成为出色的销售人员,实现百万年薪的梦想,是每一个从事房地产销售人员的梦想。阅读完《房地产销售:百万年薪不是梦》后,将使你的梦想成为可能。全书共九章,章房地产知识全掌握让你从一名销售的门外汉,成为销售人员,第二章塑造自我、第三章认识产品和第四章认识客户让你从一名销售人员成为合格销售人员,第五章销售人员十大必杀技、第六章编制一套十全十美“销讲词”和第七章做好售后服务让你从一名合格的销售人员成为销售人员,第八章刁难问题如何对答如流以及第九章舒缓压力让你完成从到的过程。《房地产销售:百万年薪不是梦》立足房地产销售市场,以理论知识为基础,以技能训练为重点,结合职业标准实施,给广大房地产销售人员提供一条提高销售技巧,实现梦想的捷径。书中的销讲词和刁难问题的对答是你们在房地产销售中每天都会
The Foreword by renowned marketing guru Philip Kotler sets thestage for a comprehensive review of the latest strategies forbuilding,leveraging,and rejuvenating brands.Destined to become amarketing classic,Kellogg on Branding includes chapters written byrespected Kellogg marketing professors and managers of successfulcompanies.It includes: The latest thinking on key branding concepts,including brandpositioning and design Strategies for launching new brands,leveraging existing brands,andmanaging a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles andwon This is the first book on branding from the faculty of the KelloggSchool,the respected resource for dynamic marketing information fortoday's ever-changing and challenging environment.Kellogg is thebrand that executives and marketing managers trust for definitiveinformation on proven approaches for solving marketing dilemmas andseizing marketing opportunities.
When Hank Paulson, the former CEO of Goldman Sachs, wasappointed in 2006 to become the nation's next Secretary of theTreasury, he knew that his move from Wall Street to Washingtonwould be daunting and challenging. But Paulson had no idea that a year later, he would find himselfat the very epicenter of the world's most cataclysmic financialcrisis since the Great Depression. Major institutions includingBear Stearns, Fannie Mae, Freddie Mac, Lehman Brothers, AIG,Merrill Lynch, and Citigroup, among others-all steeped in rich,longstanding tradition-literally teetered at the edge of collapse.Panic ensnared international markets. Worst of all, the creditcrisis spread to all parts of the U.S. economy and grew moreominous with each passing day, destroying jobs across America andundermining the financial security millions of families had spenttheir lifetimes building. This was truly a once-in-a-lifetime economic nightmare. Events noone had thought possible were happening in quick succession, andpeopl
Whether it's interviewing for a job, evaluating employee performance, setting goals for the future, or keeping customers happy, the Perfect Phrases series has the tools for precise, effective business communication. Distilling complex ideas into specific phrases that diplomatically and honestly depict the concepts at hand, this invaluable series provides: Ways to enhance customer service in any business Dialogues and *s to practice interactions with customers or employees--tailorable to any industry or company culture The best answers to a wide range of interview questions Tips for documenting performance issues and conducting face-to-face reviews The ideal reference for anyone trying to create the most professional and polished cover letter possible, this book offers phrases that help create a strong first impression for prospective employers.
One of the most popular and respected style guides ever written,this handbook by a seasoned writer with more than forty years ofexperience offers ten principles and seven axioms that professionalwriters use to express their thoughts clearly and effectively. Thislatest edition is expanded to include an extensive glossary ofAmerican idiomatic expressions, developed to assist users fromother backgrounds and cultures; new chapters with tips onlittle-known facts of usage, such as compound words, hyphenation,numeration, and capitalization; and explanations of technicalproblems encountered in writing and editing with tips and exercisesto help solve them. For anyone faced with the challenges of writtenEnglish, Writing with Precision can help readers write moreclearly, more effectively, and more precisely than they everhave. Previous editions of Writing with Precision have beenselected by the Writer's Digest , McMillan , Fortune , and Reader's Digest book clubs.
To be accepted into most North American undergraduate and graduate programs, international students must take and pass the Test of English as a Foreign Language. Perfect Phrases for the TOEFL Speaking and Writing Sections gives you all the phrases and most commonly used words you need to excel on both the writing and speaking sections of the test. Presented in the easy-to-understand Perfect Phrases format, these phrases allow you to effectively communicate and express yourself in standard American English, and to score your very best on the test.