作品包括上下两部：上部是创新创造突破性产品实战体系，包括哲学层的道、原则层的法、方法论层的术、工具层的器与案例层的例五大层级概述。下部是具体的如何系统化做产品的方法论展开，包括“天篇产品设计”的行业端流程、市场端流程、以及统筹规划设计创新等三大流程；“地篇产品实施”的目标流程、组织流程和实施运营等三大流程；以及“人篇产品营销”的面向机构客户的国情式流程、面向大众客户的专业式流程和第三方营销等三大流程。
本书收集了作者在公共财政、经济增长和动态经济分析等方面所发表的论文20篇。其中引起了一些学术争议的实证和理论观点有如下几个方面： 1 政府支出与经济增长的关系 2 财政分析与经济增长的关系。 3 收入分配的稳定性及其决定要素 4 收入分配不平等对经济增长的影响 5 资本主义精神对经济增长和国民储蓄的影响。 6 重商主义与国际经济分析。 7 军事支出与资本各界的动态分析。
Resolving today's most pressing questions about business behavior has become a priority in today's corporate environment. In deciding how to act, managers reveal their inner values, test their commitment to those values, and ultimately shape their characters. Readers of this collection of articles will learn to identify the theoretical and practical issues of recognizing and responding to ethical dilemmas and will find the link between good ethics and good business.
This is the real world,the streetwise world.In this world successful entrepreneurs,executives,and salespeople rely on a different set of skills than those they learned in business school.They've mastered the skills of effective communication,leadership,motwation,etiquette,and organization.They've learned from the“school of hard knocks.” Streetwise 24 Hour MBA includes five main courses and four short courses to help you develop the skills you need to succeed. 作者简介： Alex Hiam is a leading authoor,corporate consultant,and workshop leader.He Has developed innovative training programs and workshops for leading companies such as General Motors,Kellogg's and Coca-Cola.He holds a B.A.from Harvard University and an M.B.A.from UC Berkeley.Hiam has authored Marketing for Dummies,the Portable MBA,and Streetwise Motivating and Rewarding Employees.
If you're like most people,you're struggling with questions like these.Whether we lkie it or not,money makes a big difference in the choices we make and the lives we lead.Unresolved questions about money can putunwanted stress on even the healthiest relationships-between spouses,between parents and chilren,and even between friends.In Love&Money,columnist Jeff Opdyke offers practical personal finance advice,as well as strategies for dealing with touchy financial topics-so that momey doesn's end up costing you something even more valuable. 作者简介： JEFF D.OPDYKE is a personal finance reporter in the wall Street Journal's New Youk bureau.He is also the author of the "Love & Money"column that runs weekly in the wall Street Jounal Sunday-a Fourpage supplement carried by omor than eighty newspapers across the country.He lives in New Jersey with his wife and son.
Beginning with the basics of writing a business plan, this wide-ranging resource moves on to cover sophisticated topics such as how to navigate the world of venture capital funding and strategies for turning technological innovations into successful marketplace realities. Harvard Business Review on Entrepreneurship offers valuable insights for all types of business pioneers. The Harvard Business Review Paperback Series is designed to bring today’s managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious business people in organizations around the globe. Articles include: The Questions Every Entrepreneur Must Answer by Amar V. Bhide; How to Write a Great Business Plan by William A. Sahlman; How Entrepreneurs Craft Strategies That Work by Amar V. Bhide; How Much Money Does Your New Venture Need? By James McNeill Stancill; Milestones for Successful
《接管、重组和公司控制》第二版试图对合并、接管、重组以及公司控制等各个重要主题进行全面、系统、充分的探讨。结合有关金融经济学、企业财务、企业经济学、公司战略、会计以及法律方面的关键性概念和资料，提炼出完整的理论框架。保留版的成功处之余，第二版大量引用典型案例和其他实证资料，全书70%的内容获得更新，从而不仅使理论框架更加简明扼要，案例分析尤为鲜明实用。
本书自第1版问世以来已历经20多年，迄今，它仍是众多有关消费者行为学、消费者心理学的教材中*特色的一本，已成为消费者行为研究领域*权威、受欢迎的教材。全书共分六大部分22章，从管理与运用的角度全面介绍了消费者行为的性质、消费者行为内外部影响因素、消费者的决策过程、组织购买行为及有关营销规制方面的内容。在每章后面都附有大量针对性习题和形式新颖的网上查询练习。书中所配案例不仅紧密结合所介绍的概念、原理，而且短小精悍，非常适合课堂阅读和讨论。本书适用于市场营销及相关专业本科生、研究生、MBA学生、企业管理人员和相关专业人员。
本书是世界著名市场营销权威菲利普·科特勒和加里·阿姆斯特朗的力著之一，自出版以来，一直被世界各国主要的工商管理学院作为市场营销学必修课的教材。 第12版着重从增加顾客价值的角度讲述市场营销的基本知识和实践。本书包括大量有趣的例子和真实的实例。各章后面都提供了练习题，它们将帮助读者更好地理解市场营销学的概念，更熟练地掌握市场营销的技术和方法。 本书既适合用作MBA、市场营销及相关专业本科生或研究生教材，也可供市场营销实际工作者参考。
"If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."--Miami Herald~A witty and frank look at the ad biz from one of its most respected voices~Advertising has become an endless stream of clichés, cheesy productions, miscast celebrities, and gratuitous sex--and take-no-prisoners Advertising Age columnist Bob Garfield has had enough.~In the often hilarious, always dead-on And Now a Few Words from Me, Garfield looks at the best and the worst in today's advertising as he tells advertising pros that it's time to swallow their own egos, return clients' rights to the forefront, and--once and for all--eliminate bad advertising from the face of the earth. 作者简介： Bob Garfied,is a columnist,critic,essayist,pundit,and broadcast personality.His high-profile weekly“Ad Review”columnm in Advertising Age singles out individual ads for praise or scorn,making him perhaps the most feared figure in the world of marketing.Garfield-who a
Techniques to uncover and avoid accounting frauds and scams Inflated profits . . . Suspicious write-offs . . . Shifted expenses . . . These and other dubious financial maneuvers have taken on a contemporary twist as companies pull out the stops in seeking to satisfy Wall Street. Financial Shenanigans pulls back the curtain on the current climate of accounting fraud. It presents tools that anyone who is potentially affected by misleading business valuations from investors and lenders to managers and auditors can use to research and read financial reports, and to identify early warning signs of a company's problems. A bestseller in its first edition, Financial Shenanigans has been thoroughly updated for today's marketplace. New chapters, data, and research reveal contemporary "shenanigans" that have been known to fool even veteran researchers. 作者简介: HOWARD M.SCHUILIT,Ph.D.,CPA,ia President of the Center for Financial Research and Analysis (CFRA),a leading independent financial research o
* The ON CALL series provides valuable "on the spot" treatment advice * Pocket-sized and surprisingly comprehensive, this Lange manual gives students and residents a trusty resource for managing all conditions seen in the surgery ward * Designed to meet the quick information needs of the "on call" setting * Contributions from surgery residents and attendings around the world Complete overview of the initial evaluation and treatment of common problems that present on the surgical service. Logically organized for quick access to critical information on the management of the surgical patient. Thoroughly revised on-call problems that reflect current practices and treatment options. Differential diagnosis,key laboratory and diagnostic tests,and treatment plans for 77 of the most common problems encountered while on-call.
弗雷德·卢森斯和乔纳森P．多均为国际企业管理领域的知名专家，有很深的学术造诣和丰富的实践经验。他们所撰写的《国际企业管理：文化、战略与行为》，其*特色就在于整合了国际企业管理中的文化、战略和行为等核心问题。在*的第8版中，作者注意保留了过去几十年的研究和实践中获得的有效基础，同时还增加了近新出现的发展趋势，诸如伦理道德和社会责任、离岸和外包、作为全球交易方式的社交媒体的兴起、在新兴和发展中国家的管理实践，以及国际企业管理领域的其他重要发展，这些趋势正在改变国际经理人所面临的挑战。 本书共分为4篇，篇介绍国际管理的基础环境，融合运用宏观的理论阐述和微观的案例分析两种方法，系统地向读者展示了跨国公司在经营管理过程中所要面临的全球经济发展形势，政治、法律和技术环境，全球竞争形势，
As appealing and lucrative as property ownership can be, it isn’t an occupation to be learned through trial and error. It’s essential property owners understand all the ins and outs—legally and financially—for their own welfare as well as their tenants. Streetwise Landlording and Property Management addresses all aspects of the business, from the practical to the strategic. Decide If Property Management Is Right for You Property management is a 24/7 job with high risks as well as rewards. Streetwise Landlording and Property Management helps you assess whether or not you’re cut out for the job. ·Do you have the right personality for managing property? ·What are the pros and cons of buying and managing property? ·How do you determine the possible investment risks? ·What does it take to buy and sell real estate? How to Be a Good Landlord Landlording demands equal parts business and people savvy. Streetwise Landording and Property Management
All aspects of the work of modern nonprofit organizations are explored in this thoughtful volume. The eight essays examine such essential topics as the importance of earning the public trust and how nonprofit managers can learn from the success of venture capitalists. The Harvard Business Review Paperback Series is designed to bring today’s managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious business people in organizations around the globe. Articles include: Can Public Trust in Nonprofits and Governments Be Restored? By Regina E. Herzlinger; Effective Oversight: A Guide for Nonprofit Directors by Regina E. Herzlinger; The New Work of the Nonprofit Board by Barbara E. Taylor, Richard P. Chait, and Thomas P. Holland; When a Business Leader Joins a Nonprofit Board by William G. Bowen; Virtuous Capital: What Foundations Can Learn from Venture C
This student-friendly text on the current economic issues particular to engineering covers the topics needed to analyze engineering alternatives. Students use both hand-worked and spreadsheet solutions of examples, problems and case studies. In this edition the options have been increased, with an expanded spreadsheet analysis component, twice the number of case studies, and virtually all new end-of-chapter problems. The chapters on factor derivation and usage, cost estimation, replacement studies, and after-tax evaluation have been heavily revised. New material is included on public sector projects and cost estimation. A reordering of chapters puts the fundamental topics up front in the text. Many chapters include a special set of problems that prepare the students for the Fundamentals of Engineering (FE) exam. This college-level text provides students and practicing professionals with a solid preparation in the financial understanding of engineering problems and projects, as well as the techniques
覃征等编的《电子商务战略(英文版)(精)》从国家、行业、企业三个层次对电子商务战略进行对比与分析，帮助读者建立对电子商务战略的基本认识，提升读者对电子商务战略关键问题的分析和理解能力。在阐述战略理论的基础上，结合大量实例和数据，揭示电子商务战略的发展与变化规律，以建立一套完备的电子商务战略理论体系，为电子商务战略研究者和制定者提供前瞻性的指导。本书首次从国家、行业、企业三个层次全面分析电子商务战略。立足实例，运用比较学方法，结合传统战略理论研究当今世界电子商务战略。重点介绍了中国战略现状，为世界各国研究中国经济发展提供参考和帮助。
本书分为四个部分。部分着重于对线性资产定价模型的实证和计算分析，并提出相应的统计检验方法。这类模型以Sharpe-Lintner的诺贝尔奖成果为基础，包括一些新近拓广的线性理论。第二部分研究常用线性及非线性理论对其假设的依赖性。第三部分比较近年来盛行的定价函数核理论与经典的资产定价理论。第四部分讨论贝叶斯理论在金融中的应用。
Millions of Americans reach retirement each year. Many of them realize too late that their savings is inadequate to meet their long-term needs. Even with careful preparation, the path to reaching retirement goals is not always a straight line. Streetwise Retirement Planning provides you with savvy, yet practical, information on retirement fundamentals. Streetwise Retirement Planning covers how to anticipate and plan for the inevitable surprises and contingencies that can deplete a savings nest-egg, such as layoffs, medical crises, divorce, and market downturns. All the necessary tools for assessing your retirement needs are provided. Streetwise Retirement Planning helps you pull all the pieces together for a successful and rewarding retirement. Evaluate Your Retirement Needs ·Lifestyle ·Post-retirement expenses ·Knowing your assets and liabilities Work Around Your Retirement Gap ·Investing and budgeting fundamentals ·Strategies for making up reti
随着全球经济的发展和市场化运作不断加强，我国越来越迫切需要既有专业知识又能熟练运用英语的人才。如何有效地提高实际语言运用能力，培养既有专业知识又能熟练运用英语的人才，从而符合社会经济生活的实际需求，已成为教育工作者的历史责任。 为了适应新形势，满足各大专院校经济类专业、管理类专业，尤其是市场营销专业教学的需求，我们编写了《市场营销》（英文版）。本书具有以下特色： 1．内容新颖，知识系统全面，专业性、可读性强。 2．强调专业基础，注重全面提高学生运用英语表达专业知识的能力。 3．编写者都是从事市场营销英语教学的一线教师，具有多年丰富的教学经验和实践经验。 4．《市场营销》（英文版）一书语言通俗易懂又具有专业特色，特别注重实际营销业务的知识介绍。 全书共11个单元，分别
If management is an art, then surely Jack Welch has proved himself a master painter." - BusinessWeek~~Boardroom legend Jack Welch is widely regarded as one of the most effective CEOs in business history. Welch s groundbreaking programsùincluding Six Sigma and Work-Outùalong with his numerous strategies on business leadership have helped transform GE into the global benchmark for maximized productivity and labor efficiency.~~Now, The GE Way Fieldbook explains how you can implement the same programs that helped turn GE into a $100 billion juggernaut. Drawing from his unprecedented access to GE s top-level corridors of powerùincluding a never-before-published full-length interview with Jack Welchùveteran business author Robert Slater packs innovative strategies, easy-to-use diagnostic exercises, detailed questionnaires, and more into the most hands-on, applications-oriented book ever written on General Electric. Only in The GE Way Fieldbook will you find:~~*"The Boca Raton Speeches"ùNever-before-seen excerp
Features the latest theories on change management and real-world stories of successful turnaround efforts.
