment strategies that havemade Capital the one organization where most investmentprofessionals would like to work and would most recommend aslong-term investment managers for their family and friends.

The succession of crises facing the U.S. economy in 2008 and 2009 have thrown a bright spotlight on Federal Reserve chairman Ben Bernanke. Each of his moves to address the disastrous economic conditions are reported and analyzed at length in the press as he works to mitigate the effects of the sub-prime lending debacle and resulting credit crisis. Bernanke is undergoing a stern test as America's central banker — a test created for him, in large part, by his predecessor, Alan Greenspan. This new paperback edition of Bernanke’s Test is completely updated with events through the end of 2009. As such, it's among the most valuable and up-to-the-minute works on Bernanke's career as Fed chair published to date, making it an essential look at the central figure shaping the recovery of the U.S. and world economies.

Zigzag Your Way to Success! Have you ever set your sights onthe top of a mountain and then started your ascent by headingstraight through the trees and up the sheer cliffs? Or driven inyour car to the other side of town--as the crow flies? Of coursenot! Because you instinctively know that, just as a river has towend its way around obstacles, the best route is never actually astraight line! In The Zigzag Principle, Rich Christiansen applies afoundational law of nature to business management,entrepreneurship, goal-setting, and life in general as he exploreswhy zigzagging toward our intended outcomes is more effective thantrying to bulldoze our way through whatever stands between us andour objectives. Christiansen helps you get started, make your wayover the big hill to initial profitability, and minimize risksalong the way. A s the head of well-established corporations and asthe brains behind numerous start-ups, Christiansen has been throughit all, and he's charted all the zigs and zags you'll encounter. InThe

Why has it taken master negotiator Cohen more than two decades to produce a sequel to You Can Negotiate Anything ? Perhaps the accumulation of additional clarifying experience, as his angle this time is detached involvement or conscious inattention. Or, because many of his original fan club have matured, he has geared this book to a new, younger audience of business people. No matter the motivation, Cohen as always gives good advice, picking examples as unrelated as Moses' negotiations with the Almighty to Jackie Gleason's landmark deal with then-CBS head William Paley. The lessons are many: Successful persuaders are optimistic, regular guys, and employ self-deprecating humor. Remember to differentiate yourself--and enjoy every day. Negotiation is a problem-solving process. Expect at least one gem every few pages, along with a lot of great stories. Just say yes to an avalanche of reader requests. Barbara Jacobs Copyright American Library Association. All rights reserved --This text refers to an out of

Have a dream that inspires. Nurture your ability to embracedifferences. Seek out challenges--scale one mountain after another.Face challenges that matter-- learn to "fight with realswords." These and other lessons were the constants in the life of KonosukeMatsushita, founder of the Panasonic business empire. In this firstcomplete English translation of "The Path," Matsushita's timelessadvice will benefit anyone who desires to lead better by livingbetter. For the first time in English, the complete translation of one ofthe most popular and important management books everpublished. In Japan, the name Konosuke Matsushita is spoken with a hushedreverence. Even now, twenty-one years after his death,Matsushita-san is praised by some as "the god of management," andhe remains one of the most influential and inspirational businessthinkers ever. Founder and father of the global corporationPanasonic, Matsushita saw the creation of wealth not as a goal ordestination but as a voyage. And in "The Path,"

Increase efficiency while saving money with 'on-demand'computing. The biggest game-changing force in business since thecreation of the Internet, cloud computing simplifies and lowers thecost of operations while providing flexibility and power you neverdreamed possible. Make your strategic move now, with "ManagementStrategies for the Cloud Revolution"! "Management Strategies forthe Cloud Revolution is an important work that captures theconcepts and technological advances fueling the rapid adoption ofcloud computing today. It illuminates how specific coretechnologies have led to the emergence of those patterns as thefoundation for the next generation of IT-managed infrastructure."(Rich Wolski, Chief Technology Officer and cofounder of EucalyptusSystems, Inc., and Professor of Computer Science at the Universityof California, Santa Barbara). "Explains in marvelously plainEnglish how clouds will change our world...If the potential ofcloud computing doesn't excite you now, it will after you read thisbook. Buy a co

Executives everywhere acknowledge that finding, retaining, and growing talent counts among their toughest business challenges. Yet to address this concern, many are turning to talent management practices that no longer work?because the environment they were tailored to no longer exists. In today's uncertain world, managers can't forecast their business needs accurately, never mind their talent needs. An open labor market means inevitable leaks in your talent pipeline. And intensifying competition demands a maniacal focus on costs. Traditional investments in talent management wind up being hugely expensive, especially when employees you've carefully cultivated leave your firm for a rival. In Talent on Demand, Peter Cappelli examines the talent management problem through a radical new lens. Drawing from state-of-the-art supply chain management and numerous company examples, he presents four new principles for ensuring that your organization has the skills it needs--when it needs them. 作者

Timeless management wisdom taken from the classics of Indian literature Most people don't know The Kama Sutra isn't just about sex; much of it is about wise leadership. The Kama Sutra of Business is based on Indian history and literature, drawing lessons for business and life from the remarkable stories of great leaders and their adventures. Vittachi uses these sources, including The Bhagavad-Gita and The Kama Sutra to present valuable management lessons and introduce the world's first management guru, who wrote a classic text on economics some 2,000 years ago. Peppered with fascinating facts and ageless business and management wisdom, The Kama Sutra of Business looks at good business practices from a fascinating historical perspective. Nury Vittachi (Hong Kong) is Hong Kong's bestselling English-language author. He wrote the popular "Traveller's Tales" in the Far Eastern Economic Review and has also written for the South China Morning Post.

Trump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school-experience. In Trump University Real Estate 101, you'll learn how to: * Develop the entrepreneurial skills to succeed in real estate investing * Make money in any market at any time * Convert properties for new uses and make more money * Create instant equity in any property * Determine how financing will affect the cash flow and value of your property * Use options and assignments to buy and sell properties you don't own * A