Do business like Jack Welch~~When Jack Welch took the reins of General Electric in 1981, he reformulated GE in his own image -- tough, smart, competitive, and relentless. First published in 1994, Get Better or Get Beaten became a bestseller as managers sought to understand and mimic the success ;of the man lauded by Fortune as "...perhaps the most admired CEO of his generation." Now, on the eve of his planned April retirement, the new Get Better or Get Beaten, Second Edition shows you how to compete "Welch style" in today's techologically advanced business arena. Look to this fast-paced book for:~~*Jack Welch's latest views on management and leadership~*Examples of how Welch transformed GE into an e-business~*Insights into Six Sigma and other s;uccessfulk GE quality initiatives~*More 本书在机械工业出版社出版的《企业领导人与企业再造》版的基础上加入了十几个新的章节，讲述了从合力促进，到6σ质量管理，再到电子商务等心得内容。 自首次登上美
Techniques to uncover and avoid accounting frauds and scams Inflated profits . . . Suspicious write-offs . . . Shifted expenses . . . These and other dubious financial maneuvers have taken on a contemporary twist as companies pull out the stops in seeking to satisfy Wall Street. Financial Shenanigans pulls back the curtain on the current climate of accounting fraud. It presents tools that anyone who is potentially affected by misleading business valuations from investors and lenders to managers and auditors can use to research and read financial reports, and to identify early warning signs of a company's problems. A bestseller in its first edition, Financial Shenanigans has been thoroughly updated for today's marketplace. New chapters, data, and research reveal contemporary "shenanigans" that have been known to fool even veteran researchers. 作者简介: HOWARD M.SCHUILIT,Ph.D.,CPA,ia President of the Center for Financial Research and Analysis (CFRA),a leading independent financial research o
Whatever your job or profession,sooner or later you will need to negotiate-lobby for a pay raise,restructure a team,agree on a distributor,cope with conflict,further your interests,or seek common ground. In The Skilled Negotiator Kathleen Reardon engagingly describes how to expand on negotiation strategies and develop language skills to enhance success in negotiation. The book is filled with real-life examples revealing how to detect subtleties in manner and speech that negotiation novices fail to notice. Youll learn how to identify the “choice points” that occur during negotiations, how to influence and redirect the conversation to address what you need and ultimately get what you want. The author helps you: Identify your negotiation style and its limitations； Use language strategically whether youre being subtle or direct； Recognize deception and manage it； Position and persuade artfully； Effectively negotiate one-on-one and in teams； Deal constructively w
本书是根据我国本科“国际贸易”课程双语教学的需要，选取国外经典的原版教材《国际经济学》(第12版)中国际贸易部分的内容改编而成。 《国际经济学》初版于1953年，先后由著名经济学家Charles Kindleberger、Peter Lindert和Thomas Pugel主笔，迄今已有半个多世纪的悠久历史，其间不断顺应形势的发展而修改、补充和完善，成为当今*的和受欢迎的国际经济学教科书之一。该书已被译成七种文字在全世界发行。该书第12版主要由四个部分组成，前两个部分为国际贸易理论与政策，后两个部分是与国际金融相关的内容。 由于国外的国际贸易类教材很少，因此，一些只学“国际贸易”课程的学生也不得不购买涵盖全部国际经济学内容的大部头教材。考虑到我国“国际贸易”双语教学的课时安排及内容设置，我们选取了《国际经济学》(第12版)前两个部分的内容，同时
The Toyota Way, explain's Toyota's unique approach to Lean--the 14 management principles and philosophy that drive Toyota's quality and efficiency-obsessed culture. You'll gain valuable insights that can be applied to any organization and any business process, whether in services or manufacturing. Professor Jeffrey Liker has been studying Toyota for twenty years, and was given unprecedented access to Toyota executives, employees and factories, both in Japan and the United States, for this landmark work. The book is full of examples of the 14 fundamental principles at work in the Toyota culture, and how these principles create a culture of continuous learning and improvement. You'll discover how the right combination of long-term philosophy, process, people, and problem solving can transform your organization into a Lean, learning enterprise--the Toyota Way.
Thorough Instructions and Examples Unlike other books, Streetwise Complete Business Plan with Software gives you multiple choices of prewritten text for every part of your plan. You’ll spend less time searching for the right wording-and you’ll produce a better plan! Includes a CD-ROM That Does the Hard Work for You! Compatible with Windows 95 and Windows 98, Streetwise Complete Business Plan has software that creates a picture-perfect business plan from information you input. You can also export finished plans to Word, Wordperfect, Lotus, and Excel. By just plugging in your numbers, you’ll be able to create budgets and turn projections into reality. You’ll be able to really control your business-and drive it to high growth and profitability. Projecting Finances Has Never Been Easier! Just insert your numbers into the formulas provided, enter the results on the worksheets, and add up the columns—and you’re done! It’s that easy. Includes Complete Sample Business Plan
《保罗·威尔莫特数量金融系列：数量金融（原书第2版 第3卷）》介绍了高级金融工程技术及操作原理。作者列出了大量彭博资讯系统的页面，通过真实的条款佐证他所阐述的各项观点；同时也结合了大量必不可少的VisualBasic计算机代码、模型的电子数据表解释、产品说明书以及期权分类表格。除了实用性导向外，作者以漫画的形式出现在整《保罗·威尔莫特数量金融系列：数量金融（原书第2版 第3卷）》中，以带有个人色彩的口语化文字对书中讨论的关键部分内容给出强调与解释。
Every decision made by every manager has financial implications. What are they, and how can the manager without a numbers background understand those implications? The first step is to understand the basics - from the basic vocabulary to financial statements to cash flow to valuation. J. Fred Weston, faculty leader of financial management programs at UCLA's Anderson School of Management, walks readers through the essential elements of this important area in Finance and Accounting for Nonfinancial Executives, one of the lead-off titles in the McGraw-Hill Executive Education Library. Weston puts the reader on the path to understanding with an introduction of accounting, including the regulations and financial statements that shape the field. He shows readers how to use balance sheets, income statements, and statements of cash flow. Real-world examples and case studies will help the reader visualize the importance of these documents in everyday business life. He also discusses the three main reporting measures a
Corporate Governance explores how directors must deal with internal events from strategy formulation to executive compensation, and external events from hostile takeover attempts to shareholder activism.在亚洲风暴，美国安然事件后，大量财务信息不透明、股东权益受损问题的出现，促使投资大众的注意焦点转向公司的治理水平。著名的麦肯锡管理顾问公司曾经调查指出：好的公司治理可以带来20%以上的额外价值。 本书的作者群来自美国著名的达顿商学院，兼具企管理与商务实践。这使本书切中强化董事会职能这一公司治理核心，从法律、道德和实际运营等多方面来检视董事会功能不够，导致企业效益下降，动荡不安的状况，并从董事会实施有效管理这一关键角度出发，为各行各业的董事、经理人、投资者提供实用而见解不凡的阐述。 事实上，公司治理不仅与高层经理、董事会或监事会直接相关，更与公司投资
When you start a small business you soon discover that things just don't happen in the real world the way they tell you in business textbooks;Invoices don't get paid by their due dates,ads don't consistently bring in customers, sales don't continually rise,and profits aren't always there,Inthis book,small business maverick Bob Aaams shows you how things really get done,and acts as your mentor by providing instant access to streetwise advice on every small business topic. 作者简介： Bob Adams started his current business,Adams Media Corporation,a $20 million book and software publishing firm, in his basement apartment with $2,000.He has also started and operated many other small businesses,including a boat brokerage firm ,a tourist map business,and a classified advertising newspaper. Adams is a graduate of the Harvard Business School,where he received first-year honors; Carleton College,where he received his BA;and the real life of small business,where he's received his full share of“hard knoc
This collection of revealing articles captures the varying leadership and management styles of senior executives in several industries. In today's unpredictable business environment, a strong effort at the top can be essential to capturing the highest performance results possible in most industries. Readers will learn the challenges and complexities that CEOs and senior executives face today and how they can restore sound strategic decision-making while maintaining morale throughout the rest of the company.
Searching for ways to save time and money?Look no further than Streetwise Sales Letters.With 2500 ready-to-use letters written by business professionals,this book will allow you to customize a pre-written letter for any situation. From formal correspondence to simple postacards,you will have all the sample correspondence you need right at you fingertips.All the examples are categorized for quick reference, so you can just pick you letter and go!
这是一本风靡全球的公司理财学教科书。它以独特的视角、完整而有力的观念重新构建了公司理财学的基本框架。全书围绕以NPV分析为主干的价值评估这条主线，紧密结合理财实践的需要，精选了公司理财的基本概念与观念、财务报表与长期财务计划、未来现金流量估价、资本预算、风险与报酬、资本成本与长期财务政策、短期财务计划与管理、国际公司理财等方面的核心内容。作者以平实的语言，配以丰富的案例、举例，系统、扼要、有效地传达了公司理财的基本观念、基本方法和实务技能。 读者对象：高等院校经济类学生。
A PAPERBACK ORIGINAL~The ultimate resume and job-hunting guide for recent grads~Written by the bestselling career author team of Jay Block and Mike Betrus, this book helps graduates parlay their diplomas into their all-important, first real jobs. Unlike most other resume guides, 101 Best Resumes for Grads assumes no prior work history or job experience, making it the ideal choice for grads in the 18- to 24-year-old age bracket. Yet, it also offers invaluable advice and guidance for the growing population of older grads, including those who returned to school in midlife in order to pursue new careers, and women returning to the workforce after raising a family.~Includes:~~Resumes for more than 50 areas of specialization~Job-hunting strategies, from networking to job-hunting etiquette~Online job search tips, including formatting resumes for online posting, using job databases, and more~
如何做到“名”、“利”双收？如何使“客户至上”的口号变为现实？阅读本书，会找到令您满意的答案。作者独辟蹊径，以人为本，对内提出树立“人人都是管理者”的概念，提高员工的工作积极性；对外以各种途径满足客户需要，保证企业、客户、员工三者关系的平衡、和谐，领会本书之理论，并加以融会贯通，定会获益匪浅。
The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. This collection will help managers and human resource professionals weigh the pros and cons of different compensation plans and provide a framework for thinking about this important aspect of the war for talent. The articles discuss a variety of compensation-related issues such as: making salaries public, stock options, executive compensation, and incentive plans.
People are the heart and soul of any business.In order for your business to truly succeed,it's vital that you manage them effectively.Managing People will show you just how easy this process can be!Whether you're looking for ways to deal with problem employees or strategies to keep the whole team happy,Managing People is the key.Everything you need to know is here!
Interviewing for a job is more than answering questions. The most successful candidates are those who’ve done their homework, who come prepared with polished answers for every question, and who know how to steer the conversation where they want it to go.
Srong marketing is criti-cal to increasing visibility and achieving bottom-line results-but how can you maximize sales on a shoestring marketing budget?Streetwise Low-Cost Marketing shows you how to get the most bang for your buck with dozens of inexpensive marketing strate-gies that really work. Tight budget?No problem!Streetwise Low-Cost Mardeting has plenty of effective techniques,tools,and tactics that are just rihgt for your budget.Exhaustively researched and packed with resources,Streewise Low-Cost Marketing shows you how to create buzz with exceptional customer service,strong promo-tional materials,and money-saving ideas that get maximum results.
