How to make it to the online big time! Titanium eBay(r) is foreveryone who aspires to reach the highest level of success withineBay(r), whether they've been selling for years or whether they'rejust starting out but have ambitious plans for their business. With60 chapters that leave no stone unturned, this is truly thebusiness bible for eBay(r) PowerSellers. ? eBay(r) ended 2007 with over $8.7 billion in gross merchandisesales ? There are 212 million global registered eBay(r) users operatingacross 23 international eBay(r) sites-twice as many as in2004 ? There are approximately 720,000 PowerSellers on eBay(r) whomake a living selling merchandise through eBay(r).

The series is designed to bring today's managers and professionals the funda-mental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.

Executives everywhere acknowledge that finding, retaining, and growing talent counts among their toughest business challenges. Yet to address this concern, many are turning to talent management practices that no longer work?because the environment they were tailored to no longer exists. In today's uncertain world, managers can't forecast their business needs accurately, never mind their talent needs. An open labor market means inevitable leaks in your talent pipeline. And intensifying competition demands a maniacal focus on costs. Traditional investments in talent management wind up being hugely expensive, especially when employees you've carefully cultivated leave your firm for a rival. In Talent on Demand, Peter Cappelli examines the talent management problem through a radical new lens. Drawing from state-of-the-art supply chain management and numerous company examples, he presents four new principles for ensuring that your organization has the skills it needs--when it needs them. 作者

"A magisterial work...You can't help thinking about the economic crisis we're living through now." --The New York Times Book Review It is commonly believed that the Great Depression that began in 1929 resulted from a confluence of events beyond any one person's or government's control. In fact, as Liaquat Ahamed reveals, it was the decisions made by a small number of central bankers that were the primary cause of that economic meltdown, the effects of which set the stage for World War II and reverberated for decades. As yet another period of economic turmoil makes headlines today, Lords of Finance is a potent reminder of the enormous impact that the decisions of central bankers can have, their fallibility, and the terrible human consequences that can result when they are wrong.

In his 14th book, bestselling author Nicholas Sparks tells theunforgettable story of a man whose brushes with death lead him tothe love of his life. After U.S. Marine Logan Thibault finds a photograph of a smilingyoung woman buried in the dirt during his tour of duty in Iraq, heexperiences a sudden streak of luck -- winning poker games and evensurviving deadly combat. Only his best friend, Victor, seems tohave an explanation for his good fortune: the photograph -- hislucky charm. Back home in Colorado, Thibault can't seem to get the woman inthe photograph out of his mind and he sets out on a journey acrossthe country to find her. But Thibault is caught off guard by thestrong attraction he feels for the woman he encounters in NorthCarolina - Elizabeth, a divorced mother -- and he keeps the storyof the photo, and his luck, a secret. As he and Elizabeth embarkupon a passionate love affair, his secret soon threatens to tearthem apart -- destroying not only their love, but also theirlives. Filled with tender r

A friend’s recommendation is more powerful than anyadvertisement. In the world of Facebook, Twitter, and beyond, thatrecommendation can travel farther—and faster—than ever before. LIkeable Social Media helps you harness the power ofword-of-mouth marketing to transform your business. Listen to yourcustomers and prospects. Deliver value, excitement, and surprise.And most important, learn how to truly engage your customers andhelp them spread the word

True North shows how anyone who follows their internal compass can become an authentic leader. This leadership tour de force is based on research and first-person interviews with 125 of today's top leaders - with some surprising results. In this important book, acclaimed former Medtronic CEO Bill George and co-author Peter Sims share the wisdom of these outstanding leaders and describe how you can develop as an authentic leader. True North presents a concrete and comprehensive program for leadership success and shows how to create your own Personal Leadership Development Plan centered on five key areas: Knowing your authentic defining your values and leadership understanding your building your support and, staying grounded by integrating all aspects of your life. True North offers an opportunity for anyone to transform their leadership path and become the authentic leader they were born to be.Personal, original, and illuminating stories from Warren Bennis, Sir Adrian Cadbury, George Shultz (former

IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from adorm-room novelty to a company with 500 million users. It is one ofthe fastest growing companies in history, an essential part of thesocial life not only of teenagers but hundreds of millions ofadults worldwide. As Facebook spreads around the globe, it createssurprising effects—even becoming instrumental in political protestsfrom Colombia to Iran. Veteran technology reporter David Kirkpatrick had the fullcooperation of Facebook’s key executives in researching thisfascinating history of the company and its impact on our lives.Kirkpatrick tells us how Facebook was created, why it hasflourished, and where it is going next. He chronicles its successesand missteps, and gives readers the most complete assessmentanywhere of founder and CEO Mark Zuckerberg, the central figure inthe company’s remarkable ascent. This is the Facebook story thatcan be found nowhere else. How did a nineteen-year-old Harvard student create a company thathas transformed the

Meet new people and converse with confidence Be credible and charismatic in every social and businesssituation Make friends and important contacts wherever you go Command the respect of everyone you meet You know who they are. They're the people who, regardless of money,education, looks, or personality, make an impression wherever theygo. They are master communicators, and everyone enjoys talking tothem. How to Develop Great People Skills shows you how to be one ofthose lucky few. Communication guru Leil Lowndes arms you with ninety-six all-new,cutting edge, research-based communications techniques for successin life, love, and business. You will smash the invisible glass ceiling that keeps many peopledown both personally and professionally. Your new weapon is aneurologically and psychologically sound concept called "EmotionalPrediction," or E.P. Leil Lowndes explains the power of EP andshows you how to harness it through deceptively simple methods toreach greater success in all of your relationships.

If you want to create a lean, mean, working machine in today'senvironment you need a game plan for building employee morale andcommitment. By coaching and mentoring your work force--instead ofimplementing staid traditional management techniques--you'll startto see tremendous results. Regardless of where you find yourself onthe corporate ladder and what level of authority you carry, whatyou and other managers share in common is the responsibility forthe performance of others. "Coaching and Mentoring For Dummies" canopen your eyes to this innovative way of managing and show you thebest way to get the most out of those who work for you. "Coachingand Mentoring For Dummies" provides the foundation forunderstanding what business coaching is all about, and helps yougain or improve the coaching skills that drive employee performanceand commitment. These skills, which serve as the main topics ofthis book, involve: getting employees to deliver the results youneed; guiding employees to think and do for themselves

Negotiation-whether hammering out a great job offer, settling a dispute with a client, drafting a contract, or making trade-offs between business units-is both a necessary and challenging aspect of business life. In the business world, confident negotiators are always in high demand. Bringing a difficult negotiation to a successful conclusion can be one of the most exhilarating-and valuable-aspects of business today. Packed with practical advice and handy tools, Negotiation will help any manager sharpen skills and yield a sizable payoff. Contents include: Preparing the necessary information before a negotiation； Managing multiparty negotiations； Assessing the position of the opposing side； Determining your sources of power and authority in a negotiation； Recognizing the barriers to agreement and how to overcome them. Plus, readers can access free interactive tools on the Harvard Business Essentials companion web site.

What do Bill Gates, Henry Ford, J. P. Morgan, Mary Kay Ash, and Walt Disney all have in common? Uncompromising vision, a willingness to take risks, and exceptional business acumen. Not only did these individuals amass great fortunes, they revolutionized the business world and helped shape society as we know it. Theirs are just a few of the stories collected in this anthology of commercial ingenuity. Drawing on a wealth of sources, this priceless collection brings to life extraordinary achievements, many of them forgotten or little known: how Robert Morris, the preeminent merchant of the eighteenth century, financed the American Revolution with his personal credit; how Ray Kroc used a shrewd real estate strategy to turn a faltering hamburger franchise operation into the McDonald's fast food empire; and how Mary Kay Ash built a billion-dollar direct sales cosmetics company by preaching a message of economic empowerment to women. Enlightening and fascinating, Forbes(r) Greatest Business Stories

In today's world, yesterday's methods just don't work. In Getting Things Done, veteran coach and management consultant David Allen shares the breakthrough methods for stress-free performance that he has introduced to tens of thousands of people across the country. Allen's premise is simple: our productivity is directly proportional to our ability to relax. Only when our minds are clear and our thoughts are organized can we achieve effective productivity and unleash our creative potential. In Getting Things Done Allen shows how to: Apply the "do it, delegate it, defer it, drop it" rule to get your in-box to empty Reassess goals and stay focused in changing situations Plan projects as well as get them unstuck Overcome feelings of confusion, anxiety, and being overwhelmed Feel fine about what you're not doing From core principles to proven tricks, Getting Things Done can transform the way you work, showing you how to pick up the pace without wearing yourself down.

A comprehensive guide to financial engineering that stressesreal-world applications Financial engineering expert Charles S. Tapiero has his finger onthe pulse of shifts coming to financial engineering and itsapplications. With an eye toward the future, he has crafted acomprehensive and accessible book for practitioners and students ofFinancial Engineering that emphasizes an intuitive approach tofinancial and quantitative foundations in financial and riskengineering. The book covers the theory from a practitionerperspective and applies it to a variety of real-worldproblems. Examines the cornerstone of the explosive growth in marketsworldwide Presents important financial engineering techniques to price,hedge, and manage risks in general Author heads the largest financial engineering program in theworld Author Charles Tapiero wrote the seminal work Risk and FinancialManagement.

best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea. Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in

THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME DON'TMISS THESE OTHER BOOKS IN THE PERFECT PHRASES SERIES How do you get face time with someone who doesn't accept salescalls? What is the best way to present the value of your offering?How do you handle price objections? Answer: You need to speak theright language. This fully revised second edition of the popular Perfect Phrasesfor the Sales Call provides an arsenal of persuasive language andword-for-word practice scenarios to help you address any challenge.Learn the most effective language for: Getting past gatekeepers and selling to the decision makers Presenting your product or service in the best light Handling objections, stalling, and other delaying tactics Building trust and cultivating relationships

Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate sustainable, profitable, market-leading organic growth. The problem the book addresses is how to achieve this. The authors identify five key steps using their framework for success: Offer a clear, relevant customer promise Build customer trust by reliably delivering that promise Continuously improve the promise, while still reliably delivering it Drive the market by innovating beyond the familiar Support all this with an open organization that promotes frank discussion based on clear facts and market feedback. Above all the book runs counter to the fashionable claim that the starting-point for business success should be to find a 'blue-sky', 'out-of-the-box' bre

This earnest guide to career transition periods-when a new job or promotion puts an employee in an unfamiliar role-asserts, reassuringly, that navigating the all-important first 90 days is a "teachable skill." Business professor Watkins, co-author of Right From the Start: Taking Charge in a New Leadership Role, lays out a "standard framework" for leadership transitions, based on "five fundamental propositions," "ten key challenges," and a four-fold typology of situations that new managers find themselves in. Fortunately, Watkins balances the theorizing with practical steps managers can take to get on top of things and initiate changes, including elaborate self-assessment checklists, planning exercises and meticulous guidelines on how to have conversations with underlings and bosses. His advice, if not very original, is sound. He warns managers not to assume that their existing skills will suffice for new roles, advises them to pursue small-scale "early wins" to boost credibility, and admonishes workplace Mach

Based on the best-seller Phonics Pathways, a complete approachto teaching phonics and early reading Dolores Hiskes has developed a wealth of helpful teachingaides based on her best-selling book Phonics Pathways. This boosterpack includes 46 double-sided flash cards that illustrate thesounds and spelling patterns of the English language; SpeakingPathways, a lively 35-minute audio CD that demonstrates the soundsof spoken English; and three fun phonics games: WordWorks, whichreviews and reinforces phonics reading skills, Blendlt, whichreinforces knowledge of beginning spelling patterns, and The TrainGame, which features individual "train car" cards that kids puttogether to make longer words. Companion CD demonstrates the sounds of spoken English Contains games that have been classroom-tested and proveneffective Offers aides that are at once challenging and a fun way to learnreading skills These powerful phonics teaching tools can be used with beginningreaders, English language learners, d

"This is not another 'how to start your own business' book,but rather one man's struggle to find meaning and fulfillment inwork, latching onto elephants when needed, but mostly flying solowithout a net." -Booklist Social philosopher and international business guru, CharlesHandy provides a firsthand account of how we got here and where weare headed. Handy takes us on his life's journey, looking back tosuch topics as his childhood and education and how they prepared(or, rather, did not prepare) him for a career in business; thechanging nature of organizational life within the context of theold economy and the new; the great variety of capitalism around theworld; and, through it all, his struggle to find meaning andfulfillment in work. This book is both a poignant personal memoirand a deep reflection on the past and future of world capitalism,with all its possibilities and pitfalls.

Stop pushing products--and start cultivating customerrelationships. If you need the best practices and ideas for marketing today--butdon't have time to find them--this book is for you. Here are 10inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Figure out what business you're really in - Collaborate with customers to meet current and futureneeds - Create products that perform the jobs people need to getdone - Get a bird's-eye view of your brands' strengths andweaknesses - Tap a market that's larger than China and India combined - Deliver superior value to your B2B customers - End the war between sales and marketing

"You'll not only break the ice, you'll melt it away with yournew skills." -- Larry King"The lost art of verbal communication maybe revitalized by Leil Lowndes." -- Harvey McKay, author of “How toSwim with the Sharks Without Being Eaten Alive” What is that magic quality makes some people instantly loved andrespected? Everyone wants to be their friend (or, if single, theirlover!) In business, they rise swiftly to the top of the corporateladder. What is their "Midas touch?" What it boils down to is a more skillful way of dealing withpeople. The author has spent her career teaching people how tocommunicate for success. In her book How to Talk to Anyone(Contemporary Books, October 2003) Lowndes offers 92 easy andeffective sure-fire success techniques-- she takes the reader fromfirst meeting all the way up to sophisticated techniques used bythe big winners in life. In this information-packed book you’llfind: 9 ways to make a dynamite first impression 14 ways to master small talk, "big talk,"

The high-profile accounting scandals of recent years have madeone thing clear: You can't know too much about the company forwhich you work. What are the numbers? Where do you find them? Howdo they affect you and your staff? This fully revised and updated third edition of The McGraw-Hill36-Hour Course: Finance for Nonfinancial Managers provides a firmgrasp on what all the numbers really mean. Designed to let youlearn at your own pace, it walks you through: The essential concepts of finance, so you can ask intelligentquestions and understand the answers Vital statements and reports, with sections on pro formafinancial statements and expensing of stock options The auditing process--what is measured, how it's measured, andhow you can help ensure accuracy and completeness With chapter-ending quizzes and an online final exam, TheMcGraw-Hill 36- Hour Course: Finance for Nonfinancial Managers serves as avirtual professor, providing the curriculum you need to crunch thenumber