筛选:
    • Financial Shenanigans: How to Detect Accounting Gimmicks & F
    •   ( 2 条评论 )
    • Howard Schilit 等著 /2011-06-01/
    • With major financial scandals popping up in greaternumbers—and with more inevitably on the way—it has never been moreimportant for you to understand what dishonest companies do totrick investors. Since the early 1990s, FinancialShenanigans has been helping investors unearth deceptivefinancial reporting at the most critical time— before they suffermajor losses. Now, the third edition broadens its focus to include thenewest, most sophisticated techniques companies use to misleadinvestors.

    • ¥240.1 折扣:9.8折
    • 麦肯锡意识MCKINSEY MIND
    •   ( 1 条评论 )
    • Ethan M. Rasiel 等著 /2007-01-01/ Oversea Publishing House
    • McKinsey & Company is the most respected and most secretive consulting firm in the world, and business readers just can't seem to get enough of all things McKinsey. Now, hot on the heels of his acclaimed international bestseller The McKinsey Way, Ethan Rasiel brings readers a powerful new guide to putting McKinsey concepts and skills into action The McKinsey Mind. While the first book used case studies and anecdotes from former and current McKinseyites to describe how "the firm" solves the thorniest business problems of their A-list clients, The McKinsey Mind goes a giant step further. It explains, step-by-step, how to use McKinsey tools, techniques and strategies to solve an array of core business problems and to make any business venture more successful. Designed to work as a stand-alone guide or together with The McKinsey Way, The McKinsey Mind follows the same critically acclaimed style and format as its predecessor. In this book authors Rasiel and Friga expand upon the lessons found in The McKinse

    • ¥201.5 折扣:7.9折
    • The Accidental Millionaire: How to Succeed in Life Without R
    •   ( 5 条评论 )
    • Gary Fong 著 /2010-10-01/ PGW
    • The Accidental Millionaire is the memoir of Gary Fong, would-be slacker who revolutionized wedding photography, inventor of popular photography aids, entrepreneur, contrarian, bon vivant and a man who really, really didn't want to become a doctor. A first-generation Chinese-American, Gary was raised in one of Los Angeles' least-desirable neighborhoods and was forced to deal―in his own quirky and often very funny way―with the burdens of poverty, crime and his parents' relentless aspirations. These issues almost overwhelmed him until he had a dramatic epiphany. Spotting a bumper sticker that read "Since I gave up hope, I feel much better," Gary promptly did just that. He stopped trying and started succeeding. At turns hilarious, insightful and instructive, The Accidental Millionaire is Horatio Alger-meets-David Sedaris. Turning the traditional self-help principles upside down, The Accidental Millionaire disdains the goal-oriented approaches of traditional self-help philosophies. Sometimes not k

    • ¥69 折扣:5折
    • High Output Management(ISBN=9780679762881)
    •   ( 9 条评论 )
    • Andrew S. Grove 著 /2011-12-01/ Random House US
    • Andrew Grove is President of Intel, America's leadingmanufacturer of computer chips. However, the management techniqueshe unveils in this bestselling and user-friendly guide are equallyapplicable for sales managers, accountants, consultants, eventeachers--anyone whose job entails getting a group of people toproduce something of value.

    • ¥62.1 折扣:4.5折
    • Predictable Surprises: The Disasters You Should Have Seen Co
    •   ( 3 条评论 )
    • Max H. Bazerman 著 /2008-04-01/
    • Bazerman and Watkins, faculty at the Harvard Business School, define predictable surprises as "an event or set of events that take an individual or group by surprise, despite prior awareness of all of the information necessary to anticipate the events and their consequences." They cite as examples the tragedy of 9/11 and Enron's collapse. Insisting theirs is not 20/20 hindsight, they explain how many disasters are preceded by clear warning signals that leaders miss or ignore. Characteristics of predictable surprises include when leaders know a problem exists and that problem does not solve itself and gets worse, the human tendency to maintain the status quo, and the reality of a small vocal minority (special interests) that benefit from inaction. Future predictable surprises include government subsidies, global warming, government's ignoring future financial obligations in medical costs and retirement commitments, and the large obligations airlines have in frequent flyer miles. This is an excellent book for l

    • ¥125.2 折扣:8.6折
    • SERVANT, THE(ISBN=9780761513698)
    •   ( 3 条评论 )
    • James C. Hunter 著 /1998-09-01/ Random House US
    • In this absorbing tale, you watch the timeless principles ofservant leadership unfold through the story of John Daily, abusinessman whose outwardly successful life is spiraling out ofcontrol. He is failing miserably in each of his leadership roles asboss, husband, father, and coach. To get his life back on track, hereluctantly attends a weeklong leadership retreat at a remoteBenedictine monastery. To John's surprise, the monk leading the seminar is a formerbusiness executive and Wall Street legend. Taking John under hiswing, the monk guides him to a realization that is simple yetprofound: The true foundation of leadership is not power, butauthority, which is built upon relationships, love, service, andsacrifice. Along with John, you will learn that the principles in this bookare neither new nor complex. They don't demand special talents;they are simply based on strengthening the bonds of respect,responsibility, and caring with the people around you. Perhaps thisis why The Servant has touche

    • ¥99.5 折扣:5折
    • Theory of Financial Risk and Derivative Pricing(ISBN=9780521
    •   ( 12 条评论 )
    • Jean-Philippe Bouchaud 著 /2009-01-01/ Cambridge University Press
    • Risk control and derivative pricing have become of majorconcern to financial institutions, and there is a real need foradequate statistical tools to measure and anticipate the amplitudeof the potential moves of the financial markets. Summarisingtheoretical developments in the field, this 2003 second edition hasbeen substantially expanded. Additional chapters now coverstochastic processes, Monte-Carlo methods, Black-Scholes theory,the theory of the yield curve, and Minority Game. There arediscussions on aspects of data analysis, financial products,non-linear correlations, and herding, feedback and agent basedmodels. This book has become a classic reference for graduatestudents and researchers working in econophysics and mathematicalfinance, and for quantitative analysts working on risk management,derivative pricing and quantitative trading strategies.

    • ¥471.7 折扣:8.8折
    • PRODUCT MANAGER'S HANDBOOK 4E(ISBN=9780071772983)
    •   ( 13 条评论 )
    • Linda Gorchels 著 /2011-08-01/ McGraw-Hill
    • The essential guide to seamless product management for today’sfluid, unpredictable business world Long considered the most useful and insightful guide of its kind,The Product Manager’s Handbook has been fully revised and updatedto give you the edge in today’s challenging business landscape. Itfeatures expanded coverage of product development processes,intelligence-gathering techniques (including social media), and agreater emphasis on international issues. This indispensable resource proves that the techniques and toolsproduct managers use are similar—regardless of what industry theywork in and what kind of products they manage. Simply put, thisbook has everything you need for superior job performance—whetheryou manage consumer or business-to-business products created by anorganization that is hierarchical or horizontal. The Product Manager’s Handbook shows you how to integrate yourorganization’s disparate segments into a cooperative,results-focused unit that produces sa

    • ¥440 折扣:7.9折
    • Guns Germs and Steel 枪炮、病菌和钢铁:人类社会的各种命运
    •   ( 25 条评论 )
    • Jared M. Diamond 著 /1999-04-01/ W W Norton & Co Ltd
    • Winner of the Pulitzer Prize. In this "artful, informative, and delightful" (William H. McNeill, New York Review of Books) book, Jared Diamond convincingly argues that geographical and environmental factors shaped the modern world. cieties that had had a head start in food production advanced beyond the hunter-gatherer e, and then developed religion --as well as nasty germs and potent weapons of war --and adventured on sea and land to conquer and decimate preliterate cultures. A major advance in our understanding of human societies, Guns, Germs, and Steel chronicles the way that the modern world came to be and stunningly dismantles racially based theories of human history. Winner of the Pulitzer Prize, the Phi Beta Kappa Award in Science, the Rhone-Poulenc Prize, and the Commonwealth club of California's Gold Medal.

    • ¥109 折扣:7.9折
    • DANCE OF CHANGE, THE(ISBN=9780385493222)
    •   ( 4 条评论 )
    • Peter Senge 著 /1999-03-01/ Random House US
    • Since Peter Senge published his groundbreaking book The FifthDiscipline, he and his associates have frequently been asked by thebusiness community: "How do we go beyond the first steps ofcorporate change? How do we sustain momentum?" They know thatcompanies and organizations cannot thrive today without learning toadapt their attitudes and practices. But companies that establishchange initiatives discover, after initial success, that even themost promising efforts to transform or revitalizeorganizations--despite interest, resources, and compelling businessresults--can fail to sustain themselves over time. That's becauseorganizations have complex, well-developed immune systems, aimed atpreserving the status quo. Now, drawing upon new theories about leadership and the long-termsuccess of change initiatives, and based upon twenty-fiveyears of experience building learning organizations, the authors of TheFifth Discipline Fieldbook show how to accelerate success and avoidthe obstacles that can stall momentum. The

    • ¥151 折扣:5折
    • Only The Paranoid Survive(ISBN=9780385483827)
    •   ( 23 条评论 )
    • 安迪 格鲁夫 (Andy S. Grove) 著 /1999-04-01/ Random House US
    • 在线阅读本书 Under Andy Grove’s leadership,Intel has become the worlds largestchip maker and one of the most admired companies in the world.Inonly the Paranoid Survive, Grove reveals his strategy of focusingon a new way of measuring the nightmare moment every leaderdreads——when massive change occurs and a company must,yirtuallyovernight adapt or fall by the wayside.Grove calls such a moment aStrategic Inflection Point,which can be set off by almostanything:mega-competition, a change in regulations, or a seeminglymodest change in technology. When a Strategic Inflection Pointhits, the ordinary rules of business go out the window. Yetman-aged right, a Strategic Inflection Point can be and opportunityto win in the marketplace and emerge stronger than ever. Groveunderscores his message by examining his own record of success andfailure, including how he navigated the events of the Pentium flaw,which threatened Intel's reputation in 1994, and how he has dealtwith the explosions in growt

    • ¥73 折扣:5折
    • Preparing a Budget(ISBN=9781422128848)
    •   ( 2 条评论 )
    • Harvard Business School Press哈佛商学院出版社) 著 /2009-04-01/ Perseus
    • A budget is a financial action plan for an organization. "ThePocket Mentor Series" offers immediate solutions to the challengesmanagers face on the job every day. Each book in the series ispacked with handy tools, self tests, and real life examples to helpyou identify strengths and weaknesses and hone critical skills.Whether you're at your desk, in a meeting, or on the road, theseportable guides enable you to tackle the daily demands of your workwith greater speed, savvy, and effectiveness.

    • ¥43 折扣:5折
    • The Leader Who Had No Title 没有头衔的领导
    •   ( 6 条评论 )
    • Robin Sharma 著 /2010-05-01/ Simon & Schuster
    • For more than fifteen years, Robin Sharma has been quietly sharing with Fortune 500 companies and many of the super-rich a success formula that has made him one of the most sought-after leadership advisers in the world. Now, for the first time, Sharma makes his proprietary process available to you, so that you can get to your absolute best while helping your organization break through to a dramatically new level of winning in these wildly uncertain times.

    • ¥71 折扣:5折
    • Unfair Advantage: The Power of Financial Education
    •   ( 17 条评论 )
    • Robert T. Kiyosaki 编 /2011-05-01/ PGW
    • Why do the rich get richer even in a financial crisis? In hisnew book the bestselling author of "Rich Dad, Poor Dad" confirmshis message and challenges readers to change their context and actin a new way. In this timely new book, Robert Kiyosaki takes a newand hard-hitting look at the factors that impact people from allwalks of life as they struggle to cope with change and challengesthat impact their financial world. In "An Unfair Advantage: ThePower of Financial Education", Robert underscores his messages andchallenges readers to change their context and act in a new way.Readers are advised to stop blindly accepting that they are"disadvantaged" people with limited options and challenge thepreconception that they will struggle financially all of theirlives. Robert's fresh approach to his time-tested messages includesclear, actionable steps that any individual or family can take,starting with education. Education becomes applied knowledge, apowerful tactic with measurable results. In true "Rich Dad" sty

    • ¥102.1 折扣:6.5折
    • The Little Black Book of Innovation: How It Works, How to Do
    •   ( 18 条评论 )
    • Scott D. Anthony 编 /2011-07-01/ Perseus
    • Innovation may be the hottest discipline around today—inbusiness circles and beyond. And for good reason. Innovationtransforms companies and markets. It’s the key to solving vexingsocial problems. And it makes or breaks professional careers. Forall the enthusiasm the topic inspires, however, the practice ofinnovation remains stubbornly impenetrable. No longer. In The Little Black Book of Innovation, long-timeinnovation expert Scott D. Anthony draws on stories from hisresearch and field work with companies like Procter Gamble todemystify innovation. In his trademark conversational and livelystyle, Anthony presents a simple definition of innovation, breaksdown the essential differences between types of innovation, andilluminates innovation’s vital role in organizational success andpersonal growth. This unique hybrid of professional memoir and business guidebookalso provides a powerful 28-day program for mastering innovation’skey steps: ? Finding insight

    • ¥130.7 折扣:6.5折
    • The Power of Now: A Guide to Spiritual Enlightenment 当下的力量
    •   ( 27 条评论 )
    • 艾克哈特·托勒 (Eckhart Tolle) 著 /2004-09-01/ Publishers Group West
    • 那些没有找到真正财富——存在的欢乐以及与它紧密联系在一起的深深的不可动摇的宁静——的人就是故事中的那个乞丐,即便已经拥有很多财富,但他们依然在四处找寻。他们不知道,自己不仅已经拥有了所有这些,还拥有了更为珍贵的东西,那就是——当下的力量。 阅读本书的过程是一个发现之旅。在作者这位心灵导师的引导下,你会惊讶地发现,自己一直都处在大脑或思维的控制之下,生活在对时间的永恒焦虑中。我们忘不掉过去,更担心未来。但实际上,我们只能活在当下,活在此时此刻,所有的一切都是在当下发生的,而过去和未来只是一个无意义的时间概念。通过向当下的臣服,我们才能找到真正的力量,找到获得平和与宁静的入口。 这不仅仅是一本书,在这本书中还有活生生的能量,当你读这本书时你可能会感受到这种能量。它有一种惊

    • ¥64.5 折扣:5折
    • PERFECT PHRASES FOR THE SALES CALL 2E(ISBN=9780071745048)
    •   ( 6 条评论 )
    • William T. Brooks 著 /2011-12-01/ McGraw-Hill
    • THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME DON'TMISS THESE OTHER BOOKS IN THE PERFECT PHRASES SERIES How do you get face time with someone who doesn't accept salescalls? What is the best way to present the value of your offering?How do you handle price objections? Answer: You need to speak theright language. This fully revised second edition of the popular Perfect Phrasesfor the Sales Call provides an arsenal of persuasive language andword-for-word practice scenarios to help you address any challenge.Learn the most effective language for: Getting past gatekeepers and selling to the decision makers Presenting your product or service in the best light Handling objections, stalling, and other delaying tactics Building trust and cultivating relationships

    • ¥65 折扣:6.3折
    • Beyond The Familiar - Long-Term Growth Through Customer Focu
    •   ( 1 条评论 )
    • Patrick Barwise 著 /2011-03-01/ Wiley
    • Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate sustainable, profitable, market-leading organic growth. The problem the book addresses is how to achieve this. The authors identify five key steps using their framework for success: Offer a clear, relevant customer promise Build customer trust by reliably delivering that promise Continuously improve the promise, while still reliably delivering it Drive the market by innovating beyond the familiar Support all this with an open organization that promotes frank discussion based on clear facts and market feedback. Above all the book runs counter to the fashionable claim that the starting-point for business success should be to find a 'blue-sky', 'out-of-the-box' bre

    • ¥204.6 折扣:7.9折
    • Managing Crises: Expert Solutions to Everyday Challenges (Po
    •   ( 1 条评论 )
    • Harvard Business School Press 著 /2008-05-01/
    • Crises -- anything from a natural disaster to a data-security breach to the defection of your best employee -- can prevent you from carrying out your business operations. But with good planning, you can minimize the impact of a potential disaster. This book shows you how to: Avoid a crisis entirely Lay the groundwork for managing a crisis Know when a crisis is imminent Contain and resolve a crisis Learn from each crisis you've resolved

    • ¥72.8 折扣:7.5折
    • SUCCESS IS A CHOICE(ISBN=9780767901321)
    •   ( 8 条评论 )
    • Rick Pitino 著 /1998-03-01/ Random House US
    • MAKE RICK PITINO YOUR PERSONAL COACH AND ACHIEVE MORE THAN YOUEVER THOUGHT POSSIBLE. For Rick Pitino, the first coach to bring teams from threedifferent schools to the Final Four, success isn’t aboutshortcuts. Pitino’s secret–and the reason he has become botha great coach and one of the most sought-after motivationalspeakers in the nation–is his strategy of overachievement. Now, in Success Is a Choice, he takes the same proven methods thathave earned him and his teams legendary status and gives you aten-step plan of attack that will help you become a winner atanything you set your mind to:

    • ¥69 折扣:5折
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